Creating Digital Experiences that turn Fans into Fanatics

957 views
685 views

Published on

Presentation by Acquia from the Digital Entertainment Masterclass held in London, UK on 24th June 2014

Published in: Marketing, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
957
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Creating Digital Experiences that turn Fans into Fanatics

  1. 1. 1 Dream It.Drupal It. Peter Walsh Regional Director, UK & Ireland 07713 432632 peter.walsh@acquia.com Digital Entertainment Masterclass London, 24th June 2014 Crea%ng  Digital  Experiences     that  turn  Fans  into  Fana%cs!  
  2. 2. 2 A8rac%ng  &  Keeping   Insanely  Loyal  Fans     Building  a  base  of   “Li8le  Monsters”     •  Music   •  Joy   •  Inspira%on   •  Sense  of   Community   •  Engagement      
  3. 3. 3 Top 5 organisational challenges in transition to digital experiences! 1.  Building digital customer experiences 2.  Struggling to unify your cross-channel digital experiences" – social, mobile and the web. 3.  Openness to innovation and experimentation, " move to agile life cycle 4.  Disconnect between your digital providers and your IT 5.  Reducing upfront costs to build digital experiences, while retaining flexibility to configure and extend platform.
  4. 4. 4 Great is ! Changing!
  5. 5. 5 Business takes control! Execu%ves  believe   innova&on  is   extremely  important   to  their  growth   strategies     ..Are  unsa&sfied   with  their   innova%on   performance  84% 94% “…CMOs will spend more on IT than CIOs” IT  does  not  enable  the  business,  it  is  the  business  
  6. 6. 6 The path to digital innovation: ! Digital Lifecycle Management! The Vortex! •  Ever-expanding channels and devices! •  Pace of delivery trumps all! •  Content and digital engagement technologies are converging! •  Reliable experience delivery is critical! Application Development! Digital Marketing! Experience Delivery! CMS! DLM  
  7. 7. 7 Marketing automation! User Generated Content! CONTENT COMMUNITY Email! Analytics! COMMERCE DAM! CRM! Personalisation! The 3 C’s! Content   Community   Commerce  
  8. 8. 8 Mobile is here!! At  the  end  of  2013   37%  of  all  UK  Internet   traffic  was  via  a   Mobile/Tablet   Source:  Intelligent  Posi%oning     In  2013,  17M     Tablets  were     Sold  in  the  UK   Source:  eMarketer    
  9. 9. 9 What’s stopping us?! Web  Experience  Management   Online  Channel  Op%misa%on   Customer  Experience  Management   Digital  Experience  Management   Oracle Gartner Adobe Forrester
  10. 10. 10 Whatever :)  
  11. 11. 11 Digital Experiences GREAT Assembling
  12. 12. 12 Right place Right time C O N T E X T Right content
  13. 13. 13 context = EXPERIENCE Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
  14. 14. 14 context = ENGAGEMENT Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
  15. 15. 15 AGILE - Build on the open source platform that moves at the speed of the web ACQUIA + DRUPAL WHERE GREAT DIGITAL EXPERIENCES BEGIN
  16. 16. 16 3600! Revamped event pages using rich media to connect with fans on and off game days
  17. 17. 17 3 + 300! 3 Templates created 300 completely custom brand experiences
  18. 18. 18 RESILIENT - Grow in the cloud environment that never lets you fail ACQUIA + DRUPAL WHERE GREAT DIGITAL EXPERIENCES BEGIN
  19. 19. 19 460M Hits to grammy.com" on night of award show
  20. 20. 20 400%! Increase in web traffic handled without interruption
  21. 21. 21 INTEGRATED - Connect your digital experiences into your entire marketing toolset ACQUIA + DRUPAL WHERE GREAT DIGITAL EXPERIENCES BEGIN
  22. 22. 330 Artists creating connections, delivering memorable experiences and giving their fans something to talk about
  23. 23. 23 IMMERSIVE! 41M Page Views, 8M Uniques Rich food & recipe content Integrated retail journey
  24. 24. 24 MOBILE! FIRST! Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia
  25. 25. Open Source – who cares?
  26. 26. 26 Speed of Innovation!
  27. 27. 27 Project  Budget    -­‐  100  currency   Open  Source   Proprietary   Implementa%on   25   25   Hos%ng/support   15   15   Licenses   0   30   Branding   Design   Features   Strategy   Training   Staffing   PROFIT!   60   30  
  28. 28. OK," so what now?
  29. 29. 29 Think about what matters! Agility Matters! Your  marke&ng  solu&ons  should   help  you  deliver  a  fric&on-­‐free   experience   IT  don’t  always  get  this  –  don’t   worry  you’ll  own  them  all  soon  ;-­‐)   A  great  digital  experience  is  a   con&nuous  delivery  process  
  30. 30. 30 Think about what matters! Integration Matters! Mobile  First   Digital  experiences  cross   organisa&onal  boundaries   Big  data  expands  the   opportunity  
  31. 31. 31 Think about what matters! Resilience Matters! Cloud  technologies  help  business   take  back  control   Oh  and  did  we  men&on  cost   effec&ve!  
  32. 32. 32 •  Founder and CTO Dries Buytaert, creator of Drupal •  450+ employees in US, Europe & Australia •  Acquia Software, Support & Cloud •  19 billion+ requests/month on Acquia Cloud •  775+ Digital & Technology Partners Acquia – Dream it. Drupal it.!
  33. 33. 33 A8rac%ng  &  Keeping   Insanely  Loyal  Fans     Building  a  base  of   “Li8le  Monsters”     •  Music   •  Joy   •  Inspira%on   •  Sense  of   Community   •  Engagement      
  34. 34. 34 Dream It.Drupal It. Peter Walsh Regional Director, UK & Ireland 07713 432632 peter.walsh@acquia.com Digital Entertainment Masterclass London, 24th June 2014 How  can  we  help  you?   Thank  you.  

×