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THE SHARING ECONOMY:
Implications for Ridesharing
Parts of this slideshow were taken from a presentation
SHARED on SlideShare
by Loic Le Meur
Founder, LEWEB
Other parts adapted from
these books:
Our Premise
“What can we learn from
the sharing economy
that can make
ridesharing more successful?”
The Sharing Economy
aka
Collaborative Consumption
You’ve been a part of it
ALL YOUR LIFE
Borrowing,
not owning,
books
Credit: Jeremy Noble, uberculture (from Flickr)
But now the
sharing economy
is experiencing
phenomenal
growth
40,000 people per day
30,000 cities
192 countries
0
200
400
600
800
1000
1200
1400
1600
Feb-06
May-06
Aug-06
Nov-06
Feb-07
May-07
Aug-07
Nov-07
Feb-08
May-08
Aug-08
Nov-08
...
$320 million pledged by
2.2 million people on
18,000 projects
2011: Kickstarter hit 1
million backers
25,000 fans donated $1.2M
on Kickstarter to finance
Amanda Palmer’s new
album
767,000+ members
Largest Community
Garden on the Planet
25 million square feet
Bike sharing
Land sharing
iRent2 You
SolarCity
UsedCardboardBoxes.com
FreeCycle
ThredUp
Flickr
Zopa on-line loans
RenttheR...
Could the sharing
economy be a fad?
52%
of Americans have rented, borrowed, or
leased the kinds of items that people
usually own in the past two years.
Source...
83%
said they would share these items if they
"could do so easily."
Source: Study Sunrun - Feb 2013
"We’ve always been in a culture where
more is more, and suddenly we’re in a
culture where less is a better quality of
life...
Look at the large
companies embracing
the «collective»
Red Bull Collective Art, in partnership with Adobe
Adobe invited artists from 85
countries to create Red Bull Collective
A...
During the 2012 election, Obama crowdsourced
poster design ideas promoting jobs in America
Coca Cola running crowdsourcing design and brand ideas
Coca-Cola used
crowdsourcing for
branding
ideas, crowdsourcing
mark...
Photo Credit: NNECAPA/Flickr
Same-day delivery: Some WalMart
shoppers can receive a discount
on their shopping when they d...
Why sharing?
#1 Recession
Photo Credit: Ed Yourdon/Flickr
#2 Too much waste
Great Pacific Garbage Patch
Photo Credit: plasticparadisemovie.com
#3 Too much stuff we
don’t use
Photo Credit: K2D2vaca/Flickr
Black Friday video
Self Storage is a
$22 billion industry
Larger than
box office
sales
There is always
something
better
There is always
something
BIGGER
There is always
something
faster
The more we have
The more we want
but now, people want
something different
Collaborative
consumption can
power a social
revolution
We’re moving toward more
people-2-people
sharing
Less materialism
More communityCost savings
Maximum, convenient usability
Sharing
Economy
The Sharing Economy is at the in...
People are moving from isolation . . .
. . . where
75% of us
do not
know our
next-door
neighbors
. . . and where we own everything we need
and
Self-sufficiency
Rules
to Collaborative Consumption
where people can share resources
without forfeiting cherished personal freedoms
or
sacrificin...
Share
Rachel Botsman, in “What’s mine is yours”
Replace consumerism with
peer-to-peer sharing
The current system centralizes
production, wealth, and control
Industrial Economy
Credit: Douglas Atkin
Now we have an alternative: peer sharing
Sharing Economy
Credit: Douglas Atkin
An entire new
generation is growing
up with new values
They believe in
authenticity
They believe in
sustainability
They believe
doing well is doing good
They believe in
community sharing
They believe in
creating together
They believe in
crowdfunding
They believe that
greed is BAD, money is OK
They want to live with
less
They want to live with
lessMUCH
“this stuff ended up
running my life,
the things I consumed
ended up consuming me”
Photo Credit: Maxwell Holyoke-Hirsch ht...
“Advertising has us chasing cars
and clothes, working jobs we hate
so we can buy stuff we don't need”
Rachel Botsman, in “...
• Technology enables this growth . . .
. . . and then stays
out of the way of the users
SO . . .
What are the principles of
collaborative consumption that we
can adapt to ridesharing?
4 core principles of community
Connections are optional –always Connections are non-threatening
Connections can foster com...
4 core principles of accessibility
Access can happen quickly Access is convenient
Access facilitated via technology Access...
Together we can
REDESIGN
Rethink
Tweak
Ridesharing
To have less of this
Tweak
And more of this
Image created by Washington State DOT
Presentation created by
Amy Conrick
Community Transportation
Association of America
July 2013
Sharing economy: Implications for Ridesharing
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Sharing economy: Implications for Ridesharing

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Looks at principles that are driving the growth of the sharing economy and how they apply to ridesharing.

