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  • 1. Going Full Throttle: How to Speed Time to Market on Marketing Campaign Sites
 
 Bryan House
 VP Global Accounts" 1
  • 2. Upcoming Webinars! •  •  •  •  •  Feb18th – Top 10 Drupal modules in 20 Minutes Feb 19th – Best Practices for Drupal Adoption Feb 20th – How to Work with Media in Drupal Feb 18th - How to Build a Great Drupal Team Feb 27th – Tell the Right Story to the Right People at the Right Time, Integrating Content, Community and Commerce https://www.acquia.com/resources/webinars 2
  • 3. Acquia is Hiring!! •  Do you love working with Drupal? •  Acquia is hiring in North America, Europe and Australia •  acquia.com/careers –  –  –  –  –  –  3 Support Design Operations Client Advisors Marketing and Sales Engineering
  • 4. Agenda! •  •  •  •  4 The digital experience problem Who’s impacted? A solution – Acquia Cloud Site Factory Q&A
  • 5. Agenda! •  •  •  •  5 The digital experience problem Who’s impacted? A solution – Acquia Cloud Site Factory Q&A
  • 6. WHY A SITE FACTORY?! 6
  • 7. Sites Large & Small, Oh My!! Facebook App Portals Event Brand Site Brand Site Blog Event Product site Microsite Lifestyle Site Event Brand Site Brand Site Webinar Webinar Brand Site Event Intranets Brand Site Self Detail Webinar Community Site Facebook App
  • 8. Demand for New Digital Experiences ! Outpacing Capacity to Deliver! !PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING! 8
  • 9. Impact on Digital Marketing Teams! MANAGING MULTISITE DEPLOYMENTS AT SCALE ! IS DIFFICULT! 9
  • 10. Complexity Increases Fast… ! Regions Product 3 Product 2 Product 1 Business Units Market x Market y Market z
  • 11. Complexity Increases Fast… ! Regions Product 3 Product 2 Product 1 Business Units Market x Market y Market z
  • 12. … Exponentially in Global Businesses! Markets Regions Market y Market z Products Product 3 Product 2 Product 1 Business Units Market x
  • 13. standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach custom brand experiences custom brand experiences bespoke build & deployment approach repeatable deployment methodology low degree of website consistency high The Site Factory Opportunity! few 13 # of websites many
  • 14. degree of website consistency high The Site Factory Opportunity! standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach Point at which the bespoke approach custom brand breaks down" experiences repeatable deployment methodology low bespoke build & deployment approach custom brand experiences few 14 # of websites many
  • 15. ! What’s the Issue? •  Marketing sites often create “noise” for IT •  Slow, cumbersome process for site creation •  Site owners lack skills to update sites •  Disconnect between IT & Marketing 15
  • 16. degree of website consistency high The Site Factory Opportunity! standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach Point at which the bespoke approach custom brand breaks down" experiences repeatable deployment methodology low bespoke build & deployment approach custom brand experiences few 16 # of websites many
  • 17. Agenda! •  •  •  •  17 The digital experience problem Who’s impacted? A solution – Acquia Cloud Site Factory Q&A
  • 18. Digital Marketer, aka “the Business”! Titles! •  •  VP Digital Dir. eMarketing Pain! •  •  IT bottlenecks, slow to market Cannot make changes or update own sites Objectives! •  •  •  Self-service sites in days Eliminate IT bottlenecks Responsive, mobile sites Image source: http://mashable.com/2013/05/01/7-types-of-digital-marketer/" 18
  • 19. Application Development Teams, aka “IT”! Titles! •  •  CIO Dir. Software Development Pain! •  Marketing sites are noise, afterthought •  Lack of self sufficiency for marketing Objectives! •  Simplify site creation, self sufficiency •  Repeatable process for new sites •  Separation between business critical & marketing sites 19
  • 20. Flexibility and Speed Drive ! Digital Experience Systems! •  •  •  •  Slow, deliberate change Little experimentation Emphasize transaction Risk-averse Core Business Systems Source: Forrester Market Overview: Digital Experience Service Providers, February 2013 20
  • 21. Flexibility and Speed Drive ! Digital Experience Systems! •  •  •  •  Digital Experience Systems •  •  •  •  Fast, frequent changes Lots of experimentation Emphasize content Risk-tolerant Slow, deliberate change Little experimentation Emphasize transaction Risk-averse Core Business Systems Source: Forrester Market Overview: Digital Experience Service Providers, February 2013 21
