YOUR CONTENT, ONLY BETTER
ANDREW BREDENKAMPFOUNDER & PRESIDENT, ACROLINX      @ABREDENKAMP
THE LOCALIZATIONBUSINESS IS CHANGING         FAST
THREE TRENDS
TRANSLATION AUTOMATION
TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGY
TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGYUSER-GENERATED CONTENT
1985: PRE-INDUSTRIAL     NO TRADOS  DISCRETIONARY STAFF TRANSLATORS
1995: ENTERPRISE THE RISE OF THE MLV    TM REVOLUTIONTRANSLATION OUTSOURCED
2005: STRATEGIC/INDUSTRIAL      GLOBALIZATION      ENTERPRISE TM        WORKFLOW
2015: POST-INDUSTRIALMORE RADICAL OUTSOURCING  CONTINUOUS TRANSLATIONON-DEMAND (THROUGH SEARCH)   SOCIAL / COMMUNITY
TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGYUSER-GENERATED CONTENT
TRANSLATION AUTOMATION
TRANSLATION MEMORY        IS DEAD,LONG LIVE ALIGNED DATA!
TRANSLATORS BECOMINGPRE- AND POST-EDITORS
GLOBAL SEARCH STRATEGY
SEO IS DEAD,LONG LIVE SEARCH   STRATEGY!
STRATEGY NOT SEO:A MANAGED, COORDINATED   (GLOBAL) PROCESS
GLOBAL STRATEGY IN ACTIONGOVERNANCE               OPTIMIZATION             ANALYTICS                                      ...
USER-GENERATED CONTENT
ENTERPRISE CONTENT      IS DEAD,LONG LIVE COMMUNITY     CONTENT!
USER-GENERATED CONTENT?FORUMS, FACEBOOK, BLOGS
CONTENT CURATION
GLOBAL SEARCHPERFORMANCE CRITICAL TO COMPANY SUCCESS
WHAT IS ACROLINX DOING      ABOUT IT?
SAAS OFFERINGS TOSUPPORT POST-INDUSTRIAL    CONTENT WORLD
PRE- AND POST-EDITING      SUPPORT
“SEARCH-READY WRITING”   GLOBAL KEYWORD     MANAGEMENT
CONTENT QUALITY FORUSER-GENERATED CONTENT   (ACCEPT PROJECT)
ACCEPT PROJECT         SYMANTECTRANSLATORS WITHOUT BORDERS         ACROLINX      UNIVERSITIES OF   EDINBURGH & GENEVA
ACCEPT PROJECTNEW PRE- & POST-EDITING      TECHNIQUES  HIGHLY ADAPTIVE MTCOLLABORATIVE CONTENT
WHAT DOES CONTENT QUALITY MEAN?                    26
PEOPLE-READY               27
PEOPLE-READYGLOBAL-READY               29
PEOPLE-READYGLOBAL-READYSEARCH-READY               28
THE KEY TO GOOD COFFEE:      GOOD BEANS!                          6
TAKE-AWAY:The world is changing, butpeople who “get” global will be in more demand than           ever...
THANK YOU!   ANDREW BREDENKAMP  ANDREWB@ACROLINX.COM      @ABREDENKAMPBLOGS.ACROLINX.COM/ANDREW    WWW.ACROLINX.COM
Three trends localization cannot ignore
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Three trends localization cannot ignore

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A presentation I gave at the Gala Conference in Monaco March 2012.
Looking at how new paradigms in Content changing the localization industry.
Focus on what content quality can be achieved: with content governance, content analytics and content optimization.

Published in: Technology, Business
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Three trends localization cannot ignore

  1. 1. YOUR CONTENT, ONLY BETTER
  2. 2. ANDREW BREDENKAMPFOUNDER & PRESIDENT, ACROLINX @ABREDENKAMP
  3. 3. THE LOCALIZATIONBUSINESS IS CHANGING FAST
  4. 4. THREE TRENDS
  5. 5. TRANSLATION AUTOMATION
  6. 6. TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGY
  7. 7. TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGYUSER-GENERATED CONTENT
  8. 8. 1985: PRE-INDUSTRIAL NO TRADOS DISCRETIONARY STAFF TRANSLATORS
  9. 9. 1995: ENTERPRISE THE RISE OF THE MLV TM REVOLUTIONTRANSLATION OUTSOURCED
  10. 10. 2005: STRATEGIC/INDUSTRIAL GLOBALIZATION ENTERPRISE TM WORKFLOW
  11. 11. 2015: POST-INDUSTRIALMORE RADICAL OUTSOURCING CONTINUOUS TRANSLATIONON-DEMAND (THROUGH SEARCH) SOCIAL / COMMUNITY
  12. 12. TRANSLATION AUTOMATIONGLOBAL SEARCH STRATEGYUSER-GENERATED CONTENT
  13. 13. TRANSLATION AUTOMATION
  14. 14. TRANSLATION MEMORY IS DEAD,LONG LIVE ALIGNED DATA!
  15. 15. TRANSLATORS BECOMINGPRE- AND POST-EDITORS
  16. 16. GLOBAL SEARCH STRATEGY
  17. 17. SEO IS DEAD,LONG LIVE SEARCH STRATEGY!
  18. 18. STRATEGY NOT SEO:A MANAGED, COORDINATED (GLOBAL) PROCESS
  19. 19. GLOBAL STRATEGY IN ACTIONGOVERNANCE OPTIMIZATION ANALYTICS 23
  20. 20. USER-GENERATED CONTENT
  21. 21. ENTERPRISE CONTENT IS DEAD,LONG LIVE COMMUNITY CONTENT!
  22. 22. USER-GENERATED CONTENT?FORUMS, FACEBOOK, BLOGS
  23. 23. CONTENT CURATION
  24. 24. GLOBAL SEARCHPERFORMANCE CRITICAL TO COMPANY SUCCESS
  25. 25. WHAT IS ACROLINX DOING ABOUT IT?
  26. 26. SAAS OFFERINGS TOSUPPORT POST-INDUSTRIAL CONTENT WORLD
  27. 27. PRE- AND POST-EDITING SUPPORT
  28. 28. “SEARCH-READY WRITING” GLOBAL KEYWORD MANAGEMENT
  29. 29. CONTENT QUALITY FORUSER-GENERATED CONTENT (ACCEPT PROJECT)
  30. 30. ACCEPT PROJECT SYMANTECTRANSLATORS WITHOUT BORDERS ACROLINX UNIVERSITIES OF EDINBURGH & GENEVA
  31. 31. ACCEPT PROJECTNEW PRE- & POST-EDITING TECHNIQUES HIGHLY ADAPTIVE MTCOLLABORATIVE CONTENT
  32. 32. WHAT DOES CONTENT QUALITY MEAN? 26
  33. 33. PEOPLE-READY 27
  34. 34. PEOPLE-READYGLOBAL-READY 29
  35. 35. PEOPLE-READYGLOBAL-READYSEARCH-READY 28
  36. 36. THE KEY TO GOOD COFFEE: GOOD BEANS! 6
  37. 37. TAKE-AWAY:The world is changing, butpeople who “get” global will be in more demand than ever...
  38. 38. THANK YOU! ANDREW BREDENKAMP ANDREWB@ACROLINX.COM @ABREDENKAMPBLOGS.ACROLINX.COM/ANDREW WWW.ACROLINX.COM

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