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Bad Websites Kill Fan Loyalty: Do Digital the Right Way
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Bad Websites Kill Fan Loyalty: Do Digital the Right Way


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    Read the full report about the issues The New York Times have with digital here:

    Snowfall is an interactive multi part news piece that the New York Times rolled out to much applause in 2012. It even won a Webby Awadr. The New York Times spent months and had an entire team working on the creation of Snow Fall.

    There is an argument in the digital media community about how much time the New York Times put into building this interactive news story. Scrollkit, a company that makes interactive content display systems and is now owned by Automattic (Wordpress), argued that the New York Times could have built this same “Snowfall” story on Scrollkit. In fact, Scrollkit replicated Snowfall with the same NYT content, on the ScrollKit platform causing much debate:

    Here are 10 other interactive news stories, similar to Snowfall in terms of their high level of news product design:

    NY Times continues to develop new interactive stories:

  • NOTES:

    2013: $7 Billion dollars worth of consolidation in the U.S. market for owners of local TV stations.

    The two maps show the markets both Media General and LIN Media are in …

    Consolidation in this industry segment is driving CMS re-platforming / consolidation.
  • From:
  • Newspaper Innovation Report:


    Nielsen Twitter Ratings -


    About the AETV Redesign:

  • Transcript

    • 1. 1 Chuck Fishman Director of Media Entertainment Publishing Acquia
    • 2. 2 Bad Websites Kill Fan Loyalty: Do Digital the Right Way
    • 3. 3 But what really is a bad website?
    • 4. 4
    • 5. 5
    • 6. 6 Are we talking tech or content?
    • 7. 7 Content Landscape 2014 • Creating website now is about content distribution vs page creation • The Attention Web - content that keeps you engaged • Publish once, distribute to all platforms • Using multi platform as the curation tools – photo, videos, and audio • Curating content is critical as breaking new content, something “new” is impossible • Real Time web = no time for masterpieces • Opinion + thought matter + so does personality / individuality • Live media vs On Demand Media – doesn't expire as fast
    • 8. 8 Engagement Oriented Sites P.R.E.A.M. Sites = Page Views Rule Everything Around Me • Viralnova, EliteDaily, Distractify • Buzzfeed, Upworthy, Vox, and Gawker = 250 million monthly unique visitors • While all U.S. newspaper websites pull in about 141 million online monthly uniques
    • 9. 9 Content Distribution vs Page Creation
    • 10. 10 Multi Platform Content Rising – Video Networks • Video networks now attract as much traffic as top 50 sites • These video networks are highly music focused • Warner Music Group nabs 24 million unique video views per month vs NY Times gets 35 million unique visitors • Fullscreen, Maker Studios, Warner Music, and ZEFR would all rank on Comscore’s top 50 sites if you count unique viewers of their video content as “site views” CONFIDENTIAL TO ACQUIA 2014 reveals new entrants: - Style Haul - Warner Bros Video Fan Platform
    • 11. 11 Multi Platform Content Rising – Video Networks
    • 12. 12 Social Curation is Critical
    • 13. 13 Personality in Digital
    • 14. 14
    • 15. 15
    • 16. 16 Why Integration is Key: The Complexity of Media & Entertainment Sites Analytics Google Analytics Chartbeat BlueKai Mixpanel New Relic Comscore Facebook Domain Insights SiteCatalyst KissMetrics Acquia Liftt TrueCentric Social Curation Rebel Mouse LiveFyre/Storify Mass Relevance Chute Arktan Tint Up Single Sign On Gigya OAuth Janrain Facebook Connect Gamification Badgeville Bunchball Appreciation Engine (Metablocks) Commenting Systems Disqus Echo Facebook Comments Mollom Audio Players SoundCloud jPlayer Rdio Spotify Beats Music Video Players YouTube Brightcove Ooyala Kaltura Flash Email Mailchimp Exact Target Fanbridge Constant Contact Campaign Monitor Mad Mimi Aweber SEO Plug Ins Yoast RAMP Social Widgets / Plug Ins Facebook Twitter Pinterest Foursquare Instagram Google Plus Tumblr (Snapchat)
    • 17. 17 2006: 22% of Top Sites are Media and Entertainment Companies • NYTimes gained traffic by buying in 2005 • Time Warner network benefitted from AOL acquisition in 2000 • Weather Channel won digital access to weather data • Viacom excelled with and serving youth demo • CBS, Disney, and News Corp did ok but fell below top 25 • Music companies did not have digital networks yet • Newspaper publishers like Scripps and Gannett faired ok while magazine publishers were absent 2006 Pure Play Media and Entertainment Companies
    • 18. 18 • Through digital acquisitions and focus on site build strategy – companies like Viacom, CBS, and NBC have tripled their monthly audiences • Magazines have shifted to digital and now appear in the top 50 sites list – Meredith and Hearst • CBS and Turner are the top performing digital networks despite Comcast’s market position and purchase of NBC • CBS does well because of CNET sites purchase (2008) • Turner does well because of strong affinity to news content (manages CNN sites) and sports rights (NBA, MLB, NASCAR) NOW : 36% of Top 50 Sites are Media and Entertainment Company Networks
    • 19. 19 Let’s Look at Some Engaging Media Sites!
    • 20. 20 Site Walkthroughs Emmis Communications (Acquia Cloud Site Factory / Blink Reaction) The Doors (Acquia Cloud / Idea Den) MSNBC (Acquia Cloud / NBC Universal) Ultraviolet (Acquia Cloud / Digitaria)
    • 21. 21