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Powering Social Login and Engagement with Janrain and Enterprise Drupal Gardens

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  • 1. Powering Social Login and Engagementwith Janrain and Enterprise Drupal Gardens!Bryan House!Vice President, Product Marketing!Acquia!@bryanhouse!Bill Piwonka!Vice President, Marketing!Janrain!@bpiwonka!August 2nd, 2012!
  • 2. Upcoming Webinars!•  Managing Translation Workflows for Drupal 7!•  Performance Tips for Site Builders!•  Going from Zero to Sixty in Drupal with Acquia!•  How a Content Delivery Network Can Help Speed Up Your Website!•  Add Commerce to a Drupal Gardens Site with Cashie Commerce!•  Become a Drupal Hero with BuildAModule and the Acquia Network!!•  Requirements & Drupal: Planning for Successful Projects! http://acquia.com/resources/webinars!
  • 3. WHY A SITE FACTORY?!
  • 4. Demand for New Digital Experiences 
 Outpacing Capacity to Deliver!!PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING!
  • 5. Implications on Digital Marketing Teams!!LAUNCHING 1-2 WEBSITES PER WEEK IS DISRUPTIVE!
  • 6. Key Constituents! Head of Digital Marketing Head of Business TechnologyResponsibilities Responsibilities -  Content and programming ! -  Build and maintain systems! -  Social channels! -  Ensure performance and security! -  International sites! -  Support business objectives!Objectives Objectives -  Create captivating experiences! -  Deliver repeatable platforms to business! -  Own content creation & engagement efforts! -  Ensure reliability and uptime! -  Generate demand online! -  Manage security processes! -  Capture rich customer info! -  Focus on core competencies!
  • 7. Assessing the Site Factory Opportunity! high degree of brand consistency standardized brand standardized brand experiences experiences bespoke build & repeatable deployment deployment approach approach custom brand custom brand experiences experiences bespoke build & repeatable deployment deployment approach methodology low few many # of websites
  • 8. high degree of brand consistency standardized brand standardized brand experiences experiences bespoke build & repeatable deployment deployment approach approachPoint at which thebespoke approachcustom brand custom brand breaks down! experiences experiences bespoke build & repeatable deployment deployment approach methodology low few many # of websites
  • 9. “WE CANNOT CONTINUE!WHAT WE ARE DOING TODAY.”!
  • 10. high degree of brand consistency standardized brand standardized brand experiences experiences bespoke build & repeatable deployment deployment approach approachPoint at which thebespoke approachcustom brand custom brand breaks down! experiences experiences bespoke build & repeatable deployment deployment approach methodology low few many # of websites
  • 11. Seeking Systems of Engagement that Deliver the Best of Both Worlds!GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS ! and!SCALE TO MEET NEEDS OF IT ORGANIZATION!
  • 12. ENTERPRISE DRUPAL GARDENSOVERVIEW!
  • 13. Enterprise Drupal Gardens
Rapid Site Deployment Platform! Information architecture! Page layouts!1! Select website template! Templates! Roles & permissions! Content types & display! Pre-defined themes!2! Configure site-specific settings!3! Add site content!4! Add people & launch!! http://www.[customdomain].com!
  • 14. Site Factory to Build and ManageThousands of Websites!Launch websites by Rapidly create new the hundreds, with site templates minimal effort
  • 15. Site Delivery! Social Authentication! Drupal
Site Creation Platform Sites! Templates! Management Console!Management Console Members! API Hooks! Provisioning! On Demand! Drupal Gardens! SaaS Infrastructure Database & Storage!
  • 16. Site Delivery! Social Authentication! Drupal
Site Creation Platform Sites! Templates! Management Console!Management Console Members! API Hooks! Provisioning! On Demand! Drupal Gardens! SaaS Infrastructure Database & Storage!
  • 17. SSO, Social Log-in And Sharing!•  OpenID support across Gardens sites! − Native within Drupal Gardens! − SSO within community of DG sites!•  Authenticate via social tools with Janrain! - Facebook! - Twitter! - Google+! - and others!•  Social push comments or links to user accounts !•  Custom authorization available!
