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Drupal
Commons Intro
1
Optimize Community Marketing
Social Brand Communities
Build strong brand advocates that do your selling for you.

1.

2.

...
Drupal Commons!
An Acquia-assembled solution for rapid deployment of
internal and external communities that:

•  Leverages...
Recognized Leader by Forrester!
“Drupal Commons has gained
rapid adoption among
companies that appreciate the
flexibility o...
Acquia + Drupal


Where Great Digital Communities Begin

Agile
Resilient
Integrated

Future-proof
communities that
can ada...
Personalized community experiences
tailored to the individual!
•  Users work the way

that best suits them
with personal &...
Future-proof communities that can
adapt at the speed of the web!
•  Assemble new capabilities as
your community’s needs an...
Facilitate discovery!
•  Solr faceted search delivers
blazing fast results even at
scale

•  Targeted content

recommendat...
Analytics to help you understand your
members and your community!
•  Segment members and
identify commonalities

•  Unders...
Build

Advocates
10

Daimler chose Drupal Commons to
turbo-boost brand loyalty for their
product ideation community
Fortune 500 Tech Giant!
The Challenge"

The Result"

•  Create a developer ecosystem &
sub-brand centered around the
compa...
Acquia + Drupal


Where Great Digital Communities Begin

Agile
Resilient
Integrated

Scale to the sky on
the platform that...
Rapidly-deployable Community solution!
•  The best modules for community,
handpicked by experts

•  Coded and validated by...
Powering communities at scale!
•  Proven world-class Drupal hosting in
the Acquia Cloud

•  Trusted by major brands to pow...
Focus on community success while we
have your back end!
•  Acquia’s cloud operations
expertise becomes yours

•  Our team ...
Large Gaming Company!
The Challenge"

The Result"

•  Old platform was inflexible and
difficult to customize
•  Didn’t fee...
Acquia + Drupal


Where Great Digital Communities Begin

Agile
Resilient
Integrated

Assemble your
community instead
of co...
Assembled community experiences for
rapid deployment
•  Drupal is centered around an open, modular architecture
•  Rapidly...
Open platform & open APIs let you integrate
community across your entire enterprise!
Analytics
Marketing
Automation

Gamifi...
Open platform & open APIs let you integrate
community across your entire enterprise!
Acquia
Analytics

Gamification

CRM
Vi...
The ultimate multichannel experience for
your community!
•  Similar to Twitter and Facebook,
Drupal’s node architecture
se...
Translation Services with Lingotek!
•  High quality translation and
localization
•  Fully integrated and interoperable
wit...
Thought

Into Action
23

Oxford Saïd Business School solves
the world’s biggest problems on
Drupal
Fortune 100 Tech Giant!
The Challenge"

The Result"

•  Customize and integrate hundreds
of product communities
•  280+ pa...
Drupal Commons!


" Deploy rapidly with an assembled solution


" Integrate with your existing technologies


" Innovate a...
Thank you.

26
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Commons 3.4 Hands-On Training: How to Implement Better Analytics & Faster Translation

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To compete in today’s fast-paced information economy, you need to get the most out of your network – that means engaging (and understanding!) customers, prospects, developers, supporters, collaborators, and partners.

Join us for a webinar that dives into all the new features and capabilities of Drupal Commons 3.4. We’ll show you how to leverage Acquia Analytics and Lingotek to provide an added boost to an already powerful solution, helping you turn community collaboration into measurable business value.

Here’s a sneak peek at what we’ll cover during the training:
• How to identify your best members (and how they joined the community), key brand influencers, super-users, and subject matter experts
• How to implement high-quality, rapid translation that removes language as a barrier to collaboration
• How to make subject matter expertise available to the entire community in any language

Published in: Technology
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Transcript of "Commons 3.4 Hands-On Training: How to Implement Better Analytics & Faster Translation"

