0
THINKAGAIN:MEDIA+TECH 2014
MichaelJ.Wolf | @mjw
2
9HOURS
2HOURS
3HOURS
7HOURS
5HOURS
1
ATTENTIONISNOT

AZERO-SUMGAME
OTHER NIGHTTIME 

ACTIVITIES
SLEEP
MULTITASKED TV, 

DIGITAL AND 

OTHER MEDIA
MULTITASKED WORK
WITH MEDIA
FOCUSED
WORK
MU...
ATTENTION15MINUTESATATIME
SLEEP
FOCUSED WORK
MULTITASKED WORK
WITH MEDIA
!
COMMUTING, MEALS, 

OTHER DAYTIME
!
DEDICATED T...
$2.6 $1.5 $9.0 $1.5
$1.0 $.7 $.5
BILLIONDOLLARSONLESSTHANFIVEMINUTES
VALUATIONS IN BILLIONS
$.8 $.9
1
BILLION
1
BILLION
2
BILLION
1.7
BILLION
300
MILLION
WHOWILLSERVE
THENEXT4BILLIONUSERS?
THENEXTFOURBILLION?
1.2
BILLION
1.2
BILLION
2.3
BILLION
2
BILLION
350
MILLION
$360-$730/YR $1,500-$20,000/YR$730-$1,500/YR...
REPLACEMENTCYCLETRENDS
HIGH
PRICE
LOW
REPLACEMENT CYCLESLOW FAST
SMART
TVS
SMART-
PHONES
PHABLETS
DESKTOP
LAPTOP
TABLETS
G...
OPTIMIZE:
REVENUEPERUSER
MEDIA+TECHARPU
ANNUAL ARPU COMPARISON ACROSS SUBSCRIPTIONS, COMMERCE, MEDIA & ENTERTAINMENT AND ADVERTISING
01113355567714...
MEDIA+TECHARPU:SUBSCRIPTIONS
0156
123147
633
684
760
1227
1322
1405
1475
MEDIA+TECHARPU:COMMERCE
15
34
53
307
MEDIA+TECHARPU:MEDIA&ENTERTAINMENT
11
5
14
21
34
MEDIA+TECHARPU:ADVERTISING
33
5
77
46
MORELAYERS

TOBEAPLAYER
✔ ✔ ✔ ✔ ✔ ✔ ✔
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
✔ ✔ ✔ ✔ ✔ ✔ ✔
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
✔ ✔ ✔
SEARCHINGFORVR
OCULUS RIFT GOOGLE CARDBOARD
SONY MORPHEUS DAFT PUNK
MEDIA+TECHLAYERS
MOBILE/VIDEO MESSAGING
VIDEO CONTENT
BUSINESS INTELLIGENCE/BIG DATA
INTERNET OF THINGS
SEARCH
MARKETPLACE...
MEDIA+TECHCAPABILITIESMATRIX
MOBILE/VIDEO MESSAGING ✔ ✔ ✔ ✔ ✔ ✔
VIDEO CONTENT ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
INTERNET OF THINGS ✔ ✔...
WHAT’SNEXT?
INDEPENDENT PLAYERS IN EACH LAYER
MOBILE/VIDEO MESSAGING
VIDEO CONTENT
INTERNET OF THINGS
SEARCH
MARKETPLACE
D...
ANEWNETWORKISEMERGING
THEQUANTIFIEDHUMAN
THEQUANTIFIEDWORLD
THEQUANTIFIEDNETWORK
LESSONSFROMTHEINTERNETFRIDGE
1999 2007 20112010 20242006 20082001
CONTENTMUSTSERVE

THENEWREALITYOFATTENTION
2013
2013
2014
SLIDESHOWS VINE MEMES INFOGRAPHICS
ANIMATED GIFS LISTICLES FUNNY FAKE REVIEWS SECRET
FANCULTUREWILLBE
ASIMPORTANTTO
ATTENTIONASSOCIAL
FANCONTENTALREADYDWARFSPROFESSIONALCONTENT
HOURS OF CONTENT
110 542,000
220 142,000
100 63,000
150 131,000
10 83,000
NETWO...
FIFTYSHADESOFGREY
35
90 52MILLION
COPIES
SOLD
LANGUAGES
PUBLISHED
FASTEST-SELLING
PAPERBACK
OF ALL TIME
$
36
THANKYOU!
www.activate.com
@mjw
Think Again: Media + Tech 2014
Think Again: Media + Tech 2014
Think Again: Media + Tech 2014
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Think Again: Media + Tech 2014

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Trends in media and entertainment are causing us to wonder and to think again about the evolution of the media and tech ecosystem – and how media and tech businesses will grow their companies.

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Transcript of "Think Again: Media + Tech 2014"

