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Cost-effective
e-commerce
development
Efforts in the right place, concentrating on the
right things
Shepherd
Neame team




   Deeson Online
   ‣   Britain’s oldest Drupal agency - 1959!
   ‣   Acquia Enterprise Select Partner
   ‣   200+ Drupal sites since 2007
   ‣   e-commerce since 2002
Deeson Online
‣   e-commerce
‣   membership sites
‣   digital content
‣   premium communities
‣   bricks-and-mortar style experiences
Shepherd Neame
‣ Britain’s oldest brewer
‣ Turnover approx. £133m
‣ 360+ pubs and hotels
Shepherd Neame Project
‣ Rebuild / redesign
‣ 360+ microsites
‣ ecommerce, geolocation, booking
  system integration, online job
  applications
Simon Bostock
simonb@deeson.co.uk

http://www.linkedin.com/in/bostocks
http://deeson-online.co.uk
What is
Drupal Commerce?
‣ Framework = building blocks
‣ Starting point for e-commerce development
Why Drupal Commerce?
1. Using our energy wisely
2. Integration
3. Web Experience Management
Features
http://www.drupalcommerce.org/features
1. Using energy
   wisely
What does Open Source
mean for our clients?

‣ Spending money in the right places
‣ Thinking hard about the right things
Shepherd Neame site


            Text
             Text
Shepherd Neame Shop
‣ Contributed Modules
‣ Defaults
‣ Community support
Drupal Commerce is
made of Drupal
This means we can
concentrate on the important
stuff.
Worth considering . . .
‣ Few ‘defaults’ eg. shipping
    or payment options
‣   Product Entity vs Product
    Display takes some getting
    used to
Commerce Kickstart




http://demo.commerceguys.com/ck/
2. Integration
‣ More fun than other frameworks
‣ Build once
‣ Doing Drupally things
Content Marketing
‣ Intelligent content
‣ User roles and permissions
Offers in the content
Intriguing
possibilities . . .
‣ If ‘Person A’ has made more
    than ’10 comments’ show them
    ‘this’ offer . . .
‣   Drupal is not only good at
    manipulating product data, it
    excels at user-data
Cost-effective ≠ small
‣ Fans all over the world
‣ Shareholder privileges
Shepherd Neame -
Fans & Investors
Geolocation
Geo-fence
2. Web
   Experience
   Management
‣ Getting better
‣ Building cross-channel services
Cost-effective Development with Drupal Commerce
CrazyEgg
CrazyEgg
CrazyEgg
Cross-Channel Service
Cross-Channel Service

             Community
  Support


                             Social

 Content
            Knowledge Base
Cross-Channel Service
‣ Retail
‣ Campaigns
‣ Data
       +
               Community
     Support

                           Social
    Content
               Knowledge
                 Base
Building beautiful
services
Web Experience
 Management



https://www.acquia.com/solutions/web-experience-
             management/commerce
Simon Bostock
simonb@deeson.co.uk

http://www.linkedin.com/in/bostocks
http://deeson-online.co.uk

http://deeson-online.co.uk/blog/drupal-
commerce-pants-perfect

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Cost-effective Development with Drupal Commerce

Editor's Notes

  1. \n
  2. Quick introduction more than anything else.\n
  3. \n
  4. \n
  5. \n
  6. I’m a Digital Producer, which means I focus on quality, user experience and things like Return on Investment.\n
  7. Talk from the perspective of people who lead or commission projects. \n
  8. \n
  9. Here’s a list of Features, I’ll be talking pretty much exclusively about benefits today.\n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. But the modules are out there to ‘solve’ both of these problems. And a whole bunch of other stuff.\n
  16. I’ll show you the kind of thing Commerce Kickstart does out of the box later, it’s pretty.\n
  17. Drupal Commerce vs the other platforms. Our developers prefer this to a huge extent - it’s not that the other platforms are more or less powerful, it’s more that the things we’ve been asked to do are very hard on other platforms. And that’s largely about integration.\n
  18. \n
  19. \n
  20. \n
  21. \n
  22. Fans, not served so much... Shareholder system was something they originally had as a separate system, but it was relatively straightforward to integrate it into the site.\n
  23. Went for something cheap here which most people could use, which dramatically reduced costs - modern HTML5 browsers and smartphones have geolocation capabilities, and D & D work identified this.\n
  24. \n
  25. Drupal Commerce vs the other platforms. Our developers prefer this to a huge extent - it’s not that the other platforms are more or less powerful, it’s more that the things we’ve been asked to do are very hard on other platforms. And that’s largely about integration.\n
  26. Let’s start off with getting better. This is a service called Crazy Egg.\n
  27. Ambivalent about carousels.\n
  28. Ambivalent about carousels.\n
  29. \n
  30. \n
  31. \n
  32. \n
  33. Doing something simple and beautiful means, as much as possible, getting rid of the stuff that gets in the way. We used Acquia, we used Drupal, we used Commerce to do this.\n
  34. \n
  35. \n