Drupal for Marketers
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Drupal for Marketers

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    Drupal for Marketers Drupal for Marketers Presentation Transcript

    • + The Marketers’ Case for Drupal By: Katelyn Fogarty
    • + About me – Katelyn Fogarty ● Background in Design & Development ● Worked with Drupal for the past 5 years ● Started with Drupal 5 ● Both used and managed Drupal as a marketer ● Build over a dozen large scale and multilingual Drupal sites. ● @katefogarty Sr. Manager of Digital Marketing at Acquia (manage acquia.com)
    • + “There’s a module for that” ● Freedom ● Great community ● Flexible & Scalable ● Speed of delivery ● Integration ● Open Source ● Cost
    • + What do you want? Better Conversion Rates Capture Leads Direct Sales Integration Analytics Social Responsive Design Personalization SEO A/B Testing Multivariate Testing Localization/Translation
    • + Responsive
    • + 14 Days to create digital campaign sites
    • + A/B Testing
    • + 340 Unique sites build on Drupal - personalization
    • + 30%Increased our localized traffic
    • + Integration
    • + How do we get there? ● Be Agile with Drupal ● Views module ● Workflow or work bench module ● Many more… ● Themes that enable you ● Omega ● Fusion ● Zen ● Many more… ● Integrate ● Marketing automation ● Analytics ● Many more…
    • + WEM Web Experience Management
    • + 250+ Warner Music Group artist websites Agile, creative freedom
    • + Integration + + =
    • + Additional Help!
    • + Acquia.com Redesign
    • + Marketing Goals ● Increase Leads ● Improve Messaging ● Relevant Content
    • + Mood testing
    • + 9% conversation rate On our talk to sales CTA
    • + 15% Organic Traffic Increase
    • + New Blog design Increased blog traffic by 35%
    • + Lessons Learned ● Mobile First ● Watch your data ● Design Approval ● Iterate Retrospective
    • + What’s next for you? Questions? Thank you! Follow me on twitter @katefogarty