Your SlideShare is downloading. ×
Accelerating Digital Site Creation for Marketers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Accelerating Digital Site Creation for Marketers

550
views

Published on

Digital is central to what you do. You need to execute programs with agility, speed, and control. Is your IT organization able to keep up at the same pace? …

Digital is central to what you do. You need to execute programs with agility, speed, and control. Is your IT organization able to keep up at the same pace?

Acquia can help eliminate bottlenecks so you can launch customized digital campaigns quickly and without IT involvement. When you can create, deploy, and update highly-customized, scalable brand sites with just the click of a button, you can spend more time connecting with consumers and building global brand loyalty.

In this webinar, we will review how marketers can:
• Spin up new product/campaign sites faster than ever before with templates that are customizable and easy-to-configure
• Create and test landing pages without IT assistance
• Make every site responsive so customers can engage with your brand(s) on any device
• Improve efficiency by managing all sites from one central dashboard

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
550
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Acquia Cloud Site Factory
 Digital Experiences as a Service " 1
  • 2. WHY A SITE FACTORY?! 4
  • 3. Sites Large & Small, Oh My!! Facebook App Portals Event Brand Site Brand Site Blog Event Product site Microsite Lifestyle Site Event Brand Site Brand Site Webinar Webinar Brand Site Event Intranets Brand Site Self Detail Webinar Community Site Facebook App
  • 4. Demand for New Digital Experiences ! Outpacing Capacity to Deliver! !PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING! 6
  • 5. Impact on Digital Marketing Teams! MANAGING MULTISITE DEPLOYMENTS AT SCALE ! IS DIFFICULT! 7
  • 6. Complexity Increases Fast… ! Regions Product 3 Product 2 Product 1 Business Units Market x Market y Market z
  • 7. Complexity Increases Fast… ! Regions Product 3 Product 2 Product 1 Business Units Market x Market y Market z
  • 8. … Exponentially in Global Businesses! Markets Regions Market y Market z Products Product 3 Product 2 Product 1 Business Units Market x
  • 9. standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach custom brand experiences custom brand experiences bespoke build & deployment approach repeatable deployment methodology low degree of website consistency high The Site Factory Opportunity! few 11 # of websites many
  • 10. degree of website consistency high The Site Factory Opportunity! standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach Point at which the bespoke approach custom brand breaks down" experiences repeatable deployment methodology low bespoke build & deployment approach custom brand experiences few 12 # of websites many
  • 11. ! What’s the Issue? •  Marketing sites often create “noise” for IT •  Slow, cumbersome process for site creation •  Site owners lack skills to update sites •  Disconnect between IT & Marketing 13
  • 12. degree of website consistency high The Site Factory Opportunity! standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach Point at which the bespoke approach custom brand breaks down" experiences repeatable deployment methodology low bespoke build & deployment approach custom brand experiences few 14 # of websites many
  • 13. Agenda! •  •  •  •  15 The digital experience problem Who’s impacted? A solution – Acquia Cloud Site Factory Q&A
  • 14. Digital Marketer, aka “the Business”! Titles! •  •  VP Digital Dir. eMarketing Pain! •  •  IT bottlenecks, slow to market Cannot make changes or update own sites Objectives! •  •  •  Self-service sites in days Eliminate IT bottlenecks Responsive, mobile sites Image source: http://mashable.com/2013/05/01/7-types-of-digital-marketer/" 16
  • 15. Application Development Teams, aka “IT”! Titles! •  •  CIO Dir. Software Development Pain! •  Marketing sites are noise, afterthought •  Lack of self sufficiency for marketing Objectives! •  Simplify site creation, self sufficiency •  Repeatable process for new sites •  Separation between business critical & marketing sites 17
  • 16. Flexibility and Speed Drive ! Digital Experience Systems! •  •  •  •  Slow, deliberate change Little experimentation Emphasize transaction Risk-averse Core Business Systems Source: Forrester Market Overview: Digital Experience Service Providers, February 2013 18
