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Minimum Viable Product: Get Your Site From Concept to Market with Open Source

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Did you know? Open source solutions (like Drupal) are defining MVP and being used to bootstrap products to market, often with little or no dollar investment. In this webinar, we'll show you how you …

Did you know? Open source solutions (like Drupal) are defining MVP and being used to bootstrap products to market, often with little or no dollar investment. In this webinar, we'll show you how you can use open source technologies and partnerships to build cost effective solutions for your stakeholders.

Technology Evangelist Ray Saltini from Blink Reaction and Chris Mills, CEO and Founder of HelmetHub will help you rediscover the basics of MVP and align your start up priorities.

We'll also discuss open source solutions for:

- Community and content management
- eCommerce and omni-channel marketing
- Marketing automation
- Custom APIs
- Plus, hear how you can use HelmetHub's MVP success for your own organization

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  • Who we are
  • You’ll learn more about Helmet Hub in a few minutes.
  • Excited to work for Blink
  • very lucky to have great clients
  • really enjoy meeting and evangelizing about open source technologies
    OPEN SOURCE AND DRUPAL IN PARTICULAR IS BEING ADOPTED ACROSS SO MANY SECTORS AND FOR MANY DIFFERENT REASONS
  • IN THE EDU SECTOR, FOR MICRO SITES
  • IN THE EDU SPACE AS A UNIVERSITY WIDE PLATFORM
  • AS COMPLEX, SECURE INTRANETS
  • AS GOBAL PLATFORMS
  • AMONG SOME OF THE OLDEST ESTABLISHED ENTERPRISES
  • AMONG THE MOST DYNAMIC MEDIA ENTERPRISES
  • NETWORKS
  • AND PUBLISHERS
  • IT IS ALSO, OF COURSE USED EXTENSIVELY IN THE START UP SPACE AND THAT BRINGS US TO OUR TOPIC TODAY. OPEN SOURCE AND DRUPAL IS A GO TO SOLUTION IN THE START UP SPACE FOR THE SAME REASONS IT IS BECOMING RELIED UPON IN THE ENTERPRISE SPACE
  • EVERYBODY KNOWS WHAT A MINIMUM VIABLE PRODUCT IS, RIGHT?
    YOU START WITH SOMETHING BASIC…
    BY NOW YOU’VE GOOGLED MVP AND FOUND AN IMAGE SIMILAR TO THIS – MVP IS NOT A PLAIN DONUT.
  • SO YOU CAN GET TO SOMETHING MORE FULL FEATUERD
  • EVENTUALLY BUILD OUT A PRODUCT LINE
  • BUILD YOUR BRAND
  • AND DRIVE UP DEMAND
  • But that’s what a lot of folks think about it as.
  • Instead let’s look at it in this modern sense
  • That was previously incubated – it has developed over time.
  • So that today we understand that an MVP is not a minimal product.
    it is a strategy and process directed toward making and selling a product to customers. It is an iterative process of idea generation, prototyping, presentation, data collection, analysis and learning.
    It seeks to minimize the total time spent on an iteration.
    The process is iterated until a desirable product-market fit is obtained, or until the product is deemed to be non-viable.
  • Differentiation
    Releasing and assessing the impact of a minimum viable product is a market testing strategy that is used to screen product ideas soon after their generation.
    It is facilitated by Rapid Application Development tools and languages common to web application development.
    The MVP differs from the conventional market testing strategy of investing time and money early to implement a product before testing it in the market.
    The MVP is intended to ensure that the market wants the product before a large time and monetary investment is made.
    The MVP differs from the open source methodology of release early, release often that listens to users, letting them define the features and future of the product.
    The MVP starts with a product vision, which is maintained throughout the product life cycle, although it is adapted based on the explicit and implicit (indirect measures) feedback from potential future customers of the product.[4]
    SOME FOLK CALL IT A CUSTOMER DEVELOPMENT STRATEGY.
    The MVP is a strategy that may be used as a part of Steven Blank's customer development methodology that focuses on continual product iteration and refinement based on customer feedback. Additionally, the presentation of non-existing products and features may be refined using web-based statistical hypothesis testing, such as A/B testing.
    The general method of deploy first, code later is akin to the agile program code testing methodology called test-driven development where unit tests are written before and fail until the code is written.
  • MVP, is similar to the well-known open source expression, "release early, release often." It goes a little farther though--it's not just about getting your code out; it's about getting your code out with the intention of learning something about your customers. In other words: it's not about your code; it's about your users.
    READ THROUGH ON INFOGRAPHIC INSTEAD
