Managing Web Content
in the Cloud with Drupal
Jeff Kaplan!Founder & Managing Director"ThinkStrategies"Geoff Bock!Principal...
Upcoming Webinars"•  Tuesday September 13th 2pm ET / 6pm UTC" −    Social Publishing: Connecting Community and Content wit...
Upcoming Training Events – Sept 2011
http://training.acquia.com/events"•    Halifax, NS"•    Vancouver, BC"               ...
Introductions!           • Jeff Kaplan"            −  Founder   & Managing Director, ThinkStrategies"           • Geoff Bo...
Why On Demand Services?"
Perfect Storm for Cloud                                       Services                                   Macro-Market     ...
The Shortcomings of                            Legacy, On-Premise Apps    Deployment Challenges     •    31.1% SW project...
Changing Customer                                 Needs/ExpectationsOld,  Fixed, Capital Investment  Complexity, Customi...
Changing Customer                                 Needs/ExpectationsOld,                                           New,  ...
Why ASPs/Hosting Failed    Customer    Application©2011, THINKstrategies, Inc.              www.thinkstrategies.com       ...
Why ASPs/Hosting Failed    Customer                              ASP/Hosting    Application                            Com...
Why ASPs/Hosting Failed    Customer                                                        ASP/Hosting    Application     ...
Multi-Tenant Model             Leverages Shared Resources      Cloud     Vendor©2011, THINKstrategies, Inc.              w...
Visual Model of NIST’s Cloud                             Computing Working Definition                                     ...
Content in the Cloud"
Drupal Delivered On Demand"
Optimized	  Drupal	  environment	                    Real-­‐time	  elasticity	  Single	  vendor	  for	  Drupal	  expertise...
Managed	  Drupal	  Cloud	  Platform	  •  Drupal	  tuned	  runtime	  environment	  •  Single	  server	  or	  highly	  avail...
Managing Web Content in the Cloud"•  Rapidly provisioning a web   presence"•  Capturing and managing
   web content"•  Del...
Acquia                         [ start! ]is YourEnterpriseDrupalGuide             [             ]                  enterpr...
Training &                         [ start! ]Professional            [ learn]Services               [             ]       ...
Products to                  [ start! ]Build DrupalApplications           [ build]           [             ]              ...
Cloud Service                        [ start! ]Platforms forRapidDeployment      [ deploy ]                   [           ...
Enterprise-                     [ start! ]class 24x7Support         [ operate]              [             ]               ...
Provisioning a Web Presence"•    Just a utility"•    Scales to meet demand"•    Adapts to the situation"•    Functionality...
Scaling a Web Presence"
Options - Scaling a Web Presence"                  Flexibility"   Safety"   Cost Savings" Multi-tenant"       *"          ...
OpenSaaS - Enterprise Drupal Gardens"•  Offer standard site      templates with pre-      configured components:" −     Inf...
Capturing a Web Experience"  Breaking	                               Ad banners	  News Story	                            •...
Content Types"Breaking News Story	    Content Type	   Fields	                                            •  Title	        ...
Adding Nodes  ViewsBreaking News Story	      Content Type	    Fields	            Nodes	   Views	                         •...
Adding Nodes  ViewsBreaking News Story	      Content Type	    Fields	            Nodes	   Views	                         •...
Adding Nodes  ViewsBreaking News Story	      Content Type	    Fields	            Nodes	   Views	                         •...
How Drupal Manages Users                    Authenticated   Anonymous	   Administrator                        Users	      ...
How Drupal Manages Users                     Authenticated        Anonymous	   Administrator                         Users...
How Drupal Manages Users                          Authenticated                Anonymous	   Administrator                 ...
How Drupal Manages Users                          Authenticated                Anonymous	   Administrator                 ...
How Drupal Manages Users                          Authenticated                Anonymous	   Administrator                 ...
The Value of an Open Source WCM
Producing the Web Experience
Tagging for SEO      Search Query 1
Tagging for SEO      Search Query 1
Tagging for SEO      Search Query 1
Tagging for SEO      Search Query 1 	   Search Query 2
Tagging for SEO      Search Query 1 	   Search Query 2
Tagging for SEO      Search Query 1 	   Search Query 2
“Answers I Need”“Tools I Can Use…”“Has My Back”
SEO Grader
✓ Innovation✓ Flexibility✓ Engagement✓ Value
Managing Web Content in the Cloud with Drupal
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Managing Web Content in the Cloud with Drupal

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In this webinar, Jeff Kaplan, who has been at the forefront of exploring the business implications of “on-demand” services, will facilitate a discussion between Geoffrey Bock, principal at Bock & Company and Bryan House, vice president of marketing at Acquia, around the changing landscape for hosting, organizing, and distributing web content brought about by the transition to cloud computing. Join us for a conversation about the business benefits for using Drupal in the cloud to compete with content in the digital age.

