Actionable insights

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Leveraging Technology to Exceed Expectations

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Actionable insights

  1. 1. L vrg gT c n l y eea in eh o g o Jason A Woodt E ce E p c tno xed x et io s a President & CEO
  2. 2. L vrg gD t eea in aa• Y u d t is h m s p wr la s n m r tgto or a a te ot o ef sl a d ak in o l u e e yu ae o h v.• U in d t svs im , m n y n divs e e rsl. s g a ae t e o e a d re b t reus a t t• D t g e yu rd t il b t in em o sl a ivs o pe ic bit oh t s fa s a a y r e n m es n o t m o R I u b r a d n e s f O. r• U in d t m ks ee u g n rtn f r d p a b s g a ae rvn e e ea eot u l t l a io f s ic a e a d ss in b . n ut a l a e• M d lgpoet yu ba dd rgh r rvn e oe in rt s o r rn uin ad ee u c p se. uh s
  3. 3. M d lg T e a o e : h wy inF r ad owr• Using modeling in your sales and marketing efforts ensures reliability.• Modeling provides for the testing of messaging and/or offers to ensure their viability within various customer segments.• Leveraging data tells you what worked yesterday, what works now, and what is coming around the corner.
  4. 4. W y ag t h T re?• Efie c f ny ic•RI O• M sa in C nrl esg g o t o• D e e l eo ep r vlf e E ggm n n a e et• Ba dPoetn rn rt io c• L an g erin s
  5. 5. R I a es O Mtr tThe reasons data drives ROI• Lessons learned in initial data analysis benefit many different areas of campaigns.• Targeting offers greater rate of return and take rates.• Reduces marketing costs by singling out those most likely to engage.• Offers predictable results.
  6. 6. T re gE g g s ag t n a e inC s mr ut es oFacilitates building a loyal customer base• Customers react to and respond to relevant messaging.• Relevancy makes customer feel like you are paying attention.• Engaged customers are more likely to recommend you.• Increased customer satisfaction leads to increases revenue.
  7. 7. T e we S o h S et p t• D lein "t t " m sa e in rae c nes n a s e rg e e iv s d esg s cess o vr rt io e• T re dm sa e d le te ig ta e rp sio t ag t esg s e rh r h vl po oitn o e iv u te ig t utm r e m ns h r h c s e sg e t o• L vrg gd t f il t p p inin te ig t fr eea in a a it e in o tg h r h o e in a cas f t m o nt O e s fe R I r• S otgu d r ef m gc s m r e m ns ae ptin n e- r r in ut e sg e t svs p o o m n yt e n m n o e. o e, im a d a p wr
  8. 8. D ley h n e e rC anl iv sMtr aet• Through data analytics,new can uncover the channels specific customer segments prefer• By leveraging the right channel, customers are far more likely to engage• Data reveals the profitability of various marketing channels to reveal best opportunities• Combining channels maximizes campaign ROI
  9. 9. S m ay u mrT e ig t esg , t te ig t e m nstru h h r h h r h m sa e o h r h sg e t ho g te ig t ,c a n l aim e c s m r n a e e t h n em x izs ut e e g g m n o• Data facilitates development of best practices and granular insights that drive business• A granular level understanding of customers allows companies to better understand market demands and spot trends way ahead of competitors• Engaged customers drive revenue both in terms of purchases and referrals• Applied learnings convert into actionable insights for current and future initiatives

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