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Cost-effective Development with Drupal Commerce
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Cost-effective Development with Drupal Commerce

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Is Drupal Commerce the right choice for your business? Join this webinar for a top-down overview on how Shepherd Neame, Britain’s oldest Brewer, launched their website on Drupal. Topics will …

Is Drupal Commerce the right choice for your business? Join this webinar for a top-down overview on how Shepherd Neame, Britain’s oldest Brewer, launched their website on Drupal. Topics will include:

• Cost-effective approach to building with Drupal Commerce
• Making use of the Drupal Commerce developer ecosystem
• Integrating Drupal websites with geo-location store finder functionality
• Optimising a Drupal admin theme for many Content Admin users
• Design approach for Drupal Commerce build
• What we’d do differently if we did it again


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  • \n
  • Quick introduction more than anything else.\n
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  • I’m a Digital Producer, which means I focus on quality, user experience and things like Return on Investment.\n
  • Talk from the perspective of people who lead or commission projects. \n
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  • Here’s a list of Features, I’ll be talking pretty much exclusively about benefits today.\n
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  • But the modules are out there to ‘solve’ both of these problems. And a whole bunch of other stuff.\n
  • I’ll show you the kind of thing Commerce Kickstart does out of the box later, it’s pretty.\n
  • Drupal Commerce vs the other platforms. Our developers prefer this to a huge extent - it’s not that the other platforms are more or less powerful, it’s more that the things we’ve been asked to do are very hard on other platforms. And that’s largely about integration.\n
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  • Fans, not served so much... Shareholder system was something they originally had as a separate system, but it was relatively straightforward to integrate it into the site.\n
  • Went for something cheap here which most people could use, which dramatically reduced costs - modern HTML5 browsers and smartphones have geolocation capabilities, and D & D work identified this.\n
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  • Drupal Commerce vs the other platforms. Our developers prefer this to a huge extent - it’s not that the other platforms are more or less powerful, it’s more that the things we’ve been asked to do are very hard on other platforms. And that’s largely about integration.\n
  • Let’s start off with getting better. This is a service called Crazy Egg.\n
  • Ambivalent about carousels.\n
  • Ambivalent about carousels.\n
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  • Doing something simple and beautiful means, as much as possible, getting rid of the stuff that gets in the way. We used Acquia, we used Drupal, we used Commerce to do this.\n
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  • Transcript

    • 1. Cost-effectivee-commercedevelopmentEfforts in the right place, concentrating on theright things
    • 2. ShepherdNeame team Deeson Online ‣ Britain’s oldest Drupal agency - 1959! ‣ Acquia Enterprise Select Partner ‣ 200+ Drupal sites since 2007 ‣ e-commerce since 2002
    • 3. Deeson Online‣ e-commerce‣ membership sites‣ digital content‣ premium communities‣ bricks-and-mortar style experiences
    • 4. Shepherd Neame‣ Britain’s oldest brewer‣ Turnover approx. £133m‣ 360+ pubs and hotels
    • 5. Shepherd Neame Project‣ Rebuild / redesign‣ 360+ microsites‣ ecommerce, geolocation, booking system integration, online job applications
    • 6. Simon Bostocksimonb@deeson.co.ukhttp://www.linkedin.com/in/bostockshttp://deeson-online.co.uk
    • 7. What isDrupal Commerce?‣ Framework = building blocks‣ Starting point for e-commerce development
    • 8. Why Drupal Commerce?1. Using our energy wisely2. Integration3. Web Experience Management
    • 9. Featureshttp://www.drupalcommerce.org/features
    • 10. 1. Using energy wiselyWhat does Open Sourcemean for our clients?‣ Spending money in the right places‣ Thinking hard about the right things
    • 11. Shepherd Neame site Text Text
    • 12. Shepherd Neame Shop
    • 13. ‣ Contributed Modules‣ Defaults‣ Community support
    • 14. Drupal Commerce ismade of DrupalThis means we canconcentrate on the importantstuff.
    • 15. Worth considering . . .‣ Few ‘defaults’ eg. shipping or payment options‣ Product Entity vs Product Display takes some getting used to
    • 16. Commerce Kickstarthttp://demo.commerceguys.com/ck/
    • 17. 2. Integration‣ More fun than other frameworks‣ Build once‣ Doing Drupally things
    • 18. Content Marketing‣ Intelligent content‣ User roles and permissions
    • 19. Offers in the content
    • 20. Intriguingpossibilities . . .‣ If ‘Person A’ has made more than ’10 comments’ show them ‘this’ offer . . .‣ Drupal is not only good at manipulating product data, it excels at user-data
    • 21. Cost-effective ≠ small‣ Fans all over the world‣ Shareholder privileges
    • 22. Shepherd Neame -Fans & Investors
    • 23. Geolocation
    • 24. Geo-fence
    • 25. 2. Web Experience Management‣ Getting better‣ Building cross-channel services
    • 26. CrazyEgg
    • 27. CrazyEgg
    • 28. CrazyEgg
    • 29. Cross-Channel Service
    • 30. Cross-Channel Service Community Support Social Content Knowledge Base
    • 31. Cross-Channel Service‣ Retail‣ Campaigns‣ Data + Community Support Social Content Knowledge Base
    • 32. Building beautifulservices
    • 33. Web Experience Managementhttps://www.acquia.com/solutions/web-experience- management/commerce
    • 34. Simon Bostocksimonb@deeson.co.ukhttp://www.linkedin.com/in/bostockshttp://deeson-online.co.ukhttp://deeson-online.co.uk/blog/drupal-commerce-pants-perfect