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    Google+ Google+ Presentation Transcript

    •  
    • Google+ - Google Goes Social part III
      • Minna Hiltunen & Tuukka Sassi
      • What?
        • “ If Facebook and Twitter had a baby,
        • they’d call it Google+.”
        • ~ Olaf Wempe
    • What?
      • A new social network that rivals Facebook
      • Launched on June 28th 2011, with a private beta
      • Gathered 25 million users in a month
      • Joining with invite only
      • A collection of different social features like Stream & Hangouts
      • Not Google’s first shot at dominating the social space
      • Features
    • Stream See what your friends and circles are sharing. Similar to Facebook’s newsfeed. Source: http://mashable.com/2011/07/16/google-plus-guide/
    • Circles Divide your Google+ contacts to circles and share right content for the right people. Source: http://mashable.com/2011/07/16/google-plus-guide/
    • Photos Drag and drop photos to browser and adjust and edit them in Google+ Source: http://mashable.com/2011/07/16/google-plus-guide/ Instant Upload in the Google+ mobile app uploads photos and videos as you take them. Source: http://www.google.com/+/demo/
    • Hangouts Group video chat for up to 10 people. Source: http://www.google.com/+/demo/
    • Sparks Google+‘s content recommendation engine. Source: http://www.google.com/+/demo/
    • Huddle Text-chat Application For android phones. Source: http://www.google.com/+/demo/
    • Games 16 games, including Angry Birds. Play together and share with friends. Source: http://plus.google.com
      • Privacy – clearer settings as in Facebook
      • No ads – at least for now
      • Compatible with other Google products
      • Mobile – apps for iPhone & Android
      What else?
      • Google+ vs Facebook
      • Google+ Circles
      • Circles makes sorting and managing friends and sharing content easy
      Facebook Friends lists Making different groups with list feature is possible, but not very easy to maintain vs Google+ Hangouts Group chat with up to 10 people Facebook Video Chat Recently launched. No group chat? vs Google+ Location With one click on stream Facebook Places Coming also to browser? vs Google+ Huddle Text-chat for android phones Gtalk for desktop browsers Facebook Chat No mobile version vs What is still missing from Google+? • Facebook pages of Business • Facebook questions
      • About People
    • Men dominate
      • Women make up only 30 -percent of Google+ users
      • Women traditionally rule social networking sites: 58-percent of Facebook and 64-percent of Twitter.
      • LinkedIn & Gmail are mostly populated by men
      • Age limit of 18 years, leaves a lot of digital natives outside
    • User statistics
      • Top 10 Countries
      • United States 433,545 (55%)
      • India 142,339 (18%)
      • Brazil 41,605 (5%)
      • United Kingdom 38,917 (5%)
      • Canada 29,490 (4%)
      • Germany 26,494 (3%)
      • France 22,6134 (3%)
      • China 20,766 (3%)
      • Spain 19,370 (3%)
      • Taiwan 19,280 (2%)
      • Finland: 8 432
      • TOTAL 794,419 (100%)
      • Top 10 Companies presented by users
      • Google 9,704
      • Self-Employed 6,949
      • IBM 5,081
      • Infosys 3,989
      • Accenture 3,792
      • Tata Consultancy Services 3,620
      • Freelance 2,009
      • Microsoft 2,856
      • Apple 2,482
      • Cognizant Technology Solutions 2,417
      • Top 10 Occupations
      • Engineer 77,923 (29%)
      • Developer 45,713 (17%)
      • Designer 36,298 (14%)
      • Soft. Engineer 31,655 (12%)
      • Web Developer 14,185 (5%)
      • Writer 13,354 (5%)
      • Soft. Developer 12,907 (5%)
      • Programmer 12,511 (5%)
      • Photographer 11,700 (4%)
      • Teacher 10,235 (4%)
      • TOTAL 266,481 (100%)
      Source: http://findpeopleonplus.com/statistics
    • Top 5 Google+ users Finland: Jyri Engeström 7 037 followers Source: http://socialstatistics.com/
      • About Businesses
    • Businesses are waiting
      • Businesses were ready to get their pages up and running at launch
      • Google+ quickly banished them from the site
      • Google+ prioritized making a great experience for people first
      • Platform for businesses is being built as we speak
      • 5 000 companies are testing the business platform
      • Key features for business use are analytics + other Google products
    • Ford - first consumer brand in Google+
      • https://plus.google.com/114277687548103339609
    • “ Please give us just a little more time”
      • Win or lose?
    • Why Google+ will succeed…
      • It’s simple and easy to use
      • Google has learned from Facebook
      • It has defining features
      • It’s integrated everywhere
      • Google knows it needs to get this right
    • … or fail
      • It’s a Google social network
      • Facebook has too much of a head start
      • Google+ lacks the cool factor
      • Google+ means profile management overload
      • Invite only can fail
      • How we see it…
    •  
    • More information
        • http://www.google.com/+/demo/