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Lessons Learned 
Building BassMaster.com 
with OpenPublish and Acquia Cloud	  Ned Desmond!President & Founder"Go Sportn In...
Introductions"            •  Ned Desmond "             −    Founder of GoFISHn and GoHUNTn"            •  Joel Sackett"   ...
The Background"•  Last fall, new owners      acquired Bassmaster from      ESPN. " −     #1 fishing site on web" −     70M ...
The Assignment"•     Launch new Bassmaster.com by May 1, 2011"•     Replicate the ESPN site; improve if possible"•     Min...
Opportunities & Issues"•  Opportunities" −    Admin interface for editors" −    Site search" −    SEO attributes friendly ...
Pulling the Solution Together"•  The easy part" −    Brightcove for video" −    DoubleClick for Ad serving" −    Omniture ...
The Outcome"•  Engineering and CMS" −    Chose Drupal and Phase2 Technology in Alexandria, VA"•  Migration" −    Persuaded...
BassMaster.com Demonstration"     Joel Sackett, Phase2 Techology"
Why Drupal? Why Phase2? "•  Drupal" −    Content organization (nodes +      taxonomy, views)" −    Publishing admin" −    ...
Phase2 and OpenPublish"•  Phase2 understands publisher limitations" −     OpenPublish anticipates what publishers need" − ...
Acquia Managed Cloud"•  Acquia and Phase2: Mutual recommendation"•  Why Acquia Managed Cloud?" −     Affordable cloud host...
The Results""•  May 1 launch"•  Under budget"•  Much improved" −    SEO" −    Edit admin" −    Navigation / No dead ends" ...
The Hiccups""•     Original environment sizing was not adequate"•     Client management -- bias for manage by ticket"•    ...
Lessons Learned"•  Keep transition goals specific and realistic – remind     client that traffic usually goes down!"•  Frequ...
Acquia & Phase2 Are Hiring"•  Do you love working with Drupal?"•  If so, we are hiring in North America & Europe:" −    En...
Questions"•  For more information, visit:" −    http://acquia.com" −    http://phase2technology.com" −    http://openpubli...
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Lessons Learned - Building Bassmaster.com with OpenPublish and Acquia Cloud

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Transcript of "Lessons Learned - Building Bassmaster.com with OpenPublish and Acquia Cloud"

  1. 1. Lessons Learned 
Building BassMaster.com 
with OpenPublish and Acquia Cloud  Ned Desmond!President & Founder"Go Sportn Inc."Joel Sackett!Senior Technical Project & Creative Manager"Phase2 Technology"Bryan House!VP, Marketing"Acquia"August 18th, 2011"
  2. 2. Introductions" •  Ned Desmond " −  Founder of GoFISHn and GoHUNTn" •  Joel Sackett" −  Phase2 Technology"
  3. 3. The Background"•  Last fall, new owners acquired Bassmaster from ESPN. " −  #1 fishing site on web" −  70M page views in 2010" −  Growing 30% per year "•  Six months to move the website off ESPNʼs infrastructure"•  ESPN technical staff were assigned to help"
  4. 4. The Assignment"•  Launch new Bassmaster.com by May 1, 2011"•  Replicate the ESPN site; improve if possible"•  Minimize traffic loss; Preserve ad revenue"•  Facts of Life:" −  ESPNʼs proprietary templating and CMS not usable" −  ESPNʼs url naming convention not usable" −  20,000+ articles/photo galleries, plus 1000s videos" −  Critical to preserve siteʼs Google PageRank of 7" −  Complex, real time tournament results databases" −  Launching at height of tournament season" −  Tight budget!!"
  5. 5. Opportunities & Issues"•  Opportunities" −  Admin interface for editors" −  Site search" −  SEO attributes friendly urls, tagging" −  Performance" −  Site navigation" −  Tournament presentation" −  Tournament angler stats"•  Issues" −  Bassmaster staff limited experience; no pm " −  Distracted by transitions" −  Distributed team – Orlando, Birmingham, Little Rock"
  6. 6. Pulling the Solution Together"•  The easy part" −  Brightcove for video" −  DoubleClick for Ad serving" −  Omniture for analytics"•  The tougher bit" −  CMS, engineering/design partner, hosting" −  Content migration"•  Process" −  NYC CMS consensus: Open Source (Drupal or WP)" −  RFPs to six engineering firms"
  7. 7. The Outcome"•  Engineering and CMS" −  Chose Drupal and Phase2 Technology in Alexandria, VA"•  Migration" −  Persuaded ESPNʼs content management engineers to provide a mass content export and iterated with Phase2 engineers to tweak data outputs" −  Phase2 imported content" −  Temp team + Bassmaster editors published content "
  8. 8. BassMaster.com Demonstration" Joel Sackett, Phase2 Techology"
  9. 9. Why Drupal? Why Phase2? "•  Drupal" −  Content organization (nodes + taxonomy, views)" −  Publishing admin" −  Proven scaling"•  Acquia and Phase2" −  Full range of services to support a small publisher" −  Good answers to the hard questions"
  10. 10. Phase2 and OpenPublish"•  Phase2 understands publisher limitations" −  OpenPublish anticipates what publishers need" −  Provide project management, design, full-scope engineering services" −  The team at Phase2 understands scaling, performance, SEO, and training" −  Most realistic response to RFP" •  Flat rate portion + time & materials portion" −  Agile development"
  11. 11. Acquia Managed Cloud"•  Acquia and Phase2: Mutual recommendation"•  Why Acquia Managed Cloud?" −  Affordable cloud hosting" −  Drupal ”awareness” – security updates etc." −  24/7 ops at reasonable cost" −  Drupal “optimized” infrastructure and staffing" •  Vanish, MySQL" −  Apache SOLR faceted search" −  Variable infrastructure scaling, short notice"
  12. 12. The Results""•  May 1 launch"•  Under budget"•  Much improved" −  SEO" −  Edit admin" −  Navigation / No dead ends" −  Tournaments" −  Angler stats" −  Migration under budget"•  PageRank maintained"•  Traffic accelerated!"
  13. 13. The Hiccups""•  Original environment sizing was not adequate"•  Client management -- bias for manage by ticket"•  P2/Acquia overlaps – who looks after what?"•  Small crises – quickly resolved" −  Cache setting error knocked out publishing" −  Drush upgrade caused partial site outage"
  14. 14. Lessons Learned"•  Keep transition goals specific and realistic – remind client that traffic usually goes down!"•  Frequent, written updates to extended team"•  Build clientʼs “reality” into choices for vendors and technology"•  Make sure hosting firm understands all details of high- use scenarios – authenticated users, publishing, and unauthenticated traffic"•  Intensive, face-to-face training for client producers and editors is a must"
  15. 15. Acquia & Phase2 Are Hiring"•  Do you love working with Drupal?"•  If so, we are hiring in North America & Europe:" −  Engineering & design" −  Client advisors and consulting" −  Inside sales"•  Check out openings at " −  http://acquia.com/careers" −  http://www.phase2technology.com/careers"
  16. 16. Questions"•  For more information, visit:" −  http://acquia.com" −  http://phase2technology.com" −  http://openpublishapp.com" −  http://twitter.com/phase2tech" −  http://twitter.com/acquia"•  Contact us:" Todayʼs webinar recording " −  sales@acquia.com" will be posted at:" http://acquia.com/resources/recorded_webinars" −  888.9.ACQUIA" −  sales@phase2technology.com" −  703.548.6050" −  ned@gosportn.com"•  Download OpenPublish today:" −  http://acquia.com/downloads"
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