Presentation from Acquia Workshop at the Opensource 2014 conference on 3rd April in London

1. 1
Transforming
Innovation & Digital
Engagement with
Drupal

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COLLABORATION
The ‘Ends’ in the Public Sector!
COLLABORATION
TRANSPARENCY
PARTICIPATION
INNOVATION

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Collaboration!

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Collaboration!
alert.mta.info

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Collaboration!
Goto.sbs.ox.ac.uk

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The ‘Ends’ in the Public Sector!
COLLABORATION
TRANSPARENCY
PARTICIPATION
INNOVATION

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itdashboard.gov
Transparency!

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itdashboard.gov
Transparency!

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itdashboard.gov
Transparency!

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The ‘Ends’ in the Public Sector!
PARTICIPATION
INNOVATION
COLLABORATION
TRANSPARENCY

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data.gov.uk
Innovation!

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data.gov.uk
Idea9on
Apps
Open
Data
Innovation!

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Westminster.gov.uk
Innovation!

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The ‘Ends’ in the Public Sector!
PARTICIPATION
COLLABORATION
TRANSPARENCY
INNOVATION

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h?ps://pe99ons.whitehouse.gov/
Participation!

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SOURCE:
h?p://wwwh?p://www.whitehouse.gov/infographics/pe99ons-­‐update-­‐0812.
Participation!
h?ps://pe99ons.whitehouse.gov/

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Participation!
energy.gov

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Participation!
energy.gov

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The ‘Ends’ in the Public Sector!
COLLABORATION
TRANSPARENCY
INNOVATION
PARTICIPATION

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Transforming Global Government!

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Transforming UK Public Sector!
Central
government
• h?p://data.gov.uk/
• h?p://highspeedrail.dN.gov.uk/
• h?p://www.hs2.org.uk/
• h?p://www.spso.org.uk/
• h?p://skillsdevelopmentscotland.co.uk/
Local
councils
• h?p://www.brighton-­‐hove.gov.uk/
• h?p://www.bristol.gov.uk/
• h?p://www.eastcambs.gov.uk/
• h?p://www.lambeth.coop/
• h?p://www.london.gov.uk/
• h?p://www.newcastle.gov.uk
• h?p://www.staffsmoorlands.gov.uk
• h?p://www.wirral.gov.uk/
Agencies
and
regulatory
bodies
• h?p://dataportal.orr.gov.uk/
• h?p://www.ofsted.gov.uk/
• h?p://www.transportscotland.gov.uk/
• h?ps://www.ruralgateway.org.uk/
Other
public
sector
• h?p://www.bri9shcouncil.org
• h?p://www.designcouncil.org.uk
• h?p://educa9on.niassembly.gov.uk
• h?p://www.historyofparliamentonline.org
NaConal
Health
Service
• h?p://www.cqc.org.uk
• h?p://www.eyetoeyewales.co.uk
• h?p://www.heatherwoodandwexham.nhs.uk/
• h?p://www.myhealth.london.nhs.uk/
• h?p://www.midstaffspublicinquiry.com/

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Why is it hard?!

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Flexibility And Speed Drive !
Digital Experience Systems!
Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
Core
Business
Systems
• Slow, deliberate change!
• Little experimentation!
• Emphasize transaction!
• Risk-averse!
Core
Business
Systems

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Flexibility And Speed Drive !
Digital Experience Systems!
Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
Digital
Experience
Systems
Core
Business
Systems
• Fast, frequent changes!
• Lots of experimentation!
• Emphasize content!
• Risk-tolerant!
• Slow, deliberate change!
• Little experimentation!
• Emphasize transaction!
• Risk-averse!

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How do you make this happen?!

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How Do You Make This Happen?!

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Content
Community
Conversion
Evangelize"Retain"Convert"Measure"Engage"Attract"
Great Digital Experiences Create
Value Through A Digital Engagement
Process!

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Digital Lifecycle Management!
Develop
Test
Deploy
Scale
Maintain
Plan

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The Barriers!
Develop
Test
Deploy
Scale
Maintain
Plan
Training
needs
IT
skills
&
resource
Admin/marke9ng
resource
Crea9ng
&
Managing
content
Design
Understanding
ci9zens
Maintenance
&
Patching
Security
Hos9ng
&
Reliability
Budget
Understanding
best
prac9ces
Ongoing
Support
Changing
embedded
processes
Exis9ng
SoNware/Hardware
Staff
resistance
Difficulty
jus9fying
ROI
Privacy
concerns
Lack
of
community
interest
Integra9on

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Digital Lifecycle Management!
Develop
Test
Deploy
Scale
Maintain
Plan

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GDS Design Principles!
1.
Start
with
needs
2.
Do
less
3.
Design
with
data
4.
Do
the
hard
work
to
make
it
simple
5.
Iterate.
Then
iterate
again
6.
Build
for
inclusion
7.
Understand
context
8.
Build
digital
services,
not
websites
9.
Be
consistent,
not
uniform
10.
Make
things
open:
it
makes
things
be?er

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What does this make possible?!

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Creating an Immersive Experience!
Location!
Time!
Gender!
Topic!
???!

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Optimising for Goals!
What if…!
you could
automagically
optimise
content, layout
& journey for
goal !
Subscribe!
Comment!
Click
Through!
Apply
Online!

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The Means Must Match The End…!

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• Founder and CTO Dries Buytaert
• 400+ employees in US, Europe & Australia
• Acquia Software, Support & Cloud
• 26 billion+ requests/month on Acquia Cloud
• 775+ Partners
Acquia – Dream it. Drupal it.

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Build something
extraordinary…"
…with Drupal!"

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twi?er:
@jbpshaw
E-­‐mail:
jim@acquia.com