Your SlideShare is downloading. ×
Is it Time to Consider Using Open Source WCM for Digital Experiences? [October 31, 2012]
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Is it Time to Consider Using Open Source WCM for Digital Experiences? [October 31, 2012]

765
views

Published on

Published in: Technology

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
765
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Paper
  • Limited flexibilityCorp politics = people who choose open source tend to be moving faster and being innovative so the politics, company wide issue comes to play.
  • Flexibility and customization is the best
  • Dispel the security idea here Very interested in the innovate quickly and shorten time to market
  • Evidence: GartnerGhostbuster
  • Accelerate innovation from idea to experience at web speed across any channel or device.Create unforgettable customer experiences by leveraging a unified platform for content, community, and commerce.Empower the business to mix and match sales and marketing tools in a "string of pearls" approach for maximum business impact.Leverage mature cloud deployment models that remove the threat of vendor lockin and unlock the freedom of choice.
  • Accelerate innovation from idea to experience at web speed across any channel or device.Create unforgettable customer experiences by leveraging a unified platform for content, community, and commerce.Empower the business to mix and match sales and marketing tools in a "string of pearls" approach for maximum business impact.Leverage mature cloud deployment models that remove the threat of vendor lockin and unlock the freedom of choice.
  • Why does that architecture matter? Because all most people are trying to do is to build targeted experiences, and the tools usually get in the way. No geek could build a presentation without having at least one architecture slide, so I’m checking that box.  This is the kind of focused architecture that our customers are looking for – an integrated content store, pulling content from both it’s own and distributed sources, with integrated measurement & reporting, which can contextualize and deliver unique experiences to specific users in specific touchpoints. Drupal does that incredibly well today. Most importantly, any complete web experience management solution must play nicely with whatever other systems you choose to work with. Killer web experiences are built on best of breed tools. It does not need to be so hard to have these systems talk to each other. Thankfully, Drupal’s open architecture – when combined with the great APIs that all of these tools offer nowadays – make it easy to accomplish exactly this.
  • For Drupal developers, Managed Cloud comes with automated developer workflow tools. With an easy Drag and drop UI, developers can move code from separate development to staging to production environments and create new tags easily. This system automates the more basic aspects of development, and lets the developers focus on innovation.
  • Drupal’s balanced view of content, community, and commerce capability makes it an ideal platform for content-rich web experiences that drive directly into purchase. We see it in use for companies like Gilt and Cartier, but one of the more interesting use cases is how Warner Music approaches their business. (describe Josh Groban)
  • Transcript