    To illustrate these two assumptions, consider a now well-known example of the early success Facebook had with investors. In the summer of 2004, when Facebook was just six months old, had 150,000 registered users, and had very little revenue, the company was able to secure its first $500,000 investment (Ries, 2011 ). In April 2005, Facebook raised an additional $12.2 million (Arrington, 2005 ). Apart from the business model that was based on producing revenue from different types of ads and sponsored groups, what was it that investors found so compelling about the company? Remarkable as it was that, in such a short time, Facebook amassed 3.85 million users, equally impressive was the statistic that 60% of the users logged on daily (Arrington, 2005). Moreover, Facebook did not spend money to acquire its customers. The organic growth in registered users coupled with their strong engagement validated the company’s value hypothesis. The increase from 150,000 users at 6 months to 3.85 million users at 14 months validated Facebook’s growth hypothesis.
  • Techniques[edit]
    A Minimum Viable Product may be an entire product or a sub-set of product (such as a feature).
    Product: (smoke test) The canonical MVP strategy for a web application is to create a mock website for the product and purchase online advertising to direct traffic to the site. The mock website may consist of a marketing landing page with a link for more information or purchase. The link is not connected to a purchasing system, instead clicks are recorded and measure customer interest.
    Feature: (deploy first, code later) A link to a new feature in a web application may be provided in a prominent location on an existing website. The feature is not implemented, rather an apology, mock-up, or marketing page is provided. Clicks of the link are recorded and provide an indication as to the demand for the feature in the customer base.
  • Open source, like the internet itself, permeates all our lives every day – it is fast becoming ubiquitous – driving every facet of communication and commerce.
    Open Source is Magical!
    Technology is today’s magic, and guess what’s behind the curtain?
    Something that is transparent and accessible for all those who care to invest the time in learning.
  • BENEFITS NOT JUST IN COST AND ACCESSIBILITY BUT ALSO IN ABILITY AND ELACTICITY.
    BUT THESE BASE LANGUGES AND SCRIPTS CAN BE USED TO CREATE VASTLY DIFFERENT TYPES OF TOOL SETS.
  • SOME OF THESE USE DIFFERENT BASE TECHNOLOGIES, SOME OF THEM USE THE SAME,
    THEY ARE ALL HUGELY DIFFERENT
  • WE USE DRUPAL FOR A LOT OF OUR WORK.
    There are a lot of reasons for a start up to use Drupal for their MVP – we are very serious and have a lot of fun while we are delivering
  • There are a LOT of us. WE ARE ALL OVER. CHANCES ARE YOU’VE BEEN TO A CONFERENCE WITH A DRUPAL EVANGELIST, MAYBE YOU’VE EVEN BEEN IN THE SAME ROOM TOGETHER ;-)
    OR ON A PHONE CALL
  • HERE ARE SOME OF THE REASONS WHY WE LIKE IT.
  • FIRST OF ALL YOU CAN BUILD THINGS WITH IT.
    IT’S LIKE LEGO ONLY MORE FUN.
    AND A POWERFUL API ALLOWS YOU TO INVITE OTHERS TO SHARE IN THE FUN
    YOU BUILD DEEP AND POWERFUL INTEGRATIONS.
  • THERE ARE SPECIALIZED INTEGRATIONS AROUND COMMERCE – AND WE ARE NOT TALKING ABOUT SHOPPING CARTS. WE’RE TALKING ABOUT SYSTEMS THAT REVOLVE AROUND THE MOST IMPORTANT VALUE PROPOSITIOIN ON THE INTERNET – CONTENT.
  • WITH THECHNOLOGY LIKE THIS YOU CAN INTEGRATE YOUR CONTENT, COMMUNITY AND COMMERCE SYSTEMS SEEMELESSLY ACROSS MULTIPLE CHANNELS IN WAYS THAT ARE MINDFUL, CONTEXTUAL AND AWARE.
    FOR THOSE THAT ARE NOT THAT FAMILIAR WITH MARKETING TRENDS THOSE FACTORS ARE THE CORNERSTONE OF AN OMNIC CHANNEL MARKETING STRATEGY.
  • AND THERE ARE POWERFUL SOLUTIONS AROUND PROGRESSIVE PROFILING THAT ARE TUNED TO OPEN SOURCE TECHNOLOGIES LIKE DRUPAL:
    Volacci.com - Automatr Marketing Automation
  • THE BENEFIT OF OPEN SOURCE CODE IS THAT YOU GET OPEN COMMUNITIES.
    COME FOR THE CODE STAY FOR THE COMMUNITY IS THE DRUPAL MOTTO.
    IT’S LIKE HAVING A THOUSAND DEVELOPERS ON HAND. MORE EVER THAN GOOGLE, APPLE OR MICROSOFT COULD EVER AFFORD.
  • THE KEY EXERCISE IN LAUNCHING YOUR MVP EFFORT IS ASSESSING YOUR PRIORITIES ACCORDING TO YOUR BUSINESS MODEL – NOT YOUR BUSINESS PLAN – YOUR BUSINESS MODEL.
    YOU CAN DO THIS MANY DIFFERENT WAYS, WHAT EVER LENS OR FILTER YOU WANT TO APPLY, YOU SHOULD CERTAINLY APPLY SOME OF THEM SPECIFICALLY. AND THE POINT IS TO DO THIS TOO AS AN ITERATION – BECAUSE PRIORITIES EVOLVE AND MORPH.
  • ASK WHAT MATTERS TO YOU RIGHT NOW, AND WHAT WILL MATTER IN X NUMBER OF WEEKS AND MONTHS.
  • YOUR JOB IS TO CREATE YOUR OPTIMAL MVP WHICH WILL EVENTUALLY LEAD YOU TO YOUR MOST VALUABLE PRODUCT.
    REGARDLESS OF WHETHER YOU STARTUP IS FUNDED OR BOOTSTRAPPED YOU HAVE TO MANAGE YOUR RISK, YOUR ROLL OUT AND YOUR RETURN ON INVESTMENT.
    ARE THERE ARE PROJECT MANAGERS IN THE ROOM?
    ANY THOUGHTS ON THIS SUBJECT?
    DOES THIS SOUND A LITTLE FAMILIAR?
  • EVERY PROJECT, EVEN AND ESPECIALLY YOUR MVP, IS CONFINED BY THE RESTRICTIONS OF YOUR IRON TRIANGLE.
    SCOPE=RISK, TIME=ROLLOUT(YOUR DEVELOPMENT, YOUR BUILD, YOUR SPRINTS), BUDGET=RETURN ON INVESTMENT
    QUALITY=/SPEAKS TO HOW YOU OPTIMIZE YOUR MVP ACCORDING TO YOUR PRIORITIES, HOW WELL YOUR MVP AND YOUR PRIORITIES ARE ALIGNED.
  • RISE AND REPEAT.
    Not just any Agile, MVP Agile, BRING YOUR PRIORITIES TO BEAR
  • RISE AND REPEAT.
    Not just any Agile, MVP Agile, BRING YOUR PRIORITIES TO BEAR
  • KEEP IT SIMPLE AND SMART.
  • Transcript

