Drupal in the Enterprise: A System Integrator's Perspective - Presented by Tony Rems of ThoughtMatrix

Drupal in the Enterprise: A Systems Integrator’s Perspective

Web Content Management – Old School
2 | Drupal Business Conference – Drupal in the Enterprise
Started building from scratch
Platform selection was focused on big, expensive commercial packages
Cost and complexity were extremely high
Large enterprises believed these businesses would grow with them
Support was a critical consideration

Landscape Changed Rapidly
Source: Gartner (October 2004)
Source: Gartner (August 2010)

Clients Begin Adopting Open Source Content Management

Why the Shift?
Key drivers in the enterprise:
Cost
Maturation of feature sets
Web 2.0 and social media capabilities
Availability of resources
Ease of maintenance
Frustration with complexity vs. value
Time to market
Often times driven from the bottom up

Drupal and the Travel Industry

Classic Vacations (Expedia) Case Study
Classic Vacations is Expedia’s luxury travel agent-oriented brand. The site was struggling to keep up with the competition

Classic Vacations (Expedia) Case Study – Opportunity
No online booking engine
Old proprietary CMS with no source code available
Traffic was dropping precipitously
Significant drop-out rate when users were required to pick up the phone
Traditionally a Microsoft shop
Expedia had a difficult time implementing a commercial CMS
Time-to-market was critical
Team consisted of non-technical content contributors with limited budget
Based on all the issues and their criteria, Drupal was recommended

Classic Vacations (Expedia) Case Study – Solution Overview
Design Overview
Consisted of 80+ PSD comps, 150+ context-specific page interactions, 30 content types, 20K tagged images, 750+ hotels, 4K+ tours, 10K+ hotel rooms, 500+ special offers, 400+ regions, 3K+ travel agencies, 500+ vendors
Technology Overview
Built on a WAMP platform (Windows, MySQL DB, PHP)
Drupal served as underlying CMS and web application
Integrated and customized key web technologies:
Omniture/Site Catalyst for analytics
Memcache and XCache
Google Maps API
ImageMagick & Digital Asset Management
SEO support tools
OpenX ad server
Custom third-party reservations system from HyperTech Solutions
PressFlow (recent upgrade)

Classic Vacations (Expedia) Case Study – Results
Defining Luxury Travel
New Drupal CMS and web application simplified architecture and controlled costs
Integrated support for both manual content entry and data loads from external systems
Data was structured for maximum re-use
Simplified data entry and management for marketing team members
Significantly reduced data duplication and potential for errors
System currently being extended to enable white-label capabilities and custom brochures for travel agents

San Jose Convention and Visitor’s Bureau

Team San Jose Case Study
Team San Jose is a non-profit management corporation that operates the San Jose Convention Center and cultural venues, such as South Hall, Parkside Hall, San Jose Civicand California Theatre

Team San Jose Case Study – Opportunity
Outdated site with no CMS
Used several custom tools for different areas instead
Difficult and expensive to maintain
Developers required for all site updates
Wanted to increase user engagement and participation by incorporating community and social media components
Needed an outlet for local businesses to provide content and help visitors and locals discover new opportunities to work, play and entertain
Small staff needed an easy-to-update site to ensure fresh content
Budgets would not support commercial solution
Wanted a cutting-edge site reflective of a Silicon Valley-based organization
Based on all the issues and their criteria, ThoughtMatrix recommended Drupal

Team San Jose Case Study – Solution Overview
Integrated Travelocity’s hotel booking engine
Provided tools for users to upload photos and video of their visits to San Jose
Integrated feeds from San Jose-related blogs and Twitter posts
Integrated Yelp reviews of various dining destinations – module to be contributed back to community
Incorporated additional Web 2.0 features including OpenTable and Google Maps

Team San Jose Case Study – Results
Persistent sidebar widget leads to a co-branded Travelocity-hosted site
Live calendar of events, constantly updated with the latest and greatest activities and performances
Event planners can now connect live with Team San Jose sales reps representing their region

The Future of Drupal in the Enterprise

Focus on the Needs of Business
Advantages
Strength of Drupal community
Rapidly growing numberof modules
Resource pool
Enterprise support
High-volume hosting solutions
Strong focus on clean Drupal core
Desires from Enterprises
Continued growth of enterprise support and cloud computing
Focus on usability for non-technical users
Improved deployment capabilities
Standardization ofcaching mechanisms across platforms
Vetting process or bodyfor modules

18 | Military Advantage Content Management Capabilities
Tony Rems
ThoughtMatrix
trems@thought-matrix.com
415-217-0009
Thank You!

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Drupal in the Enterprise: A System Integrator's Perspective - Presented by Tony Rems of ThoughtMatrix

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Drupal in the Enterprise: A System Integrator’s Perspective - Presented by Tony Rems of ThoughtMatrix — Presentation Transcript