Drupal als
Beschleuniger einer
digitalen Strategie
Dr. Erik Evrard

Part of AUSY Group

25 Februar 2014
WHO?
Dr. Erik Evrard, erik.evrard@one-agency.be
PhD Physics, building the web since Mosaic
Drupal since 4.7

Digital Agency wit...
Part of AUSY Group

“ONE Agency realises
digital strategies by using
the most suitable
technology/technologies
for demandi...
DIGITAL
STRATEGY?
1994
MY FIRST DYNAMIC SITE
Yellow Pages in 30 countries

The Yellow Pages
A B

C

D E F G

Search

F
Floors - Industrial

Flori...
THE BOARD OF THE YELLOW
PAGES DECLINED
THEY FEARED CANNIBALISATION OF THEIR
NEW FLAGSHIP PRODUCT

WOULD BE SOLD FOR 10 EUR...
THE BOARD OF THE YELLOW
PAGES DECLINED
THEY FEARED CANNIBALISATION OF THEIR
NEW FLAGSHIP PRODUCT

WOULD BE SOLD FOR 10 EUR...
2014
FEATURES
VS.
EXPERIENCE
A FEATURE SET
≠
GOOD DIGITAL STRATEGY
FEATURES ARE A COMMODITY

IF THEY EXPERIENCE IS BAD, THEY
ARE NO GOOD
HOW TO RUIN THE
EXPERIENCE?
Small, daily frustrations will accumulate
Microwave user interface:
bad user experience
This will confuse anyone
>90% users never change a thermostat
2014: Google purchases Nest for 3.2B$
INCOMPREHENSIBLE ERROR MESSAGES
… RESULT IN A TERRIBLE USER EXPERIENCE
WHEN ADDING FEATURES,
PRODUCT DESIGNERS
SHOULD ASK:
“WHY”
WOULD THE USER NEED THIS?
BETTER:
THINK OF AN INTEGRATED
A-Z USER EXPERIENCE
AN EXCELLENT ONLINE USER EXPERIENCE
WHEN ORDERING A NEW FRIDGE
CONTENT
RELEVANCE
CONTENT RELEVANCE
???
Zielflughafen

I did this search from Hamburg
CONTEXTUAL AWARENESS
ENDLESS POSSIBILITIES:
Date, Time, Location (Currency, Language, Payment
Methods), Weather, School Holidays, …
TELL PEOPLE ABOUT THIS WHEN THEY
BOOK A SKIING HOLIDAY
BEING ABLE TO PREDICT TASTE IS GOLD
EXTENSIVE PROFILING
TOLERANCE
FOR CLUTTER
TO MEASURE
IS TO KNOW
Two personal banking sites
Heat map
Order of Fixation
WHAT IS THE
WEB?
THIS IS NOT
THE WEB
THIS IS THE WEB
THIS IS WILL BE THE WEB
DON’T FORGET LARGE SCREENS
ST. PETERS SQUARE – ROME
Predicting is very difficult –
especially about the future
Niels Bohr – Danish physicist (1885–1962)
FUTURE-PROOF
FUTURE-FRIENDLY
RESPONSIVE DESIGN
ADAPTIVE DESIGN
!

MOBILE FIRST
CONTENT FIRST
…

SIZE DETECTION
CAPABILITY DETECTION
PROGRESSIVE
ENHANCE...
RESPONSIVE DESIGN
RESPONSIVE ICONS
SENSORS IN MOBILE DEVICES:
ENABLING NEW USER EXPERIENCES
WATCHING TV
ANNO 2013
SWITCHING MEDIA
COMMUNITY
PEOPLE TRUST THEIR PEERS MOST
PEOPLE LIKE TO SHARE
PEOPLE LIKE TO HELP
FROM BROADCASTING TO SOCIAL
C’S
C

CONTENT

C

COMMUNITY

C

COMMERCE

BUT VALUABLE & RELEVANT (CONCEPT & CONTEXT)