  • 22. A Digital Experience Platform that Delivers the Best of Both Worlds! GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS ! +! SCALE TO MEET NEEDS OF IT ORGANIZATION! 22
  • 23. Agenda! •  •  •  •  23 The digital experience problem Who’s impacted? A solution – Acquia Cloud Site Factory Q&A
  • 24. Acquia Cloud Site Factory! •  Acquia empowers digital business leaders to build: –  large numbers of diverse, content-rich, social sites –  to enable self-service site creation and content updates for digital teams –  resulting in new site delivery within days –  via a delivery platform that enables a repeatable, predictable site / brand governance workflow and multisite management tools 24
  • 25. Acquia Cloud Site Factory! Makes It Easy! Business Owners" •  Focus on digital business results, offload non-core operations" Digital Marketers" •  Efficiently create unique branded experiences that fit seamlessly into broader digital objectives" Platform Administrators" •  Large-scale multisite platform for simplified application management" Developers & Site Builders" •  Powerful platform to develop, configure, theme, extend sites with ease" " DevOps / SysAdmins 25 •  Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365"
  • 26. Acquia Cloud Site Factory! Makes It Easy! Business Owners" •  Focus on digital business results, offload non-core operations" Digital Marketers" •  Efficiently create unique branded experiences that fit seamlessly into broader digital objectives" Platform Administrators" •  Large-scale multisite platform for simplified application management" Developers & Site Builders" •  Powerful platform to develop, configure, theme, extend sites with ease" " DevOps / SysAdmins 26 •  Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365"
  • 27. Fully-Integrated ! Digital Marketing Platform! Build Deliver Manage Acquia Cloud Site Factory •  Accelerate delivery of unique, branded experiences •  Simplify content creation and publishing •  Create Mobile-ready responsive sites •  Integrate with digital marketing toolset to drive results 27
  • 28. Site Factory to Build and Manage Thousands of Websites! + + Rapidly create new site templates 28
  • 29. Site Factory to Build and Manage Thousands of Websites! + + Launch websites by the hundreds, with minimal effort 29 + + + + + + + + Rapidly create new site templates
  • 30. Rapidly Deploy Sites Without Coding! 1" Select website template" 2" Configure site-specific settings" 3" Add design & site content" Done." 30 Templates" http://www.[customdomain].com" Information architecture" Page layouts" Roles & permissions" Content types & display" Pre-defined themes"
  • 31. Manage Sites From One Place! 31
  • 32. Manage Sites From One Place! 32
  • 33. Create and Manage Groups of Sites! 33
  • 34. Create New Sites Quickly from Scratch! 34
  • 35. Create New Sites Quickly from Scratch! 35
  • 36. Duplicate Sites with Click of a Button! 36
  • 37. Duplicate Sites with Click of a Button! 37
  • 38. 3 + 300! 38 3 Templates created 300 completely custom brand experiences
  • 39. 22 hospital campuses integrated into one digital platform 39
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  • 45. Push Out Changes at Scale! 45
  • 46. Worry-free Performance, ! When You Need It Most! Monthly Page Views Proven platform ensures your best day will not become your worst •  Create, deliver and manage as many online experiences as you need 1 Q 46 2 Q Tim e 3 Q 4 Q •  Burstable, elastic resources to respond to any traffic conditions
  • 47. Backed by the OpenSaaS Promise " Freedom of Open Source Efficiency of SaaS "   Power and flexibility of open source Drupal "   Efficiency of operations with Software-as-a-Service "   No lock-in - freedom to move websites in-house or elsewhere
  • 48. Acquia Cloud Site Factory! Digital Experiences as a Service – Turnkey site creation and deployment – Flexibility to customize and extend – Scale to meet your greatest demand 48
  • 49. Questions! •  •  •  •  For more information visit: www.acquia.com Email: sales@acquia.com Call Us: 888.9.ACQUIA Follow Us: @acquia & @bryanhouse Today’s webinar recording will be posted to: www.acquia.com/resources/recorded_webinars
  • 50. Thank you 50