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How to Improve Your Digital Governance
 

How to Improve Your Digital Governance

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Without a well-defined governance approach, creating new digital customer experiences can become a distraction, or worse, a huge time [suck]. Aligning your IT strategy with your organization’s ...

Without a well-defined governance approach, creating new digital customer experiences can become a distraction, or worse, a huge time [suck]. Aligning your IT strategy with your organization’s marketing needs will free up IT time to focus on business-critical applications.

Acquia enables you to develop a digital governance methodology that meets the needs of both IT and Marketing. Say goodbye to disjointed processes and seemingly endless digital project roadblocks.

In this webinar, we will review how Acquia can help you:
• Take advantage of a repeatable delivery platform to ensure predictable performance & digital governance
• Enable brand managers to build new product & campaign sites faster than ever before
• Quickly integrate all your digital marketing tools to drive business results
• Make every site responsive out of the box
• Streamline processes by clarifying user roles and responsibilities

Give your marketing team the agility and freedom they need to connect with digital consumers by empowering them to own self-service site creation. IT can step out of the way, knowing that sites are secure and reliable.

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    How to Improve Your Digital Governance How to Improve Your Digital Governance Presentation Transcript

    • How to Improve Your 
 Digital Governance
 Bryan House
 VP Product Marketing #
    • Agenda! •  •  •  •  •  The digital governance problem Who’s impacted? When do I need a digital governance strategy? A solution – Acquia Cloud Site Factory Q&A
    • Agenda! •  •  •  •  •  The digital governance problem Who’s impacted? When do I need a digital governance strategy? A solution – Acquia Cloud Site Factory Q&A
    • http://us.movember.com/donate GIVE BACK MORE
    • Sites Large & Small, Oh My!! Facebook App Portals Event Brand Site Brand Site Blog Event Product site Microsite Lifestyle Site Event Brand Site Brand Site Webinar Webinar Brand Site Event Intranets Brand Site Self Detail Webinar Community Site Facebook App
    • Demand for New Digital Experiences 
 Outpacing Capacity to Deliver# !PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING!
    • Impact on Marketing & IT Teams# MANAGING MANY SITES AT SCALE ! IS DIFFICULT!
    • Complexity Increases Fast… ! Regions Product 3 Product 2 Product 1 Business Units Market x Market y Market z
    • … Exponentially in Global Businesses! Markets Regions Market y Market z Products Product 3 Product 2 Product 1 Business Units Market x
    • ! What’s the Issue? •  Marketing sites often create “noise” for IT •  Slow, cumbersome process for site creation •  Site owners lack skills to update sites •  Disconnect between IT & Marketing
    • Agenda! •  •  •  •  •  The digital governance problem Who’s impacted? When do I need a digital governance strategy? A solution – Acquia Cloud Site Factory Q&A
    • Digital Marketer, aka “the Business”! Titles! •  •  VP Digital Dir. eMarketing Pain! •  •  IT bottlenecks, slow to market Cannot make changes or update own sites Objectives! •  •  •  Self-service sites in days Eliminate IT bottlenecks Responsive, mobile sites Image source: http://mashable.com/2013/05/01/7-types-of-digital-marketer/#
    • Application Development Teams, aka “IT”! Titles! •  •  CIO Dir. Software Development Pain! •  Marketing sites are noise, afterthought •  Lack of self sufficiency for marketing Objectives! •  Simplify site creation, self sufficiency •  Repeatable process for new sites •  Separation between business critical & marketing sites
    • Technology Teams at Digital Agencies! Titles! •  •  CIO Dir. of Technology Pain! •  Builds done piecemeal historically •  Cost containment Objectives! •  Repeatable, low cost build process •  Focus on agency’s core competencies
    • Digital Governance Objectives! •  Standardize the brand experience •  Responsive sites out of the box •  Focus scarce resources appropriately •  Change delivery model for new websites •  Operate at the pace the business demands
    • Flexibility and Speed Drive ! Digital Experience Systems! •  •  •  •  Slow, deliberate change Little experimentation Emphasize transaction Risk-averse Core Business Systems Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
    • Flexibility and Speed Drive ! Digital Experience Systems! •  •  •  •  Digital Experience Systems •  •  •  •  Fast, frequent changes Lots of experimentation Emphasize content Risk-tolerant Slow, deliberate change Little experimentation Emphasize transaction Risk-averse Core Business Systems Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
    • Flexibility and Speed Drive ! Digital Experience Systems! –  Marketing and line-of-business staff need more control. Digital experience requirements necessitate a shift toward more “control” over digital channels by marketing and line-of-business people. –  This doesn’t mean that IT cedes ownership of enterprise technology. But it does mean that IT should take a leadership role when it comes to digital experience tools and technology in order to be responsive to business needs and deliver the right capabilities. Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
    • Achieve Systems of Engagement that Deliver the Best of Both Worlds! GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS ! +! SCALE TO MEET NEEDS OF IT ORGANIZATION!
    • Cost Speed to Market Scalability Quality & Security Flexibility Capability Delivering More for Less! Increase capability of marketing sites, while reducing costs across the board
    • Agenda! •  •  •  •  •  The digital governance problem Who’s impacted? When do I need a digital governance strategy? A solution – Acquia Cloud Site Factory Q&A
    • low degree of website consistency high When Should I Get Serious about Governance?! few # of websites many
    • standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach custom brand experiences custom brand experiences bespoke build & deployment approach repeatable deployment methodology low degree of website consistency high When Should I Get Serious about Governance?! few # of websites many
