What Will Matter For Media-Tech

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The user is what matters for media-tech.

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What Will Matter For Media-Tech

  1. 1. WHAT WILL MATTER FOR MEDIA-TECH MICHAEL J. WOLF JANUARY 19, 2014 1
  2. 2. 1. TRIUMPH OF FAN CULTURE 2. ORIGINALS EVERYWHERE 3. AVALANCHE OF SNOWFALLS 4. LITTLE DATA 2
  3. 3. FIFTY SHADES OF GREY 3
  4. 4. 90 52MILLION COPIES SOLD LANGUAGES PUBLISHED FASTEST-SELLING PAPERBACK OF ALL TIME $ 4
  5. 5. 5
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  9. 9. 21 MILLIONPOSTS ABOUT DR. WHO ON TUMBLR IN ONE MONTH MORE VIEWS DURING FINALE THAN THE SUPER BOWL OR MTV VIDEO MUSIC AWARDS: 14.5 MILLION IN ONE DAY 9
  10. 10. 10
  11. 11. 1. TRIUMPH OF FAN CULTURE 2. ORIGINALS EVERYWHERE 3. AVALANCHE OF SNOWFALLS 4. LITTLE DATA 11
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  17. 17. 1. TRIUMPH OF FAN CULTURE 2. ORIGINALS EVERYWHERE 3. AVALANCHE OF SNOWFALLS 4. LITTLE DATA 17
  18. 18. 18
  19. 19. AVALANCHE TIMELINE 2007 READING APPS 19
  20. 20. AVALANCHE TIMELINE 2008 LARGE FORMAT 2007 READING APPS 20
  21. 21. AVALANCHE TIMELINE 2010 RESPONSIVE WEB DESIGN 2008 LARGE FORMAT 21
  22. 22. AVALANCHE TIMELINE 20112010 RESPONSIVE WEB DESIGN 22
  23. 23. AVALANCHE TIMELINE 2012 SNOW FALL 2011 23
  24. 24. AVALANCHE TIMELINE 2012 SNOW FALL 2013 24
  25. 25. AVALANCHE TIMELINE 20132013 25
  26. 26. AVALANCHE TIMELINE 2008 LARGE FORMAT 2007 READING APPS 2011 2012 SNOW FALL 2013 26
  27. 27. AVALANCHE TIMELINE 20142013 20152008 LARGE FORMAT 2007 READING APPS 2011 2012 SNOW FALL 27
  28. 28. 1. TRIUMPH OF FAN CULTURE 2. ORIGINALS EVERYWHERE 3. AVALANCHE OF SNOWFALLS 4. LITTLE DATA 28
  29. 29. BIG JARGON 29
  30. 30. CAPTURE DATA, LOCK IT AWAY, THEN TORTURE IT TO MAKE IT TELL YOU ITS SECRETS. 30
  31. 31. THE TRUE PROMISE OF BIG DATA: THE USER Hi! 31
  32. 32. BIG THINK LITTLE 32
  33. 33. LITTLE DATA (1) Data from the actions and activities that users take as part of a media experience. (2) Data that enables web publishers to create a better experience for the user. (3) Data that users explicitly share. 33
  34. 34. LITTLE DATA IS YOUR FRIEND. BIG DATA IS CREEPY. FOR THE USER, 34
  35. 35. LITTLE DATA YIELDS NATIVE METRICS ★ DO YOU WATCH VIDEO? ★ ARE YOU REGISTERED? ★ WHAT DO YOU FAVORITE? ★ DO YOU TIME-SHIFT FOR LATE READING? ★ DO YOU SCROLL BELOW THE FOLD? ★ WHAT DO YOU “LIKE”? ★ ARE YOU LIKELY TO TWEET CONTENT? ★ DO YOU LISTEN TO PODCASTS? ★ DO YOU EMAIL ARTICLES? ★ DO YOU BOOKMARK AND SAVE? ★ DO YOU HOVER OVER LINKS WITH YOUR MOUSE? ★ DO YOU USE A SCROLLWHEEL? ★ DO YOU VIEW IN LARGE TYPE? ★ ARE YOU A SLIDESHOW FAN? ★ DO YOU PREFER SHORT OR LONG-FORM ITEMS? 35
  36. 36. LITTLE DATA + BIG DATA = BETTER USER EXPERIENCE ★ BETTER PRODUCTS ★ BETTER PRICING ★ BETTER PREDICTION ★ BETTER CONTENT ★ BETTER ENGAGEMENT ★ BETTER ADVERTISING 36
  37. 37. 1. TRIUMPH OF FAN CULTURE 2. ORIGINALS EVERYWHERE 3. AVALANCHE OF SNOWFALLS 4. LITTLE DATA 37
  38. 38. WHAT WILL REALLY MATTER THIS YEAR? USER EXPERIENCE 38
  39. 39. THANK YOU! @MJW 39

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