Acquia Solutions for theDigital MarketerTransforming Digital Marketing with OpenWEMJohn Carione, Senior Director of Soluti...
Forrester Survey Statistics Released October 2012
Survey Vendors Selected                          From what vendors do you currently source Web content                    ...
Business drivers for a new WCM solution                                          What are the main drivers to move to a ne...
And WCM Satisfaction Varies BySolution Type     Source: A commissioned study conducted by Forrester Consulting on behalf o...
Integration Is Important In A Best-Of-Breed Approach                         Which of the following would you like to see ...
Forrester’s Key Recommendations                 1. Actively evaluate open source WCM                 2. Leverage “free” op...
State of the Market
Inside Many Large Organizations,the Web Is Broken                               Microsite                  Microsite      ...
Inside Many Large Organizations,the Web Is Broken                        Microsite                                        ...
State of the Market: Convergence• Measurement, Engagement, and Management can’t be done in silos.• Commerce, Social Busine...
Acquia’s OpenWEM Approach
OpenWEM: Unified Customer Experiences            Attract             Engage   Associate       Influence   Sell           R...
On a Platform That Embraces the Open WebOpenWEM allows customers toembrace their digital future byleveraging the principle...
Offering Digital Marketing Freedom andFlexibility…                                                           Simplified Di...
Tools Launched in Support of OpenWEM…     New                                                                New Acquia Me...
Thanks
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The Hub, Bub: How Drupal Acts as the Digital Media Hub for The Grammy Awards

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  • Anjali
  • Steve
  • Steve
  • Evidence: GartnerGhostbuster
  • Accelerate innovation from idea to experience at web speed across any channel or device.Create unforgettable customer experiences by leveraging a unified platform for content, community, and commerce.Empower the business to mix and match sales and marketing tools in a "string of pearls" approach for maximum business impact.Leverage mature cloud deployment models that remove the threat of vendor lockin and unlock the freedom of choice.
  • Accelerate innovation from idea to experience at web speed across any channel or device.Create unforgettable customer experiences by leveraging a unified platform for content, community, and commerce.Empower the business to mix and match sales and marketing tools in a "string of pearls" approach for maximum business impact.Leverage mature cloud deployment models that remove the threat of vendor lockin and unlock the freedom of choice.
  • The Hub, Bub: How Drupal Acts as the Digital Media Hub for The Grammy Awards

    1. 1. Acquia Solutions for theDigital MarketerTransforming Digital Marketing with OpenWEMJohn Carione, Senior Director of Solutions Marketing© Acquia, Inc. 2012
    2. 2. Forrester Survey Statistics Released October 2012
    3. 3. Survey Vendors Selected From what vendors do you currently source Web content management (WCM) solutions? Select all that apply Microsoft sharepoint 42% IBM 19% Oracle (WebCenter) 18% Other 16% Adobe (Day) 13% Drupal 11% Autonomy (HP) 10% EMC 6% Dont know 4% Sitecore 4% Drupal highlighted in the Top 5 Oracle (Fatwire) 4% Open Text (Vignette) 4% Open Text (Red Dot) 4% Joomla 4% Ektron 2% Base: 115 WCM decision-makers not using homegrown solutions Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012© 2012 Forrester Research, Inc. Reproduction Prohibited
    4. 4. Business drivers for a new WCM solution What are the main drivers to move to a new WCM solution? Limited flexibility 34% Total cost of ownership 22% Poor/inadequare functionality 22% Inability to quickly innovate 22% Internal staffing/resources 14% Difficulty with third party systems integrators 14% Difficulty of integration with other systems 14% Lack of company-wide online strategy 10% Corporate politics 10% Product immaturity 10% Difficulty with vendors professional services 6% Lack of business self-service 4% Lack of IT and business alignment 4% Other 2% Base: 50 WCM decision-makers considering a new WCM solution Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012© 2012 Forrester Research, Inc. Reproduction Prohibited
    5. 5. And WCM Satisfaction Varies BySolution Type Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, October 2012© 2012 Forrester Research, Inc. Reproduction Prohibited
    6. 6. Integration Is Important In A Best-Of-Breed Approach Which of the following would you like to see included in the same stack as WCM? (top 8 responses) None- we prefer best-of-breed 35% Customer relationship management 25% Site search 25% Mobile application development platform 24% Email campaign software 23% Web or social analytics 23% Social networking platforms 19% Digital asset management 19% Base: 160 WCM decision-makers Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012 © 2012 Forrester Research, Inc. Reproduction Prohibited
    7. 7. Forrester’s Key Recommendations 1. Actively evaluate open source WCM 2. Leverage “free” open source for WCM pilots 3. Engage with the community for information and validation 4. Explore open source support options carefully 5. Focus on more than just cost reduction© 2012 Forrester Research, Inc. Reproduction Prohibited
    8. 8. State of the Market
    9. 9. Inside Many Large Organizations,the Web Is Broken Microsite Microsite Intranet Landing Page Blog Community platform Corp-com site Microsite Extranet Event site Media gallery Main website Wiki eCommerce Product site site Promotion Microsite
    10. 10. Inside Many Large Organizations,the Web Is Broken Microsite Intranet MicrositeWeb Content Landing Page Blog Microsite SocialManagement Event site Business Main website Extranet Software Corp-com Wiki site Community platform Media gallery Product site Promotion Microsite Ecommerce site eCommerce
    11. 11. State of the Market: Convergence• Measurement, Engagement, and Management can’t be done in silos.• Commerce, Social Business Software and Web Experience Management ALL need to be a part of your Digital Experience Architecture
    12. 12. Acquia’s OpenWEM Approach
    13. 13. OpenWEM: Unified Customer Experiences Attract Engage Associate Influence Sell RetainCustomer Content Community Commerce Strategy Social Market WCM Business eCommerceSegments Software DrupalSolutions Coltrane Commons Commerce Platform DRUPAL The Customer Journey
    14. 14. On a Platform That Embraces the Open WebOpenWEM allows customers toembrace their digital future byleveraging the principles of theOpen Web:• Open culture and community of developers• Open APIs to leading best of breed engagement tools• Accelerated Innovation with Open Source Culture of Development• Responsive Design mobile best practices Forrester: Embracing the Open Web: January 2012
    15. 15. Offering Digital Marketing Freedom andFlexibility… Simplified Digital No Lock-in Experiences Open SaaS model offers Lowest solution TCO freedom to move your and the fastest learning curve customers digital amongst developers experiences to any and Digital Marketers. Unmatched Mature Cloud Innovation ModelAccelerate innovation from Leverage mature, optimized idea to experience at web cloud deployment models speed across any channel and offers operational models or device. to map spending plans to successes. Unified Platform Best of Breed Create unforgettable customer Empower the business to mix and experiences by leveraging a match sales and marketing tools in a unified platform for "string of pearls" approach for content, community, and maximum business impact commerce.
    16. 16. Tools Launched in Support of OpenWEM… New New Acquia Media Drupal Commons Cloud 3.0SaaS offering to manage New responsive designrich media assets within templates, content Drupal recommendations, and improved moderator productivity New Ecosystem Partnerships Digitaria and Badgeville Integration
    17. 17. Thanks
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