    • 1. Minimum Viable Product GETTING FROM CONCEPT TO MARKET WITH OPEN SOURCE TECHNOLOGIES &
    • 2. Introductions Blink Reaction Technology Evangelist Ray Saltini Helmet Hub CEO Chris Mills
    • 3. OPEN SOURCE DIGITAL CONSULTANCY We are leaders in high performance web solutions, delivering the best in customer experience.
    • 4. SOLUTIONS BUILT FOR
    • 5. ENTERPRISE TRAINING AND ADOPTIONS SERVICES FOR
    • 6. THE GOAL Create a unifying web experience and help define the brand identity of the Center for Biomedical Informatics (CBMI) while minimizing maintenance efforts. CHALLENGES A redesign that reflects the new brand direction of Harvard CBMI. Implementing a system to making quick, frequent updates was not easy. A small staff managing their own content, while making it easy for third parties to contribute as well. Rules governing content by Academic Journals, and guidelines for images and text within publications. RESULTS We created a flexible and scalable site allowing multiple content types to be used in different sections while following a new visual vocabulary.
    • 7. THE GOAL Create a distributed Drupal installation that could serve non-technical users, allowing for easy creation and management of sites for Princeton. CHALLENGES Create a site-building environment for nontechnical users where they could have complete control over website elements like layout, content and color. Independent site release. Ensuring that one site's release didn't impact others. Leverage existing infrastructure and cloud hosting while maintaining low total cost of ownership. RESULTS A campus wide blueprint and platform that makes it easy for Princeton University to create and maintain hundreds of sites.
    • 8. THE GOAL To create an intranet solution that provides twoway communication and collaboration between Verizon and it’s employees and partners. CHALLENGES Numerous integrations with other applications and services (SSO, LDAP, video platform, statistics, and search) Limiting security policies and interdependencies with multiple teams Complex hardware infrastructure Massively loaded application with high availability RESULTS In progress with a platform that exceeds expectations, greatly improving editorial usability with each iteration delivered ahead of schedule.
    • 9. THE GOAL Create feature rich and beautiful sites that are mission critical with a rapid time to market. CHALLENGES Fast response and site delivery to meet the needs of one of the largest pharmaceutical companies. Flexible development to allow various Pfizer brands the ability to customize and manage their sites. Development of responsive designs that work across multiple devices. Work with partner agencies to deliver products on strategy and time. RESULTS eVisit: www.evisit.pfizer.com Quillivant XR: www.quillivantxr.com Integrated Health: www.pfizerintegratedhealth.com Current work includes large scale OTC brands such as Advil and Robitussin and several B2B sites.
    • 10. THE GOAL Build a new website for GEPowerConversion.com which is a part of a bigger platform to eventually accommodate all of GE websites. CHALLENGES Build a flexible platform which could accommodate all of GE’s digital properties. Create a content management system with a workflow that fits into the internal GE process. Create a common look and feel across all GE properties with multi-lingual site flexibility. Built for version control and quality assurance to withstand rigorous GE performance tests. RESULTS A brand new website and a stable platform to build from.
    • 11. THE GOAL Rebuild 75 major recording artist websites for entertainment giant Warner Music Group in six months on Drupal Gardens. CHALLENGES Very constrained access to customize Drupal. A very strict set of development and timeline requirements designed with a whole other platform in mind. RESULTS 75 sites launched on time to great fanfare.