(COLLABORATION, CONTAGIOUS & CONNE...
DRUPAL IS VERY
SUITABLE

OUTSTANDING CONTENT POSSIBILITIES
EXCELLENT SOCIAL FEATURES
POWERFUL COMMERCE
1

SEO

2

CRM

3

E-MAIL

4

ANALYTICS

5

MOBILE

6

SOCIAL

7

E-COMMERCE

8

PERSONALISED
WEB

PERSONALISATION

9

MAR...
Djun Kim / cielosystems.com – DrupalCon SF 2010
x 125
Number of source code lines in D1:
Number of source code lines in D8:

in 13 years’ time

4,000
500,000
DRUPAL EVOLUTION
“It is not the strongest species that survive, nor the most
intelligent, but the ones most responsive to change”
INNOVATION: ACQUIA LIFT

Providing the tools to better user experiences
INNOVATION: ACQUIA LIFT

Providing the tools to better user experiences
DRUPAL 8
A NEW, MAJOR STEP IN THE
EVOLUTION OF DRUPAL
WHY DO OUR
CLIENTS
CHOSE
DRUPAL?
MANY INTRINSIC QUALITIES
+
MANY INTRINSIC QUALITIES +

HUGE COMMUNITY – VERY FAST INNOVATION
DRUPAL ASSOCIATION
COMPANIES LIKE ACQUIA SUPPORTING DRUP...
NO EXPENSIVE LICENCE
MORE MONEY TO SPEND ON STRATEGY, CONTENT, DEVELOPMENT, …
AGILE
INCREASING PROJECT
KNOWLEDGE
LEARNING CURVE
LEARNING CURVE
TELL (SHORT) STORIES

“A user should be
able to upload a
picture of his cat”
CASES
ITV
CHALLENGES
1

ITV IS THE UK’S LARGEST COMMERCIAL BROADCASTER

2

ONE CORPORATE SITE, 15 CHANNEL SITES, MANY
PROGRAMME SITE...
MULTIPLE SITES WITH DRUPAL
1

AEGIR

2

MULTISITE
OG / Domain XS

3

Mobistar Platform

Modules

Config

Features

Mobistar...
SOLUTION
1

DRUPAL MULTISITE SOLUTION

2

INTEGRATIONS WITH VIDEO STREAMING, EPG, DIGITAL ASSET
MANAGEMENT

3

COLLABORATI...
SBS
CHALLENGES
1

SBS BELGIUM IS THE SECOND COMMERCIAL TV CHANNEL

2

REBRANDING OF TWO CHANNELS “VIER” (4) & “VIJF” (5)
WITHI...
SOLUTION
1

NEW CUSTOM DRUPAL 7 WEBSITES (DEADLINES MET)

2

INTEGRATIONS WITH EPG, STREAMING VIDEO, …

3

RESPONSIVE DESI...
MOBISTAR
(ORANGE)
CHALLENGES
1

MOBISTAR IS THE #2 MOBILE OPERATOR IN BELGIUM

2

FULLY OWNED BY ORANGE (FRANCE TELECOM)

3

MANY WEBSITES –...
NUMEROUS OBJECTIVES
O1

Avoiding that the Prime Candidate websites are silos and encourage an advanced level of integratio...
SOLUTION
1

WORKSHOPS & CONSULTANCY – RECOMMENDATIONS ON
NEW DRUPAL ARCHITECTURE

2

PHASED DEPLOYMENT OF MULTIPLE DRUPAL ...
KNAUF INSULTATION
CHALLENGES
1

KNAUF INSULATION CENTRALISES ALL INT’L MARKETING

2

INHERITED DECREPIT MULTISITE SOLUTION, TOO MUCH
SUPPORT...
SOLUTION
1

STANDARDISED KNAUF DISTRIBUTION

2

RAPID DEPLOYMENT OF NEW FEATURES (E.G. COOKIE LAW),
MORE LANGUAGES, STORE ...
DANONE
CHALLENGES
1

MULTILINGUAL

2

CONTENT FROM PRODUCT DATABASE

3

STRONG GOVERNMENT REGULATION

4

ONE CORPORATE SITE – IND...
SOLUTION
1

INDIVIDUAL DRUPAL SITES

2

CONTENT TYPE STANDARDISATION

3

CENTRAL CONTENT FEEDS (PRODUCT DATA, IMAGES)

