Duo Consulting and Scranton Gillette Present B2B Market Impat at the Speed of Light!

B2B Market Impact at the Speed of Light!

Joel Hughes, Vice President Information Technology

Fred Salchli, Chief Technical Ofﬁcer

Background• Acquisition of print and online B2B brands• Market watching• No possibility of soft launch

Background• 5 Print Publications • Building Design & Construction • Professional Builder • Professional Remodeler • Custom Builder • Construction Equipment

Background• 3 Web Sites • www.bdcnetwork.com • www.housingzone.com • www.constructionequipment.com

Background• Email forwarded on July 15th• Face to face on July 17th• Project start on July 22nd

Background• July 22nd • 35,000 XML Files

Alternatives• SGC • Legacy, in-house platform • Joomla• Duo • Commitment in 2010 to Acquia Drupal

Implementation• Data Migration • XML -> Relational Database • Determine content structure • Review proposed content strategy with stakeholders

Implementation• Data Migration • Extract and transform content • Load into transfer tables • Create content “containers” in Drupal • http://drupal.org/project/migrate • Rinse and repeat

Implementation• Information Architecture & Design • Driven by content • Rough designs and then “on the ﬂy”

Results• Project started 7/22 • BDC & HZ launched 9/20 (63 days) • CE launched 10/14 (24 days)

Results• Data migration• Information Architecture & Design• Ad server integration• Amazon Web Services (EC2/RDS) • OpenX + 3 websites

Results

Lessons Learned• Data: Content First • Impartial object of attention • Drove design and development • Built immediate trust

Lessons Learned• Time • Huge constraint • Led design and development • Forced decisions to be made

Lessons Learned• Iterative Process • Real time problem solving • We didn’t have time to ﬁgure it all out • Forced decisions to be made

Lessons Learned• Communication • Real time • Centralized • Broadcast• http://basecamphq.com/ (37 signals)

Lessons Learned• Acquia/Drupal • Use the force • Work within the framework • ONLY work within the framework • Migration tools rock! • Acquia Search rocks!

Lessons Learned• Have a great team!

Thank You Joel Hughes :: jhughes@sgcmail.comFred Salchli :: fsalchli@duoconsulting.com

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Duo Consulting and Scranton Gillette Present B2B Market Impat at the Speed of Light!

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Duo Consulting and Scranton Gillette Present B2B Market Impat at the Speed of Light! Presentation Transcript