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Dream It.Drupal It. 


Peter Walsh
Regional Director, UK & Ireland

07713 432632
peter.walsh@acquia.com

Digital Enterta...
2
A8rac%ng	
  &	
  Keeping	
  
Insanely	
  Loyal	
  Fans	
  
	
  
Building	
  a	
  base	
  of	
  
“Li8le	
  Monsters”	
  
...
3
Top 5 organisational challenges in
transition to digital experiences!
1.  Building digital customer experiences
2.  Stru...
4
Great is !
Changing!
5
Business takes control!
Execu%ves	
  believe	
  
innova&on	
  is	
  
extremely	
  important	
  
to	
  their	
  growth	
 ...
6
The path to digital innovation: !
Digital Lifecycle Management!
The Vortex!
•  Ever-expanding
channels and
devices!
•  P...
7
Marketing
automation!
User
Generated
Content!
CONTENT
 COMMUNITY
Email!
Analytics!
COMMERCE
DAM!
CRM!
Personalisation!
T...
8
Mobile is here!!
At	
  the	
  end	
  of	
  2013	
  
37%	
  of	
  all	
  UK	
  Internet	
  
traffic	
  was	
  via	
  a	
  
...
9
What’s stopping us?!
Web	
  Experience	
  Management	
  
Online	
  Channel	
  Op%misa%on	
  
Customer	
  Experience	
  M...
10
Whatever :)	
  
11
Digital
Experiences
GREAT
Assembling
12
Right place
Right time
C
O
N
T
E
X
T
Right content
13
context =
EXPERIENCE
Context depends on:
- Geography
- Past behaviour
- Intent
- Device
- Time of day
- Temperature
14
context =
ENGAGEMENT
Context depends on:
- Geography
- Past behaviour
- Intent
- Device
- Time of day
- Temperature
15
AGILE - Build on the open source
platform that moves at the speed of the
web
ACQUIA + DRUPAL
WHERE GREAT DIGITAL EXPERI...
16
3600!
Revamped event pages using rich
media to connect with fans on
and off game days
17
3 + 300! 3 Templates created 300 completely
custom brand experiences
18
RESILIENT - Grow in the cloud
environment that never lets you fail
ACQUIA + DRUPAL
WHERE GREAT DIGITAL EXPERIENCES BEGIN
19
460M
Hits to grammy.com"
on night of award show
20
400%! Increase in web traffic handled
without interruption
21
INTEGRATED - Connect your digital
experiences into your entire marketing
toolset
ACQUIA + DRUPAL
WHERE GREAT DIGITAL EX...
330
Artists creating connections, delivering
memorable experiences and giving
their fans something to talk about
23
IMMERSIVE!
41M Page Views, 8M Uniques
Rich food & recipe content
Integrated retail journey
24
MOBILE!
FIRST!
Over 77 iOS, Android, and Windows Mobile apps
built on the NY MTA real-time data platform,
powered by Dr...
Open Source –
who cares?
26
Speed of Innovation!
27
Project	
  Budget	
  	
  -­‐	
  100	
  currency	
  
Open	
  Source	
   Proprietary	
  
Implementa%on	
   25	
   25	
  
...
OK,"
so what now?
29
Think about what matters!
Agility Matters!
Your	
  marke&ng	
  solu&ons	
  should	
  
help	
  you	
  deliver	
  a	
  fr...
30
Think about what matters!
Integration Matters!
Mobile	
  First	
  
Digital	
  experiences	
  cross	
  
organisa&onal	
 ...
31
Think about what matters!
Resilience Matters!
Cloud	
  technologies	
  help	
  business	
  
take	
  back	
  control	
  ...
32
•  Founder and CTO Dries Buytaert, creator of Drupal
•  450+ employees in US, Europe & Australia
•  Acquia Software, Su...
33
A8rac%ng	
  &	
  Keeping	
  
Insanely	
  Loyal	
  Fans	
  
	
  
Building	
  a	
  base	
  of	
  
“Li8le	
  Monsters”	
  ...
34
Dream It.Drupal It. 


Peter Walsh
Regional Director, UK & Ireland

07713 432632
peter.walsh@acquia.com

Digital Entert...
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Creating Digital Experiences that turn Fans into Fanatics

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Presentation by Acquia from the Digital Entertainment Masterclass held in London, UK on 24th June 2014

Published in: Marketing, Technology
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Transcript of "Creating Digital Experiences that turn Fans into Fanatics"