4

...
THANK YOU!
Q&A
Dr. Erik Evrard
erik.evrard@one-agency.be
+32 495 562 563
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie
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Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie

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Das Internet wie wir es heute kennen, besteht seit mehr als 20 Jahren. Besonders in den letzten Jahren hat es sich nicht nur stark weiterentwickelt sondern auch stark verändert.

Während der ursprüngliche Schwerpunkt auf Features und Funktionalität lag, liegt er heute in der Optimierung des User Experience. In einem komplexen Kontext von Content, Commerce und Community, müssen diese Experiences auch auf allen möglichen Geräten und über viele verschiedene Kanäle gleichwertig laufen können.

In diesem Webinar (Teil 2) wird Dr. Erik Evrard anhand von signifikanten Praxisbeispielen erläutern, wie sich der Schwerpunkt von Features zu Experiences verschoben hat. Des weiteren wird er zeigen wie und warum Drupal ein wichtiger Baustein in der Implementierung einer modernen digitalen Strategie ist. Die komplementäre Verknüpfung zwischen einer großen Digitalen Agency wie ONE Agency / AUSY Group und Acquia ist hierbei entscheidend und wird ebenfalls anhand einiger Praxisbeispiele illustriert werden.

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Webinar-Serie: Digital Experiences, Teil 2: Drupal als Beschleuniger einer modernen digitalen Strategie

