3. THE RECORDING ACADEMY
Huge, global brand: The GRAMMY Awards
+ Many digital platforms (websites, mobile apps, social apps)
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4. THE RECORDING ACADEMY
Huge, global brand: The GRAMMY Awards
+ Many digital platforms (websites, mobile apps, social apps)
+ Small team of web editors
Friday, August 10, 12
5. THE RECORDING ACADEMY
Huge, global brand: The GRAMMY Awards
+ Many digital platforms (websites, mobile apps, social apps)
+ Small team of web editors
= Need for one content workflow to serve many platforms
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6. DRUPAL COVERS CMS BASES
• Accepts a wide variety of editorial,
multimedia and interactive content (hosted
and third-party)
• Separates content from presentation
• Provides granular admin permissions and
content workflows (which allows diverse
teams to contribute to your website)
• Provides end-user management and
customization
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7. GRAMMY.com
content
• News articles
• Blog posts
• Video (Ooyala video platform)
• Photos (galleries)
• Content rotator slides
• Nominees & winners
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8. GRAMMY.COM
CONTENT CONTRIBUTORS
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9. REPORTERS
File news articles, tagged with metadata
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10. BLOGGERS
File posts, tagged with metadata
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11. PHOTO EDITORS
Posts photos, tagged with metadata
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12. VIDEO PRODUCERS
Post videos, tagged with metadata
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13. EDITORS
• Approve (or kick back) pending content
• Highlight best content in homepage rotator
• Select certain pieces of content for special
attention (manual related links, embedded
video, revised metadata, etc.)
• And generally shape our content offering
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15. CONTENT FIELDS
We break content into distinct elements ...
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16. CONTENT FIELDS
... so we can reassemble it in multiple formats
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17. DRUPAL CONTENT DELIVERY
• Photos automatically cropped and resized
• Video served up in Flash player for desktop
users, in HTML5 player for mobile users
• Sections populated based on content types
• Packages automatically created based on tags
• Content can appear in full (on news article
page, for instance), or as a plain headline or a
headline, blurb and thumbnail photo, etc.
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18. RESPONSIVE GRAMMY.com
• Experience customized for end-user’s
screen size (not device-specific)
• Layout shifts and functionality appears or
vanishes based to provide optimum
experience
• Photos, headlines and video scales
• Load only what we need
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20. iPAD APP
• Native iOS app, built in
partnership with CBS
• All editorial and multimedia
content fed from Drupal via
JSON feeds
• Custom photo sizes
• Jumbo video sizes
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21. APP CONTROL
• Content entry form has one
“Screening” field where
content contributor can
specify “Not For Apps”
• Profanity
• Clearances
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22. iPHONE APP
• Same feed as iPad app,
different presentation
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23. ANDROID APP
• Everything but the live video
feed (sorry, Droids)
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24. FACEBOOK APPS
• Each of the 12 Recording
Academy Chapters have
Facebook pages
• They all pull news, events
and video from Drupal via
JSON feeds into fan pages
run by Social-Candy.com
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25. PRESS ROOM APP
As winners are announced, editors update Drupal which
updates GRAMMY.com, mobile apps and a pressroom ticker
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26. FUTURE
With content stored in Drupal and properly tagged, we can
slice-and-dice output to build any number of apps
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27. OR
SOCIAL CHOICES
Homegrown or Existing Platforms
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