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Coffee and Commerce:
Integrate Content to Bring
Your Brand to Life
Kelly O’Neill, Sr. Director, Commerce
Jess Iandiorio, Sr...
Agenda
1.  What happens when content & commerce
experiences are separate?
2.  How does the experience change when
there’s ...
A Christmas Story...
A Christmas Story...

My Needs
•  Inspiration
•  Education
•  Guidance
•  Selection
•  Assurance
•  Consistency
A Christmas Story...

My Needs
•  Inspiration
•  Education
•  Guidance
•  Selection
•  Assurance
•  Consistency
All at the...
Conflicting Forces
Convergence
Digital & Physical
Marketing &
Merchandising
Content & Commerce

Speed of business
Always co...
Creating Competing Needs
Shopping
Experience
Management

Commerce
Operations
The Result…
The Result…
The Result…
Commerce Realities
•  You need to deliver a better experience
•  You have investments and systems in
place across your eco...
European rail pass company owned by 30 European
train operators
Annual revenues €650M
Site launched mid 2013, serves 25K+ ...
Research, shop, plan and share
Explore any country across Europe
Easily share planning with friends &
family
Easily compare travel packages across
family, days & locations
Find the best and click through to
complete your transactio...
Forrester’s Recommendations
Many of the companies we spoke with told us that they plan to have
the WCM platform eventually...
Acquia’s Recommendations
• 
• 
• 
• 
• 
• 

Organize for success
Create your brand magazine
Develop your commerce roadmap
...
5 Strategies for Integration
#1 Reorg for Success

Evangelism

Brand
Owned

Brand
Influenced

Customer
Journey

Brand Build...
5 Strategies for Integration
#1 Reorg for Success

Evangelism

Web Manager:
Select and implement tech to meet requirements...
5 Strategies for Integration
#2 Hire like you’re a publisher
“The Internet requires
every brand...to
become a publisher.
C...
5 Strategies for Integration
#3 Invest in tech that breaks content silos
5 Strategies for Integration

#4 Adopt Agile development practices 
Today’s requirements

Legacy Approach

1.  Limited flex...
5 Strategies for Integration

#5 Let your brand advocates tell the world
Drupal
•  A community of 1M+ users & developers
•  Enterprise standard hosting with
integrations to legacy platforms
•  De...
Acquia Commerce Cloud!

Move quickly and test
before you invest.

Build on the most secure,
reliable, and scalable
Drupal-...
Acquia Commerce Cloud!
Create the most content-rich, socially
immersive, and rewarding shopping
experiences to build brand...
The Best Development Platform!
The leading continuous
integration development
platform
→  Speed time-to-market with
featur...
Application Assurance!
Ensure application quality
across performance,
security, and Drupal best
practices
→  Optimize laun...
Uptime Assurance!

→ 

When downtime is measured in dollars, Acquia offers multiregion failover to provide disaster recove...
The best hosting service !
for Commerce!
→ 
→ 

We work 24x7 so you don’t have to
Ensure dollars with the most secure, hig...
Thank you!
Kelly O’Neill: kelly.oneill@acquia.com
Jess Iandiorio: jess.iandiorio@acquia.com

For more information: sales@a...
Coffee and Commerce: Integrate Content to Bring Your Brand to Life
Coffee and Commerce: Integrate Content to Bring Your Brand to Life
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Transcript of "Coffee and Commerce: Integrate Content to Bring Your Brand to Life "