  1. 1. Drupal als Beschleuniger einer digitalen Strategie Dr. Erik Evrard Part of AUSY Group 25 Februar 2014
  2. 2. WHO?
  3. 3. Dr. Erik Evrard, erik.evrard@one-agency.be PhD Physics, building the web since Mosaic Drupal since 4.7 Digital Agency with Brains since 2006 Approx. 80 people by end 2013, part of AUSY, a 4,500 staff public company in 11 countries Twitter: @oneagency Part of AUSY Group www.one-agency.be
  4. 4. Part of AUSY Group “ONE Agency realises digital strategies by using the most suitable technology/technologies for demanding customers”
  5. 5. DIGITAL STRATEGY?
  6. 6. 1994
  7. 7. MY FIRST DYNAMIC SITE Yellow Pages in 30 countries The Yellow Pages A B C D E F G Search F Floors - Industrial Florists Florists - Supplies Flowers & Plants 23 Results 1. Braeckman Frederik Burvenichstraat 178, 9050 Gentbrugge (Gent) (09) 245.11.22 2. Maenhout Nederkouter 44, 9000 Gent (09) 235.22.11 3. Marleentje Kortrijksesteenweg 224, 9000 Gent (09) 275.11.55 Flying Schools
  8. 8. THE BOARD OF THE YELLOW PAGES DECLINED THEY FEARED CANNIBALISATION OF THEIR NEW FLAGSHIP PRODUCT WOULD BE SOLD FOR 10 EUROS Part of AUSY Group
  9. 9. THE BOARD OF THE YELLOW PAGES DECLINED THEY FEARED CANNIBALISATION OF THEIR NEW FLAGSHIP PRODUCT WOULD BE SOLD FOR 10 EUROS Part of AUSY Group
  10. 10. 2014
  11. 11. FEATURES VS. EXPERIENCE
  12. 12. A FEATURE SET ≠ GOOD DIGITAL STRATEGY
  13. 13. FEATURES ARE A COMMODITY IF THEY EXPERIENCE IS BAD, THEY ARE NO GOOD
  14. 14. HOW TO RUIN THE EXPERIENCE?
  15. 15. Small, daily frustrations will accumulate
  16. 16. Microwave user interface: bad user experience
  17. 17. This will confuse anyone
  18. 18. >90% users never change a thermostat
  19. 19. 2014: Google purchases Nest for 3.2B$
  20. 20. INCOMPREHENSIBLE ERROR MESSAGES … RESULT IN A TERRIBLE USER EXPERIENCE
  21. 21. WHEN ADDING FEATURES, PRODUCT DESIGNERS SHOULD ASK: “WHY” WOULD THE USER NEED THIS?
  22. 22. BETTER: THINK OF AN INTEGRATED A-Z USER EXPERIENCE
  23. 23. AN EXCELLENT ONLINE USER EXPERIENCE WHEN ORDERING A NEW FRIDGE
  24. 24. CONTENT RELEVANCE
  25. 25. CONTENT RELEVANCE
  26. 26. ??? Zielflughafen I did this search from Hamburg
  27. 27. CONTEXTUAL AWARENESS
  28. 28. ENDLESS POSSIBILITIES: Date, Time, Location (Currency, Language, Payment Methods), Weather, School Holidays, …
  29. 29. TELL PEOPLE ABOUT THIS WHEN THEY BOOK A SKIING HOLIDAY
  30. 30. BEING ABLE TO PREDICT TASTE IS GOLD
  31. 31. EXTENSIVE PROFILING
  32. 32. TOLERANCE FOR CLUTTER
  33. 33. TO MEASURE IS TO KNOW
  34. 34. Two personal banking sites
  35. 35. Heat map
  36. 36. Order of Fixation
  37. 37. WHAT IS THE WEB?
  38. 38. THIS IS NOT THE WEB
  39. 39. THIS IS THE WEB
  40. 40. THIS IS WILL BE THE WEB
  41. 41. DON’T FORGET LARGE SCREENS
  42. 42. ST. PETERS SQUARE – ROME
  43. 43. Predicting is very difficult – especially about the future Niels Bohr – Danish physicist (1885–1962)
  44. 44. FUTURE-PROOF FUTURE-FRIENDLY
  45. 45. RESPONSIVE DESIGN ADAPTIVE DESIGN ! MOBILE FIRST CONTENT FIRST … SIZE DETECTION CAPABILITY DETECTION PROGRESSIVE ENHANCEMENT
  46. 46. RESPONSIVE DESIGN
  47. 47. RESPONSIVE ICONS
  48. 48. SENSORS IN MOBILE DEVICES: ENABLING NEW USER EXPERIENCES
  49. 49. WATCHING TV ANNO 2013
  50. 50. SWITCHING MEDIA
  51. 51. COMMUNITY
  52. 52. PEOPLE TRUST THEIR PEERS MOST PEOPLE LIKE TO SHARE PEOPLE LIKE TO HELP FROM BROADCASTING TO SOCIAL
