National Jobs Conference Dunhill - Declan Coppinger Bord Bia

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Declan Coppinger, Bord Bia. How local Communities Create Jobs. Food Sector Opportunities. In Association with Dunhil rural Enterprises; Waterford County Council and INTERREG ACTION.

Declan Coppinger, Bord Bia. How local Communities Create Jobs. Food Sector Opportunities. In Association with Dunhil rural Enterprises; Waterford County Council and INTERREG ACTION.

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  • What does BordBia do? Quality mark, Bloom, Trade fairs, supports to food companies, our Small Business teamFood industry – very important to economy, largest indigenous industry, widespread locations making contributions to local economies
  • •The people who produce the food, their expertise and their commitment•Consumers enjoy the social interaction between themselves and those people•They can best experience this at a farmers market•But also in local shops and direct from the farm gate, people like to talk to other people
  • Short distribution channels enable food producers to receive the rewards for their labours – increases their incomesConsumers can contribute to development of local areas, access wide variety of products rooted in their traditions and ways of lifeReduces the environmental impact of their consumption habits
  • Did you know that the average Irish supermarket has 40,000 products on shelf?Competition is fierce for a share of shopper’s weekly spend. You are the experts at what you produce, but what about competing in this marketplace at home and abroad?
  • Need to create a food culture – be mentioned as a gastronomic destination similar to France and Italy.Of the €2b spent –overseas visitors €1.2b, domestic over €700m.
  • We need to promote Ireland as “The Food Island” to domestic and international visitors alikeA review of visitors perception has highlighted that Ireland has much to be proud of. However, price competitiveness is a concern, as is the need to ensure that quality is consistently high across all food related experiences.
  • Expand the number of farmers markets, food trails, festivals etcVisitors Centres associated with local producers. Tayto Park,Skelligs Chocolate, Burren Smokehouse
  • The 315° Foods Initiative is a multi-faceted project aimed at establishing and developing a progressive, receptive and innovative food sector within the counties of Donegal, Sligo, Leitrim and Cavan. The project seeks to encourage small food producers in the North West region to learn from each other, experts in the sector and from international best practice.


  • 1. Declan Coppinger
    26th August 2011
    Local Communities creating Local Jobs – food sector
  • 2. Outline
    Importance of Local Producers
    Opportunities in the South East
    Food in Tourism
  • 3. It’s about people… - PASSION, AMBITION
  • 4. Positive outlook
    BordBia works with over 400 small food businesses with an annual turnover of some €400 million
    Over 70 per cent viewed the prospects in 2011 as good or very good
    Optimistic about increasing employment
  • 5. Consumers returning to local
    Consumers are using local food producers to regain some of the trust they have lost
    ‘naturalness’ and food that is just ‘better’
    Local food perceived as small scale
  • 6. The Food & Drink market in the South East
    Almost 1,400 outlets captured in database
    Some 200 food producers identified
    Estimated food and drink purchases approaching €30m weekly at operator buying prices
  • 7. Positive attitude towards local products
    Strong interest in sourcing locally
    High level of direct supply possible
    Retail - 92%
    Foodservice - 98%
    Large market on your doorstep!
  • 8. More than one market channel…………
    Market consists of different channels with varying requirements
    Need to research potential market(s)
  • 9. Report and Directories available on
  • 10. Food in Tourism
    Tourists spent €2b on food & drink in Ireland in 2009
    We have much to offer
    Scenery and people main appeal but “a variety of good food” is an important factor in considering Ireland
    Growth in cookery schools, farmers markets, food fairs
  • 11. Our Food Image
    Favourable image as natural unspoilt ‘green’ destination
    Ireland ‘undersold’ as a food tourism destination
    Food imagery not well represented in promotional literature
    Difficult to easily find locally produced foods on menus
    High customer satisfaction but issues around price
  • 12. Some suggestionsQuality and Value, Availability, Authenticity
    Community driven activity to expand the number and variety of food related experiences
    Maximise the potential for visitors to sample locally produced products. Ensure a unique and distinctive Irish flavour
    Ensure the quality of food and service offered is of consistently high standard and competitively priced
  • 13. We are doing some of this already
    Waterford Tall Ships Race
    Dunmore East Festival of Food
    Totally Tipperary – Cloughjordan
    Tipp Food Producers Long Table Dinner
    Taste of Dublin
    Atlantic Way – Spudfest
    The 315° Foods Initiative
    GIY (Grow It Yourself) Gathering 2011
  • 14. Support from retailers and foodservice operators
    Potential to be champions for local produce
    Shop windows
    Leaflets etc
  • 15. Conclusions
  • 16. Conclusions
    Consumers want to support local producers
    Sizeable market with openness to local sourcing
    Establish your USP
    Focus on how to build awareness/presence locally
  • 17. Work together to boost presence and awareness of local produce
    Selling the local message – both producers and retailers/foodservice operators, tourist destinations
    Making the most of the opportunity
  • 18. 26th August 2011
    Local Communities creating Local Jobs – food sector