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Think Again: Media + Tech 2014
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Think Again: Media + Tech 2014

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Trends in media and entertainment are causing us to wonder and to think again about the evolution of the media and tech ecosystem – and how media and tech businesses will grow their companies.

Trends in media and entertainment are causing us to wonder and to think again about the evolution of the media and tech ecosystem – and how media and tech businesses will grow their companies.


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  • 1. THINKAGAIN:MEDIA+TECH 2014 MichaelJ.Wolf | @mjw
  • 2. 2
  • 3. 9HOURS 2HOURS 3HOURS 7HOURS 5HOURS 1 ATTENTIONISNOT
 AZERO-SUMGAME
  • 4. OTHER NIGHTTIME 
 ACTIVITIES SLEEP MULTITASKED TV, 
 DIGITAL AND 
 OTHER MEDIA MULTITASKED WORK WITH MEDIA FOCUSED WORK MULTITASKED 
 AUDIO AND OTHER 
 PASSIVE MEDIA COMMUTING, MEALS, 
 OTHER DAYTIME DEDICATED TV 8HOURS 2HOURS 3HOURS 7HOURS 5HOURS 3HOURS 1HOUR 1HOUR 30HOURSINA24HOURDAY REALITY OF A TYPICAL PERSON IN THE U.S. AVERAGE DAY
  • 5. ATTENTION15MINUTESATATIME SLEEP FOCUSED WORK MULTITASKED WORK WITH MEDIA ! COMMUTING, MEALS, 
 OTHER DAYTIME ! DEDICATED TV MULTI-TASKED TV, DIGITAL 
 AND OTHER MEDIA ! MULTI-TASKED AUDIO AND 
 OTHER PASSIVE MEDIA ! OTHER NIGHTTIME ACTIVITIES A TYPICAL 30 HOUR DAY: 120 15 MIN. MOMENTS
  • 6. $2.6 $1.5 $9.0 $1.5 $1.0 $.7 $.5 BILLIONDOLLARSONLESSTHANFIVEMINUTES VALUATIONS IN BILLIONS $.8 $.9
  • 7. 1 BILLION 1 BILLION 2 BILLION 1.7 BILLION 300 MILLION WHOWILLSERVE THENEXT4BILLIONUSERS?
  • 8. THENEXTFOURBILLION? 1.2 BILLION 1.2 BILLION 2.3 BILLION 2 BILLION 350 MILLION $360-$730/YR $1,500-$20,000/YR$730-$1,500/YRLESS THAN $360/YR > $20,000/YR SUBSIDIZE ONBOARD OPTIMIZE INTERNET ACCESS
  • 9. REPLACEMENTCYCLETRENDS HIGH PRICE LOW REPLACEMENT CYCLESLOW FAST SMART TVS SMART- PHONES PHABLETS DESKTOP LAPTOP TABLETS GAMING CONSOLE
  • 10. OPTIMIZE: REVENUEPERUSER
  • 11. MEDIA+TECHARPU ANNUAL ARPU COMPARISON ACROSS SUBSCRIPTIONS, COMMERCE, MEDIA & ENTERTAINMENT AND ADVERTISING 0111335556771415213434434653 123147 257 285307 633 684 760 1227 1322 1405 1475
  • 12. MEDIA+TECHARPU:SUBSCRIPTIONS 0156 123147 633 684 760 1227 1322 1405 1475
  • 13. MEDIA+TECHARPU:COMMERCE 15 34 53 307
  • 14. MEDIA+TECHARPU:MEDIA&ENTERTAINMENT 11 5 14 21 34
  • 15. MEDIA+TECHARPU:ADVERTISING 33 5 77 46
  • 16. MORELAYERS
 TOBEAPLAYER ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
  • 17. SEARCHINGFORVR OCULUS RIFT GOOGLE CARDBOARD SONY MORPHEUS DAFT PUNK
  • 18. MEDIA+TECHLAYERS MOBILE/VIDEO MESSAGING VIDEO CONTENT BUSINESS INTELLIGENCE/BIG DATA INTERNET OF THINGS SEARCH MARKETPLACE DELIVERY SERVICE/ON-DEMAND CONNECTIVITY OS HARDWARE PAYMENT STORAGE ADS/TECH
  • 19. MEDIA+TECHCAPABILITIESMATRIX MOBILE/VIDEO MESSAGING ✔ ✔ ✔ ✔ ✔ ✔ VIDEO CONTENT ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ INTERNET OF THINGS ✔ ✔ ✔ ✔ ✔ ✔ ✔ SEARCH ✔ ✔ ✔ ✔ ✔ ✔ ✔ MARKETPLACE ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ DELIVERY SERVICE/ON-DEMAND ✔ ✔ ✔ CONNECTIVITY ✔ ✔ ✔ OS ✔ ✔ ✔ ✔ ✔ ✔ HARDWARE ✔ ✔ ✔ ✔ ✔ ✔ ✔ PAYMENT ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ STORAGE ✔ ✔ ✔ ✔ ✔ ✔ ✔ ADS/TECH ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ BUSINESS INTELLIGENCE/BIG DATA ✔ ✔ ✔
  • 20. WHAT’SNEXT? INDEPENDENT PLAYERS IN EACH LAYER MOBILE/VIDEO MESSAGING VIDEO CONTENT INTERNET OF THINGS SEARCH MARKETPLACE DELIVERY SERVICE/ON-DEMAND CONNECTIVITY OS HARDWARE PAYMENT STORAGE ADS/TECH BUSINESS INTELLIGENCE/BIG DATA
  • 21. ANEWNETWORKISEMERGING
  • 22. THEQUANTIFIEDHUMAN
  • 23. THEQUANTIFIEDWORLD
  • 24. THEQUANTIFIEDNETWORK
  • 25. LESSONSFROMTHEINTERNETFRIDGE 1999 2007 20112010 20242006 20082001
  • 26. CONTENTMUSTSERVE
 THENEWREALITYOFATTENTION
  • 27. 2013
  • 28. 2013
  • 29. 2014 SLIDESHOWS VINE MEMES INFOGRAPHICS ANIMATED GIFS LISTICLES FUNNY FAKE REVIEWS SECRET
  • 30. FANCULTUREWILLBE ASIMPORTANTTO ATTENTIONASSOCIAL
  • 31. FANCONTENTALREADYDWARFSPROFESSIONALCONTENT HOURS OF CONTENT 110 542,000 220 142,000 100 63,000 150 131,000 10 83,000 NETWORK LIBRARY FAN CREATED CONTENT
  • 32. FIFTYSHADESOFGREY
  • 33. 35 90 52MILLION COPIES SOLD LANGUAGES PUBLISHED FASTEST-SELLING PAPERBACK OF ALL TIME $
  • 34. 36
  • 35. THANKYOU! www.activate.com @mjw