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Acquia Presentation - KMWorld Roundtable Webinar

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Social Tools for Business: Engage, Optimize, Collaborate …

Social Tools for Business: Engage, Optimize, Collaborate

Social computing is pervasive. No matter what you do, social capabilities are now part of it. The question is how "social" fits into your business success and adds value to your daily efforts.

Embracing "socially generated/user-generated" content can benefit your organization both in an outwardly, customer-facing way as well as creating a valuable internal source of knowledge. It's the context behind the content that matters.



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  • 1. Today Collaboration,Tomorrow the Social Web Bryan House Vice President, Marketing Acquia
  • 2. Social worlds colliding within the enterprise
  • 3. where cost and speed to market are both criticalfactors, open source software can play a key role in helping organizations develop the capabilities they need to achieve high performance quickly and at reduced cost
  • 4. Top Ten Strategic Technologies for 2011  Social collaboration  Social publishingSource: Gartner Symposium/ITxpo, Top 10 Strategic Technology Trends for 2011, October 20, 2010
  • 5. Social Agility Driving Business Value Connecting diverse business Social ecosystems across enterprise collaboration boundaries Consumerization of IT is Social channeling the power of publishing collective behavior
  • 6. Community Powered. Innovation. profiles / content friends (micro) rich blogging media UGC Social Publishing templates workflow analytics taxonomy groups social share tagging
  • 7. Community Powered. Innovation. profiles / content friends (micro) rich blogging media UGC Social Publishing templates workflow analytics taxonomy groups social share Drupal tagging
  • 8. who’s using Drupal?
  • 9. Enterprise Collaboration - Beyond the Intranet Customer support communities Supplier portals Product development communities Ideation communities Fan / audience communities
  • 10. Customer Support Communities
  • 11. Supplier Portals & Communities
  • 12. Product Development Communities
  • 13. Ideation Communities
  • 14. Fan / Audience Communities
  • 15. Open architecturesincrease enterprise agility
  • 16. Consumerization of IT
  • 17. Consumerization of ITengaging experiencesloosely coupledrapid iteration
  • 18. Proprietary, enterprisesoftware model cannot maintain pace of innovation
  • 19. Democratization of Development
  • 20. Democratization of Development 7.0 major releases ] [ 230+ countries around the globe ] [ 900+ core developers ] [ 8,000+ extensions and modules ] [ 500,000+ registered community members] [ 1,000,000+ active websites today ] [
  • 21. The Result:Community Powered. Innovation. more capabilities higher quality faster time to market
  • 22. How can you leverageopen source Drupal for enterprise social applications?
  • 23. Drupal CommonsOpen Source Alternative to Social Business Software Ready-to-use, packaged Drupal solution for community websites
  • 24. Putting Open Innovation to Work for You Proven community best practices Open, extensible architecture Flexible platform
  • 25. ✓ Innovation✓ Flexibility✓ Engagement✓ Value
  • 26. Thank YouBryan House | bryan@acquia.com | @bryanhouse sales@acquia.com | @acquia | +1.978.296.5250

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