    • 12. THE GOAL Build a series of 11 local online sports destinations featuring constantly updating content, user interactivity, and third-party integration. CHALLENGES Creation of a single flexible platform that would work for all 11 markets. Creation of content hierarchy system. Tight schedule, with the launching of new networks and a Superbowl featuring two markets teams. Built with version-control and quality assurance techniques that ensured rapid delivery of new features on a weekly basis. RESULTS A set of sites serving a wide audience and an average of 1.7 million requests per day from tens of thousands of unique visitors.
    • 13. THE GOAL To create a repository of ebook and video assets for the largest publisher of professional and scholarly materials. CHALLENGES Assist non-technical content stake holders in the organization and management of content. Create a new virtual classroom model that was engaging and encouraging of student to student and student to teacher communications. Ensure that the experience was responsive. Create a content management system and workflow that is non-technical user savvy. RESULTS Wiley and Blink Reaction have created an entirely new business model, generating revenue through a virtual classroom.
    • 14. How do you define MVP? A/B Testing the Waters Principals and Prototypes Open Source Iterations All of the above
    • 15. Um. No. Not so much.
    • 16. "That version of a new product that will allow a team to collect the maximum amount of validated learning about customers with the least effort." -Eric Ries (Test: Another way of thinking about it: The goal of an MVP is get to a pivot in as short amount of time as possible.)
    • 17. MVP is typically as presented by Eric Ries, in his book The Lean Startup (2011 ), which has its origins in his blog . Much of Ries’s original thinking draws inspiration from Clayton Christensen’s theories presented in The Innovator’s Dilemma and The Innovator’s Solution ; Geoffrey Moore’s Crossing the Chasm ; and the lean production systems derived by Taiichi Ohno and Shigeo Shingo and popularized by Toyota.
    • 18. How do you define MVP? A/B Testing the Waters Principals and Prototypes Open Source Iterations All of the above
    • 19. Shake a Stick! Product or Feature? Many different kinds of MVP •Landing Page •Explainer Video •Mock-ups •Restricted service •Wizard of Oz •Concierge MVP •Piecemeal MVP •Raise Funds from Customers •Single Feature MVP
    • 20. A Magical Open Source Universe API’s and eCommerce and Marketing and Management Oh My!
    • 21. OPEN SOURCE PLATFORMS, FRAMEWORKS AND SYSTEMS OPEN BUT NOT NECESSARILY EQUAL • • • • LAMP STACKS READILY AVAILABLE LICENCE FREE PROTOTYPING SCALABLE (SOMETIMES) SERVICES FRIENDLY (SOMETIMES) OMNI (SOMETIMES)  MINDFUL  CONTEXTUAL  DYNAMIC • ENTERPRISE SUPPORT FOR WHEN YOU ARE READY (SOMETIMES)
    • 22. DRUPAL DRUPAL 7 PLATFORM NOW •services module •RESTful module •highly adaptable data structure •tight integration with third party services •social community and content management system •CUSTOM CONFIGURE BEFORE CUSTOM CODE DRUPAL 8 PLATFORM IN 2014 •baked in services/RESTful •leveraging the Symfony framework •advanced in-line editing •all of the above •SO MUCH MORE
    • 23. Getting to Priorities (MVP) Lean Startup Core Strengths 80/20 Agile Customer Development
    • 24. Getting to Priorities (MVP) What matters?
    • 25. Bootstraps, Belts & Suspenders Risk Roll out Return Rinse Repeat
    • 26. User Stories MVP Acceptance tests & Bugs RELEASE Release Plan PLAN Prototype
    • 27. Case Study: Helmet Hub Challenge Response Outcome Lesson’s Learned
    • 28. Show & Tell How is your start up leveraging Open Source Technologies? What has been your experience with Open Source Partnerships? Will you stay the course or adjust?
    • 29. Q&A – LETS HEAR FROM YOU www.blinkreaction.com/training 25% discount : blink_webinar or blink_remote ray.saltini@blinkreaction.com or 732.792.6566 twitter @blinkreaction and @raysaltini www.facebook.com/blinkreaction www.helmet-hub.com or info@helmet-hub.com www.twitter.com/helmet_hub www.facebook.com/helmethub