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  • 25,000 fans donated $1.2M on kickstarter to finance her next albumhttp://www.wired.com/underwire/2013/03/amanda-palmer-2/http://www.nytimes.com/2012/06/06/arts/music/amanda-palmer-takes-connecting-with-her-fans-to-a-new-level.html?pagewanted=all&_r=0
  • Distorted investment priorities, as wealth gets directed into what will earn the largest profit and not into what most people really need (so public health, public education, and even dikes for periodically swollen rivers receive little attention);Worsening exploitation of workers, since the harder, faster, and longer people work—just as the less they get paid—the more profit is earned by their employer (with this incentive and driven by the competition, employers are forever finding new ways to intensify exploitation);Overproduction of goods, since workers as a class are never paid enough to buy back, in their role as consumers, the ever growing amount of goods that they produce (in the era of automation, computerization and robotization, the gap between what workers produce—and can produce—and what their low wage allows them to consume has increased enormously);Unused industrial capacity (the mountain of unsold goods has resulted in a large percentage of machinery of all kinds lying idle, while many pressing needs—but needs that the people who have them can't pay for—go unmet);Growing unemployment (machines and raw materials are available, but using them to satisfy the needs of the people who don't have the money to pay for what could be made would not make profits for those who own the machines and raw materials—and in a market economy profits are what matters);Growing social and economic inequality (the rich get richer and everyone else gets poorer, many absolutely and the rest in relation to the rapidly growing wealth of the rich);The same market experiences develop a set of anti-social attitudes and emotions (people become egotistical, concerned only with themselves. "Me first", "anything for money", "winning in competition no matter what the human costs" become what drives them in all areas of life. They also become very anxious and economically insecure, afraid of losing their job, their home, their sale, etc.; and they worry about money all the time. In this situation, feelings as well as ideas of cooperation and mutual concern are seriously weakened, where they don't disappear altogether, for in a market economy it is against one's personal interest to cooperate with others);Worsening ecological degradation (since any effort to improve the quality of the air and of the water costs the owners of industry money and reduces profits, our natural home becomes increasingly unlivable);
  • An individual with no specialized skills should be able to make an average of $41,000 per year in the SERead more at http://venturebeat.com/2013/01/21/will-you-leave-your-job-to-join-the-sharing-economy/#eBwU2PvBIYBJEa57.99Sabrina Hernandez, 23, used to work at Starbucks, but she isn’t going back after averaging $1,200 a month this fall hosting strangers’ dogs in her apartment through website DogVacay. “It’s so much more rewarding than working in a customer-service setting.”Airbnb commissioned a study of its economic impact on San Francisco last year and found a “spillover effect.” Because an Airbnb rental tends to be cheaper than a hotel, people stay longer and spent $1,100 in the city, compared with $840 for hotel guests; 14% of their customers said they would not have visited the city at all without Airbnb.Today, City CarShare members save an average of more than $8,000 per year compared with the costs of private car ownership. Studies have shown, for example, that for every reduction of 15,000 owned cars, a city keeps $127 million in the local economy as people are able to get what they need within a smaller geographic area.
  • Transcript of "Sharing economy: Implications for Ridesharing"

    1. 1. THE SHARING ECONOMY: Implications for Ridesharing
    2. 2. Parts of this slideshow were taken from a presentation SHARED on SlideShare by Loic Le Meur Founder, LEWEB
    3. 3. Other parts adapted from these books:
    4. 4. Our Premise “What can we learn from the sharing economy that can make ridesharing more successful?”
    5. 5. The Sharing Economy aka Collaborative Consumption
    6. 6. You’ve been a part of it ALL YOUR LIFE
    7. 7. Borrowing, not owning, books Credit: Jeremy Noble, uberculture (from Flickr)
    8. 8. But now the sharing economy is experiencing phenomenal growth
    9. 9. 40,000 people per day 30,000 cities 192 countries
    10. 10. 0 200 400 600 800 1000 1200 1400 1600 Feb-06 May-06 Aug-06 Nov-06 Feb-07 May-07 Aug-07 Nov-07 Feb-08 May-08 Aug-08 Nov-08 Feb-09 May-09 Aug-09 Nov-09 Feb-10 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 MILLIONS CUMULATIVE ORIGINATIONS
    11. 11. $320 million pledged by 2.2 million people on 18,000 projects 2011: Kickstarter hit 1 million backers
    12. 12. 25,000 fans donated $1.2M on Kickstarter to finance Amanda Palmer’s new album
    13. 13. 767,000+ members
    14. 14. Largest Community Garden on the Planet 25 million square feet
    15. 15. Bike sharing Land sharing iRent2 You SolarCity UsedCardboardBoxes.com FreeCycle ThredUp Flickr Zopa on-line loans RenttheRunway.com SkillShare . . . Wikipedia CouchSurfing.com SwapTree And more and more . . .
