Discussion notes from the 2010 AMA Syposium for the Marketing of Higher Education in San Diego.
“Mobile is Coming. Mobile is Here! Untangling the Mobile Challenge.”
Discuss trends, the trajectory and effective uses of mobile (including the mobile cloud, QR codes, devices, etc.). Explore what comprises the full mobile topic. Share strategies for prioritizing options within your overall digital communications initiatives, including key considerations and challenges.
Moderator: Jeff Johnson, VP and Managing Director at Acsys Interactive in Boston