Cost-effective Development with Drupal Commerce

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Is Drupal Commerce the right choice for your business? Join this webinar for a top-down overview on how Shepherd Neame, Britain’s oldest Brewer, launched their website on Drupal. Topics will include:

• Cost-effective approach to building with Drupal Commerce
• Making use of the Drupal Commerce developer ecosystem
• Integrating Drupal websites with geo-location store finder functionality
• Optimising a Drupal admin theme for many Content Admin users
• Design approach for Drupal Commerce build
• What we’d do differently if we did it again

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  • Quick introduction more than anything else.\n
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  • I’m a Digital Producer, which means I focus on quality, user experience and things like Return on Investment.\n
  • Talk from the perspective of people who lead or commission projects. \n
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  • Here’s a list of Features, I’ll be talking pretty much exclusively about benefits today.\n
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  • But the modules are out there to ‘solve’ both of these problems. And a whole bunch of other stuff.\n
  • I’ll show you the kind of thing Commerce Kickstart does out of the box later, it’s pretty.\n
  • Drupal Commerce vs the other platforms. Our developers prefer this to a huge extent - it’s not that the other platforms are more or less powerful, it’s more that the things we’ve been asked to do are very hard on other platforms. And that’s largely about integration.\n
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  • Fans, not served so much... Shareholder system was something they originally had as a separate system, but it was relatively straightforward to integrate it into the site.\n
  • Went for something cheap here which most people could use, which dramatically reduced costs - modern HTML5 browsers and smartphones have geolocation capabilities, and D & D work identified this.\n
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  • Drupal Commerce vs the other platforms. Our developers prefer this to a huge extent - it’s not that the other platforms are more or less powerful, it’s more that the things we’ve been asked to do are very hard on other platforms. And that’s largely about integration.\n
  • Let’s start off with getting better. This is a service called Crazy Egg.\n
  • Ambivalent about carousels.\n
  • Ambivalent about carousels.\n
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  • Doing something simple and beautiful means, as much as possible, getting rid of the stuff that gets in the way. We used Acquia, we used Drupal, we used Commerce to do this.\n
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  • Cost-effective Development with Drupal Commerce

    1. 1. Cost-effectivee-commercedevelopmentEfforts in the right place, concentrating on theright things
    2. 2. ShepherdNeame team Deeson Online ‣ Britain’s oldest Drupal agency - 1959! ‣ Acquia Enterprise Select Partner ‣ 200+ Drupal sites since 2007 ‣ e-commerce since 2002
    3. 3. Deeson Online‣ e-commerce‣ membership sites‣ digital content‣ premium communities‣ bricks-and-mortar style experiences
    4. 4. Shepherd Neame‣ Britain’s oldest brewer‣ Turnover approx. £133m‣ 360+ pubs and hotels
    5. 5. Shepherd Neame Project‣ Rebuild / redesign‣ 360+ microsites‣ ecommerce, geolocation, booking system integration, online job applications
    6. 6. Simon Bostocksimonb@deeson.co.ukhttp://www.linkedin.com/in/bostockshttp://deeson-online.co.uk
    7. 7. What isDrupal Commerce?‣ Framework = building blocks‣ Starting point for e-commerce development
    8. 8. Why Drupal Commerce?1. Using our energy wisely2. Integration3. Web Experience Management
    9. 9. Featureshttp://www.drupalcommerce.org/features
    10. 10. 1. Using energy wiselyWhat does Open Sourcemean for our clients?‣ Spending money in the right places‣ Thinking hard about the right things
    11. 11. Shepherd Neame site Text Text
    12. 12. Shepherd Neame Shop
    13. 13. ‣ Contributed Modules‣ Defaults‣ Community support
    14. 14. Drupal Commerce ismade of DrupalThis means we canconcentrate on the importantstuff.
    15. 15. Worth considering . . .‣ Few ‘defaults’ eg. shipping or payment options‣ Product Entity vs Product Display takes some getting used to
    16. 16. Commerce Kickstarthttp://demo.commerceguys.com/ck/
    17. 17. 2. Integration‣ More fun than other frameworks‣ Build once‣ Doing Drupally things
    18. 18. Content Marketing‣ Intelligent content‣ User roles and permissions
    19. 19. Offers in the content
    20. 20. Intriguingpossibilities . . .‣ If ‘Person A’ has made more than ’10 comments’ show them ‘this’ offer . . .‣ Drupal is not only good at manipulating product data, it excels at user-data
    21. 21. Cost-effective ≠ small‣ Fans all over the world‣ Shareholder privileges
    22. 22. Shepherd Neame -Fans & Investors
    23. 23. Geolocation
    24. 24. Geo-fence
    25. 25. 2. Web Experience Management‣ Getting better‣ Building cross-channel services
    26. 26. CrazyEgg
    27. 27. CrazyEgg
    28. 28. CrazyEgg
    29. 29. Cross-Channel Service
    30. 30. Cross-Channel Service Community Support Social Content Knowledge Base
    31. 31. Cross-Channel Service‣ Retail‣ Campaigns‣ Data + Community Support Social Content Knowledge Base
    32. 32. Building beautifulservices
    33. 33. Web Experience Managementhttps://www.acquia.com/solutions/web-experience- management/commerce
    34. 34. Simon Bostocksimonb@deeson.co.ukhttp://www.linkedin.com/in/bostockshttp://deeson-online.co.ukhttp://deeson-online.co.uk/blog/drupal-commerce-pants-perfect

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