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Is it Time to Consider Using Open Source WCM for Digital Experiences?

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  • Steve
  • Steve
  • Anjali
  • Steve
  • Anjali
  • Anjali
  • Steve
  • Anjali 30% open source decision makers vs. 14% of proprietary decision makers
  • Steve Background image source: http://sxc.hu
  • Anjali
  • Steve
  • Anjali
  • Anjali : securitySteve: Level of functionality and customization and integration Image source: http://sxc.hu
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  • Anjali Image source: http://sxc.hu
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  • Transcript

    • 1. Making Leaders SuccessfulEvery Day
    • 2. Is It Time To Consider Open SourceWCM For Digital Experience?Stephen Powers, Vice President, Research DirectorAnjali Yakkundi, AnalystOctober 31, 2012
    • 3. Agenda State Of The Market Organizations Explore Open Source WCM For DX How To Evaluate Open Source WCM Recommendations© 2012 Forrester Research, Inc. Reproduction Prohibited 3
    • 4. It’s A Return To The Wild, Wild West
    • 5. Forrester surveyed 160 enterprise WCM decision makers
    • 6. Greatest Barriers To WCM Success Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, October 2012© 2012 Forrester Research, Inc. Reproduction Prohibited 6
    • 7. WCM Satisfaction Is A Mixed Bag How satisfied are you with your current WCM solution? 48% 21% 20% 9% 3% Very dissatisfied Somewhat Neutral Somewhat Very satisfied dissatisfied satisfied Base: 160 WCM decision-makers Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012© 2012 Forrester Research, Inc. Reproduction Prohibited 7
    • 8. And WCM Satisfaction Varies By Solution Type Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, October 2012© 2012 Forrester Research, Inc. Reproduction Prohibited 8
    • 9. Agenda State Of The Market Organizations Explore Open Source WCM For DX How To Evaluate Open Source WCM Recommendations© 2012 Forrester Research, Inc. Reproduction Prohibited 9
    • 10. Open Source WCM is gaining traction as a viable enterprise option across verticals
    • 11. Over 1 In 4 Use Open Source WCM What type of primary Web content management (WCM) solution has your organization deployed? Proprietary 45% Custom-coded/home-grown 28% 58% also Open source 27% considered open source WCM Base: 160 WCM decision-makers Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012© 2012 Forrester Research, Inc. Reproduction Prohibited 11
    • 12. Open Source Vs Proprietary
    • 13. Organizations Express Interest In Open Source WCM For Digital Experience What did you choose or consider an open source WCM solution? (multiple responses accepted) Lower cost 69% Easier to customize 56% Reduced dependency on software vendors 40% Scalability of the solution 37% Availability of and viability of the developer community 37% Ability to innovate quickly (time to market) vs other solutions 32% Ease of integration with existing systems via open standards and open APIs 23% Availability of and viability of support via third party systems integrators 22% Better security 21% Other 3% Base: 111 WCM decision makers who bought or considered an open source WCM solution Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012© 2012 Forrester Research, Inc. Reproduction Prohibited 13
    • 14. Agenda State Of The Market Organizations Explore Open Source WCM For DX How To Evaluate Open Source WCM Recommendations© 2012 Forrester Research, Inc. Reproduction Prohibited 14
    • 15. Points To Consider When Looking To Open Source What led you to not consider an open source WCM solution? Security of the software was a concern 55% Lack of ability for enterprise service and support 31% Legal issues involving intellectual property 25% Inexperience with open source in general 18% Lack of skilled internal resources 16% Product immaturity 16% Overall complexity and difficulty of adoption 16% Total cost of ownership 12% Other 8% Viability of open source communities 4% Dont know 4% Lack of skilled external resources 2% Base: 49 WCM decision makers who did not buy or considered an open source WCM solution Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012© 2012 Forrester Research, Inc. Reproduction Prohibited 15
    • 16. Points To Consider Resource availability Integrations Security Level of functionality Integration Customization© 2012 Forrester Research, Inc. Reproduction Prohibited 16
    • 17. Integration Is Important In A Best-Of- Breed Approach Which of the following would you like to see included in the same stack as WCM? (top 8 responses) None- we prefer best-of-breed 35% Customer relationship management 25% Site search 25% Mobile application development platform 24% Email campaign software 23% Web or social analytics 23% Social networking platforms 19% Digital asset management 19% Base: 160 WCM decision-makers Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012© 2012 Forrester Research, Inc. Reproduction Prohibited 17
    • 18. Points To Consider Resource availability© 2012 Forrester Research, Inc. Reproduction Prohibited 18
    • 19. Agenda State Of The Market Organizations Explore Open Source WCM For DX How To Evaluate Open Source WCM Recommendations© 2012 Forrester Research, Inc. Reproduction Prohibited 19
    • 20. Key Recommendations 1. Actively evaluate open source WCM 2. Leverage “free” open source for WCM pilots 3. Engage with the community for information and validation 4. Explore open source support options carefully 5. Focus on more than just cost reduction© 2012 Forrester Research, Inc. Reproduction Prohibited 20
    • 21. Thank youStephen Powers Anjali Yakkundi+1 617.613.6437 +1 617.613.6386spowers@forrester.com ayakkundi@forrester.com@sa_powers @ayakkundi