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  1.  
  2. Google+ - Google Goes Social part III <ul><li>Minna Hiltunen & Tuukka Sassi </li></ul>
  3. <ul><li>What? </li></ul>
  4. <ul><ul><li>“ If Facebook and Twitter had a baby, </li></ul></ul><ul><ul><li>they’d call it Google+.” </li></ul></ul><ul><ul><li>~ Olaf Wempe </li></ul></ul>
  5. What? <ul><li>A new social network that rivals Facebook </li></ul><ul><li>Launched on June 28th 2011, with a private beta </li></ul><ul><li>Gathered 25 million users in a month </li></ul><ul><li>Joining with invite only </li></ul><ul><li>A collection of different social features like Stream & Hangouts </li></ul><ul><li>Not Google’s first shot at dominating the social space </li></ul>
  6. <ul><li>Features </li></ul>
  7. Stream See what your friends and circles are sharing. Similar to Facebook’s newsfeed. Source: http://mashable.com/2011/07/16/google-plus-guide/
  8. Circles Divide your Google+ contacts to circles and share right content for the right people. Source: http://mashable.com/2011/07/16/google-plus-guide/
  9. Photos Drag and drop photos to browser and adjust and edit them in Google+ Source: http://mashable.com/2011/07/16/google-plus-guide/ Instant Upload in the Google+ mobile app uploads photos and videos as you take them. Source: http://www.google.com/+/demo/
  10. Hangouts Group video chat for up to 10 people. Source: http://www.google.com/+/demo/
  11. Sparks Google+‘s content recommendation engine. Source: http://www.google.com/+/demo/
  12. Huddle Text-chat Application For android phones. Source: http://www.google.com/+/demo/
  13. Games 16 games, including Angry Birds. Play together and share with friends. Source: http://plus.google.com
  14. <ul><li>Privacy – clearer settings as in Facebook </li></ul><ul><li>No ads – at least for now </li></ul><ul><li>Compatible with other Google products </li></ul><ul><li>Mobile – apps for iPhone & Android </li></ul>What else?
  15. <ul><li>Google+ vs Facebook </li></ul>
  16. <ul><li>Google+ Circles </li></ul><ul><li>Circles makes sorting and managing friends and sharing content easy </li></ul>Facebook Friends lists Making different groups with list feature is possible, but not very easy to maintain vs Google+ Hangouts Group chat with up to 10 people Facebook Video Chat Recently launched. No group chat? vs Google+ Location With one click on stream Facebook Places Coming also to browser? vs Google+ Huddle Text-chat for android phones Gtalk for desktop browsers Facebook Chat No mobile version vs What is still missing from Google+? • Facebook pages of Business • Facebook questions
  17. <ul><li>About People </li></ul>
  18. Men dominate <ul><li>Women make up only 30 -percent of Google+ users </li></ul><ul><li>Women traditionally rule social networking sites: 58-percent of Facebook and 64-percent of Twitter. </li></ul><ul><li>LinkedIn & Gmail are mostly populated by men </li></ul><ul><li>Age limit of 18 years, leaves a lot of digital natives outside </li></ul>
  19. User statistics <ul><li>Top 10 Countries </li></ul><ul><li>United States 433,545 (55%) </li></ul><ul><li>India 142,339 (18%) </li></ul><ul><li>Brazil 41,605 (5%) </li></ul><ul><li>United Kingdom 38,917 (5%) </li></ul><ul><li>Canada 29,490 (4%) </li></ul><ul><li>Germany 26,494 (3%) </li></ul><ul><li>France 22,6134 (3%) </li></ul><ul><li>China 20,766 (3%) </li></ul><ul><li>Spain 19,370 (3%) </li></ul><ul><li>Taiwan 19,280 (2%) </li></ul><ul><li>Finland: 8 432 </li></ul><ul><li>TOTAL 794,419 (100%) </li></ul><ul><li>Top 10 Companies presented by users </li></ul><ul><li>Google 9,704 </li></ul><ul><li>Self-Employed 6,949 </li></ul><ul><li>IBM 5,081 </li></ul><ul><li>Infosys 3,989 </li></ul><ul><li>Accenture 3,792 </li></ul><ul><li>Tata Consultancy Services 3,620 </li></ul><ul><li>Freelance 2,009 </li></ul><ul><li>Microsoft 2,856 </li></ul><ul><li>Apple 2,482 </li></ul><ul><li>Cognizant Technology Solutions 2,417 </li></ul><ul><li>Top 10 Occupations </li></ul><ul><li>Engineer 77,923 (29%) </li></ul><ul><li>Developer 45,713 (17%) </li></ul><ul><li>Designer 36,298 (14%) </li></ul><ul><li>Soft. Engineer 31,655 (12%) </li></ul><ul><li>Web Developer 14,185 (5%) </li></ul><ul><li>Writer 13,354 (5%) </li></ul><ul><li>Soft. Developer 12,907 (5%) </li></ul><ul><li>Programmer 12,511 (5%) </li></ul><ul><li>Photographer 11,700 (4%) </li></ul><ul><li>Teacher 10,235 (4%) </li></ul><ul><li>TOTAL 266,481 (100%) </li></ul>Source: http://findpeopleonplus.com/statistics
  20. Top 5 Google+ users Finland: Jyri Engeström 7 037 followers Source: http://socialstatistics.com/
  21. <ul><li>About Businesses </li></ul>
  22. Businesses are waiting <ul><li>Businesses were ready to get their pages up and running at launch </li></ul><ul><li>Google+ quickly banished them from the site </li></ul><ul><li>Google+ prioritized making a great experience for people first </li></ul><ul><li>Platform for businesses is being built as we speak </li></ul><ul><li>5 000 companies are testing the business platform </li></ul><ul><li>Key features for business use are analytics + other Google products </li></ul>
  23. Ford - first consumer brand in Google+ <ul><li>https://plus.google.com/114277687548103339609 </li></ul>
  24. “ Please give us just a little more time”
  25. <ul><li>Win or lose? </li></ul>
  26. Why Google+ will succeed… <ul><li>It’s simple and easy to use </li></ul><ul><li>Google has learned from Facebook </li></ul><ul><li>It has defining features </li></ul><ul><li>It’s integrated everywhere </li></ul><ul><li>Google knows it needs to get this right </li></ul>
  27. … or fail <ul><li>It’s a Google social network </li></ul><ul><li>Facebook has too much of a head start </li></ul><ul><li>Google+ lacks the cool factor </li></ul><ul><li>Google+ means profile management overload </li></ul><ul><li>Invite only can fail </li></ul>
  28. <ul><li>How we see it… </li></ul>
  29.  
  30. More information <ul><ul><li>http://www.google.com/+/demo/ </li></ul></ul>

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