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Drupal for Marketers
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Drupal for Marketers

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  • 1. + The Marketers’ Case for Drupal By: Katelyn Fogarty
  • 2. + About me – Katelyn Fogarty ● Background in Design & Development ● Worked with Drupal for the past 5 years ● Started with Drupal 5 ● Both used and managed Drupal as a marketer ● Build over a dozen large scale and multilingual Drupal sites. ● @katefogarty Sr. Manager of Digital Marketing at Acquia (manage acquia.com)
  • 3. + “There’s a module for that” ● Freedom ● Great community ● Flexible & Scalable ● Speed of delivery ● Integration ● Open Source ● Cost
  • 4. + What do you want? Better Conversion Rates Capture Leads Direct Sales Integration Analytics Social Responsive Design Personalization SEO A/B Testing Multivariate Testing Localization/Translation
  • 5. + Responsive
  • 6. + 14 Days to create digital campaign sites
  • 7. + A/B Testing
  • 8. + 340 Unique sites build on Drupal - personalization
  • 9. + 30%Increased our localized traffic
  • 10. + Integration
  • 11. + How do we get there? ● Be Agile with Drupal ● Views module ● Workflow or work bench module ● Many more… ● Themes that enable you ● Omega ● Fusion ● Zen ● Many more… ● Integrate ● Marketing automation ● Analytics ● Many more…
  • 12. + WEM Web Experience Management
  • 13. + 250+ Warner Music Group artist websites Agile, creative freedom
  • 14. + Integration + + =
  • 15. + Additional Help!
  • 16. + Acquia.com Redesign
  • 17. + Marketing Goals ● Increase Leads ● Improve Messaging ● Relevant Content
  • 18. + Mood testing
  • 19. + 9% conversation rate On our talk to sales CTA
  • 20. + 15% Organic Traffic Increase
  • 21. + New Blog design Increased blog traffic by 35%
  • 22. + Lessons Learned ● Mobile First ● Watch your data ● Design Approval ● Iterate Retrospective
  • 23. + What’s next for you? Questions? Thank you! Follow me on twitter @katefogarty