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Accomplishing Your Marketing Goals with Drupal 8
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Accomplishing Your Marketing Goals with Drupal 8

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  • 1. VAppnovation & Acquia Andy Mao – Channel Enablement Coordinator andy@appnovation.com Jonathan Whang – Lead Developer jonathan@appnovation.com ACCOMPLISHING YOUR MARKETING GOALS WITH DRUPAL 8 ATLANTA • LONDON • MONTREAL • NEW YORK • SAN FRANCISCO • VANCOUVERwww.appnovation.com Hannah Corey – Manager of Marketing Programs hannah.corey@acquia.com Kris Vanderwater– Developer Evangelist kris.vanderwater@acquia.com
  • 2. VAppnovation & Acquia Appnovation is one of the world’s TOP OPEN SOURCE DEVELOPMENT SHOPS.
  • 3. VAppnovation & Acquia SERVING GLOBAL ENTITIES AND REACHING THEM AROUND THE WORLD VANCOUVER OFFICE 300-152 West Hastings St Vancouver BC, V6B 1G8 ATLANTA OFFICE 3414 Peachtree Road, #1600. Atlanta Georgia, 30326-1164 LONDON OFFICE Davidson House, Forbury Square, Reading, RG1 3EU MONTREAL OFFICE 5455 de Gaspe Avenue, #370. Montreal Quebec, H2T 2A3 NEW YORK OFFICE 845 Third Avenue, 6th Floor, New York, NY 10022 SAN FRANCISCO OFFICE 315 Montgomery St. #800 & 900 San Francisco, CA, 94104
  • 4. VAppnovation & Acquia
  • 5. VAppnovation & Acquia JUST A FEW OF OUR HAPPY CLIENTS
  • 6. VAppnovation & Acquia Appnovation is the only company in the world that is both an Enterprise Select Acquia partner, MuleSoft Partner and a Platinum Alfresco partner. We also provide community support for the HTML5 based SproutCore framework. OUR PARTNERS
  • 7. VAppnovation & Acquia WEBINAR OUTLINE How is Drupal 8 Different from Drupal 7 3 Main Benefits: ① Web Services in Core ② WYSIWYG in Core ③ New Functionality
  • 8. VAppnovation & Acquia MOBILE DEVICE USAGE STATS Example (DrupalCon 2013)  70% say providing optimal experiences across all screens and devices is still a major challenge  11% believe they are currently “mobile first” organizations  33% chose “responsive design” when asked which ONE feature they would add to their CMS right now Why is this important?  Marketers can no longer focus on just laptops and desktops. They must adapt and tailor their content to be more mobile-friendly  This is why Drupal 8 can help Marketers reach their objective
  • 9. VAppnovation & Acquia Web Services Overview of Web Services in Core1
  • 10. VAppnovation & Acquia WEB SERVICES IN CORE Drupal 7  Services Module & Dependencies  Custom Endpoints  Entity API
  • 11. VAppnovation & Acquia WEB SERVICES IN CORE Drupal 8  Native REST handling for content entities  Serialized data objects from Core  Native CRUD support for content entities  Config Entities serialized in YML
  • 12. VAppnovation & Acquia WHAT IT MEANS FOR MARKETERS?  Less time writing boilerplate  More time and focus building products  Gives the site a further reach by allowing out of the box compatibility with mobile environments  Most people access the web via smartphone or tablets these days, having Drupal core be compatible out of the box reduces cost to set up a mobile friendly site
  • 13. VAppnovation & Acquia WYSIWYG What You See is What You Get, in Core2
  • 14. VAppnovation & Acquia WYSIWYG IN CORE What we are used to:  Single WYSIWYG contrib module (https://drupal.org/project/wysiwyg)  Compatible with multiple plugin: ckeditor, fckeditor, jwysiwyg, niceedit, tinymce, yuieditor etc.  Highly configurable, each editor can have their own setting  Text formats can each have their own editor
  • 15. VAppnovation & Acquia WYSIWYG IN CORE Some Small Issues:  Downloading module, editor plugin library requirements and configuring everything takes time  Inconsistent behavior when displaying output. Sometimes you don’t get what you see  Image upload support also inconsistent
  • 16. VAppnovation & Acquia WYSIWYG IN CORE The Changes:  Drupal 8 now ships with CKEditor in Core  Pre-configured with 4 text formats (basic, restricted and full HTML)  Updated interface for configuring the editor toolbar  Updated image upload support (ie. Can specify alignment, and size on upload)
  • 17. VAppnovation & Acquia WHAT THIS MEANS FOR MARKETERS?  Easier for non-technical staff to curate content  Saves time on site development setup and choosing from many WYSIWYG options/providers  Unified WYSIWYG interface that everyone can use and become familiar with  Consistent output behavior, works right after Drupal is installed.
  • 18. VAppnovation & Acquia New Functionality New to Drupal 83
  • 19. VAppnovation & Acquia NEW FUNCTIONALITY In-line Field Editing  Gives users the ability to edit nodes from the view page  Can be access restricted by role, out of the box  Clean interface  Works for all content types
  • 20. VAppnovation & Acquia WHAT THIS MEANS FOR MARKETERS?  Easier access to modify content  Reduced clutter of previous Drupal site administrative interface  Ease of use on mobile devices so content can be modified on the fly
  • 21. VAppnovation & Acquia LIVE DRUPAL 8 DEMO
  • 22. VAppnovation & Acquia CONCLUSION  Summarize all the benefits + relate how it can help reach marketing objectives  Drupal 8 will allow you to access a wider market by being able to easily deliver your content to mobile devices (as well as desktop)  Lower cost of development due to functionality supported by Core. This will give you a quicker time to market  Easier Administration will allow your users to easily create and update content, and enable to do so more quickly
  • 23. VAppnovation & Acquia QUESTIONS? Thank You For Your Participation! ATLANTA • LONDON • MONTREAL • NEW YORK • SAN FRANCISCO • VANCOUVERwww.appnovation.com Andy Mao – Channel Enablement Coordinator andy@appnovation.com Jonathan Whang – Lead Developer jonathan@appnovation.com Hannah Corey – Manager of Marketing Programs hannah.corey@acquia.com Kris Vanderwater– Developer Evangelist kris.vanderwater@acquia.com

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