Search engine optimisation (SEO) plays a huge role in getting your website a good placement on Google’s search results. You invest time in putting in the right keywords into your heading, titles, and anchor texts. Apart from providing high-quality articles, you also publish videos and images just to vary your content.

1. Digital Matters Blog
blog.activatemedia.com /post/55192060196/5-great-off-page-seo-strategies-that-help-
your-site
Search engine optimisation (SEO) plays a huge role in getting your website
a good placement on Google’s search results. You invest time in putting
in the right keywords into your heading, titles, and anchor texts. Apart
from providing high-quality articles, you also publish videos and images
just to vary your content.
The question is, “Are these efforts enough to get your site listed in the first page
of Google’s search results?”
Although what you do ON your website matters, desired results can be achieved by
pairing it with strategies that need to be performed OFF your site.
Here are some off-page SEO techniques that you can look into:
1) Guest blogging
Writing for another blog is a great way to build relationships with people within
your niche. Apart from that, here are other reasons that make this type of activity
worth your while:
It allows you to reach a larger audience. You may have a set of loyal followers
who eagerly anticipate what you are going to put out next. Posting on
another person’s blog helps expand your audience beyond those who
regularly read your content. Who knows, maybe you could even gain new
followers through your guest blogging efforts.
It drives traffic to your website. Reaching a new set of people by writing for
another blog is a great way to increase the number of visitors to your site.
Hence, it is important to write about topics that are informative, engaging,
and relevant. Doing this boosts the chances of driving traffic your way.

2. It builds your reputation within your sector. Sharing your ideas and tips on
industry-related subjects helps people see you as a reliable source of
information. Through this, you can get new followers who would want to read
the next article you put out.
It helps build links to your site. Earning links is vital in achieving high
rankings on search engines. This is why it is crucial to come up with posts
that provide useful information to increase its chances of it being accepted
as a guest post.
2) Blog commenting
Apart from writing your own content, it helps to visit other blogs in your niche.
Take time to read the posts and leave a comment to show your appreciation or add
value to it.
The last bit is particularly useful in cases where a lot of conversation has already
taken place. If you have something of substance to add, don’t hesitate to share
this through the comments.
Furthermore, if you have articles with content relevant to the discussion, provide
a link back to it along with your response.
Doing this is a great way to build relationships with those who share your
interests. Apart from that, it allows you to gain new followers as well.
3) Forum posting
There are lots of things you can do on forums within your industry, and here are
just a few of them:
Participate in existing discussions. There are hundreds of topics posted in
forums. Find one that you can contribute to and browse through what has
been shared. If you can add value to the discussion, go ahead and post a
reply.
Provide solutions to problems. There are people who turn to forums for
answers to their questions. If you know how to solve their dilemma, don’t
think twice about sharing the solution. The answers you provide will not only
be appreciated by the person you helped, but by others who might encounter
the same problem in the future.
Start a new topic. There are instances when you want to talk about an
industry-related matter yet no thread has been started about it. You can
start the discussion by creating a thread and encouraging others to
participate.
Make sure you include a link to your website in your forum signature to lead
interested parties back to your website. Even better, they can use the information
provided in your signature to link back to your site.
4) Directory submissions

3. Being listed in top directories such as DMOZ and Yahoo Directories helps you get
high-quality backlinks to your site. It is also important to provide meaty
descriptions for your website to increase the chances of being accepted. In
addition, be sure to choose an appropriate category to make the listing more
relevant.
5) Social bookmarking
Submitting your site or any of your content to sites such as Delicious, Digg, and
StumbleUpon is a great way to get traffic and backlinks. Always remember to use
the right category when sharing content on these sites to make it more
meaningful. Plus, do not forget to use the appropriate tags so users can easily
find what you shared through the keywords you provided.
Lastly, it is important to add social media efforts into the mix. Popular networking
sites, like Facebook, Google+, LinkedIn, and Twitter, help boost your online
presence. Plus, social signals such as +1’s, likes, shares, and retweets help get
your site to the top of search results. So, sharing frequently through social media
channels increases the chances of getting a good position on Google’s results
pages.
Parting thoughts
Driving traffic to your website and being linked to by other sites are great ways to
get a good placement on Google. The strategies mentioned above are just a few of
the methods you can use to achieve high rankings. Although it may take time to
see desired results, starting as early as possible slowly takes you there.
About the Author
Richard Eaves is a Digital Marketing Specialist who oversees more than 300
campaigns for Smart Traffic, a London SEO company that offers search-marketing
strategies for various companies.
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