    • degree of website consistency high When Should I Get Serious about Governance?! standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach Point at which the bespoke approach custom brand breaks down experiences repeatable deployment methodology low bespoke build & deployment approach custom brand experiences few # of websites many
    • degree of website consistency high When Should I Get Serious about Governance?! standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach Point at which the bespoke approach custom brand breaks down experiences experiences repeatable deployment methodology low bespoke build & deployment approach Well-defined digital governance strategy brand custom few # of websites many
    • Sample Governance Approach Sites Templates Drupal
    • Sample Governance Approach Sites Templates Drupal Platform Implementation Team Product manager, tech lead, backend dev, frontend dev, QA
    • Sample Governance Approach Sites Templates Drupal Site Implementation Team Agency, creative, UX, visual design, frontend dev, backend dev Platform Implementation Team Product manager, tech lead, backend dev, frontend dev, QA
    • Sample Governance Approach Overall Governance Executive sponsor, business strategist, architects Sites Templates Drupal Site Implementation Team Agency, creative, UX, visual design, frontend dev, backend dev Platform Implementation Team Product manager, tech lead, backend dev, frontend dev, QA
    • Software! Campaign Strategy! Predictable Patterns for Digital Lifecycle Management! Content# Personalization# Creative# User Experience# Features# Analytics# Drupal User Experience platform# Content Delivery Network# Cloud Platform! Multisite Management Tools# Performance / Availability Monitoring# Redundancy / Scalability# Database# Web Server# Operating System# Time to Market Cost
    • Predictable Patterns for Digital Lifecycle Management! Software! Campaign Strategy! Bespoke Content# Personalization# Creative# User Experience# Features# Analytics# Drupal User Experience platform# Content Delivery Network# Cloud Platform! Multisite Management Tools# Performance / Availability Monitoring# Redundancy / Scalability# Database# Web Server# Operating System# Time to Market Cost $$$
    • Predictable Patterns for Digital Lifecycle Management! Software! Campaign Strategy! Bespoke PaaS Content# Personalization# Creative# User Experience# Features# Analytics# Drupal User Experience platform# Content Delivery Network# Cloud Platform! Multisite Management Tools# Performance / Availability Monitoring# Redundancy / Scalability# Database# Web Server# Operating System# Time to Market Cost $$$ $$
    • Predictable Patterns for Digital Lifecycle Management! Software! Campaign Strategy! Bespoke SaaS PaaS Content# Personalization# Creative# User Experience# Features# Analytics# Drupal User Experience platform# Content Delivery Network# Cloud Platform! Multisite Management Tools# Performance / Availability Monitoring# Redundancy / Scalability# Database# Web Server# Operating System# Time to Market Cost $$$ $$ $
    • Agenda! •  •  •  •  •  The digital governance problem Who’s impacted? When do I need a digital governance strategy? A solution – Acquia Cloud Site Factory Q&A
    • Acquia Cloud Site Factory! •  Acquia empowers digital business leaders to build: –  large numbers of diverse, content-rich sites –  which enable self-service site creation and content updates –  resulting in new site delivery within days –  via a delivery platform that enables a repeatable, predictable site governance workflow and management tools
    • Fully-Integrated ! Digital Experiences as a Service Platform! Build Deliver Manage Acquia Cloud Site Factory •  Accelerate delivery of unique, branded experiences •  Simplify operational management and improve efficiency •  Reduce the cost to manage large multisite deployments •  Eliminate risk with managed service
    • Backed by the OpenSaaS Promise # Freedom of Open Source Efficiency of SaaS #   Power and flexibility of open source Drupal #   Efficiency of operations with Software-as-a-Service #   No lock-in - freedom to move websites in-house or elsewhere
    • Build Engaging Online Experiences! Feature-Rich Site Building Platform •  Use popular Drupal modules and site building capabilities •  Create an infinite range of compelling visual experiences through front end development options
    • Site Factory to Build and Manage Thousands of Websites! Rapidly create new site templates
    • Site Factory to Build and Manage Thousands of Websites! Launch websites by the hundreds, with minimal effort Rapidly create new site templates
    • Rapidly Deploy Sites Without Coding! 1 Select website template 2 Configure site-specific settings 3 Add design & site content Done. Templates http://www.[customdomain].com Information architecture Page layouts Roles & permissions Content types & display Pre-defined themes 3rd party integrations
    • Manage Sites From One Place! Central Management Dashboard for Administrators •  Access and manage all sites without having to deal with code, hardware or other technical details
    • Push Out Changes at Scale! Automation for Managing Hundreds or Thousands of Sites •  Keep all of your sites in sync to reduce maintenance headaches •  Apply new Drupal configurations across any number of sites with a push of a button •  Minimal to no downtime during updates depending on the type of change deployed
    • 3 + 300 3 Templates created 300 completely custom brand experiences
    • 22 hospital campuses integrated into one digital platform
    • Acquia Cloud Site Factory! A Platform for Digital Governance – Turnkey site creation and deployment – Flexibility to customize and extend – Repeatable methodology for site creation, deployment and management
    • Benefits of Digital Governance •  Increase business agility •  Accelerate time to market •  Enable self-sufficiency for digital teams •  Predictable delivery approach !
    • Questions! •  •  •  •  For more information visit: www.acquia.com Email: sales@acquia.com Call Us: 888.9.ACQUIA Follow Us: @acquia & @bryanhouse Today’s webinar recording will be posted to: www.acquia.com/resources/recorded_webinars
    • Thank you 53