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The future of search
and SEO

Stéphane Corlosquet & Nick Veenhof
Webinar, November 2013
2
About the speakers
●

Stéphane “scor” Corlosquet
–

7 years with Drupal

–

Software engineer @ Acquia

–

Drupal 7 RDF co...
About the speakers
●

Nick “Nick_vh” Veenhof
–

6 years with Drupal

–

Search engineer @ Acquia

–

Drupal 7 Apache Solr ...
The problem

5
6
Knowledge Graph
●

Google's internal knowledge base

●

Helps user find information quickly + easily

●

●
●

Knows about ...
Knowledge Graph
●

Live Entity disambiguation

8
Knowledge Graph
●

Direct answers

9
Knowledge Graph
●

List and collections

10
Knowledge Graph
●

Entity summary

11
Knowledge Graph
●

Rich Snippets

12
Knowledge Graph
●

570 million real-world objects

●

18 billion facts and relationships

●

Built from content gathered f...
Other search engines similar efforts
●

Yahoo!

14
Other search engines similar efforts
●

Bing - Satori

15
What about Drupal?
●

Drupal sites hold a lot of the data on the Web
–
–

2% of the web

–

●

> 1 Million sites
Variety o...
Challenge
How can you make Drupal data
easily understandable by search
engines?

17
Schema.org standard
●

General web schema for everyone to use

●

400+ types (book, recipe, event, person...)

●

●

Spons...
Schema.org

19
How does schema.org apply to Drupal?

20
Schema.org module for Drupal
●

Map your content types and fields to the
schema.org terms

http://drupal.org/project/schem...
Schema.org module for Drupal
●

Map your content types and fields to the
schema.org terms

http://drupal.org/project/schem...
Schema.org module for Drupal
●

Map your content types and fields to the
schema.org terms

http://drupal.org/project/schem...
Schema.org module for Drupal
●

New release today with support for addressfield
and fivestar fields

http://drupal.org/pro...
Schema.org mappings in HTML

25
Preview Rich Snippet
●

http://www.google.com/webmasters/tools/richsnippets

26
Examples
●

Recipe preview

●

Event preview

●

Person preview

27
28
rich_snippets.module

Yes!

29
RDF support in Rich Snippet

30
Multisite search + Rich Snippets

31
Without Rich Snippet module

32
With Rich Snippet module

33
Benefits of Rich Snippets
●

●

●

Same look and feel as Google search for
private content
Schema.org mappings used for Go...
Modules used
●

Apache Solr Search

●

Apache Solr Multisite Search

●

Schema.org

●

Rich Snippets

●

Blog post: Bridge...
Thanks!
Stéphane Corlosquet:
●
●
●

stephane.corlosquet@acquia.com
@scorlosquet
http://openspring.net/

Nick Veenhof:
●
●
...
The Future of Search and SEO: How to Make your Drupal Data Easily Understandable By Search Engines
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The Future of Search and SEO: How to Make your Drupal Data Easily Understandable By Search Engines

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Transcript of "The Future of Search and SEO: How to Make your Drupal Data Easily Understandable By Search Engines"

  1. 1. The future of search and SEO Stéphane Corlosquet & Nick Veenhof Webinar, November 2013 2
  2. 2. About the speakers ● Stéphane “scor” Corlosquet – 7 years with Drupal – Software engineer @ Acquia – Drupal 7 RDF core maintainer – Drupal Security Team member – Co-authored the Definitive Guide to Drupal 7 – Contrib modules: RDF Extensions, SPARQL, schema.org, WebID – Member of the RDFa WG at W3C 3
  3. 3. About the speakers ● Nick “Nick_vh” Veenhof – 6 years with Drupal – Search engineer @ Acquia – Drupal 7 Apache Solr maintainer – Very much involved in the community across North America and Europe 4
  4. 4. The problem 5
  5. 5. 6
  6. 6. Knowledge Graph ● Google's internal knowledge base ● Helps user find information quickly + easily ● ● ● Knows about people, places, cities, celebrities, movies, work or art... “Things, not strings” - no keyword matching Hummingbird algorithm update (largest update since 2001) 7
  7. 7. Knowledge Graph ● Live Entity disambiguation 8
  8. 8. Knowledge Graph ● Direct answers 9
  9. 9. Knowledge Graph ● List and collections 10
  10. 10. Knowledge Graph ● Entity summary 11
  11. 11. Knowledge Graph ● Rich Snippets 12
  12. 12. Knowledge Graph ● 570 million real-world objects ● 18 billion facts and relationships ● Built from content gathered from the Web ● Freebase – Acquired by Google in 2010 – 39 Million topics – 1,9 Billion facts and relationships ● Wikipedia ● More? → Video and video 13
  13. 13. Other search engines similar efforts ● Yahoo! 14
  14. 14. Other search engines similar efforts ● Bing - Satori 15
  15. 15. What about Drupal? ● Drupal sites hold a lot of the data on the Web – – 2% of the web – ● > 1 Million sites Variety of content: news, gov, corporate, media, commerce Drupal's data is structured inside – Entities: Node, User, Comment, Taxonomy term – Properties: fields (text, entity reference...) 16
  16. 16. Challenge How can you make Drupal data easily understandable by search engines? 17
  17. 17. Schema.org standard ● General web schema for everyone to use ● 400+ types (book, recipe, event, person...) ● ● Sponsored and supported by major search engines: Google, Yahoo!, Bing, Yandex Multiple formats: RDFa, Microdata, JSON-LD 18
  18. 18. Schema.org 19
  19. 19. How does schema.org apply to Drupal? 20
  20. 20. Schema.org module for Drupal ● Map your content types and fields to the schema.org terms http://drupal.org/project/schemaorg 21
  21. 21. Schema.org module for Drupal ● Map your content types and fields to the schema.org terms http://drupal.org/project/schemaorg 22
  22. 22. Schema.org module for Drupal ● Map your content types and fields to the schema.org terms http://drupal.org/project/schemaorg 23
  23. 23. Schema.org module for Drupal ● New release today with support for addressfield and fivestar fields http://drupal.org/project/schemaorg 24
  24. 24. Schema.org mappings in HTML 25
  25. 25. Preview Rich Snippet ● http://www.google.com/webmasters/tools/richsnippets 26
  26. 26. Examples ● Recipe preview ● Event preview ● Person preview 27
  27. 27. 28
  28. 28. rich_snippets.module Yes! 29
  29. 29. RDF support in Rich Snippet 30
  30. 30. Multisite search + Rich Snippets 31
  31. 31. Without Rich Snippet module 32
  32. 32. With Rich Snippet module 33
  33. 33. Benefits of Rich Snippets ● ● ● Same look and feel as Google search for private content Schema.org mappings used for Google search and internal Solr search Mix Drupal and non-Drupal data 34
  34. 34. Modules used ● Apache Solr Search ● Apache Solr Multisite Search ● Schema.org ● Rich Snippets ● Blog post: Bridge Drupal and Non Drupal content with RDF and Solr 35
  35. 35. Thanks! Stéphane Corlosquet: ● ● ● stephane.corlosquet@acquia.com @scorlosquet http://openspring.net/ Nick Veenhof: ● ● ● nick.veenhof@acquia.com @nick_vh http://veenhof.be/ 36
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