  1. 1. 1 Dream It.Drupal It. Peter Walsh Regional Director, UK & Ireland 07713 432632 peter.walsh@acquia.com Digital Entertainment Masterclass London, 24th June 2014 Crea%ng  Digital  Experiences     that  turn  Fans  into  Fana%cs!  
  2. 2. 2 A8rac%ng  &  Keeping   Insanely  Loyal  Fans     Building  a  base  of   “Li8le  Monsters”     •  Music   •  Joy   •  Inspira%on   •  Sense  of   Community   •  Engagement      
  3. 3. 3 Top 5 organisational challenges in transition to digital experiences! 1.  Building digital customer experiences 2.  Struggling to unify your cross-channel digital experiences" – social, mobile and the web. 3.  Openness to innovation and experimentation, " move to agile life cycle 4.  Disconnect between your digital providers and your IT 5.  Reducing upfront costs to build digital experiences, while retaining flexibility to configure and extend platform.
  4. 4. 4 Great is ! Changing!
  5. 5. 5 Business takes control! Execu%ves  believe   innova&on  is   extremely  important   to  their  growth   strategies     ..Are  unsa&sfied   with  their   innova%on   performance  84% 94% “…CMOs will spend more on IT than CIOs” IT  does  not  enable  the  business,  it  is  the  business  
  6. 6. 6 The path to digital innovation: ! Digital Lifecycle Management! The Vortex! •  Ever-expanding channels and devices! •  Pace of delivery trumps all! •  Content and digital engagement technologies are converging! •  Reliable experience delivery is critical! Application Development! Digital Marketing! Experience Delivery! CMS! DLM  
  7. 7. 7 Marketing automation! User Generated Content! CONTENT COMMUNITY Email! Analytics! COMMERCE DAM! CRM! Personalisation! The 3 C’s! Content   Community   Commerce  
  8. 8. 8 Mobile is here!! At  the  end  of  2013   37%  of  all  UK  Internet   traffic  was  via  a   Mobile/Tablet   Source:  Intelligent  Posi%oning     In  2013,  17M     Tablets  were     Sold  in  the  UK   Source:  eMarketer    
  9. 9. 9 What’s stopping us?! Web  Experience  Management   Online  Channel  Op%misa%on   Customer  Experience  Management   Digital  Experience  Management   Oracle Gartner Adobe Forrester
  10. 10. 10 Whatever :)  
  11. 11. 11 Digital Experiences GREAT Assembling
  12. 12. 12 Right place Right time C O N T E X T Right content
  13. 13. 13 context = EXPERIENCE Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
  14. 14. 14 context = ENGAGEMENT Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
  15. 15. 15 AGILE - Build on the open source platform that moves at the speed of the web ACQUIA + DRUPAL WHERE GREAT DIGITAL EXPERIENCES BEGIN
  16. 16. 16 3600! Revamped event pages using rich media to connect with fans on and off game days
  17. 17. 17 3 + 300! 3 Templates created 300 completely custom brand experiences
  18. 18. 18 RESILIENT - Grow in the cloud environment that never lets you fail ACQUIA + DRUPAL WHERE GREAT DIGITAL EXPERIENCES BEGIN
  19. 19. 19 460M Hits to grammy.com" on night of award show
  20. 20. 20 400%! Increase in web traffic handled without interruption
  21. 21. 21 INTEGRATED - Connect your digital experiences into your entire marketing toolset ACQUIA + DRUPAL WHERE GREAT DIGITAL EXPERIENCES BEGIN
  22. 22. 330 Artists creating connections, delivering memorable experiences and giving their fans something to talk about
  23. 23. 23 IMMERSIVE! 41M Page Views, 8M Uniques Rich food & recipe content Integrated retail journey
  24. 24. 24 MOBILE! FIRST! Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia
  25. 25. Open Source – who cares?
  26. 26. 26 Speed of Innovation!
  27. 27. 27 Project  Budget    -­‐  100  currency   Open  Source   Proprietary   Implementa%on   25   25   Hos%ng/support   15   15   Licenses   0   30   Branding   Design   Features   Strategy   Training   Staffing   PROFIT!   60   30  
  28. 28. OK," so what now?
  29. 29. 29 Think about what matters! Agility Matters! Your  marke&ng  solu&ons  should   help  you  deliver  a  fric&on-­‐free   experience   IT  don’t  always  get  this  –  don’t   worry  you’ll  own  them  all  soon  ;-­‐)   A  great  digital  experience  is  a   con&nuous  delivery  process  
  30. 30. 30 Think about what matters! Integration Matters! Mobile  First   Digital  experiences  cross   organisa&onal  boundaries   Big  data  expands  the   opportunity  
  31. 31. 31 Think about what matters! Resilience Matters! Cloud  technologies  help  business   take  back  control   Oh  and  did  we  men&on  cost   effec&ve!  
  32. 32. 32 •  Founder and CTO Dries Buytaert, creator of Drupal •  450+ employees in US, Europe & Australia •  Acquia Software, Support & Cloud •  19 billion+ requests/month on Acquia Cloud •  775+ Digital & Technology Partners Acquia – Dream it. Drupal it.!
  33. 33. 33 A8rac%ng  &  Keeping   Insanely  Loyal  Fans     Building  a  base  of   “Li8le  Monsters”     •  Music   •  Joy   •  Inspira%on   •  Sense  of   Community   •  Engagement      
  34. 34. 34 Dream It.Drupal It. Peter Walsh Regional Director, UK & Ireland 07713 432632 peter.walsh@acquia.com Digital Entertainment Masterclass London, 24th June 2014 How  can  we  help  you?   Thank  you.  
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