Activate: What Matters

WHAT MATTERSIdEAS THAT WIll SHApE THE yEAR In MEdIA, TEcHnology And EnTERTAInMEnT WWW.AcTIvATE.coM

OUR CLIENTS ARE EXPECTING A WATERSHED YEAR… AND SO ARE WEMEDIA, TECHNOLOGY AND ENTERTAINMENT BUSINESSES ARE POISED FOR INNOVATION AND REINVENTIONTHERE HAS NEVER BEEN MORE OPPORTUNITY FOR GROWTHHERE IS WHAT MATTERS I

THE App ERA25%page-based On the web BEgInS Beyond moBile devices, winning weB (yES, BEgInS) peOple are already experiences will Be app-like instead spending mOre time On of page-Based app-like experiences than On page-based experiences Html5 is Here, But platform-native apps still provide tHe Best user experience and distriBution model driven By tHe app era, devices are Being75% redefined: game consoles, tvs, cars and appliances Become app environments app-like Source: Activate analysis of consumer time spent across top websites and comScore data 2

E-MoTE conTRolSmart voice, touch, geSture and perSonal SenSorS will combine to create new uSerexperienceS and new hitSmedia companieS will need to place the right betS on deviceS, formatS and platformS 3

ApIs ARE BIZ dEv Technology companies already Take This for granTed and now media companies need To use apis To Turn Their properTies inTo plaTforms +++ + + + + many key feaTures of a greaT media business can now be easily assembled + ++++ + = $ $ $ $ $ $ $ $ $ $ $+ ++ + $ $ $ $$ $ $ $ $ $ $ 4

poWERoF plAcEWhere your user is right noW is as importantas Who they are and Where they liveany location can be a venue for a great mediaexperienceneW hits Will be programmed for geolocationin the same Way today’s media program fortime slots 5

99¢SIMplIcITy SUBScRIpTIon IS THE nEWAmAzon And iTunes hAve reduced pAymenT fricTion so ThAT recurring revenue is possiblewiThouT subscripTionsconsumers hAve embrAced The 99 cenT price poinT And will spend The equivAlenTof A monThly subscripTion fee, one dollAr AT A TimeTrAdiTionAl subscripTions will sTill Thrive, pArTiculArly when combined wiTh A simpleAll-you-cAn-eAT model 6

SocIAl SpRIngThe one-size-fiTs-all era of social neTworking is peakingiT’s noT JUsT hUnDreDs of Millions of Users, iT’s ThoUsanDs of people BanDing TogeTherTo forM Deep connecTions aroUnD shareD inTeresTs, conTenT anD proDUcTs 7

6 107pRIvAcy AS pAyMEnTConsumers will gravitate toward experienCes that provide transparenCy and Control,instead of experienCes that ColleCt and sell Consumers data behind their baCksexpeCt innovators to allow people to use their personal data as CurrenCy 8

InnovATE don’T lEgISlATELaws that don’t match the reaLity of how peopLe use media wiLL Be iGnoredcoLLaBoratinG with consumers can heLp media companies BuiLd compeLLinG new productsand reduce LeGaL entanGLements 9

AngElS AMong USLikeLy changes to federaL Laws wiLL enabLe anyone to heLp fund a new business as easiLy asthey can make a purchase on amazoneXpect more competition from web scaLe crowd-funded startups 10

METRIcS MAyHEMTHE DASHBOARD REQUIRED TO RUN A MEDIA BUSINESS IS GETTING MORE COMPLEXINNOVATION IN THE MEDIA UNIVERSE WILL CONTINUE TO OUTPACE ADVERTISING METRICSMEDIA COMPANIES WILL NEED TO CREATE NEW ADVERTISING UNITS THAT ARE MEASURED IN REAL TIMEWITH MORE DATA FROM MULTIPLE SOURCES 11

REdEFInERS ARETHAn A THE lIABIlITySpEndIng MoREoF lEgAcy FREE FRoM IT’S ABoUT TIME, noT MonEy QUARTERThe biggesT innovaTions in media and Technology are being drivenby companies ThaT don’T force Their producT processes To fiT inUnBURdEnEdThe schedule of board meeTings and earnings reporTsBy lEgAcygreaT consumer experiences Will be builT on design, user experience,conSTRAInTS Weeks Which require cycles of monThscommuniTy and audience developmenTand years, noT days andDistributionDeals 12

WE ARE AcTIvATEACTIVATE IS A SMART, FAST AND NIMBLE NEXT-GENERATION STRATEGY CONSULTING FIRMWE ARE A SPECIALIST TEAM OF MEDIA, TECHNOLOGY AND ENTERTAINMENT INNOVATORS WITHEXTENSIVE OPERATING AND BUSINESS BUILDING EXPERIENCEWE FOCUS EXCLUSIVELY ON HELPING OUR CLIENTS GROW – REINVENTING THEIR COMPANIES ANDBUILDING NEW GROWTH BUSINESSESOUR APPROACH IS BASED ON A DEEP UNDERSTANDING OF HOW PEOPLE USE MEDIA AND TECHNOLOGYTODAY…AND HOW CONTENT AND TECHNOLOGY CAN CREATE NEW EXPERIENCESWWW.ACTIVATE.COM

Strategy and technology conSultingCREATED BY Paul Ford mPaul@activate.com t@FtraiNMichael J. Wolf JoNNy moraNmMichael@activate.coM t@MJW mJoNNy@activate.com t@JoNNylmoraNMichele anderson christoPher morFmMichele@activate.coM t@Micheleactivate mchris@activate.com t@chrismorFhiMesh Bhise lyle morgaNmhiMesh@activate.coM t@hiMeshBhise mlyle@activate.com t@lylePayNeanil dash scott schwaitzbergmanil@activate.coM t@anildash mscott@activate.com t@sJttocs© February 2012 Activate Text CC BY - SAPlease remix and reuse this presentation by attributing and linking it to: http://activate.com/whatmatters

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