  • 17. Flexibility and Speed Drive ! Digital Experience Systems! •  •  •  •  Digital Experience Systems •  •  •  •  Fast, frequent changes Lots of experimentation Emphasize content Risk-tolerant Slow, deliberate change Little experimentation Emphasize transaction Risk-averse Core Business Systems Source: Forrester Market Overview: Digital Experience Service Providers, February 2013 19
  • 18. A Digital Experience Platform that Delivers the Best of Both Worlds! GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS ! +! SCALE TO MEET NEEDS OF IT ORGANIZATION! 20
  • 19. Agenda! •  •  •  •  21 The digital experience problem Who’s impacted? A solution – Acquia Cloud Site Factory Q&A
  • 20. Acquia Cloud Site Factory! •  Acquia empowers digital business leaders to build: –  large numbers of diverse, content-rich, social sites –  to enable self-service site creation and content updates for digital teams –  resulting in new site delivery within days –  via a delivery platform that enables a repeatable, predictable site / brand governance workflow and multisite management tools 22
  • 21. Acquia Cloud Site Factory! Makes It Easy! Business Owners" •  Focus on digital business results, offload non-core operations" Digital Marketers" •  Efficiently create unique branded experiences that fit seamlessly into broader digital objectives" Platform Administrators" •  Large-scale multisite platform for simplified application management" Developers & Site Builders" •  Powerful platform to develop, configure, theme, extend sites with ease" " DevOps / SysAdmins 23 •  Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365"
  • 22. Acquia Cloud Site Factory! Makes It Easy! Business Owners" •  Focus on digital business results, offload non-core operations" Digital Marketers" •  Efficiently create unique branded experiences that fit seamlessly into broader digital objectives" Platform Administrators" •  Large-scale multisite platform for simplified application management" Developers & Site Builders" •  Powerful platform to develop, configure, theme, extend sites with ease" " DevOps / SysAdmins 24 •  Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365"
  • 23. Fully-Integrated ! Digital Marketing Platform! Build Deliver Manage Acquia Cloud Site Factory •  Accelerate delivery of unique, branded experiences •  Simplify content creation and publishing •  Create Mobile-ready responsive sites •  Integrate with digital marketing toolset to drive results 25
  • 24. 3 + 300 26 3 Templates created 300 completely custom brand experiences
  • 25. 22 hospital campuses integrated into one digital platform 27
  • 26. 28
  • 27. 29
  • 28. 30
  • 29. 31
  • 30. 32
  • 31. Build Engaging Digital Experiences! Feature-Rich Site Building Platform •  Use the most popular Drupal site building capabilities from the community, including views, web forms, media embeds and more! •  Create an infinite range of compelling visual experiences through client-side theming options 33
  • 32. Site Factory to Build and Manage Thousands of Websites! Rapidly create new site templates
  • 33. Site Factory to Build and Manage Thousands of Websites! Launch websites by the hundreds, with minimal effort 35 Rapidly create new site templates
  • 34. Rapidly Deploy Sites Without Coding! 1" Select website template" 2" Configure site-specific settings" 3" Add design & site content" Done." 36 Templates" http://www.[customdomain].com" Information architecture" Page layouts" Roles & permissions" Content types & display" Pre-defined themes"
  • 35. Manage Sites From One Place! Central Management Dashboard •  37 Access and manage all sites without having to deal with code, hardware or other technical details
  • 36. Push Out Changes at Scale! Automation for Managing Hundreds or Thousands of Sites •  Keep all of your sites in sync to reduce maintenance headaches •  Apply new Drupal configurations across any number of sites with a push of a button •  Minimal to no downtime during updates depending on the type of change deployed 38
  • 37. Worry-free Performance, ! When You Need It Most! Monthly Page Views Proven platform ensures your best day will not become your worst •  Create, deliver and manage as many online experiences as you need 1 Q 39 2 Q Tim e 3 Q 4 Q •  Burstable, elastic resources to respond to any traffic conditions
  • 38. Backed by the OpenSaaS Promise " Freedom of Open Source Efficiency of SaaS "   Power and flexibility of open source Drupal "   Efficiency of operations with Software-as-a-Service "   No lock-in - freedom to move websites in-house or elsewhere
  • 39. Acquia Cloud Site Factory! Digital Experiences as a Service – Turnkey site creation and deployment – Flexibility to customize and extend – Scale to meet your greatest demand 41
  • 40. Thank you 42