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Managing Web Content in the Cloud with Drupal

  1. 1. Managing Web Content
in the Cloud with Drupal
Jeff Kaplan!Founder & Managing Director"ThinkStrategies"Geoff Bock!Principal"Bock & Company"Bryan House!VP, Marketing"Acquia"September 8th, 2011"
  2. 2. Upcoming Webinars"•  Tuesday September 13th 2pm ET / 6pm UTC" −  Social Publishing: Connecting Community and Content with the New Enterprise Web!•  Thursday September 15th 12pm ET / 4pm UTC" −  CMS Connected: Drupal vs. Sitecore"•  Thursday September 15th 1pm ET / 5pm UTC" −  Bring real time interactivity to Drupal with Node.js integration! Register Today - http://acquia.com/webinars"
  3. 3. Upcoming Training Events – Sept 2011
http://training.acquia.com/events"•  Halifax, NS"•  Vancouver, BC" •  Courses include:"•  Burlington, MA" −  Drupal in a Day"•  Chicago, IL" −  Site Building with Drupal"•  Boise, ID" −  Drupal Module Development"•  Minneapolis, MN" −  Drupal Theming"•  Seattle, WA" −  The Views & CCK Modules"•  Kawasaki, Japan" −  Panels for Site Builders"•  Leuven, Belgium" −  Development Best Practices"•  Koln, Germany"•  Paris, France" Register for Drupal Training in your area
  4. 4. Introductions! • Jeff Kaplan" −  Founder & Managing Director, ThinkStrategies" • Geoff Bock" −  Principal, Bock & Company"
  5. 5. Why On Demand Services?"
  6. 6. Perfect Storm for Cloud Services Macro-Market Challenges Enabling Shifting Technologies Customer Attitudes©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 6
  7. 7. The Shortcomings of Legacy, On-Premise Apps  Deployment Challenges •  31.1% SW projects cancelled before completed. •  52.7% of projects cost 190% of original estimates.  Operational Costs •  Maintenance & mgmt costs >10x original license fee. •  Escalating hardware & staff support costs. •  Over provisioning/under-utilization of SW licenses.  Economic/Budgetary Pressures •  Need to reduce IT costs, increase business benefits. •  Need to increase utilization to gain greater ROI. ©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 7
  8. 8. Changing Customer Needs/ExpectationsOld,  Fixed, Capital Investment  Complexity, Customization  Centralized, On-Premise  Top-Down Procurement  High TCO, Low ROI  Outsourcing Alternatives ©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 8
  9. 9. Changing Customer Needs/ExpectationsOld, New,  Fixed, Capital Investment   Flexible, Operating Expense  Complexity, Customization   Simplicity, Utilization  Centralized, On-Premise   Dispersed, On-Demand  Top-Down Procurement   Bottom-Up Adoption  High TCO, Low ROI   Rapid Time-to-Value  Outsourcing Alternatives   Out-Tasking Options ©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 9
  10. 10. Why ASPs/Hosting Failed Customer Application©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 10
  11. 11. Why ASPs/Hosting Failed Customer ASP/Hosting Application Company©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 11
  12. 12. Why ASPs/Hosting Failed Customer ASP/Hosting Application Company   Same legacy applications   Upfront perpetual license   Still inflexible architecture   Limited accessibility   Single-instance, inefficient Little perceived economic value.©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 12
  13. 13. Multi-Tenant Model Leverages Shared Resources Cloud Vendor©2011, THINKstrategies, Inc. www.thinkstrategies.com Slide 13
  14. 14. Visual Model of NIST’s Cloud Computing Working Definition Measured Service Rapid Elasticity EssentialCharacteristics On-Demand Broad Network Resource Pooling Self Service Access Service Software as a Platform as a Infrastructure as Models Service (SaaS) Service (PaaS) a Service (IaaS) Deployment Models Public Private Hybrid Community ©2011, THINKstrategies, Inc. www.thinkstrategies.com http://www.csrc.nist.gov/groups/SNS/cloud-computing/index.html Slide 14
  15. 15. Content in the Cloud"
  16. 16. Drupal Delivered On Demand"
  17. 17. Optimized  Drupal  environment   Real-­‐time  elasticity  Single  vendor  for  Drupal  expertise  &  support  