    • 1. Acquia Solutions for theDigital MarketerTransforming Digital Marketing with OpenWEMJohn Carione, Senior Director of Solutions Marketing© Acquia, Inc. 2012
    • 2. Additional Forrester Survey Statistics
    • 3. Survey Vendors Selected From what vendors do you currently source Web content management (WCM) solutions? Select all that apply Microsoft sharepoint 42% IBM 19% Oracle (WebCenter) 18% Other 16% Adobe (Day) 13% Drupal 11% Autonomy (HP) 10% EMC 6% Dont know 4% Sitecore 4% Drupal highlighted in the Top 5 Oracle (Fatwire) 4% Open Text (Vignette) 4% Open Text (Red Dot) 4% Joomla 4% Ektron 2% Base: 115 WCM decision-makers not using homegrown solutions Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012© 2012 Forrester Research, Inc. Reproduction Prohibited
    • 4. Business drivers for a new WCM solution What are the main drivers to move to a new WCM solution? Limited flexibility 34% Total cost of ownership 22% Poor/inadequare functionality 22% Inability to quickly innovate 22% Internal staffing/resources 14% Difficulty with third party systems integrators 14% Difficulty of integration with other systems 14% Lack of company-wide online strategy 10% Corporate politics 10% Product immaturity 10% Difficulty with vendors professional services 6% Lack of business self-service 4% Lack of IT and business alignment 4% Other 2% Base: 50 WCM decision-makers considering a new WCM solution Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012© 2012 Forrester Research, Inc. Reproduction Prohibited
    • 5. Engagement by solution type Which of the following most closely matches the type of engagement that your Web content management (WCM) solution is supporting? 18.0% Corporate communications or general company information 23.0% 10.0% Customer support or self-service 16.0% 15.0% No significant eCommerce site 7.0% differences between open source and Employee intranet 18.0% 21.0% proprietary WCM solutions .0% External social community website .0% 21.0%Interactive marketing on multiple channels (including Web, email, mobile, and/or print) 23.0% 8.0% Interactive marketing on Web channel only 5.0% 7.0% Media site 5.0% 3.0% Other (please specify) .0% Base: WCM decision-makers Propietary (n=72) Open source (n=43) Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012© 2012 Forrester Research, Inc. Reproduction Prohibited
    • 6. Barriers to success (by solution type) What are you greatest barriers to success in your WCM implementation? (multiple responses accepted) Propietary (n=72) Open source (n=43) 27.8% Lack of company-wide online strategy 41.9% 19.4% Lack of business sponsorship 11.6% 15.3% Lack of IT and business alignment 23.3% 9.7% Lack of third party, digital strategy consulting services. 9.3% 8.3%Poor implementation due to professional services or systems integrators 11.6% 31.9% Corporate politics and culture issue 48.8% 31.9% Difficulty of integrating WCM with other enterprise applications 25.6% 6.9% Poor or inadequate functionality provided by the product 7.0% 16.7% Limited scalability of the product 7.0% 30.6% Limited flexibility of the product 9.3% 23.6% Poor budget and/or resources allocation 32.6% Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012 © 2012 Forrester Research, Inc. Reproduction Prohibited
    • 7. Open source deployments Please rate how strongly you agree with the following statements regarding your open source WCM implementation Strongly Agree Agree Neutral Disagree Strongly disagreeOpen source reduced dependency on software vendors 23% 54% 16% 5% 2% Open source provided us more flexibility 14% 58% 19% 7% 2% Open source lowered our costs 19% 51% 28% 2% Open source was easier to customize 12% 56% 19% 12% 2% Open source scaled easily 12% 54% 26% 5% 5%Open source was easy to integrate with other solutions 14% 28% 56% 2% Base: 43 WCM decision makers who have an open source WCM solution Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012 © 2012 Forrester Research, Inc. Reproduction Prohibited
    • 8. Open source deployments Please rate how strongly you agree with the following statements regarding your open source WCM implementation Strongly Agree Agree Neutral Disagree Strongly disagree Open source was a good fit for our website strategy 26% 49% 23% Open source is our primary WCM solution 19% 54% 19% 7% Open source made it easier to innovate quickly 16% 51% 28% 2% Open source shortened our time to market 9% 44% 40% 5%The viability of the open source developer community was 9% 44% 37% 9% key to our successful implementationOur third party partner was key to the success of our open 5% 23% 47% 21% source implementation Open source improved our security 12% 47% 35% Base: 43 WCM decision makers who have an open source WCM solution Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012 © 2012 Forrester Research, Inc. Reproduction Prohibited
    • 9. State of the Market
    • 10. Inside Many Large Organizations,the Web Is Broken Microsite Microsite Intranet Landing Page Blog Community platform Corp-com site Microsite Extranet Event site Media gallery Main website Wiki eCommerce Product site site Promotion Microsite
    • 11. Inside Many Large Organizations,the Web Is Broken Microsite Intranet MicrositeWeb Content Landing Page Blog Microsite SocialManagement Event site Business Main website Extranet Software Corp-com Wiki site Community platform Media gallery Product site Promotion Microsite Ecommerce site eCommerce
    • 12. State of the Market: Convergence• Measurement, Engagement, and Management can’t be done in silos.• Commerce, Social Business Software and Web Experience Management ALL need to be a part of your Digital Experience Architecture
