Acquia Social Publishing Webinar

Open Source Frameworks for Social Publishing, Eliminating WCM Shortfalls Geoﬀrey Bock Jason Hibbets Bryan House Senior Analyst Project Manager Sr. Director, Marketing The Gilbane Group People & Brand, Red Hat Acquia @jhibbets @bryanhouse

Introduction   Geoﬀrey Bock –  Senior Analyst, The Gilbane Group   Jason Hibbets –  Project Manager, People & Brand, Red Hat   Bryan House –  Senior Director, Marketing, Acquia

Objectives •  Trends driving the need for a social publishing framework •  Essential features for building a brand through community engagement •  How social publishing transforms business operations •  Why Red Hat uses Drupal and Acquia services to launch the new community site opensource.com

Four Questions •  What is social publishing? •  What is the customer experience for social publishing? •  What are key enabling technologies for social publishing? •  What are the business benefits of relying on an open source approach?

Imagine: Social Publishing in 2012 •  An innovative firm with a global reach •  Create a compelling presence •  Manage the flow of information •  Promote conversations for the ‘wisdom of crowds’ •  Rely on communities of contributors for insights and innovations

The Social Publishing Process •  Building a useful end user experience •  Authoritative information •  Capture the wisdom of a community •  Blending groomed content with user generated content, to achieve the business goal •  Top down publishing with bottoms up conversations •  Dynamically organized around common themes

The Social Publishing Process •  A premium on maintaining an editorial presence •  Pruning and editing content •  Keep things organized and on target •  Ensuring the results are findable by search engines and external services

opensource.com goals   “There are opportunities to apply the open source way broadly in business, in government, in education, in the law, and throughout our lives.” --Jim Whitehurst, Red Hat CEO   Creating connections   Moving open source beyond technology

opensource.com branding   Where open source multiplies   A Red Hat community service   Attributes: -  Optimistic -  Inviting -  Hopeful -  Positive

Social publishing values   The open source way applied to social publishing -  Collaboration -  Transparency -  Trust -  Meritocracy

Needed: A Framework for Social Publishing •  Manages great content •  Fosters a delightful social experience •  Nurtures a smart environment •  Harnesses developers’ know- how

Managing Great Content •  Exploit a familiar publishing process •  More than text, photos, and static images •  A networked repository with predefined categories •  Workflows and approvals •  Granular security and remote access •  Different roles for different content types •  Automated processes can query and extract content with associated tag sets •  Dynamic rendering •  Multiple devices •  Content plus links •  Ensure transparency & trust •  Content provenance •  Tagged for easy browsing and discovery

A Delightful Social Experience •  Social media for conversational content •  Blogs, wikis, discussions, & rich media sharing •  Social tagging, ratings, etc. •  Nurturing and pruning through an editorial presence •  Easy discovery •  Highlight and promote •  Insights about both content and contributors •  Support inbound and outbound venues •  Aggregate insights within a site •  Distribute contributions across the web to popular external communities (Facebook, business partners, etc.)

Embedded Semantics for Smart Publishing •  A smart environment for content delivery •  Manages and exposes tag sets that describe content and links •  Supports ad hoc mapping, taxonomies, and ontologies •  Exploit a growing set of semantic web services published by third parties and under development •  Smart tagging to improve finability and processing by external resources •  Authoritative tag sets such as Open Calais from Thompsons Reuters •  Linked data sources such as Dbpedia •  Various research projects, such as MOAT, FOAF, and SIOC

Harnessing Developers’ Know-how •  Community-oriented development •  Nurture innovations for social publishing •  A loosely coupled platform with RESTful application interfaces •  Developers innovate through discrete modules that are easily incorporated into the platform •  Problem solving lends itself to open source development

Choosing the Right Technology A Social Publishing Platform Drupal “… is as much a Social Software platform as it is a web content management system.” content users CMS Watch, The Web CMS Report 2009 blogs / workﬂow wikis forums / taxonomy comments Content Social Mgmt Software semantic Systems Tools social ranking web social RSS tagging social analytics networks © 2009 Acquia, Inc.

Harness Drupal’s Momentum

Drupal is a Framework for Social Publishing

Drupal at opensource.com   Modules -  Apache Solr -  Organic groups -  Twitter -  OpenID -  Mollum

Why Acquia Drupal   Open source platform   Job trends for Drupal (indeed.com)‫‏‬   Community components   Hosting   Administration

Business Implications •  Social publishing reinforces branded experiences while engaging communities of contributors •  Groomed content plus shared experiences •  Transparency, trust, and innovation •  Drupal is an attractive investment with substantial business benefits •  An open source framework •  Stay abreast of technology changes when building solutions for the digital age

Download the Whitepaper   Download The Gilbane Gropu Whitepaper - Social Publishing with Drupal –  http://acquia.com/gilbane

Questions   For more information, visit: –  http://acquia.com –  http://opensource.com –  http://twitter.com/acquia –  http://twitter.com/opensourceway   Contact us: –  sales@acquia.com Today’s webinar recording –  888.9.ACQUIA will be posted at: http://acquia.com/community/resources/   Contact The Gilbane Group: recorded_webinars –  geoﬀ@gilbane.com –  http://www.gilbane.com   Download the Gilbane Whitepaper Social Publishing with Drupal –  http://acquia.com/gilbane

Acquia Social Publishing Webinar

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