Creating engaging hyper local content r edotcom
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Creating engaging hyper local content r edotcom

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Learn how to create engaging content for your website and blog as it relates to engaging potential real estate clients

Learn how to create engaging content for your website and blog as it relates to engaging potential real estate clients

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Creating engaging hyper local content r edotcom Creating engaging hyper local content r edotcom Presentation Transcript

  • RealEstate.com Creating Engaging Hyper Local ContentTuesday, February 14, 2012
  • RealEstate.com Bob Stewart bob@activerain.com @activebobTuesday, February 14, 2012
  • What is Hyper Local? 3Tuesday, February 14, 2012
  • What is Hyper Local? 3Tuesday, February 14, 2012
  • Hyper Local is............ having the character of being oriented around a well defined community with its primary focus directed toward the concerns of its residents 4Tuesday, February 14, 2012
  • Hyper Local is............ having the character of being oriented around a well defined community with its primary focus directed toward the concerns of its residents 4Tuesday, February 14, 2012
  • Well Defined Community Geographical Topical Demographic Local News and Events 5Tuesday, February 14, 2012
  • Well Defined Community Geographical Topical Demographic Local News and Events 5Tuesday, February 14, 2012
  • Geographical Community Neighborhood Subdivision Condo Complex 6Tuesday, February 14, 2012
  • Geographical Community Neighborhood Subdivision Condo Complex 6Tuesday, February 14, 2012
  • Topical Community Luxury Homes (city) Historical Homes (city) Can be broader Geographically 7Tuesday, February 14, 2012
  • Topical Community Luxury Homes (city) Historical Homes (city) Can be broader Geographically 7Tuesday, February 14, 2012
  • Demographic Community Who can you relate to? Do you serve a niche? Do you push that content out? 8Tuesday, February 14, 2012
  • Demographic Community Who can you relate to? Do you serve a niche? Do you push that content out? 8Tuesday, February 14, 2012
  • primary focus directed toward the concerns of its residents: What kinds of concerns do the residents of your community have? 9Tuesday, February 14, 2012
  • primary focus directed toward the concerns of its residents: What kinds of concerns do the residents of your community have? 9Tuesday, February 14, 2012
  • What Are Their Concerns? Taxes Local Businesses Property Values Their money Local Events Things to do 10Tuesday, February 14, 2012
  • 1776 clicks 11Tuesday, February 14, 2012
  • 1776 clicks 11Tuesday, February 14, 2012
  • The Coffee Shop Owner........ 12Tuesday, February 14, 2012
  • The Hardware Store 2491 clicks 13Tuesday, February 14, 2012
  • The National Chain Coming to Town? 3356 clicks 14Tuesday, February 14, 2012
  • So What............... 15Tuesday, February 14, 2012
  • Why Do You Want Signs in the Yard? 16Tuesday, February 14, 2012
  • Exposure! 17Tuesday, February 14, 2012
  • What about Real Estate? Blair Farm Morehead City NC 2341 clicks Mandy Farms Morehead City NC 2072 clicks Brandywine Bay Morehead City NC 2432 clicks Beacon’s Reach Morehead City NC 3212 clicks Reefstone Pine Knoll Shores NC 1790 clicks 18Tuesday, February 14, 2012
  • 11,847 clicks 5 Neighborhoods 27 months 87 clicks/month per neighborhood 19Tuesday, February 14, 2012
  • 11,847 clicks 5 Neighborhoods 27 months 87 clicks/month per neighborhood 19Tuesday, February 14, 2012
  • What to Write About Local Events Schools Local Businesses Local Issue Local Neighborhoods Local Elections Condo Complexes Parks The Process of buying Building Trends Answer common questions Taxes Local program Children’s Events 20Tuesday, February 14, 2012
  • RealEstate.com slideshare.net/activebobTuesday, February 14, 2012