  1. 1. Drupal Commons Intro 1
  2. 2. Optimize Community Marketing Social Brand Communities Build strong brand advocates that do your selling for you. 1. 2. 3. 5. 2 4. Social Intranet Take employee collaboration and communications to the next level with deep social connections Social Support Communities Improve support, self-service and loyalty by tracking customers across social communities
  3. 3. Drupal Commons! An Acquia-assembled solution for rapid deployment of internal and external communities that: •  Leverages the breadth & depth of the Drupal platform •  Features fully extensible, open architecture •  Integrates with your existing technologies •  Builds completely customizable brand experiences •  Adapts to future needs at the speed of the web 3
  4. 4. Recognized Leader by Forrester! “Drupal Commons has gained rapid adoption among companies that appreciate the flexibility of the platform to meet marketers’ specific needs.” “Customers touted Acquia Drupal Commons for its flexibility, ease of use, and high return on investment.” 4
  5. 5. Acquia + Drupal
 Where Great Digital Communities Begin Agile Resilient Integrated Future-proof communities that can adapt at the speed of the web
  6. 6. Personalized community experiences tailored to the individual! •  Users work the way that best suits them with personal & group dashboards •  Social bookmarking •  Curated content •  Subscriptions to content & discussions •  The content you care about, front and center 6 Agile
  7. 7. Future-proof communities that can adapt at the speed of the web! •  Assemble new capabilities as your community’s needs and technologies change •  Innovate at the pace of the web, not your vendor’s roadmap •  Future-proof your communities to handle what comes in the next 6 months or the next 6 years Agile 7
  8. 8. Facilitate discovery! •  Solr faceted search delivers blazing fast results even at scale •  Targeted content recommendations help members unearth buried knowledge •  Search on custom fields to reveal subject matter experts Agile 8
  9. 9. Analytics to help you understand your members and your community! •  Segment members and identify commonalities •  Understand what content is working and what isn’t •  Find your Super-users who are driving the conversation •  Identify advocates and subject matter experts Agile 9
  10. 10. Build Advocates 10 Daimler chose Drupal Commons to turbo-boost brand loyalty for their product ideation community
  11. 11. Fortune 500 Tech Giant! The Challenge" The Result" •  Create a developer ecosystem & sub-brand centered around the company’s products •  Meet an extremely aggressive deployment timeline •  Build a consistent, cutting-edge brand •  Unite a dot-com, knowledgebase and community sites on a single platform •  Five product support communities integrated on a single, scalable brand platform •  Successful rollout of sites on schedule and on budget •  Avoided huge license fees •  Lowered cost of business by selling to developers directly 11
  12. 12. Acquia + Drupal
 Where Great Digital Communities Begin Agile Resilient Integrated Scale to the sky on the platform that supports communities hundreds of thousands strong
  13. 13. Rapidly-deployable Community solution! •  The best modules for community, handpicked by experts •  Coded and validated by Acquia •  Supports aggressive deployment timeframes •  Immediately useful out-of-the-box •  Springboard to assemble your vision of community, not your vendor’s Resilient 13
  14. 14. Powering communities at scale! •  Proven world-class Drupal hosting in the Acquia Cloud •  Trusted by major brands to power some of the largest communities on the web •  Scales to handle hundreds of thousands of authenticated users •  99.95% uptime SLA ensures your community is consistently open for business Resilient 14
  15. 15. Focus on community success while we have your back end! •  Acquia’s cloud operations expertise becomes yours •  Our team works 24 x 7 x 365 so you don’t have to •  We keep your platform up to date •  In the event of an outage, we identify the root cause and get the right solution in place quickly Global Cloud operations support that follows the sun Resilient 15
  16. 16. Large Gaming Company! The Challenge" The Result" •  Old platform was inflexible and difficult to customize •  Didn’t feel they owned their community or their code •  Needed to create scalable communities to advance their brand and engage their fans •  Ability to create a branded experience was critical •  Community reflecting their strong brand experience •  Ability to scale to hundreds of thousands of authenticated users •  Far greater agility to adapt as their needs change 16
  17. 17. Acquia + Drupal
 Where Great Digital Communities Begin Agile Resilient Integrated Assemble your community instead of coding it, eliminating expensive, slow customizations
  18. 18. Assembled community experiences for rapid deployment •  Drupal is centered around an open, modular architecture •  Rapidly “assemble” communities from building-blocks instead of coding them from scratch •  Easily add your existing technologies to the mix Integrated
  19. 19. Open platform & open APIs let you integrate community across your entire enterprise! Analytics Marketing Automation Gamification CRM Doc Mgmt / ECM Video Social SSO Site Search Multivariate Testing 19 Recommendations Personalization Integrated
  20. 20. Open platform & open APIs let you integrate community across your entire enterprise! Acquia Analytics Gamification CRM Video Site Search Acquia Target Personalization Integrated 20 ü  supports a wide variety of interaction channels
  21. 21. The ultimate multichannel experience for your community! •  Similar to Twitter and Facebook, Drupal’s node architecture separates the content from presentation layer •  Reuse each piece of content across multiple platforms •  Responsive design adapts and optimizes UX smoothly for any desired form factor Integrated 21
  22. 22. Translation Services with Lingotek! •  High quality translation and localization •  Fully integrated and interoperable with Drupal •  Translate interfaces and content •  Machine translation, outsourced, crowdsourced •  Translate frequently and fast 22
  23. 23. Thought Into Action 23 Oxford Saïd Business School solves the world’s biggest problems on Drupal
  24. 24. Fortune 100 Tech Giant! The Challenge" The Result" •  Customize and integrate hundreds of product communities •  280+ page requirements document •  Provide content management capability in addition to community •  Integrate all their API’s into the platform •  Support a large, authenticated community •  A flexible, branded community which can easily grow with their needs •  Experiences tailored to needs of users as diverse as customers, employees, partners, and developers •  Integration support for their API’s •  Significant cost savings over Jive 24
  25. 25. Drupal Commons! " Deploy rapidly with an assembled solution " Integrate with your existing technologies " Innovate at the speed of the web " Leverage the breadth & depth of Drupal platform " Build the community that’s right for you 25
  26. 26. Thank you. 26
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