Drupal in the Enterprise: A System Integrator's Perspective - Presented by Tony Rems of ThoughtMatrix
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Drupal in the Enterprise: A System Integrator's Perspective - Presented by Tony Rems of ThoughtMatrix

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    Drupal in the Enterprise: A System Integrator's Perspective - Presented by Tony Rems of ThoughtMatrix Drupal in the Enterprise: A System Integrator's Perspective - Presented by Tony Rems of ThoughtMatrix Presentation Transcript

    • Drupal in the Enterprise: A Systems Integrator’s Perspective
    • Web Content Management – Old School
      2 | Drupal Business Conference – Drupal in the Enterprise
      Started building from scratch
      Platform selection was focused on big, expensive commercial packages
      Cost and complexity were extremely high
      Large enterprises believed these businesses would grow with them
      Support was a critical consideration
    • Landscape Changed Rapidly
      3 | Drupal Business Conference – Drupal in the Enterprise
      Source: Gartner (October 2004)
      Source: Gartner (August 2010)
    • Clients Begin Adopting Open Source Content Management
      4 | Drupal Business Conference – Drupal in the Enterprise
    • Why the Shift?
      Key drivers in the enterprise:
      Cost
      Maturation of feature sets
      Web 2.0 and social media capabilities
      Availability of resources
      Ease of maintenance
      Frustration with complexity vs. value
      Time to market
      Often times driven from the bottom up
      5 | Drupal Business Conference – Drupal in the Enterprise
    • Drupal and the Travel Industry
      6 | Drupal Business Conference – Drupal in the Enterprise
    • Classic Vacations (Expedia) Case Study
      Classic Vacations is Expedia’s luxury travel agent-oriented brand. The site was struggling to keep up with the competition
      7 | Drupal Business Conference – Drupal in the Enterprise
    • Classic Vacations (Expedia) Case Study – Opportunity
      No online booking engine
      Old proprietary CMS with no source code available
      Traffic was dropping precipitously
      Significant drop-out rate when users were required to pick up the phone
      Traditionally a Microsoft shop
      Expedia had a difficult time implementing a commercial CMS
      Time-to-market was critical
      Team consisted of non-technical content contributors with limited budget
      Based on all the issues and their criteria, Drupal was recommended
      8 | Drupal Business Conference – Drupal in the Enterprise
    • Classic Vacations (Expedia) Case Study – Solution Overview
      Design Overview
      Consisted of 80+ PSD comps, 150+ context-specific page interactions, 30 content types, 20K tagged images, 750+ hotels, 4K+ tours, 10K+ hotel rooms, 500+ special offers, 400+ regions, 3K+ travel agencies, 500+ vendors
      Technology Overview
      Built on a WAMP platform (Windows, MySQL DB, PHP)
      Drupal served as underlying CMS and web application
      Integrated and customized key web technologies:
      Omniture/Site Catalyst for analytics
      Memcache and XCache
      Google Maps API
      ImageMagick & Digital Asset Management
      SEO support tools
      OpenX ad server
      Custom third-party reservations system from HyperTech Solutions
      PressFlow (recent upgrade)
      9 | Drupal Business Conference – Drupal in the Enterprise
    • Classic Vacations (Expedia) Case Study – Results
      Defining Luxury Travel
      New Drupal CMS and web application simplified architecture and controlled costs
      Integrated support for both manual content entry and data loads from external systems
      Data was structured for maximum re-use
      Simplified data entry and management for marketing team members
      Significantly reduced data duplication and potential for errors
      System currently being extended to enable white-label capabilities and custom brochures for travel agents
      10 | Drupal Business Conference – Drupal in the Enterprise
    • San Jose Convention and Visitor’s Bureau
      11 | Drupal Business Conference – Drupal in the Enterprise
    • Team San Jose Case Study
      Team San Jose is a non-profit management corporation that operates the San Jose Convention Center and cultural venues, such as South Hall, Parkside Hall, San Jose Civicand California Theatre
      12 | Drupal Business Conference – Drupal in the Enterprise
    • Team San Jose Case Study – Opportunity
      Outdated site with no CMS
      Used several custom tools for different areas instead
      Difficult and expensive to maintain
      Developers required for all site updates
      Wanted to increase user engagement and participation by incorporating community and social media components
      Needed an outlet for local businesses to provide content and help visitors and locals discover new opportunities to work, play and entertain
      Small staff needed an easy-to-update site to ensure fresh content
      Budgets would not support commercial solution
      Wanted a cutting-edge site reflective of a Silicon Valley-based organization
      Based on all the issues and their criteria, ThoughtMatrix recommended Drupal
      13 | Drupal Business Conference – Drupal in the Enterprise
    • Team San Jose Case Study – Solution Overview
      Integrated Travelocity’s hotel booking engine
      Provided tools for users to upload photos and video of their visits to San Jose
      Integrated feeds from San Jose-related blogs and Twitter posts
      Integrated Yelp reviews of various dining destinations – module to be contributed back to community
      Incorporated additional Web 2.0 features including OpenTable and Google Maps
      14 | Drupal Business Conference – Drupal in the Enterprise
    • Team San Jose Case Study – Results
      Persistent sidebar widget leads to a co-branded Travelocity-hosted site
      Live calendar of events, constantly updated with the latest and greatest activities and performances
      Event planners can now connect live with Team San Jose sales reps representing their region
      15 | Drupal Business Conference – Drupal in the Enterprise
    • The Future of Drupal in the Enterprise
      16 | Drupal Business Conference – Drupal in the Enterprise
    • Focus on the Needs of Business
      Advantages
      Strength of Drupal community
      Rapidly growing numberof modules
      Resource pool
      Enterprise support
      High-volume hosting solutions
      Strong focus on clean Drupal core
      Desires from Enterprises
      Continued growth of enterprise support and cloud computing
      Focus on usability for non-technical users
      Improved deployment capabilities
      Standardization ofcaching mechanisms across platforms
      Vetting process or bodyfor modules
      17 | Drupal Business Conference – Drupal in the Enterprise
    • 18 | Military Advantage Content Management Capabilities
      Tony Rems
      ThoughtMatrix
      trems@thought-matrix.com
      415-217-0009
      Thank You!