  1. 1. THINKAGAIN:MEDIA+TECH 2014 MichaelJ.Wolf | @mjw
  2. 2. 2
  3. 3. 9HOURS 2HOURS 3HOURS 7HOURS 5HOURS 1 ATTENTIONISNOT
 AZERO-SUMGAME
  4. 4. OTHER NIGHTTIME 
 ACTIVITIES SLEEP MULTITASKED TV, 
 DIGITAL AND 
 OTHER MEDIA MULTITASKED WORK WITH MEDIA FOCUSED WORK MULTITASKED 
 AUDIO AND OTHER 
 PASSIVE MEDIA COMMUTING, MEALS, 
 OTHER DAYTIME DEDICATED TV 8HOURS 2HOURS 3HOURS 7HOURS 5HOURS 3HOURS 1HOUR 1HOUR 30HOURSINA24HOURDAY REALITY OF A TYPICAL PERSON IN THE U.S. AVERAGE DAY
  5. 5. ATTENTION15MINUTESATATIME SLEEP FOCUSED WORK MULTITASKED WORK WITH MEDIA ! COMMUTING, MEALS, 
 OTHER DAYTIME ! DEDICATED TV MULTI-TASKED TV, DIGITAL 
 AND OTHER MEDIA ! MULTI-TASKED AUDIO AND 
 OTHER PASSIVE MEDIA ! OTHER NIGHTTIME ACTIVITIES A TYPICAL 30 HOUR DAY: 120 15 MIN. MOMENTS
  6. 6. $2.6 $1.5 $9.0 $1.5 $1.0 $.7 $.5 BILLIONDOLLARSONLESSTHANFIVEMINUTES VALUATIONS IN BILLIONS $.8 $.9
  7. 7. 1 BILLION 1 BILLION 2 BILLION 1.7 BILLION 300 MILLION WHOWILLSERVE THENEXT4BILLIONUSERS?
  8. 8. THENEXTFOURBILLION? 1.2 BILLION 1.2 BILLION 2.3 BILLION 2 BILLION 350 MILLION $360-$730/YR $1,500-$20,000/YR$730-$1,500/YRLESS THAN $360/YR > $20,000/YR SUBSIDIZE ONBOARD OPTIMIZE INTERNET ACCESS
  9. 9. REPLACEMENTCYCLETRENDS HIGH PRICE LOW REPLACEMENT CYCLESLOW FAST SMART TVS SMART- PHONES PHABLETS DESKTOP LAPTOP TABLETS GAMING CONSOLE
  10. 10. OPTIMIZE: REVENUEPERUSER
  11. 11. MEDIA+TECHARPU ANNUAL ARPU COMPARISON ACROSS SUBSCRIPTIONS, COMMERCE, MEDIA & ENTERTAINMENT AND ADVERTISING 0111335556771415213434434653 123147 257 285307 633 684 760 1227 1322 1405 1475
  12. 12. MEDIA+TECHARPU:SUBSCRIPTIONS 0156 123147 633 684 760 1227 1322 1405 1475
  13. 13. MEDIA+TECHARPU:COMMERCE 15 34 53 307
  14. 14. MEDIA+TECHARPU:MEDIA&ENTERTAINMENT 11 5 14 21 34
  15. 15. MEDIA+TECHARPU:ADVERTISING 33 5 77 46
  16. 16. MORELAYERS
 TOBEAPLAYER ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
  17. 17. SEARCHINGFORVR OCULUS RIFT GOOGLE CARDBOARD SONY MORPHEUS DAFT PUNK
  18. 18. MEDIA+TECHLAYERS MOBILE/VIDEO MESSAGING VIDEO CONTENT BUSINESS INTELLIGENCE/BIG DATA INTERNET OF THINGS SEARCH MARKETPLACE DELIVERY SERVICE/ON-DEMAND CONNECTIVITY OS HARDWARE PAYMENT STORAGE ADS/TECH
  19. 19. MEDIA+TECHCAPABILITIESMATRIX MOBILE/VIDEO MESSAGING ✔ ✔ ✔ ✔ ✔ ✔ VIDEO CONTENT ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ INTERNET OF THINGS ✔ ✔ ✔ ✔ ✔ ✔ ✔ SEARCH ✔ ✔ ✔ ✔ ✔ ✔ ✔ MARKETPLACE ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ DELIVERY SERVICE/ON-DEMAND ✔ ✔ ✔ CONNECTIVITY ✔ ✔ ✔ OS ✔ ✔ ✔ ✔ ✔ ✔ HARDWARE ✔ ✔ ✔ ✔ ✔ ✔ ✔ PAYMENT ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ STORAGE ✔ ✔ ✔ ✔ ✔ ✔ ✔ ADS/TECH ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ BUSINESS INTELLIGENCE/BIG DATA ✔ ✔ ✔
  20. 20. WHAT’SNEXT? INDEPENDENT PLAYERS IN EACH LAYER MOBILE/VIDEO MESSAGING VIDEO CONTENT INTERNET OF THINGS SEARCH MARKETPLACE DELIVERY SERVICE/ON-DEMAND CONNECTIVITY OS HARDWARE PAYMENT STORAGE ADS/TECH BUSINESS INTELLIGENCE/BIG DATA
  21. 21. ANEWNETWORKISEMERGING
  22. 22. THEQUANTIFIEDHUMAN
  23. 23. THEQUANTIFIEDWORLD
  24. 24. THEQUANTIFIEDNETWORK
  25. 25. LESSONSFROMTHEINTERNETFRIDGE 1999 2007 20112010 20242006 20082001
  26. 26. CONTENTMUSTSERVE
 THENEWREALITYOFATTENTION
  27. 27. 2013
  28. 28. 2013
  29. 29. 2014 SLIDESHOWS VINE MEMES INFOGRAPHICS ANIMATED GIFS LISTICLES FUNNY FAKE REVIEWS SECRET
  30. 30. FANCULTUREWILLBE ASIMPORTANTTO ATTENTIONASSOCIAL
  31. 31. FANCONTENTALREADYDWARFSPROFESSIONALCONTENT HOURS OF CONTENT 110 542,000 220 142,000 100 63,000 150 131,000 10 83,000 NETWORK LIBRARY FAN CREATED CONTENT
  32. 32. FIFTYSHADESOFGREY
  33. 33. 35 90 52MILLION COPIES SOLD LANGUAGES PUBLISHED FASTEST-SELLING PAPERBACK OF ALL TIME $
  34. 34. 36
  35. 35. THANKYOU! www.activate.com @mjw
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