BIGIdea?
what’s the
admission
advancement
Academic Reputation
Ad
Av
Ar
The Journey
prospective student current student alumni
institutional Objectives
strategy
user goals+
10
mistakes
+1
hide
seek
#1
and go
Simple &
intuitive
example
Builds
engagement
through
interaction
Simple &
intuitive
Program
finder
Multiple
paths to
programs
Multiple
paths to
programs
Multiple
paths to
programs
Proactively
presents
program
options
Better
placement?
Mega
Menu
Even Better:
Promotional
area
Footer
Fat
Bread
crumbs
“Smart”
Search
hello, my name is.
#2
hello my name is.
Enable
users to
personalize
their
experience
Personalize
content
based on
user behavior
or profile
strategy.
#3
hope
is not a
Finish the
sequence
with an
action
Strong,
consistent
calls-to-action
Sell the visit
call-to-action
Make
Prospectives
want to come
to campus
Even better:
Finish video
with a strong
call-to-action
#4
social
separation.
Aggregate
social
feeds
Great
Branding!
Allows
users to
filter
content
#5
access
denied.
Accessible
alumni
content
Accessible
alumni
content
Integrated
Alumni
Success
Stories
Integrated
Alumni
Success
Stories
#6
you’re
hired.
In-depth
Faculty
Biography
In-depth
Faculty
Biography
Speaks to
value of
education
Even Better:
Leverage
Linkedin
Even better:
use video
#7
mdot mnot=
Optimal
browsing
experience
Optimal
browsing
experience
#8
education
information
is about
Strong
messaging
Large
Imagery,
content
hierarchy
Strong
graphics
Interactive
elements
Storytelling
Use video
to engage
users
#9
Ring
doorbell.
the
Clear
orientation,
strong
calls-to-action
Even better:
Add an
“Apply Now”
Call-to-action
#10
Tall,
handsome.
dark&
Surface
relevant
content
Present
Topical
Information
#11
It’s none of
mybusiness.
From brands
like Amazon
…And
Zappos
Smart
Marketing!
…and
Nordstrom
…and
Expedia
Even better:
add
call-to-action
to register
questions thoughts funny jokes
Thanks.
Thanks.
California Lutheran University:
Champlain College:
Drew University:
Clemson University:
Bucknell University:
MCPHS...
10 Higher Education Website Mistakes to Avoid
10 Higher Education Website Mistakes to Avoid
10 Higher Education Website Mistakes to Avoid
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10 Higher Education Website Mistakes to Avoid

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Are your alumni still logging into a secure portal? Are your mobile visitors forced to pinch and zoom? Do your faculty biographies look like professional resumes? If you answered yes to any of these questions, your website may not be as effective as you think in achieving your admission, advancement and academic reputation goals.

Prospective students and their parents are visiting your website to gain an understanding of what it is like to attend your school, evaluate programs and professors, and learn about the outcomes of the education you provide. Alumni are coming to give and get updates on what's happening since they've left.

In our upcoming webinar, Join Rebecca Marani, VP of Interactive Services at Boston Interactive, will identify common mistakes of college websites. She'll teach you how to obtain actionable insights to start improving your digital presence to engage past, current and prospective students today.

You will learn about:

Common Mistakes to Avoid on Your Site
How to engage key audiences with the right content, at the right time
How to improve your digital experience to better achieve your admission, advancement, and academic reputation goals

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10 Higher Education Website Mistakes to Avoid

  1. 1. BIGIdea? what’s the
  2. 2. admission advancement Academic Reputation Ad Av Ar
  3. 3. The Journey prospective student current student alumni
  4. 4. institutional Objectives strategy user goals+
  5. 5. 10 mistakes +1
  6. 6. hide seek #1 and go
  7. 7. Simple & intuitive
  8. 8. example Builds engagement through interaction Simple & intuitive
  9. 9. Program finder
  10. 10. Multiple paths to programs
  11. 11. Multiple paths to programs
  12. 12. Multiple paths to programs
  13. 13. Proactively presents program options
  14. 14. Better placement?
  15. 15. Mega Menu
  16. 16. Even Better: Promotional area
  17. 17. Footer Fat
  18. 18. Bread crumbs
  19. 19. “Smart” Search
  20. 20. hello, my name is. #2 hello my name is.
  21. 21. Enable users to personalize their experience
  22. 22. Personalize content based on user behavior or profile
  23. 23. strategy. #3 hope is not a
  24. 24. Finish the sequence with an action
  25. 25. Strong, consistent calls-to-action
  26. 26. Sell the visit call-to-action
  27. 27. Make Prospectives want to come to campus
  28. 28. Even better: Finish video with a strong call-to-action
  29. 29. #4 social separation.
  30. 30. Aggregate social feeds
  31. 31. Great Branding!
  32. 32. Allows users to filter content
  33. 33. #5 access denied.
  34. 34. Accessible alumni content
  35. 35. Accessible alumni content
  36. 36. Integrated Alumni Success Stories
  37. 37. Integrated Alumni Success Stories
  38. 38. #6 you’re hired.
  39. 39. In-depth Faculty Biography
  40. 40. In-depth Faculty Biography
  41. 41. Speaks to value of education
  42. 42. Even Better: Leverage Linkedin
  43. 43. Even better: use video
  44. 44. #7 mdot mnot=
  45. 45. Optimal browsing experience
  46. 46. Optimal browsing experience
  47. 47. #8 education information is about
  48. 48. Strong messaging
  49. 49. Large Imagery, content hierarchy
  50. 50. Strong graphics
  51. 51. Interactive elements
  52. 52. Storytelling
  53. 53. Use video to engage users
  54. 54. #9 Ring doorbell. the
  55. 55. Clear orientation, strong calls-to-action
  56. 56. Even better: Add an “Apply Now” Call-to-action
  57. 57. #10 Tall, handsome. dark&
  58. 58. Surface relevant content
  59. 59. Present Topical Information
  60. 60. #11 It’s none of mybusiness.
  61. 61. From brands like Amazon
  62. 62. …And Zappos
  63. 63. Smart Marketing!
  64. 64. …and Nordstrom
  65. 65. …and Expedia
  66. 66. Even better: add call-to-action to register
  67. 67. questions thoughts funny jokes
  68. 68. Thanks.
  69. 69. Thanks. California Lutheran University: Champlain College: Drew University: Clemson University: Bucknell University: MCPHS: Universidade De Coimbra: Arizona State University: Oregon State University: Boston University: University of Pennsylvania (Wharton School): Lassonde School of Engineering: Lancaster University: AUCSM: Rocky Mountain College of Art and Design: Bentley University: Emmanuel College: Washington State University: Phillips Academy Andover: http://www.callutheran.edu/ http://www.champlain.edu/ http://www.drew.edu/ http://www.clemson.edu/ http://www.bucknell.edu/ http://www.mcphs.edu/ http://visit.uc.pt/en/about/ http://www.asu.edu/ http://oregonstate.edu/ http://www.bu.edu/ http://www.wharton.upenn.edu/ http://lassonde.yorku.ca/ http://www.lancaster.ac.uk/ http://www.aucmed.edu/ http://www.rmcad.edu/ http://www.bentley.edu/ http://www.emmanuel.edu/ http://www.wsu.edu/ http://www.andover.edu
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