***For a recording of this presentation, please visit https://www.acquia.com/resources/acquia-tv/conference/every-second-counts-getting-started-personalization-august-26-2014
Think you know your site visitors? Think again. The majority of site traffic is anonymous, which makes it the job of the digital marketer to get to know visitors on a more personal level. What complicates this is that more often than not, 70% of the decision-making process is complete before a lead even reaches out to sales.
For digital marketers, this means that every second counts. When a visitor is on your site, you have seconds to present them with an engaging (and relevant) content experience. If they don’t like what they see or can’t find what they are looking for, they’ll move on to the next site that they think will meet their needs (likely a competitor).
Today’s consumers have come to expect personalized experiences. Many organizations understand the need to personalize, but have difficulty putting a personalization strategy into place. We’re here to show you how easy it is to get started and provide you the guidance that leads to breakthrough results.
You will learn about:
• Real-time and behavioral targeting
• Content recommendations and offers
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