Your SlideShare is downloading. ×
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms

569

Published on

Personalization is all you hear about these days, and for good reason. 71% of best-in-class B2B companies personalize their content marketing to target the decision maker. Whether you’re new to the …

Personalization is all you hear about these days, and for good reason. 71% of best-in-class B2B companies personalize their content marketing to target the decision maker. Whether you’re new to the personalization game, or were personalizing content offers way before it was all the rage, we’re here to answer your most pressing personalization questions.

So, join us for a webinar where we’ll show you just how simple (and effective!) personalization can be. You may be wondering, how do I even begin to get my campaigns up and running? How do I set up a test? What are some of the best practice methodologies for creating and defining campaigns? We’ll also review what features you can test, interesting test cases, and then show exactly how you can build out those tests in Lift.

We’ll also examine various Acquia Lift integrations, including:

- Web analytics and reporting with Google Analytics
- Firmographic targeting with Demandbase
- Social profile targeting with Janrain

If you’ve been tasked with improving your site’s conversion rate, this is the webinar for you! Sign up now to reserve your spot.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
569
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
24
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Things to test:
    Promotions
    Calls to action
    Layout
    Design
    Messaging
  • https://flic.kr/p/9EeNX8
  • layout and design
  • forms
  • Transcript

    • 1. 1 Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate with 3rd Party Platforms Dave Ingram Solutions Architect Acquia Molly Sloan Marketing Programs Specialist Acquia
    • 2. 2
    • 3. 3 Acquia Lift Capabilities Testing Easily create A/B and multivariate tests for your content directly in Drupal. Create and track conversion goals and gain real-time insight into performance against KPIs. Targeting Automated targeting and explicit rules-based targeting based on attributes stored in Drupal, or on a wide range of detected attributes like geo- location, device, or even current weather. Reporting Build personas based on both “at-a-glance” and detailed reports so you understand content relevance and what’s driving lift.
    • 4. 4 What’s the goal?
    • 5. 5 How to get there?
    • 6. 6 How to measure it?
    • 7. 7
    • 8. 8 8 “To have a great idea, have a lot of them” - Thomas Edison
    • 9. 9
    • 10. 10 10
    • 11. 11 11
    • 12. 12 12
    • 13. 13 13
    • 14. 14 14
    • 15. 15 15
    • 16. 16 16
    • 17. 17 17
    • 18. 18 18
    • 19. 19 19
    • 20. 20 Architecture
    • 21. 21
    • 22. 22
    • 23. 23 Resources • http://docs.acquia.com/lift • http://drupal.org/project/personalize • http://drupal.org/project/acquia_lift • http://drupal.org/project/visitor_actions
    • 24. 24 Thanks! Questions?

    ×