  18. 18. Managed  Drupal  Cloud  Platform  •  Drupal  tuned  runtime  environment  •  Single  server  or  highly  available,   fully  redundant  architecture  •  Burstable,  elastic  resources  •  Automated  monitoring  •  TRUSTe  Certified    
  19. 19. Managing Web Content in the Cloud"•  Rapidly provisioning a web presence"•  Capturing and managing
 web content"•  Delivering the web experience 
 and making it useful"
  20. 20. Acquia [ start! ]is YourEnterpriseDrupalGuide [ ] enterprise deployment
  21. 21. Training & [ start! ]Professional [ learn]Services [ ] enterprise deployment
  22. 22. Products to [ start! ]Build DrupalApplications [ build] [ ] enterprise deployment
  23. 23. Cloud Service [ start! ]Platforms forRapidDeployment [ deploy ] [ ] enterprise deployment
  24. 24. Enterprise- [ start! ]class 24x7Support [ operate] [ ] enterprise deployment
  25. 25. Provisioning a Web Presence"•  Just a utility"•  Scales to meet demand"•  Adapts to the situation"•  Functionality supports a compelling web experience"
  26. 26. Scaling a Web Presence"
  27. 27. Options - Scaling a Web Presence" Flexibility" Safety" Cost Savings" Multi-tenant" *" **" ****" Hybrid" **" ***" ***"Multi-instance" ***" ****" *"Multi-instance without codemanagement *" ****" *"(aka Cowboy)"
  28. 28. OpenSaaS - Enterprise Drupal Gardens"•  Offer standard site templates with pre- configured components:" −  Information architecture" −  Functionality" −  Theme"•  Export entire site at any time as needed:" −  Additional capabilities" −  Integration with external systems" 2 8
  29. 29. Capturing a Web Experience" Breaking Ad banners News Story • Advertisement • Article • Image • Related Stories Upcoming Events • Event “What’s Hot” Social “Pulse” • Article • Video • Blog Post • Ratings • User Comment • Opinion Poll with Drupal!
  30. 30. Content Types"Breaking News Story Content Type Fields •  Title Article •  Author •  Published •  Image Title •  Description Image •  Rights Owner Related •  Title Stories •  Author •  Link
  31. 31. Adding Nodes ViewsBreaking News Story Content Type Fields Nodes Views •  Title •  Author Article •  Published •  Image Title •  Description Image •  Rights Owner Related •  Title •  Author Stories •  Link
  32. 32. Adding Nodes ViewsBreaking News Story Content Type Fields Nodes Views •  Title •  Author Article •  Published •  Image Title •  Description Image •  Rights Owner Related •  Title •  Author Stories •  Link
  33. 33. Adding Nodes ViewsBreaking News Story Content Type Fields Nodes Views •  Title •  Author Article •  Published •  Image Title •  Description Image •  Rights Owner Related •  Title •  Author Stories •  Link
  34. 34. How Drupal Manages Users Authenticated Anonymous Administrator Users Users
  35. 35. How Drupal Manages Users Authenticated Anonymous Administrator Users Users Roles authors editors Groups of like users
  36. 36. How Drupal Manages Users Authenticated Anonymous Administrator Users Users Roles authors editors Groups of like users Permissions Create Page Edit Page Operations allowed by role
  37. 37. How Drupal Manages Users Authenticated Anonymous Administrator Users Users Roles authors editors Groups of like users Permissions Create Page Edit Page Operations allowed by role Views My Posts All Posts Determined by permissions
  38. 38. How Drupal Manages Users Authenticated Anonymous Administrator Users Users Roles authors editors Groups of like users Unlimited Permissions Create Page Edit Page custom roles, Operations allowed by role permissions views Views My Posts All Posts Determined by permissions
  39. 39. The Value of an Open Source WCM
  40. 40. Producing the Web Experience
  41. 41. Tagging for SEO Search Query 1
  42. 42. Tagging for SEO Search Query 1
  43. 43. Tagging for SEO Search Query 1
  44. 44. Tagging for SEO Search Query 1 Search Query 2
  45. 45. Tagging for SEO Search Query 1 Search Query 2
  46. 46. Tagging for SEO Search Query 1 Search Query 2
  47. 47. “Answers I Need”“Tools I Can Use…”“Has My Back”
  48. 48. SEO Grader
  49. 49. ✓ Innovation✓ Flexibility✓ Engagement✓ Value
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