AMA Higher Ed Symposium Un-Conference Session on Mobile

1,832 views

Published on

Discussion notes from the 2010 AMA Syposium for the Marketing of Higher Education in San Diego.

“Mobile is Coming. Mobile is Here! Untangling the Mobile Challenge.”
Discuss trends, the trajectory and effective uses of mobile (including the mobile cloud, QR codes, devices, etc.). Explore what comprises the full mobile topic. Share strategies for prioritizing options within your overall digital communications initiatives, including key considerations and challenges.

Moderator: Jeff Johnson, VP and Managing Director at Acsys Interactive in Boston

Published in: Technology, Business, Sports
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,832
On SlideShare
0
From Embeds
0
Number of Embeds
770
Actions
Shares
0
Downloads
17
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

AMA Higher Ed Symposium Un-Conference Session on Mobile

  1. 1. AMA Symposium for the Marketing of Higher Education 11/9/10Education 11/9/10 Un‐Conference Session Notes: Mobile is Coming. Mobile is Here! Untangling the Mobile Challenge.g g g
  2. 2. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego UN‐CONFERENCE SESSION NOTES Moderated discussion led by Jeff Johnson, Acsys Interactive UN CONFERENCE SESSION NOTES www.acsysinteractive.com 2
  3. 3. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego “Mobile is Coming. Mobile is Here! Untangling the Mobile Challenge.” Discuss trends, the trajectory and effective uses of mobile (including the mobile cloud, , j y ( g , QR codes, devices, etc.). Explore what comprises the full mobile topic. Share strategies  for prioritizing options within your overall digital communications initiatives, including  key considerations and challenges. M d J ff J h VP d M i Di A I i i B “MOBILE IS COMING. MOBILE IS HERE!  Moderator: Jeff Johnson, VP and Managing Director at Acsys Interactive in Boston  UNTANGLING THE MOBILE CHALLENGE.” www.acsysinteractive.com 3
  4. 4. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Whose head is spinning? MOBILE IS COMING. MOBILE IS HERE!  Whose head is spinning? www.acsysinteractive.com 4
  5. 5. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego What comprises “Mobile”? Where do I start? When do I start? QUESTIONS When do I start? www.acsysinteractive.com 5
  6. 6. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Strategic Planning vs.vs. Tactical Execution vs. Firefighting THOUGHT PROVOKERS Firefighting www.acsysinteractive.com 6
  7. 7. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Mobile Strategy vs.vs. Digital Strategy vs. Communications Strategy THOUGHT PROVOKERS Communications Strategy www.acsysinteractive.com 7
  8. 8. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Bake it in! IT’S NOT NEW ANYMORE Bake it in! www.acsysinteractive.com 8
  9. 9. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Framework for Prioritization N i A •Richer experience •Greater functionality Native App Web App f y pp Mobile Optimized  W b itWebsite Optimized Campaign / Program  Sit •Greater Ubiquity •Higher Reach  •Lower Complexity •Broader Learning Site Mobile Friendly Website g •Fast Optimization •Low Audience  Barriers •High Discoverability www.acsysinteractive.com 9 Mobile Friendly Websiteg y •Content Leverage
  10. 10. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Question to ask:  How should the experience change as the context changes? CONTENT IS KING (QUEEN) How should the experience change as the context changes? CONTENT IS KING (QUEEN) CONTEXT IS HEIR TO THE THRONE www.acsysinteractive.com 10
  11. 11. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Prioritize tasks for mobile users based on context. Map to leverage the technology. MOBILE PERSONAS Map to leverage the technology. MOBILE PERSONAS www.acsysinteractive.com 11
  12. 12. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Sight Touch Voice/Talk Sound/Hear Location LEVERAGE THE MOBILE SENSES Location LEVERAGE THE MOBILE SENSES www.acsysinteractive.com 12
  13. 13. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Mobile apps: location based Optimizing website for mobile devices Chasing the cool factor: “app‐envy” Mobile browsers: iPhone vs. BlackBerry vs. Android vs. others Examples: See list compiled by Bob Johnson at http://tinyurl com/2vjwuyg GROUP DISCUSSION Examples: See list compiled by Bob Johnson at http://tinyurl.com/2vjwuyg GROUP DISCUSSION www.acsysinteractive.com 13
  14. 14. prepared for: Client Name | 02.18.09AMA Symposium for the Marketing of Higher Education Notes from the “Un-Conference Session” on Mobile | 11/9/2010 | San Diego Acsys Interactive works with colleges, universities, and learning organizations to  h th f th W b t h l d di it l k ti h l A h lharness the power of the Web, technology and digital marketing channels. Acsys helps  educational institutions proactively shape and differentiate their brands in ways that  impact performance objectives around admission, advancement and academic  reputation outcomes. Acsys delivers technology agnostic Web 2.0 solutions via rich media, social media,  intranet, extranet, ecommerce, portal and mobile delivery. Its 15 years of experience  spans across consumer, financial services, insurance, healthcare, manufacturing,  education, and non‐profit industries. Acsys is headquartered in Farmington, CT with  ffi i N Y k Ci d B ABOUT ACSYS INTERACTIVE offices in New York City and Boston. ABOUT ACSYS INTERACTIVE Connecticut    |    New York City    |    Boston www.acsysinteractive.com    Jeff Johnson: jeffj [at] acsysinteractive.com 14

×