  • 18. Bill  Piwonka   VP  Marke)ng,  Janrain   bpiwonka@janrain.com   @bpiwonka  18
  • 19. We  provide  the  industry’s  only     user  management  plaBorm  to:   Acquire   Understand   Engage  19
  • 20. Who  is  she?    Glad  you  asked.   20
  • 21. Meet  Ann  Smith.  She’s  a  30  year  old  outdoor  junkie  and  mother  of  two.  She’s  an  avid  reader,  running  enthusiast  and  likes  to  cook  and  entertain.  She  does  yoga  to  relax.   21
  • 22. But  what  do  you  know  about  her?     Her  IP  address?   Her  loca)on  (via  DNS  lookup)?   How  many  )mes  she’s  been  to  your  site?   Her  favorite  pages?   How  long  she  visits?   …   22
  • 23. Limita)ons  of  popular  approaches        •  Clickstream  data  can  be  unreliable  AND   unstable  •  Historical  transac)on  data  may  not  be   indica)ve  of  future  intent  •  Third-­‐party  data  typically  anonymized   •  Archetypes  may  be  inaccurate   23
  • 24. The  Solu)on?  24
  • 25. Unfortunately,  registra)on  forms  aren’t  the  answer   Registration! Fals e   Nam e   Nonexistent   company   8888  Nowhere   St.   Portlan d   O R   1111 1   555-­‐555-­‐555 5   Junk-­‐address@gmail.com   25
  • 26. Unfortunately,  registra)on  forms  aren’t  the  answer   Registration! False   Name   Nonexistent  company   8888  Nowhere  St.   Portland   OR   11111   555-­‐555-­‐5555   Junk-­‐address@gmail.com   26
  • 27. Consider  social  login   Your  Site  27
  • 28. Registra)on  using  a  social  iden)ty  is     quick  and  easy  Social  Profile   Your  Registra6on  Form   Ann Smith Janrain   Janrain   Marketing Coordinator at Acme Studied Marketing at PSU Smith   Lives in Portland, OR Janrain   Married to Roger Smith Knows American English, French 519  SW  3rd  Avenue  Friends Portland   Birthday: February 1, 1980 Email: annsmith242@gmail.com OR   Address: 519 SW 3rd Avenue 97204   Portland, OR 97204 Phone: 503.243.1176 503.243.1176   annsmith242@gmail.com   28
  • 29. Revealing  social  profile  data   Get  to  know  Ann.       •  Name   •  About  Me   •  Gender   •  Loca)on   •  Age   •  Birthday   •  Status   •  Time  Zone   •  Photo   •  Address   Meet  Ann’s   friends  and   gather  the   Find  out  what    same  profile   Ann  likes.  data  on  each     of  them.   •  Music   •  Movies   •  Books   •  Sports   •  TV   •  Interests   29
  • 30. Social  Profile  Data  30
  • 31. What  types  of  data  are  available?  31
  • 32. Giving  you  a  360  degree  view  of  Ann  Smith   Basic     Iden6ty   Ann’s     Ann’s    Interests   Friends   32
  • 33. Centrally  stored  user  data  can  be  put  into  use   Email   Ad  serving   eCommerce   Personaliza)on   Community   Reviews   CRM   Subscrip)ons   CMS   Data  Append   Other   33
  • 34. Example  data  available  34
  • 35. Example  data  available  35
  • 36. Create  targeted  segments  based  on     user  ajributes   Create  a  Segment  of  Users   Location! Contains! Oregon! Interests! Contains! Running, Cooking! Gender! Equals! Male, Female! Full Name: Rick Stephens Full Name: Rick Stephens Full Name: Ann Smith Gender: Male Gender: Male Gender: Female Location: Eugene, Oregon Location: Eugene, Oregon Location: Portland, Oregon Interests: Running, Video Interests: Running, Video Interests: Running, Cooking, Games, Fishing, Cooking Games, Fishing, Cooking Reading, Yoga Full Name: Roger Smith Gender: Male Location: Portland, Oregon Interests: Cooking, Gadgets, Politics, Skiing, Running36
  • 37. Leveraging  social  data  for  targeted  emails   Improve  email  targe.ng  and  personaliza.on   based  on  a  user’s  declared  interests   Brand  Content  Just  for  You  Ann!   Brand  brand@brand.com   to  me   Read:  “Cook  and  eat  like  an  Profile  Informa6on   Olympic  runner”  Name:  Ann  Smith  Email:  asmith@janrain.com   Shop:  10%  off  women’s  Gender:  Female  DOB:  03/2/1982   Adidas  running  ware  Loca6on:  Portland,  OR  Educa6on:  Portland  State  University  Marital  Status:  Married   Run:  Top  10  weekday  Interests:  Poli)cs  Ac6vi6es:  Cooking,  Running,  Yoga   Portland  runs  Music:  Lady  Gaga  Social  Graph:  #  of  Friends  –  223          #  of  Followers  –  4,257          #  of  Connec)ons  –  500+   Listen:     Lady  Gaga  runner’s  mix   37
  • 38. Leverage  users’  social  graphs  to     grow  awareness   •  Tap  into  your  users’  social   networks  and  email   This is a really good product.! address  books   This is a great article with incredible photography.!These are really great tips.!h"p://clorox.com!Tips for a cleaner sink and drain! •  Encourage  users  to  invite   Mountains Beautiful This Time of Year! h"p://janrain.com! their  friends  through   targeted  sharing  via  social   It may be Oregon but the rain has gone for the summer and the Cascade Mountain Range is a great place to visit.! streams   •  Share  via  email  to  Gmail   and  Yahoo!  contacts   38
  • 39. Social  Login  has  quan)fiable  benefits   Generate referral traffic Improve registration conversion Grow customer base Enhance customer intelligence Brand Increase time on site Advocate Boost site engagement Drive return visits 39
  • 40. EXAMPLE!
  • 41. OPENSAAS = NO LOCK-IN!
  • 42. The OpenSaaS Promise ! Freedom of Open Source! Efficiency of SaaS! !   Power and flexibility of open source Drupal! !   Simplify day-to-day operations with SaaS! !   Freedom to move websites to Acquia Cloud or in-house!
  • 43. Websites Without Boundaries! Grow your site in 
 Drupal Gardens! Acquia manages Drupal stack & hosting! Grow your site with:! • Custom modules! • Custom code, plugins! • Integration with 3rd party API’s! Acquia manages code, Drupal stack & hosting!
  • 44. Enterprise OpenSaaS Site Factory for 
Large Drupal Multisite Deployments! POWER AND FLEXIBILITY OF DRUPAL! 360 DEGREE USER MANAGEMENT! DIGITAL MARKETING PLATFORM!
  • 45. Questions!Acquia! •  For more information visit: http://www.acquia.com! •  Follow us: @acquia and @drupalgardens! •  Contact us: sales@acquia.com or 888.9.ACQUIA!Janrain! •  For more information visit: http://www.janrain.com! •  Follow us: @janrain! •  Contact us: sales@janrain.com or 888.563.3082! Today’s slides & webinar recording will be posted to:! http://acquia.com/resources/recorded_webinars!

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