Drupal in the Enterprise: A System Integrator's Perspective - Presented by Tony Rems of ThoughtMatrix

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  • 1. Drupal in the Enterprise: A Systems Integrator’s Perspective
  • 2. Web Content Management – Old School
    2 | Drupal Business Conference – Drupal in the Enterprise
    Started building from scratch
    Platform selection was focused on big, expensive commercial packages
    Cost and complexity were extremely high
    Large enterprises believed these businesses would grow with them
    Support was a critical consideration
  • 3. Landscape Changed Rapidly
    3 | Drupal Business Conference – Drupal in the Enterprise
    Source: Gartner (October 2004)
    Source: Gartner (August 2010)
  • 4. Clients Begin Adopting Open Source Content Management
    4 | Drupal Business Conference – Drupal in the Enterprise
  • 5. Why the Shift?
    Key drivers in the enterprise:
    Cost
    Maturation of feature sets
    Web 2.0 and social media capabilities
    Availability of resources
    Ease of maintenance
    Frustration with complexity vs. value
    Time to market
    Often times driven from the bottom up
    5 | Drupal Business Conference – Drupal in the Enterprise
  • 6. Drupal and the Travel Industry
    6 | Drupal Business Conference – Drupal in the Enterprise
  • 7. Classic Vacations (Expedia) Case Study
    Classic Vacations is Expedia’s luxury travel agent-oriented brand. The site was struggling to keep up with the competition
    7 | Drupal Business Conference – Drupal in the Enterprise
  • 8. Classic Vacations (Expedia) Case Study – Opportunity
    No online booking engine
    Old proprietary CMS with no source code available
    Traffic was dropping precipitously
    Significant drop-out rate when users were required to pick up the phone
    Traditionally a Microsoft shop
    Expedia had a difficult time implementing a commercial CMS
    Time-to-market was critical
    Team consisted of non-technical content contributors with limited budget
    Based on all the issues and their criteria, Drupal was recommended
    8 | Drupal Business Conference – Drupal in the Enterprise
  • 9. Classic Vacations (Expedia) Case Study – Solution Overview
    Design Overview
    Consisted of 80+ PSD comps, 150+ context-specific page interactions, 30 content types, 20K tagged images, 750+ hotels, 4K+ tours, 10K+ hotel rooms, 500+ special offers, 400+ regions, 3K+ travel agencies, 500+ vendors
    Technology Overview
    Built on a WAMP platform (Windows, MySQL DB, PHP)
    Drupal served as underlying CMS and web application
    Integrated and customized key web technologies:
    Omniture/Site Catalyst for analytics
    Memcache and XCache
    Google Maps API
    ImageMagick & Digital Asset Management
    SEO support tools
    OpenX ad server
    Custom third-party reservations system from HyperTech Solutions
    PressFlow (recent upgrade)
    9 | Drupal Business Conference – Drupal in the Enterprise
  • 10. Classic Vacations (Expedia) Case Study – Results
    Defining Luxury Travel
    New Drupal CMS and web application simplified architecture and controlled costs
    Integrated support for both manual content entry and data loads from external systems
    Data was structured for maximum re-use
    Simplified data entry and management for marketing team members
    Significantly reduced data duplication and potential for errors
    System currently being extended to enable white-label capabilities and custom brochures for travel agents
    10 | Drupal Business Conference – Drupal in the Enterprise
  • 11. San Jose Convention and Visitor’s Bureau
    11 | Drupal Business Conference – Drupal in the Enterprise
  • 12. Team San Jose Case Study
    Team San Jose is a non-profit management corporation that operates the San Jose Convention Center and cultural venues, such as South Hall, Parkside Hall, San Jose Civicand California Theatre
    12 | Drupal Business Conference – Drupal in the Enterprise
  • 13. Team San Jose Case Study – Opportunity
    Outdated site with no CMS
    Used several custom tools for different areas instead
    Difficult and expensive to maintain
    Developers required for all site updates
    Wanted to increase user engagement and participation by incorporating community and social media components
    Needed an outlet for local businesses to provide content and help visitors and locals discover new opportunities to work, play and entertain
    Small staff needed an easy-to-update site to ensure fresh content
    Budgets would not support commercial solution
    Wanted a cutting-edge site reflective of a Silicon Valley-based organization
    Based on all the issues and their criteria, ThoughtMatrix recommended Drupal
    13 | Drupal Business Conference – Drupal in the Enterprise
  • 14. Team San Jose Case Study – Solution Overview
    Integrated Travelocity’s hotel booking engine
    Provided tools for users to upload photos and video of their visits to San Jose
    Integrated feeds from San Jose-related blogs and Twitter posts
    Integrated Yelp reviews of various dining destinations – module to be contributed back to community
    Incorporated additional Web 2.0 features including OpenTable and Google Maps
    14 | Drupal Business Conference – Drupal in the Enterprise
  • 15. Team San Jose Case Study – Results
    Persistent sidebar widget leads to a co-branded Travelocity-hosted site
    Live calendar of events, constantly updated with the latest and greatest activities and performances
    Event planners can now connect live with Team San Jose sales reps representing their region
    15 | Drupal Business Conference – Drupal in the Enterprise
  • 16. The Future of Drupal in the Enterprise
    16 | Drupal Business Conference – Drupal in the Enterprise
  • 17. Focus on the Needs of Business
    Advantages
    Strength of Drupal community
    Rapidly growing numberof modules
    Resource pool
    Enterprise support
    High-volume hosting solutions
    Strong focus on clean Drupal core
    Desires from Enterprises
    Continued growth of enterprise support and cloud computing
    Focus on usability for non-technical users
    Improved deployment capabilities
    Standardization ofcaching mechanisms across platforms
    Vetting process or bodyfor modules
    17 | Drupal Business Conference – Drupal in the Enterprise
  • 18. 18 | Military Advantage Content Management Capabilities
    Tony Rems
    ThoughtMatrix
    trems@thought-matrix.com
    415-217-0009
    Thank You!