  53. 53. C’S C CONTENT C COMMUNITY C COMMERCE BUT VALUABLE & RELEVANT (CONCEPT & CONTEXT) (COLLABORATION, CONTAGIOUS & CONNECTIONS) (CONVERSION)
  54. 54. DRUPAL IS VERY SUITABLE OUTSTANDING CONTENT POSSIBILITIES EXCELLENT SOCIAL FEATURES POWERFUL COMMERCE
  55. 55. 1 SEO 2 CRM 3 E-MAIL 4 ANALYTICS 5 MOBILE 6 SOCIAL 7 E-COMMERCE 8 PERSONALISED WEB PERSONALISATION 9 MARKETING AUTOMATION EXTERNAL TOOLS + INTEGRATIONS
  56. 56. Djun Kim / cielosystems.com – DrupalCon SF 2010
  57. 57. x 125 Number of source code lines in D1: Number of source code lines in D8: in 13 years’ time 4,000 500,000
  58. 58. DRUPAL EVOLUTION
  59. 59. “It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change”
  60. 60. INNOVATION: ACQUIA LIFT Providing the tools to better user experiences
  61. 61. INNOVATION: ACQUIA LIFT Providing the tools to better user experiences
  62. 62. DRUPAL 8 A NEW, MAJOR STEP IN THE EVOLUTION OF DRUPAL
  63. 63. WHY DO OUR CLIENTS CHOSE DRUPAL?
  64. 64. MANY INTRINSIC QUALITIES +
  65. 65. MANY INTRINSIC QUALITIES + HUGE COMMUNITY – VERY FAST INNOVATION DRUPAL ASSOCIATION COMPANIES LIKE ACQUIA SUPPORTING DRUPAL
  66. 66. NO EXPENSIVE LICENCE MORE MONEY TO SPEND ON STRATEGY, CONTENT, DEVELOPMENT, …
  67. 67. AGILE
  68. 68. INCREASING PROJECT KNOWLEDGE
  69. 69. LEARNING CURVE
  70. 70. LEARNING CURVE
  71. 71. TELL (SHORT) STORIES “A user should be able to upload a picture of his cat”
  72. 72. CASES
  73. 73. ITV
  74. 74. CHALLENGES 1 ITV IS THE UK’S LARGEST COMMERCIAL BROADCASTER 2 ONE CORPORATE SITE, 15 CHANNEL SITES, MANY PROGRAMME SITES 3 COMMON EDITING EXPERIENCE REQUIRED 4 EFFICIENT CONTENT SHARING 5 BETTER GOVERNANCE
  75. 75. MULTIPLE SITES WITH DRUPAL 1 AEGIR 2 MULTISITE OG / Domain XS 3 Mobistar Platform Modules Config Features Mobistar Platform Modules Config Features
  76. 76. SOLUTION 1 DRUPAL MULTISITE SOLUTION 2 INTEGRATIONS WITH VIDEO STREAMING, EPG, DIGITAL ASSET MANAGEMENT 3 COLLABORATIVE CMS ENGINE 4 SOCIAL PUBLISHING SYSTEM 5 TIGHTLY INTEGRATED SEARCH WITH EXTENSIVE FEATURES
  77. 77. SBS
  78. 78. CHALLENGES 1 SBS BELGIUM IS THE SECOND COMMERCIAL TV CHANNEL 2 REBRANDING OF TWO CHANNELS “VIER” (4) & “VIJF” (5) WITHIN 2 MONTHS – HARD DEADLINE 3 NEW DIGITAL STRATEGY, INFORMATION ARCHITECTURE, GRAPHICAL DESIGN + NEW DEVELOPMENT 4 MUCH BETTER TV LISTINGS, PROGRAMME GUIDES & OTHER RICH MEDIA 5 LOTS OF STREAMING VIDEO 6 MOBILE SUPPORT HAD TO BE ADDED AFTERWARDS
  79. 79. SOLUTION 1 NEW CUSTOM DRUPAL 7 WEBSITES (DEADLINES MET) 2 INTEGRATIONS WITH EPG, STREAMING VIDEO, … 3 RESPONSIVE DESIGN ADDED LATER
  80. 80. MOBISTAR (ORANGE)
  81. 81. CHALLENGES 1 MOBISTAR IS THE #2 MOBILE OPERATOR IN BELGIUM 2 FULLY OWNED BY ORANGE (FRANCE TELECOM) 3 MANY WEBSITES – DIFFERENT CMS SOLUTIONS 4 BAD GOVERNANCE – COST OF CHANGE/YR 50% OF CAPEX! 5 MANY MISSED BUSINESS OPPORTUNITIES DUE TO SITUATION
  82. 82. NUMEROUS OBJECTIVES O1 Avoiding that the Prime Candidate websites are silos and encourage an advanced level of integration, i.e. a “transversal” system with the “best of breed” solutions. Possibly less vendors to manage. O2 An open architecture with open standards. Ensure that there is never any vendor lock-in and excellent integration with existing and future third party systems of Mobistar. O3 Easier operational management, e.g. easier content editing and better reporting without the involvement of