Acquia !
Commerce Cloud
DREAM IT.
DRUPAL IT.
Integrate Digital Experiences
with Drupal and Acquia
2
Today’s Discussion!
•  Welcome to Acquia
•  Industry Trends
•  The Lush Story
•  Q & A
3
Welcome to Acquia!
4
Acquia is the Enterprise Guide to Drupal



#
•  Co-founded by the creator of Drupal in 2007
•  250% 3 year CAGR
•  3800...
5
of the top 20 Drupal 7 contributors#
employees on the Drupal security team#
employee-maintained Drupal modules#
code “co...
6
Drupal is the Largest !
Open Source Community in the World!
Open source, web phenomenon
2X the size of Linux developer c...
7
Industry Trends
8
Commerce Realities!
→  Commerce has moved from a departmental project to a
board level mandate
→  Brands need to invest ...
9
Digital disruption is changing the
game!
Legacy!
Brand Building
Merchandising
Retail
Acquisition
Brand
Owned
Brand
Influ...
10
Irreversible Consumer Trends!
11
Irreversible Consumer Trends!
12
Brands need to provide an integrated
digital experience!
Attract
Content Community
Commerce
Engage Measure Manage Sell ...
13
Commerce leaders need to transform!
Today!
Customer
Journey
Retail
Acquisition
Digital!
Experience!
Manager:!
Provide a...
14
“Executives expect that new digital technologies will transform their businesses, but many
admit their companies are fa...
15
Source: Forrester Research US Online Retail Forecast, 2011 To 2016, Key Trends in B2B eCommerce for 2013
B2C
$145B
!
B2...
16
HOWEVER!B2C!IS!DRIVING!B2B!
In the past year, have you seen B2B customer
expectations change because of B2C retail onli...
17
MORE CHANNELS = MORE REVENUE
Source:
44%!report!an!increase!in!
Average!Order!Value!
60%!agree!that!mulNOchannel!
custo...
18
The Lush Story
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!  
!  !  
!  
!  
!  
!  
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!  
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!  
Myles Davidson, managing director @mylesdavidson!
Richard Jones, technical director @richardjones!
i-KOS Digital Services ...
19
Q&A
Kill the Shop Button: How to Inspire Customers with Content & Commerce Experience
Kill the Shop Button: How to Inspire Customers with Content & Commerce Experience
Kill the Shop Button: How to Inspire Customers with Content & Commerce Experience
Kill the Shop Button: How to Inspire Customers with Content & Commerce Experience
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Kill the Shop Button: How to Inspire Customers with Content & Commerce Experience

  1. 1. Acquia ! Commerce Cloud DREAM IT. DRUPAL IT. Integrate Digital Experiences with Drupal and Acquia
  2. 2. 2 Today’s Discussion! •  Welcome to Acquia •  Industry Trends •  The Lush Story •  Q & A
  3. 3. 3 Welcome to Acquia!
  4. 4. 4 Acquia is the Enterprise Guide to Drupal
 
 # •  Co-founded by the creator of Drupal in 2007 •  250% 3 year CAGR •  3800+ customers, 400+ employees •  Offices in Boston, Portland OR, Washington DC, UK, France, Netherlands, and Australia •  Positioned as Visionary by Gartner 3X •  Deloitte’s Fast500 Fastest Growing Private Company 2013 Dries Buytaert, Creator of Drupal
  5. 5. 5 of the top 20 Drupal 7 contributors# employees on the Drupal security team# employee-maintained Drupal modules# code “commits” to Drupal community modules# co-maintainers - Gábor Hojtsy and Angie Byron# Drupal founder and project lead, Acquia co-founder# # Acquia has Extensive Drupal Expertise! 3# 7# 150+# 40,000+# Drupal 6 & 7# Dries Buytaert# Enterprise # experience# IBM, Accenture, webMethods, Razorfish, Baan, Lotus, Mercury Interactive, EMC, Broadvision, Systinet, HP, Intuit, Sun, Documentum, Impress Software, Vertical Communications, Silverstream#
  6. 6. 6 Drupal is the Largest ! Open Source Community in the World! Open source, web phenomenon 2X the size of Linux developer community Market Presence 2,000,000+ sites Global Adoption 229 countries Extensive Capabilities 24,000+ modules Broad Community 1,000,000+ members Active Development 29,000+ developers
  7. 7. 7 Industry Trends
  8. 8. 8 Commerce Realities! →  Commerce has moved from a departmental project to a board level mandate →  Brands need to invest and differentiate in the digital world →  Business leaders need to transform org structures to deliver results
  9. 9. 9 Digital disruption is changing the game! Legacy! Brand Building Merchandising Retail Acquisition Brand Owned Brand Influenced Today! Customer Journey Retail Acquisition Brand Owned Evangelism Purchase Discovery Investigation
  10. 10. 10 Irreversible Consumer Trends!
  11. 11. 11 Irreversible Consumer Trends!
  12. 12. 12 Brands need to provide an integrated digital experience! Attract Content Community Commerce Engage Measure Manage Sell Retain Manage customers across the entire digital lifecycle
  13. 13. 13 Commerce leaders need to transform! Today! Customer Journey Retail Acquisition Digital! Experience! Manager:! Provide an integrated digital experience across all aspects of the customer journey Evangelism Purchase Discovery Investigation Web Manager:! Select and implement technologies to meet requirements Brand Marketer:! Get prospective customers to the site Merchandisers:! Convert prospective customers to customers and brand evangelists Legacy! Awareness Interest Research Purchase Evangelism
  14. 14. 14 “Executives expect that new digital technologies will transform their businesses, but many admit their companies are far from prepared to develop capabilities and meet challenges.” Source: Minding your digital business: McKinsey Global C-Level Survey, 2012 Copyright © 2014 Accenture All rights reserved. 14 75% SAY ORGANIZATION IS NOT READY
  15. 15. 15 Source: Forrester Research US Online Retail Forecast, 2011 To 2016, Key Trends in B2B eCommerce for 2013 B2C $145B ! B2B! ($559B)! B2C! ($252B)! 2013 U.S Revenue Commerce - explosive growth ! Copyright © 2014 Accenture All rights reserved. 15
  16. 16. 16 HOWEVER!B2C!IS!DRIVING!B2B! In the past year, have you seen B2B customer expectations change because of B2C retail online experience? 2012 Oracle Survey of 120 Marketing and IT Professionals in B2B Companies 0%! 5%! 10%! 15%! 20%! 25%! 30%! 35%! 40%! 45%! 50%! Strongly! Disagree! Disagree! Not!Sure! Agree! Strongly! Agree! 80% in 2012 vs. 70% in 2011 B2B customers want the same benefits they experience when they are using online channels for personal reasons B2B Customer Expectations are being driven by: Copyright © 2014 Accenture All rights reserved. 16
  17. 17. 17 MORE CHANNELS = MORE REVENUE Source: 44%!report!an!increase!in! Average!Order!Value! 60%!agree!that!mulNOchannel! customers!spend!more! Copyright © 2014 Accenture All rights reserved. 17
  18. 18. 18 The Lush Story
  19. 19. !   !   !   !  
  20. 20. !   !   !   !   !  
  21. 21. !   !   !   !  
  22. 22. !   !   !   !  
  23. 23. !   !  
  24. 24. !  !  
  25. 25. !   !   !   !   !   !  
  26. 26. !   !   !  
  27. 27. Myles Davidson, managing director @mylesdavidson! Richard Jones, technical director @richardjones! i-KOS Digital Services (i-kos.com)! @i_KOS!
  28. 28. 19 Q&A
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