    • 13. Acquia’s OpenWEM Approach
    • 14. OpenWEM: Unified Customer Experiences Attract Engage Associate Influence Sell RetainCustomer Content Community Commerce Strategy Social Market WCM Business eCommerceSegments Software DrupalSolutions Coltrane Commons Commerce Platform DRUPAL The Customer Journey
    • 15. On a Platform That Embraces the Open WebOpenWEM allows customers toembrace their digital future byleveraging the principles of theOpen Web:• Open culture and community of developers• Open APIs to leading best of breed engagement tools• Accelerated Innovation with Open Source Culture of Development• Responsive Design mobile best practices Forrester: Embracing the Open Web: January 2012
    • 16. Offering Digital Marketing Freedom andFlexibility… Simplified Digital No Lockin Experiences Open SaaS model offers Lowest solution TCO freedom to move your and the fastest learning curve customers digital amongst developers experiences to any and Digital Marketers. Unmatched Mature Cloud Innovation ModelAccelerate innovation from Leverage mature, optimized idea to experience at web cloud deployment models speed across any channel and offers operational models or device. to map spending plans to successes. Unified Platform Best of Breed Create unforgettable customer Empower the business to mix and experiences by leveraging a match sales and marketing tools in a unified platform for "string of pearls" approach for content, community, and maximum business impact commerce.
    • 17. How is OpenWEM Different from ProprietaryWEM approaches?Are you are experiencing any of thesesymptoms? • Stifled innovation with closed-loop development • Reduced time-to-market with heavy dev needs • Unmanageable, siloed islands of excellence across core marketing competencies • Lockin from one set of infrastructure and tools • Budgetary pressure from ongoing maintenance fees • Immature (or lack of) cloud models disrupting operations
    • 18. Tools Launched in Support of OpenWEM… New New Acquia Media Drupal Commons Cloud 3.0SaaS offering to manage New responsive designrich media assets within templates, content Drupal recommendations, and improved moderator productivity New Ecosystem Partnerships Digitaria and Badgeville Integration
    • 19. Truly Flexible, Agile Marketing February March April 2012 2012 2012 Pinterest hits New Drupal module created for 15 Drupal sites go live 10M unique visitors website Users “pinned” images with Pinterest integration
    • 20. Integration with Best-of-Breed Tools Primary Mobile Social Email Community Video site application FB/Twitter campaign site portal Measurement and reporting Drupal Social Marketing CRM Analytics Social Media automation
    • 21. Mature Cloud Model: Acquia Cloud
    • 22. Acquia Solutions for Digital Marketers:Content, Community, and Commerce on aUnified Platform
    • 23. Content Case Study: Florida HospitalChallenges:• Creating a cohesive web presence for 22 distinct hospital campuses through a single website as a single brand.Drupal Solution:• Implemented geo-location services on the site to direct visitors to the hospital locations and physicians closest to them.• Showing availability across all of our 22 hospitals for different services and treatments• Implemented responsive design, including video and forms content across devices, formatted for the appropriate screen size.• Integrated other systems including Google analytics, Chartbeat, and Oracle CRM.Why Drupal:• Increase usage rates on mobile devices filling out forms. Mobile conversions up 274%.• Visitors up 25%, total conversions up 116%.• Using personaliztion, site highlights locations where hospitals treat certain conditions
    • 24. Community Case Study: DaimlerSocial Research Results:Challenges: • Allowed users to score their advertising• Needed to be able to better understand an campaigns, resulting in over 2,000 user rating easy and cost-effective way to recognize new trends with their target group for their • Now have the whole toolbox of quantitative Mercedes-Benz brand of compact cars market research at their fingertips. • Generated over 7,000 comments on 300 topicsDrupal Solution: • Received the “Best Study 2011” award from • In house Developers built the system on the Federal Association of German Market and Social Researchers time and on schedule without huge PS engagement. • Hosted on Acquia Managed • R Cloud, optimized to enhance Commons’ reliability and speed. • Group participation including Computer Aided Web Interviewing (CAWI) questionnaires, hosted chats, an interactive forum, and creativity contests.Why Drupal: “Commons has proven itself as a reliable platform that • Commons had so many community features already implemented out of the box, there made it easy for us to quickly and flexibly realize our ideas.” was hardly anything left to add — Ullrich Neiss, Lead Project Manager, crowd-creation
    • 25. Commerce Case Study: Cartier Build rich, immersive content experiences (brand boutiques, segment stores) and enable in-line social features and commerce functions
    • 26. Upcoming Customer Case Study webinars on OpenWEM • November 6th: The Grammys - “How Drupal acts as a Media Hub for The Grammy Awards” • November 25th: Humana - “How Humana is using Drupal to Drive Repeat Visitors with Personalized, Multi-Channel Campaigns”Visit: Acquia.com/resources/webinars
    • 27. Download the Full Research Paper TodayForrester Research:“Is It Time To ConsiderOpen Source WCMfor Digital Experience?”Please downloadthe completeForresterResearch Paper atOpenWEM.com
    • 28. Remember: The World’s Largest Enterprises aren’t Afraid of Open SourceHappy Halloween and Thanks! © Acquia, Inc. 2012