technically skilled staff. O5 Ensuring a “master data” approach, i.e. avoiding multiple and possibly conflicting sources of similar data and related business rules. Content data that is managed elsewhere than in a WCMS shall only displayed at the website level without duplication. Content data that is managed at the website level shall only be stored and managed in one WCMS repository, ensuring maximum content reusability. There shall be a high level of consistency in which data is displayed and how it is displayed, both externally (on the pubic websites) and internally (by call centre staff and company collaterals or internal systems). O6 The new architecture shall support business efficiency, i.e. reducing time at Mobistar stores and the Mobistar call centre, so that sales and helpdesk staff can focus on more complex situations and up-selling. O7 As market segmentation and different audience types are important to Mobistar, the architecture shall take this into account in order to maximalise the user experience and provides the highest possible efficiency for every market segment and type of audience that Mobistar wishes to address. The architecture shall be adaptable in this respect and shall be able to handle future changes of the marketing segmentation and types of audience. O8 Personalisation technology shall become an important new element in the new web architecture. O9 Despite a personalised and therefore more efficient web experience, users should also be able to learn and discover other Mobistar features and offers, so the new architecture must stimulate this, too. O10 Social media shall mainly be used for publishing content and discovery, only as a source of content from “champions” and similar. O11 Search Engine Optimization shall become more important in the new web architecture, as the current websites receive too little traffic through user search. O12 Mobile shall become the driver of the new web architecture. O4
  83. 83. SOLUTION 1 WORKSHOPS & CONSULTANCY – RECOMMENDATIONS ON NEW DRUPAL ARCHITECTURE 2 PHASED DEPLOYMENT OF MULTIPLE DRUPAL SITES, MOBISTAR DISTRIBUTION 3 LARGE SCALE DRUPAL / CONTENT REPOSITORY 4 EXTENSIVE BACKEND INTEGRATIONS 5 SITES: CUSTOMER ZONE, E-SHOP, (B2B), B2C, (KNOWLEDGE BASE), (SERVICE DESK), (INTRANET), (CAMPAIGN WEBSITES)
  84. 84. KNAUF INSULTATION
  85. 85. CHALLENGES 1 KNAUF INSULATION CENTRALISES ALL INT’L MARKETING 2 INHERITED DECREPIT MULTISITE SOLUTION, TOO MUCH SUPPORT NEEDED, TOO MANY TECHNICAL ISSUES 3 SCATTERED APPROACH – SITES DIFFICULT TO MAINTAIN, ADAPT 4 SOME SITES WILL REMAIN TO STAY QUITE INDEPENDENT 5 AUTOMATIC CONTENT SYNDICATION OF PRODUCTS
  86. 86. SOLUTION 1 STANDARDISED KNAUF DISTRIBUTION 2 RAPID DEPLOYMENT OF NEW FEATURES (E.G. COOKIE LAW), MORE LANGUAGES, STORE LOCATOR 3 CENTRAL CONTENT FEEDS (PRODUCT DATA, IMAGES) 4 CENTRALISED EUROPEAN HELP DESK
  87. 87. DANONE
  88. 88. CHALLENGES 1 MULTILINGUAL 2 CONTENT FROM PRODUCT DATABASE 3 STRONG GOVERNMENT REGULATION 4 ONE CORPORATE SITE – INDIVIDUAL PRODUCT SITES 5 AUTOMATIC CONTENT SYNDICATION OF PRODUCTS
  89. 89. SOLUTION 1 INDIVIDUAL DRUPAL SITES 2 CONTENT TYPE STANDARDISATION 3 CENTRAL CONTENT FEEDS (PRODUCT DATA, IMAGES) 4 SOME LOCAL CONTENT – SOME CENTRAL CONTENT (MASTER)
  90. 90. THANK YOU! Q&A Dr. Erik Evrard erik.evrard@one-agency.be +32 495 562 563
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