    16. 16. Could the sharing economy be a fad?
    17. 17. 52% of Americans have rented, borrowed, or leased the kinds of items that people usually own in the past two years. Source: Study Sunrun - Feb 2013
    18. 18. 83% said they would share these items if they "could do so easily." Source: Study Sunrun - Feb 2013
    19. 19. "We’ve always been in a culture where more is more, and suddenly we’re in a culture where less is a better quality of life. It’s pretty revolutionary." Bill Stewart, VP of customer care at Sunrun
    20. 20. Look at the large companies embracing the «collective»
    21. 21. Red Bull Collective Art, in partnership with Adobe Adobe invited artists from 85 countries to create Red Bull Collective Art, w/multiple pieces of art making one collective piece
    22. 22. During the 2012 election, Obama crowdsourced poster design ideas promoting jobs in America
    23. 23. Coca Cola running crowdsourcing design and brand ideas Coca-Cola used crowdsourcing for branding ideas, crowdsourcing marketing, video ideas (>3,600 submissions).
    24. 24. Photo Credit: NNECAPA/Flickr Same-day delivery: Some WalMart shoppers can receive a discount on their shopping when they drop off packages for people who live nearby
    25. 25. Why sharing?
    26. 26. #1 Recession
    27. 27. Photo Credit: Ed Yourdon/Flickr
    28. 28. #2 Too much waste
    29. 29. Great Pacific Garbage Patch
    30. 30. Photo Credit: plasticparadisemovie.com
    31. 31. #3 Too much stuff we don’t use
    32. 32. Photo Credit: K2D2vaca/Flickr Black Friday video
    33. 33. Self Storage is a $22 billion industry
    34. 34. Larger than box office sales
    35. 35. There is always something better
    36. 36. There is always something BIGGER
    37. 37. There is always something faster
    38. 38. The more we have
    39. 39. The more we want
    40. 40. but now, people want something different
    41. 41. Collaborative consumption can power a social revolution
    42. 42. We’re moving toward more people-2-people sharing
    43. 43. Less materialism More communityCost savings Maximum, convenient usability Sharing Economy The Sharing Economy is at the intersection of these popular desires:
    44. 44. People are moving from isolation . . . . . . where 75% of us do not know our next-door neighbors
    45. 45. . . . and where we own everything we need and Self-sufficiency Rules
    46. 46. to Collaborative Consumption where people can share resources without forfeiting cherished personal freedoms or sacrificing their lifestyle, opening them up to innate behavior that makes it fun and second nature to Rachel Botsman, in “What’s mine is yours”
    47. 47. Share Rachel Botsman, in “What’s mine is yours”
    48. 48. Replace consumerism with peer-to-peer sharing
    49. 49. The current system centralizes production, wealth, and control Industrial Economy Credit: Douglas Atkin
    50. 50. Now we have an alternative: peer sharing Sharing Economy Credit: Douglas Atkin
    51. 51. An entire new generation is growing up with new values
    52. 52. They believe in authenticity
    53. 53. They believe in sustainability
    54. 54. They believe doing well is doing good
    55. 55. They believe in community sharing
    56. 56. They believe in creating together
    57. 57. They believe in crowdfunding
    58. 58. They believe that greed is BAD, money is OK
    59. 59. They want to live with less
    60. 60. They want to live with lessMUCH
    61. 61. “this stuff ended up running my life, the things I consumed ended up consuming me” Photo Credit: Maxwell Holyoke-Hirsch http://www.nytimes.com/2013/03/10/opinion/sunday/living-with-less-a-lot-less.html Graham Hill
    62. 62. “Advertising has us chasing cars and clothes, working jobs we hate so we can buy stuff we don't need” Rachel Botsman, in “What’s mine is yours”
    63. 63. • Technology enables this growth . . .
    64. 64. . . . and then stays out of the way of the users
    65. 65. SO . . . What are the principles of collaborative consumption that we can adapt to ridesharing?
    66. 66. 4 core principles of community Connections are optional –always Connections are non-threatening Connections can foster community Connections lead to shared costs   ❷ ❶ or
    67. 67. 4 core principles of accessibility Access can happen quickly Access is convenient Access facilitated via technology Access is secure ! EASY !
    68. 68. Together we can REDESIGN Rethink Tweak Ridesharing
    69. 69. To have less of this Tweak
    70. 70. And more of this Image created by Washington State DOT
    71. 71. Presentation created by Amy Conrick Community Transportation Association of America July 2013
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