  1. 1. Coffee and Commerce: Integrate Content to Bring Your Brand to Life Kelly O’Neill, Sr. Director, Commerce Jess Iandiorio, Sr. Director, Product Marketing
  2. 2. Agenda 1.  What happens when content & commerce experiences are separate? 2.  How does the experience change when there’s seamless integration? 3.  5 strategies for closing the content & commerce integration Gap 4.  How can Drupal help?
  3. 3. A Christmas Story...
  4. 4. A Christmas Story... My Needs •  Inspiration •  Education •  Guidance •  Selection •  Assurance •  Consistency
  5. 5. A Christmas Story... My Needs •  Inspiration •  Education •  Guidance •  Selection •  Assurance •  Consistency All at the point of purchase…& Now!
  6. 6. Conflicting Forces Convergence Digital & Physical Marketing & Merchandising Content & Commerce Speed of business Always connected consumers Real-time decisioning Same day delivery
  7. 7. Creating Competing Needs Shopping Experience Management Commerce Operations
  8. 8. The Result…
  9. 9. The Result…
  10. 10. The Result…
  11. 11. Commerce Realities •  You need to deliver a better experience •  You have investments and systems in place across your ecosystem •  Wholesale change is not a reality •  A new, phased approach is required
  12. 12. European rail pass company owned by 30 European train operators Annual revenues €650M Site launched mid 2013, serves 25K+ visitors each day
  13. 13. Research, shop, plan and share Explore any country across Europe Easily share planning with friends & family
  14. 14. Easily compare travel packages across family, days & locations Find the best and click through to complete your transaction
  15. 15. Forrester’s Recommendations Many of the companies we spoke with told us that they plan to have the WCM platform eventually lead the entire end-to-end digital experience, with the commerce platform acting as a service layer… making strategic bets on future mergers, partnerships, or “promised” product road maps is fraught with risk. Base your decisions on the solutions available in the market today, and don’t be afraid to mix and match best-of-breed solutions from different camps. … https://www.acquia.com/resources/whitepapers/content-andcommerce-odd-couple-or-power-couple
  16. 16. Acquia’s Recommendations •  •  •  •  •  •  Organize for success Create your brand magazine Develop your commerce roadmap Move at the speed of commerce Empower your customers Embrace your community –  Customers…and developers
  17. 17. 5 Strategies for Integration #1 Reorg for Success Evangelism Brand Owned Brand Influenced Customer Journey Brand Building Merchandising Retail Acquisition Legacy Discovery Purchase Investigation Retail Acquisition Today Brand Owned
  18. 18. 5 Strategies for Integration #1 Reorg for Success Evangelism Web Manager: Select and implement tech to meet requirements Brand Awareness Marketer: Get customers to the site Interest Merchandisers: Convert prospective customers to customers and brand evangelists Discovery Customer Journey Purchase Digital Experience Manager: Provide an Investigation Research integrated digital experience Purchase across all aspects of 
 the customer Retail Acquisition Evangelism Legacy Today journey
  19. 19. 5 Strategies for Integration #2 Hire like you’re a publisher “The Internet requires every brand...to become a publisher. Content is the currency within our social Web,” Rachel Tipograph, Gap director of global digital and social media. Source: http://digiday.com/ brands/ sociomantic-retailers-aspublishers/
  20. 20. 5 Strategies for Integration #3 Invest in tech that breaks content silos
  21. 21. 5 Strategies for Integration #4 Adopt Agile development practices Today’s requirements Legacy Approach 1.  Limited flexibility 2.  High total cost of ownership 3.  Poor, inadequate functionality 4.  Inability to quickly innovate 1.  Agile & iterative 2.  Cloud-enabled, low TCO, 
 test before invest 3.  Able to stay current with functional requirements 4.  Fast time-to-market Requirements Design & Architecture Requirements Development 
 & Coding Quality Assurance & Software Testing Design & Architecture Test & Feedback Implementation Maintenance & Support Development
  22. 22. 5 Strategies for Integration #5 Let your brand advocates tell the world
  23. 23. Drupal •  A community of 1M+ users & developers •  Enterprise standard hosting with integrations to legacy platforms •  Decoupled content creation & presentation •  Integrated platform for Content, Community & Commerce
  24. 24. Acquia Commerce Cloud! Move quickly and test before you invest. Build on the most secure, reliable, and scalable Drupal-tuned platform. Consistency across devices, channels, and the next social craze.
  25. 25. Acquia Commerce Cloud! Create the most content-rich, socially immersive, and rewarding shopping experiences to build brand love.
  26. 26. The Best Development Platform! The leading continuous integration development platform →  Speed time-to-market with features like integration with code repositories, automated deployment, and automated tests to ensure code quality → 
  27. 27. Application Assurance! Ensure application quality across performance, security, and Drupal best practices →  Optimize launch success by eliminating risk → 
  28. 28. Uptime Assurance! →  When downtime is measured in dollars, Acquia offers multiregion failover to provide disaster recovery-as-a-service.
  29. 29. The best hosting service ! for Commerce! →  →  We work 24x7 so you don’t have to Ensure dollars with the most secure, highly performing, and reliable hosting service Guaranteed Uptime Certified security and compliance Global footprint Data Assurance Elastic, resilient resources that respond to demand The most secure Drupal-tuned platform available We work 24x7 so you don’t have to – For both application & infrastructure Nightly backups and 4 hour DR snapshots
  30. 30. Thank you! Kelly O’Neill: kelly.oneill@acquia.com Jess Iandiorio: jess.iandiorio@acquia.com For more information: sales@acquia.com
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