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10 Higher Education Website Mistakes to Avoid
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10 Higher Education Website Mistakes to Avoid

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Are your alumni still logging into a secure portal? Are your mobile visitors forced to pinch and zoom? Do your faculty biographies look like professional resumes? If you answered yes to any of these …

Are your alumni still logging into a secure portal? Are your mobile visitors forced to pinch and zoom? Do your faculty biographies look like professional resumes? If you answered yes to any of these questions, your website may not be as effective as you think in achieving your admission, advancement and academic reputation goals.

Prospective students and their parents are visiting your website to gain an understanding of what it is like to attend your school, evaluate programs and professors, and learn about the outcomes of the education you provide. Alumni are coming to give and get updates on what's happening since they've left.

In our upcoming webinar, Join Rebecca Marani, VP of Interactive Services at Boston Interactive, will identify common mistakes of college websites. She'll teach you how to obtain actionable insights to start improving your digital presence to engage past, current and prospective students today.

You will learn about:

Common Mistakes to Avoid on Your Site
How to engage key audiences with the right content, at the right time
How to improve your digital experience to better achieve your admission, advancement, and academic reputation goals

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Transcript

  • 1. BIGIdea? what’s the
  • 2. admission advancement Academic Reputation Ad Av Ar
  • 3. The Journey prospective student current student alumni
  • 4. institutional Objectives strategy user goals+
  • 5. 10 mistakes +1
  • 6. hide seek #1 and go
  • 7. Simple & intuitive
  • 8. example Builds engagement through interaction Simple & intuitive
  • 9. Program finder
  • 10. Multiple paths to programs
  • 11. Multiple paths to programs
  • 12. Multiple paths to programs
  • 13. Proactively presents program options
  • 14. Better placement?
  • 15. Mega Menu
  • 16. Even Better: Promotional area
  • 17. Footer Fat
  • 18. Bread crumbs
  • 19. “Smart” Search
  • 20. hello, my name is. #2 hello my name is.
  • 21. Enable users to personalize their experience
  • 22. Personalize content based on user behavior or profile
  • 23. strategy. #3 hope is not a
  • 24. Finish the sequence with an action
  • 25. Strong, consistent calls-to-action
  • 26. Sell the visit call-to-action
  • 27. Make Prospectives want to come to campus
  • 28. Even better: Finish video with a strong call-to-action
  • 29. #4 social separation.
  • 30. Aggregate social feeds
  • 31. Great Branding!
  • 32. Allows users to filter content
  • 33. #5 access denied.
  • 34. Accessible alumni content
  • 35. Accessible alumni content
  • 36. Integrated Alumni Success Stories
  • 37. Integrated Alumni Success Stories
  • 38. #6 you’re hired.
  • 39. In-depth Faculty Biography
  • 40. In-depth Faculty Biography
  • 41. Speaks to value of education
  • 42. Even Better: Leverage Linkedin
  • 43. Even better: use video
  • 44. #7 mdot mnot=
  • 45. Optimal browsing experience
  • 46. Optimal browsing experience
  • 47. #8 education information is about
  • 48. Strong messaging
  • 49. Large Imagery, content hierarchy
  • 50. Strong graphics
  • 51. Interactive elements
  • 52. Storytelling
  • 53. Use video to engage users
  • 54. #9 Ring doorbell. the
  • 55. Clear orientation, strong calls-to-action
  • 56. Even better: Add an “Apply Now” Call-to-action
  • 57. #10 Tall, handsome. dark&
  • 58. Surface relevant content
  • 59. Present Topical Information
  • 60. #11 It’s none of mybusiness.
  • 61. From brands like Amazon
  • 62. …And Zappos
  • 63. Smart Marketing!
  • 64. …and Nordstrom
  • 65. …and Expedia
  • 66. Even better: add call-to-action to register
  • 67. questions thoughts funny jokes
  • 68. Thanks.
  • 69. Thanks. California Lutheran University: Champlain College: Drew University: Clemson University: Bucknell University: MCPHS: Universidade De Coimbra: Arizona State University: Oregon State University: Boston University: University of Pennsylvania (Wharton School): Lassonde School of Engineering: Lancaster University: AUCSM: Rocky Mountain College of Art and Design: Bentley University: Emmanuel College: Washington State University: Phillips Academy Andover: http://www.callutheran.edu/ http://www.champlain.edu/ http://www.drew.edu/ http://www.clemson.edu/ http://www.bucknell.edu/ http://www.mcphs.edu/ http://visit.uc.pt/en/about/ http://www.asu.edu/ http://oregonstate.edu/ http://www.bu.edu/ http://www.wharton.upenn.edu/ http://lassonde.yorku.ca/ http://www.lancaster.ac.uk/ http://www.aucmed.edu/ http://www.rmcad.edu/ http://www.bentley.edu/ http://www.emmanuel.edu/ http://www.wsu.edu/ http://www.andover.edu

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