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AMA Higher Ed Symposium Un-Conference Session on Mobile

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Discussion notes from the 2010 AMA Syposium for the Marketing of Higher Education in San Diego. ...

Discussion notes from the 2010 AMA Syposium for the Marketing of Higher Education in San Diego.

“Mobile is Coming. Mobile is Here! Untangling the Mobile Challenge.”
Discuss trends, the trajectory and effective uses of mobile (including the mobile cloud, QR codes, devices, etc.). Explore what comprises the full mobile topic. Share strategies for prioritizing options within your overall digital communications initiatives, including key considerations and challenges.

Moderator: Jeff Johnson, VP and Managing Director at Acsys Interactive in Boston

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    AMA Higher Ed Symposium Un-Conference Session on Mobile AMA Higher Ed Symposium Un-Conference Session on Mobile Presentation Transcript

    • AMA Symposium for the Marketing of Higher Education 11/9/10 Un‐Conference Session Notes: Mobile is Coming. Mobile is Here! Untangling the Mobile Challenge. g g g
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Moderated discussion led by Jeff Johnson, Acsys Interactive UN CONFERENCE SESSION NOTES UN‐CONFERENCE SESSION NOTES www.acsysinteractive.com 2
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego “Mobile is Coming. Mobile is Here! Untangling the Mobile Challenge.” Discuss trends, the trajectory and effective uses of mobile (including the mobile cloud,  , j y ( g , QR codes, devices, etc.). Explore what comprises the full mobile topic. Share strategies  for prioritizing options within your overall digital communications initiatives, including  key considerations and challenges. Moderator: Jeff Johnson, VP and Managing Director at Acsys Interactive in Boston  M d J ff J h VP d M i Di A I i i B “MOBILE IS COMING. MOBILE IS HERE!  UNTANGLING THE MOBILE CHALLENGE.” www.acsysinteractive.com 3
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Whose head is spinning? Whose head is spinning? MOBILE IS COMING. MOBILE IS HERE!  www.acsysinteractive.com 4
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego What comprises “Mobile”? Where do I start? When do I start? When do I start? QUESTIONS www.acsysinteractive.com 5
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Strategic Planning vs. Tactical Execution vs. Firefighting THOUGHT PROVOKERS www.acsysinteractive.com 6
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Mobile Strategy vs. Digital Strategy vs. Communications Strategy Communications Strategy THOUGHT PROVOKERS www.acsysinteractive.com 7
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Bake it in! Bake it in! IT’S NOT NEW ANYMORE www.acsysinteractive.com 8
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Framework for Prioritization •Richer experience f y •Greater functionality Native App N i A Web App pp Mobile Optimized  Website W b it •Greater Ubiquity •Higher Reach  •Lower Complexity Optimized Campaign / Program  •Broader Learning g Site Sit •Fast Optimization •Low Audience  Barriers g y •High Discoverability Mobile Friendly Website Mobile Friendly Website •Content Leverage www.acsysinteractive.com 9
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Question to ask:  How should the experience change as the context changes? How should the experience change as the context changes? CONTENT IS KING (QUEEN) CONTENT IS KING (QUEEN) CONTEXT IS HEIR TO THE THRONE www.acsysinteractive.com 10
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Prioritize tasks for mobile users based on context. Map to leverage the technology. Map to leverage the technology. MOBILE PERSONAS MOBILE PERSONAS www.acsysinteractive.com 11
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Sight Touch Voice/Talk Sound/Hear Location LEVERAGE THE MOBILE SENSES LEVERAGE THE MOBILE SENSES www.acsysinteractive.com 12
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Mobile apps: location based Optimizing website for mobile devices Chasing the cool factor: “app‐envy” Mobile browsers: iPhone vs. BlackBerry vs. Android vs. others Examples: See list compiled by Bob Johnson at http://tinyurl.com/2vjwuyg Examples: See list compiled by Bob Johnson at http://tinyurl com/2vjwuyg GROUP DISCUSSION GROUP DISCUSSION www.acsysinteractive.com 13
    • AMA Symposium prepared for: Client Name |Education for the Marketing of Higher 02.18.09 Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Acsys Interactive works with colleges, universities, and learning organizations to  harness the power of the Web, technology and digital marketing channels. Acsys helps  h th f th W b t h l d di it l k ti h l A h l educational institutions proactively shape and differentiate their brands in ways that  impact performance objectives around admission, advancement and academic  reputation outcomes. Acsys delivers technology agnostic Web 2.0 solutions via rich media, social media,  intranet, extranet, ecommerce, portal and mobile delivery. Its 15 years of experience  spans across consumer, financial services, insurance, healthcare, manufacturing,  education, and non‐profit industries. Acsys is headquartered in Farmington, CT with  offices in New York City and Boston. ffi i N Y k Ci dB ABOUT ACSYS ABOUT ACSYS INTERACTIVE Connecticut    |    New York City    |    Boston www.acsysinteractive.com    Jeff Johnson: jeffj [at] acsysinteractive.com 14