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Transcript

  • 1.  
  • 2. Google+ - Google Goes Social part III
    • Minna Hiltunen & Tuukka Sassi
  • 3.
    • What?
  • 4.
      • “ If Facebook and Twitter had a baby,
      • they’d call it Google+.”
      • ~ Olaf Wempe
  • 5. What?
    • A new social network that rivals Facebook
    • Launched on June 28th 2011, with a private beta
    • Gathered 25 million users in a month
    • Joining with invite only
    • A collection of different social features like Stream & Hangouts
    • Not Google’s first shot at dominating the social space
  • 6.
    • Features
  • 7. Stream See what your friends and circles are sharing. Similar to Facebook’s newsfeed. Source: http://mashable.com/2011/07/16/google-plus-guide/
  • 8. Circles Divide your Google+ contacts to circles and share right content for the right people. Source: http://mashable.com/2011/07/16/google-plus-guide/
  • 9. Photos Drag and drop photos to browser and adjust and edit them in Google+ Source: http://mashable.com/2011/07/16/google-plus-guide/ Instant Upload in the Google+ mobile app uploads photos and videos as you take them. Source: http://www.google.com/+/demo/
  • 10. Hangouts Group video chat for up to 10 people. Source: http://www.google.com/+/demo/
  • 11. Sparks Google+‘s content recommendation engine. Source: http://www.google.com/+/demo/
  • 12. Huddle Text-chat Application For android phones. Source: http://www.google.com/+/demo/
  • 13. Games 16 games, including Angry Birds. Play together and share with friends. Source: http://plus.google.com
  • 14.
    • Privacy – clearer settings as in Facebook
    • No ads – at least for now
    • Compatible with other Google products
    • Mobile – apps for iPhone & Android
    What else?
  • 15.
    • Google+ vs Facebook
  • 16.
    • Google+ Circles
    • Circles makes sorting and managing friends and sharing content easy
    Facebook Friends lists Making different groups with list feature is possible, but not very easy to maintain vs Google+ Hangouts Group chat with up to 10 people Facebook Video Chat Recently launched. No group chat? vs Google+ Location With one click on stream Facebook Places Coming also to browser? vs Google+ Huddle Text-chat for android phones Gtalk for desktop browsers Facebook Chat No mobile version vs What is still missing from Google+? • Facebook pages of Business • Facebook questions
  • 17.
    • About People
  • 18. Men dominate
    • Women make up only 30 -percent of Google+ users
    • Women traditionally rule social networking sites: 58-percent of Facebook and 64-percent of Twitter.
    • LinkedIn & Gmail are mostly populated by men
    • Age limit of 18 years, leaves a lot of digital natives outside
  • 19. User statistics
    • Top 10 Countries
    • United States 433,545 (55%)
    • India 142,339 (18%)
    • Brazil 41,605 (5%)
    • United Kingdom 38,917 (5%)
    • Canada 29,490 (4%)
    • Germany 26,494 (3%)
    • France 22,6134 (3%)
    • China 20,766 (3%)
    • Spain 19,370 (3%)
    • Taiwan 19,280 (2%)
    • Finland: 8 432
    • TOTAL 794,419 (100%)
    • Top 10 Companies presented by users
    • Google 9,704
    • Self-Employed 6,949
    • IBM 5,081
    • Infosys 3,989
    • Accenture 3,792
    • Tata Consultancy Services 3,620
    • Freelance 2,009
    • Microsoft 2,856
    • Apple 2,482
    • Cognizant Technology Solutions 2,417
    • Top 10 Occupations
    • Engineer 77,923 (29%)
    • Developer 45,713 (17%)
    • Designer 36,298 (14%)
    • Soft. Engineer 31,655 (12%)
    • Web Developer 14,185 (5%)
    • Writer 13,354 (5%)
    • Soft. Developer 12,907 (5%)
    • Programmer 12,511 (5%)
    • Photographer 11,700 (4%)
    • Teacher 10,235 (4%)
    • TOTAL 266,481 (100%)
    Source: http://findpeopleonplus.com/statistics
  • 20. Top 5 Google+ users Finland: Jyri Engeström 7 037 followers Source: http://socialstatistics.com/
  • 21.
    • About Businesses
  • 22. Businesses are waiting
    • Businesses were ready to get their pages up and running at launch
    • Google+ quickly banished them from the site
    • Google+ prioritized making a great experience for people first
    • Platform for businesses is being built as we speak
    • 5 000 companies are testing the business platform
    • Key features for business use are analytics + other Google products
  • 23. Ford - first consumer brand in Google+
    • https://plus.google.com/114277687548103339609
  • 24. “ Please give us just a little more time”
  • 25.
    • Win or lose?
  • 26. Why Google+ will succeed…
    • It’s simple and easy to use
    • Google has learned from Facebook
    • It has defining features
    • It’s integrated everywhere
    • Google knows it needs to get this right
  • 27. … or fail
    • It’s a Google social network
    • Facebook has too much of a head start
    • Google+ lacks the cool factor
    • Google+ means profile management overload
    • Invite only can fail
  • 28.
    • How we see it…
  • 29.  
  • 30. More information
      • http://www.google.com/+/demo/