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DRUPAL AS DIGITAL HUB                                       Kevin Colligan                         Sr. Director, Technolog...
THE RECORDING ACADEMY              Huge, global brand: The GRAMMY AwardsFriday, August 10, 12
THE RECORDING ACADEMY              Huge, global brand: The GRAMMY Awards        + Many digital platforms (websites, mobile...
THE RECORDING ACADEMY              Huge, global brand: The GRAMMY Awards        + Many digital platforms (websites, mobile...
THE RECORDING ACADEMY              Huge, global brand: The GRAMMY Awards        + Many digital platforms (websites, mobile...
DRUPAL COVERS CMS BASES    • Accepts a wide variety of editorial,        multimedia and interactive content (hosted       ...
GRAMMY.com         content    • News articles    • Blog posts    • Video (Ooyala video platform)    • Photos (galleries)  ...
GRAMMY.COM            CONTENT CONTRIBUTORSFriday, August 10, 12
REPORTERS                        File news articles, tagged with metadataFriday, August 10, 12
BLOGGERS                        File posts, tagged with metadataFriday, August 10, 12
PHOTO EDITORS                        Posts photos, tagged with metadataFriday, August 10, 12
VIDEO PRODUCERS                         Post videos, tagged with metadataFriday, August 10, 12
EDITORS    • Approve (or kick back) pending content    • Highlight best content in homepage rotator    • Select certain pi...
Friday, August 10, 12
CONTENT FIELDS                        We break content into distinct elements ...Friday, August 10, 12
CONTENT FIELDS                        ... so we can reassemble it in multiple formatsFriday, August 10, 12
DRUPAL CONTENT DELIVERY    • Photos automatically cropped and resized    • Video served up in Flash player for desktop    ...
RESPONSIVE GRAMMY.com    •   Experience customized for end-user’s        screen size (not device-specific)    •   Layout sh...
BEYOND THE WEB...Friday, August 10, 12
iPAD APP    •   Native iOS app, built in        partnership with CBS    •   All editorial and multimedia        content fe...
APP CONTROL    •   Content entry form has one        “Screening” field where        content contributor can        specify ...
iPHONE APP    • Same     feed as iPad app,        different presentationFriday, August 10, 12
ANDROID APP    • Everything   but the live video        feed (sorry, Droids)Friday, August 10, 12
FACEBOOK APPS    • Each   of the 12 Recording        Academy Chapters have        Facebook pages    • They    all pull new...
PRESS ROOM APP           As winners are announced, editors update Drupal which          updates GRAMMY.com, mobile apps an...
FUTURE           With content stored in Drupal and properly tagged, we can               slice-and-dice output to build an...
OR                        SOCIAL CHOICES                        Homegrown or Existing PlatformsFriday, August 10, 12
THANKS, I’M FINISHED                             Drive Drupal LA, Aug. 8, 2012Friday, August 10, 12
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Drive Drupal LA: Power the Digital Revolution with Drupal

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Transcript of "Drive Drupal LA: Power the Digital Revolution with Drupal"

  1. 1. DRUPAL AS DIGITAL HUB Kevin Colligan Sr. Director, Technology & Digital Media The Recording Academy kevinc@grammy.comFriday, August 10, 12
  2. 2. THE RECORDING ACADEMY Huge, global brand: The GRAMMY AwardsFriday, August 10, 12
  3. 3. THE RECORDING ACADEMY Huge, global brand: The GRAMMY Awards + Many digital platforms (websites, mobile apps, social apps)Friday, August 10, 12
  4. 4. THE RECORDING ACADEMY Huge, global brand: The GRAMMY Awards + Many digital platforms (websites, mobile apps, social apps) + Small team of web editorsFriday, August 10, 12
  5. 5. THE RECORDING ACADEMY Huge, global brand: The GRAMMY Awards + Many digital platforms (websites, mobile apps, social apps) + Small team of web editors = Need for one content workflow to serve many platformsFriday, August 10, 12
  6. 6. DRUPAL COVERS CMS BASES • Accepts a wide variety of editorial, multimedia and interactive content (hosted and third-party) • Separates content from presentation • Provides granular admin permissions and content workflows (which allows diverse teams to contribute to your website) • Provides end-user management and customizationFriday, August 10, 12
  7. 7. GRAMMY.com content • News articles • Blog posts • Video (Ooyala video platform) • Photos (galleries) • Content rotator slides • Nominees & winnersFriday, August 10, 12
  8. 8. GRAMMY.COM CONTENT CONTRIBUTORSFriday, August 10, 12
  9. 9. REPORTERS File news articles, tagged with metadataFriday, August 10, 12
  10. 10. BLOGGERS File posts, tagged with metadataFriday, August 10, 12
  11. 11. PHOTO EDITORS Posts photos, tagged with metadataFriday, August 10, 12
  12. 12. VIDEO PRODUCERS Post videos, tagged with metadataFriday, August 10, 12
  13. 13. EDITORS • Approve (or kick back) pending content • Highlight best content in homepage rotator • Select certain pieces of content for special attention (manual related links, embedded video, revised metadata, etc.) • And generally shape our content offeringFriday, August 10, 12
  14. 14. Friday, August 10, 12
  15. 15. CONTENT FIELDS We break content into distinct elements ...Friday, August 10, 12
  16. 16. CONTENT FIELDS ... so we can reassemble it in multiple formatsFriday, August 10, 12
  17. 17. DRUPAL CONTENT DELIVERY • Photos automatically cropped and resized • Video served up in Flash player for desktop users, in HTML5 player for mobile users • Sections populated based on content types • Packages automatically created based on tags • Content can appear in full (on news article page, for instance), or as a plain headline or a headline, blurb and thumbnail photo, etc.Friday, August 10, 12
  18. 18. RESPONSIVE GRAMMY.com • Experience customized for end-user’s screen size (not device-specific) • Layout shifts and functionality appears or vanishes based to provide optimum experience • Photos, headlines and video scales • Load only what we needFriday, August 10, 12
  19. 19. BEYOND THE WEB...Friday, August 10, 12
  20. 20. iPAD APP • Native iOS app, built in partnership with CBS • All editorial and multimedia content fed from Drupal via JSON feeds • Custom photo sizes • Jumbo video sizesFriday, August 10, 12
  21. 21. APP CONTROL • Content entry form has one “Screening” field where content contributor can specify “Not For Apps” • Profanity • ClearancesFriday, August 10, 12
  22. 22. iPHONE APP • Same feed as iPad app, different presentationFriday, August 10, 12
  23. 23. ANDROID APP • Everything but the live video feed (sorry, Droids)Friday, August 10, 12
  24. 24. FACEBOOK APPS • Each of the 12 Recording Academy Chapters have Facebook pages • They all pull news, events and video from Drupal via JSON feeds into fan pages run by Social-Candy.comFriday, August 10, 12
  25. 25. PRESS ROOM APP As winners are announced, editors update Drupal which updates GRAMMY.com, mobile apps and a pressroom tickerFriday, August 10, 12
  26. 26. FUTURE With content stored in Drupal and properly tagged, we can slice-and-dice output to build any number of appsFriday, August 10, 12
  27. 27. OR SOCIAL CHOICES Homegrown or Existing PlatformsFriday, August 10, 12
  28. 28. THANKS, I’M FINISHED Drive Drupal LA, Aug. 8, 2012Friday, August 10, 12
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