Why Marketing DrivenOrganizations like Dell are BuildingWEM Solutions on DrupalJohn Carione, Senior Director of Solution Marketing,AcquiaJune 5th, 2012
Inside ManyLargeOrganizations,the Web IsBroken
Inside ManyLargeOrganizations,the Web IsBroken• Duplication of content• Disparate sources• Disconnected reporting• Islands of excellence
Inside ManyLargeOrganizations,the Web IsBroken Customers expect integrated experiences
Marketing Driving Re-Platform efforts Expand Digital Footprint Create captivating experiences to reach a wider audience Across new segments, channels, and devices Build Brand Loyalty Connect more deeply to create loyal brand advocates that through compelling global targeted, buy more and recommend multi channel campaigns Generate Demand Convert more prospects Across new mobile, social, and web With personalized, optimized channels and reinvigorate offline experiences speak to your audience Measure and Refine Capture rich customer info future programs, campaigns, that displays the history and context and customer segments of all your customer interactions
The Platform is Drupal Open source, web phenomenon Market Presence 1,500,000+ sites Global Adoption 228 countries Extensive Capabilities 16,000+ modules Broad Community 800,000+ members Active Development 17,000+ developers 2X the size of Linux developer community PROPRIETARY AND CONFIDENTIAL - do not redistribute
Truly Agile Marketing Pinterest hits New Drupal module 15 Drupal sites go live 10M unique visitors created for website with Users “pinned” images Pinterest integration February 2012 March 2012 April 2012
Drupal Delivers Rich, IntegratedExperiences
Flexible, Open, Best of Breed Mobile Social Email Community Video Primary application FB/Twitter campaign site portal site Measurement and reporting Integrated content store (local + aggregation)Rich media assets User generated CRM Feeds Marketing content automation
Easily Tailored for Various Devices ..that can be arranged Content “components” .. for all form factors. for varying contexts .. A.Comments B.Ratings C.Video Player D.Personalized Content E.Related Links F.Advertising G.Share H.Tags I. Download J. Learn More K.RSS Feed
Drupal: Grounded in Open SourceContinuous Innovation Project D Project C ! ! ! Requirements ! ! ! ! ! ! Specifications ! Project A Design ! ! Coding ! ! ! Project B Testing Project E Project AEx. 1: Traditional Product Development Cycle Ex. 2: Continuous Innovation
Our Community. Your Platform. Purpose built for engagement: • Built by web experience experts for experts. • Single Platform: Content, Collaboration, Commerce • Rapid Innovation Fastest time to market for web projects: • Built at the speed of the web • Rapid development and deployment • Rapid cycle content and page creation Open SaaS drives the most compelling ROI: • Drives cost and complexity out of IT. • Scale IT investments with marketing success • Avoid vendor lockin Best of breed ecosystem: • Thriving partner ecosystem • Pre-built integrations with ALL investments.
VML | Acquia: Why marketing driven organization, like Dell, are building WEM solutions on Drupal Rebecca Harpole & Nathaniel Norgren June 5, 2012
AGENDA• About VML• VML| Acquia Partnership• Dell Overview• Challenges and Goals
INNOVATION CREATIVITY STRATEGY KNOWLEDGE Creativesolutions at the intersection of marketing and
Seattle: London: VML/Iconmobile Ingolstadt & Berlin VML/Iconmobile Chicago Prague White Salmon Boston Geneva Milan Beijing Kansas City New York Los Angeles AtlantaMumbai Bogotá Singapore São Paulo SydneyOffice Locations Office Locations Office Locations
SEO Research Account & eCRM Project Analytics Management Insights & Technology Digital Strategy Capabilities UserMobile Experience Branded Media Channel Content & Activation Creative Production
VML | Acquia Partner ship“VML is a key strategic partner for Acquia due to its ability to consistently push the boundaries of how Drupal can be used bothcreatively and technically for enterprise organizations. This technical understanding combined with the ability to consistently deliversolutions for its clients has made VML Acquia’s preferred agency implementation partner. Acquia trusts VML with theimplementations for some of our largest and most valuable clients, including the World Economic Forum, PayPal and Red Hat.”- Dries Buytaert, Acquia CTO and the original creator of Drupal and current Project Lead
How VML and Acquia Work Together VML is an Enterprise Select Acquia partnerrecognized as a leading Drupal implementerworldwide.Our partnership with Acquia provides us withaccess to a wealth of resources andsupport for our client partners. Theseresources, coupled with our deep experiencewith Drupal, differentiate VML from otherdevelopment agencies.
Drupal Expertise History - Weve been building Drupal sites since2007 and a partner sinceCommunity - We have a formal Drupal Practiceand Center of Excellence at VMLOrganizational - We regularly contribute our workback to the Drupal communityNumbers - Over 37 Drupal developers plus BSA,QA, TD, AM and PM, all with a deep familiaritywith Drupal.
Dell Cloud Business Applications Project www.dellcloudappl • Dell provides cloud applications with turnkey services designed for the needs and budgets of small and medium size businesses.
Dell Cloud Business Applications Overview Why Drupal? • Cost Effective • Code Stability • Flexibility • Ease of Implementation Site Structure and Functionality • Early Goals • Information Dispersal • Vision
Challenges & Goals Dell approached VML to provide them with direction and a plan to move DCBA to a WEM- based solution.
Current Implementation User Experience Adjusting site User layout and designExperien to drive the ce goals of the Initia client. l WEM Resource Resour ce Organization Organiz Developing a ation content engagement strategy to better serve
Roadmap User Content FullExperien Managem WEM ce ent IntegratImprove Optimizat ion ments ion