Three trends localization cannot ignore
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Three trends localization cannot ignore

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A presentation I gave at the Gala Conference in Monaco March 2012. ...

A presentation I gave at the Gala Conference in Monaco March 2012.
Looking at how new paradigms in Content changing the localization industry.
Focus on what content quality can be achieved: with content governance, content analytics and content optimization.

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Transcript

  • 1. YOUR CONTENT, ONLY BETTER
  • 2. ANDREW BREDENKAMPFOUNDER & PRESIDENT, ACROLINX @ABREDENKAMP
  • 3. THE LOCALIZATIONBUSINESS IS CHANGING FAST
  • 4. THREE TRENDS
  • 5. TRANSLATION AUTOMATION
  • 6. TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGY
  • 7. TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGYUSER-GENERATED CONTENT
  • 8. 1985: PRE-INDUSTRIAL NO TRADOS DISCRETIONARY STAFF TRANSLATORS
  • 9. 1995: ENTERPRISE THE RISE OF THE MLV TM REVOLUTIONTRANSLATION OUTSOURCED
  • 10. 2005: STRATEGIC/INDUSTRIAL GLOBALIZATION ENTERPRISE TM WORKFLOW
  • 11. 2015: POST-INDUSTRIALMORE RADICAL OUTSOURCING CONTINUOUS TRANSLATIONON-DEMAND (THROUGH SEARCH) SOCIAL / COMMUNITY
  • 12. TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGYUSER-GENERATED CONTENT
  • 13. TRANSLATION AUTOMATION
  • 14. TRANSLATION MEMORY IS DEAD,LONG LIVE ALIGNED DATA!
  • 15. TRANSLATORS BECOMINGPRE- AND POST-EDITORS
  • 16. GLOBAL SEARCH STRATEGY
  • 17. SEO IS DEAD,LONG LIVE SEARCH STRATEGY!
  • 18. STRATEGY NOT SEO:A MANAGED, COORDINATED (GLOBAL) PROCESS
  • 19. GLOBAL STRATEGY IN ACTIONGOVERNANCE OPTIMIZATION ANALYTICS 23
  • 20. USER-GENERATED CONTENT
  • 21. ENTERPRISE CONTENT IS DEAD,LONG LIVE COMMUNITY CONTENT!
  • 22. USER-GENERATED CONTENT?FORUMS, FACEBOOK, BLOGS
  • 23. CONTENT CURATION
  • 24. GLOBAL SEARCHPERFORMANCE CRITICAL TO COMPANY SUCCESS
  • 25. WHAT IS ACROLINX DOING ABOUT IT?
  • 26. SAAS OFFERINGS TOSUPPORT POST-INDUSTRIAL CONTENT WORLD
  • 27. PRE- AND POST-EDITING SUPPORT
  • 28. “SEARCH-READY WRITING” GLOBAL KEYWORD MANAGEMENT
  • 29. CONTENT QUALITY FORUSER-GENERATED CONTENT (ACCEPT PROJECT)
  • 30. ACCEPT PROJECT SYMANTECTRANSLATORS WITHOUT BORDERS ACROLINX UNIVERSITIES OF EDINBURGH & GENEVA
  • 31. ACCEPT PROJECTNEW PRE- & POST-EDITING TECHNIQUES HIGHLY ADAPTIVE MTCOLLABORATIVE CONTENT
  • 32. WHAT DOES CONTENT QUALITY MEAN? 26
  • 33. PEOPLE-READY 27
  • 34. PEOPLE-READYGLOBAL-READY 29
  • 35. PEOPLE-READYGLOBAL-READYSEARCH-READY 28
  • 36. THE KEY TO GOOD COFFEE: GOOD BEANS! 6
  • 37. TAKE-AWAY:The world is changing, butpeople who “get” global will be in more demand than ever...
  • 38. THANK YOU! ANDREW BREDENKAMP ANDREWB@ACROLINX.COM @ABREDENKAMPBLOGS.ACROLINX.COM/ANDREW WWW.ACROLINX.COM