Augmented Reality

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Augmented Reality

  1. 2. Augmented reality – more than meets the eye <ul><li>Taneli Sippola </li></ul>
  2. 3. <ul><li> the market for augmented  reality will reach $350m during  2014 – in  the  US  alone. </li></ul><ul><li>ABI Research </li></ul>“
  3. 4. Terms and theory
  4. 5. AR in theory <ul><li>Augmented reality (AR) is a term for a view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics. </li></ul>
  5. 6. Term in practice… Augmented reality is a term for a live view of a real-world environment through camera, where virtual elements are merged with the real-life. The ‘virtual elements’, can consist of anything. This could be 3D models, video, web information…. you name it.
  6. 7. A brief history
  7. 8. War games <ul><li>defense industry generated the need </li></ul><ul><li>scientific visionaries and pioneers developed several gadgets </li></ul><ul><li>technology has been available for a long time </li></ul>
  8. 9. QR code <ul><li>first established AR technic for public and commercial use </li></ul><ul><li>the information encoded can be text, URL or other data. </li></ul><ul><li>it worked because it was easy to use </li></ul>
  9. 10. Cool technology can turn heads but, how to really succeed with AR?
  10. 11. <ul><li>1. Using available material to enhance brochures </li></ul>http://www.youtube.com/watch?v=5GHrUuwEwQ8
  11. 12. <ul><li>2. Customer relationship marketing with AR </li></ul>http://www.youtube.com/watch?v=1_LukZ7M6ww
  12. 13. <ul><li>3. AR experiences in the streets </li></ul>http://www.youtube.com/watch?v=o_mUFS992Cw
  13. 14. <ul><li>4. In-store experience </li></ul>http://www.youtube.com/watch?v=PGu0N3eL2D0
  14. 15. <ul><li>5. Try before you buy </li></ul><ul><li>http://www.seventeen.com/fashion/virtual-dressing-room </li></ul><ul><li>https://www.prioritymail.com/simulator.asp </li></ul>
  15. 16. <ul><li>6. AR as a path to online material </li></ul>http://www.youtube.com/watch?v=WbUeviTpU3o
  16. 17. <ul><li>7. AR in fairs and events </li></ul>http://www.youtube.com/watch?v=qNOQYWekPoE
  17. 18. <ul><li>8. AR as effective eye-catcher </li></ul>http://www.youtube.com/watch?v=DnPcv2taUdE
  18. 19. <ul><li>9. User manuals of the future </li></ul>http://www.youtube.com/watch?v=P9KPJlA5yds
  19. 20. <ul><li>10. AR campaing in public </li></ul>http://fwd.channel5.com/adv/virtual-suzi http://www.youtube.com/watch?v=Kx1McB9QQ2A

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