What does BordBia do? Quality mark, Bloom, Trade fairs, supports to food companies, our Small Business teamFood industry – very important to economy, largest indigenous industry, widespread locations making contributions to local economies
•The people who produce the food, their expertise and their commitment•Consumers enjoy the social interaction between themselves and those people•They can best experience this at a farmers market•But also in local shops and direct from the farm gate, people like to talk to other people
Short distribution channels enable food producers to receive the rewards for their labours – increases their incomesConsumers can contribute to development of local areas, access wide variety of products rooted in their traditions and ways of lifeReduces the environmental impact of their consumption habits
Did you know that the average Irish supermarket has 40,000 products on shelf?Competition is fierce for a share of shopper’s weekly spend. You are the experts at what you produce, but what about competing in this marketplace at home and abroad?
Need to create a food culture – be mentioned as a gastronomic destination similar to France and Italy.Of the €2b spent –overseas visitors €1.2b, domestic over €700m.
We need to promote Ireland as “The Food Island” to domestic and international visitors alikeA review of visitors perception has highlighted that Ireland has much to be proud of. However, price competitiveness is a concern, as is the need to ensure that quality is consistently high across all food related experiences.
Expand the number of farmers markets, food trails, festivals etcVisitors Centres associated with local producers. Tayto Park,Skelligs Chocolate, Burren Smokehouse
The 315° Foods Initiative is a multi-faceted project aimed at establishing and developing a progressive, receptive and innovative food sector within the counties of Donegal, Sligo, Leitrim and Cavan. The project seeks to encourage small food producers in the North West region to learn from each other, experts in the sector and from international best practice.
National Jobs Conference Dunhill - Declan Coppinger Bord Bia
Declan Coppinger<br />26th August 2011<br />Local Communities creating Local Jobs – food sector<br />
Outline<br />Importance of Local Producers <br />Opportunities in the South East<br />Food in Tourism<br />Conclusions<br />
Positive outlook <br />BordBia works with over 400 small food businesses with an annual turnover of some €400 million <br />Over 70 per cent viewed the prospects in 2011 as good or very good<br /> Optimistic about increasing employment<br />
Consumers returning to local<br />Consumers are using local food producers to regain some of the trust they have lost<br />‘naturalness’ and food that is just ‘better’<br />Local food perceived as small scale<br />
The Food & Drink market in the South East<br />Almost 1,400 outlets captured in database<br />Some 200 food producers identified<br />Estimated food and drink purchases approaching €30m weekly at operator buying prices<br />
Positive attitude towards local products<br />Strong interest in sourcing locally<br />High level of direct supply possible<br />Retail - 92%<br />Foodservice - 98%<br />Large market on your doorstep!<br />
More than one market channel…………<br />Market consists of different channels with varying requirements<br />Retail<br />Foodservice<br />Producers<br />Need to research potential market(s)<br />
Report and Directories available on www.bordbia.ie<br />http://www.bordbia.ie/industryservices/information/publications/bbreports/pages/directories.aspx<br />
Food in Tourism<br />Tourists spent €2b on food & drink in Ireland in 2009<br />We have much to offer<br />Scenery and people main appeal but “a variety of good food” is an important factor in considering Ireland<br />Growth in cookery schools, farmers markets, food fairs<br />
Our Food Image<br />Favourable image as natural unspoilt ‘green’ destination<br />Ireland ‘undersold’ as a food tourism destination<br />Food imagery not well represented in promotional literature<br />Difficult to easily find locally produced foods on menus<br />High customer satisfaction but issues around price<br />
Some suggestionsQuality and Value, Availability, Authenticity<br />Community driven activity to expand the number and variety of food related experiences<br />Maximise the potential for visitors to sample locally produced products. Ensure a unique and distinctive Irish flavour<br />Ensure the quality of food and service offered is of consistently high standard and competitively priced<br />
We are doing some of this already<br />Waterford Tall Ships Race<br />Dunmore East Festival of Food<br />Totally Tipperary – Cloughjordan<br />Tipp Food Producers Long Table Dinner<br />Taste of Dublin<br />Atlantic Way – Spudfest<br />The 315° Foods Initiative <br />GIY (Grow It Yourself) Gathering 2011<br />
Support from retailers and foodservice operators<br />Potential to be champions for local produce<br />Shop windows<br />Menus<br />Leaflets etc<br />
Conclusions<br />Consumers want to support local producers<br />Sizeable market with openness to local sourcing<br />Establish your USP<br />Focus on how to build awareness/presence locally<br />
Work together to boost presence and awareness of local produce<br />Selling the local message – both producers and retailers/foodservice operators, tourist destinations<br />Making the most of the opportunity<br />
26th August 2011<br />Local Communities creating Local Jobs – food sector<br />