Augmented Reality
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Augmented Reality

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Augmented Reality Presentation Transcript

  • 1.  
  • 2. Augmented reality – more than meets the eye
    • Taneli Sippola
  • 3.
    • the market for augmented  reality will reach $350m during  2014 – in  the  US  alone.
    • ABI Research
  • 4. Terms and theory
  • 5. AR in theory
    • Augmented reality (AR) is a term for a view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics.
  • 6. Term in practice… Augmented reality is a term for a live view of a real-world environment through camera, where virtual elements are merged with the real-life. The ‘virtual elements’, can consist of anything. This could be 3D models, video, web information…. you name it.
  • 7. A brief history
  • 8. War games
    • defense industry generated the need
    • scientific visionaries and pioneers developed several gadgets
    • technology has been available for a long time
  • 9. QR code
    • first established AR technic for public and commercial use
    • the information encoded can be text, URL or other data.
    • it worked because it was easy to use
  • 10. Cool technology can turn heads but, how to really succeed with AR?
  • 11.
    • 1. Using available material to enhance brochures
    http://www.youtube.com/watch?v=5GHrUuwEwQ8
  • 12.
    • 2. Customer relationship marketing with AR
    http://www.youtube.com/watch?v=1_LukZ7M6ww
  • 13.
    • 3. AR experiences in the streets
    http://www.youtube.com/watch?v=o_mUFS992Cw
  • 14.
    • 4. In-store experience
    http://www.youtube.com/watch?v=PGu0N3eL2D0
  • 15.
    • 5. Try before you buy
    • http://www.seventeen.com/fashion/virtual-dressing-room
    • https://www.prioritymail.com/simulator.asp
  • 16.
    • 6. AR as a path to online material
    http://www.youtube.com/watch?v=WbUeviTpU3o
  • 17.
    • 7. AR in fairs and events
    http://www.youtube.com/watch?v=qNOQYWekPoE
  • 18.
    • 8. AR as effective eye-catcher
    http://www.youtube.com/watch?v=DnPcv2taUdE
  • 19.
    • 9. User manuals of the future
    http://www.youtube.com/watch?v=P9KPJlA5yds
  • 20.
    • 10. AR campaing in public
    http://fwd.channel5.com/adv/virtual-suzi http://www.youtube.com/watch?v=Kx1McB9QQ2A
  • 21.