Windows Phone development is highly productive, relatively easy and fun. If you’re already a .NET developer, you can get up and running with the Windows Phone SDK pretty fast. Maybe you’ve already even built a prototype or two. Stuff runs. You deploy it to your phone. Ready to publish, right? Wrong. There’s a difference between a functional prototype and a final store-ready app. This session explores recommendations and best practices to turn your fledgling app into a real professional submissions. We’ll look at the user experience, the “About” page, tracking the update history, getting feedback from users, providing help, and even your iconography. We’ll also go over critical monetization steps such as supporting micro-transactions, in-app advertising, rate & review reminders and sharing your app. With hundreds of thousands of apps to compete with, you need to go above and beyond to impress your users. Come learn how to do it for a maximum impact.