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Session Delivery Networks for the Enterprise
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Session Delivery Networks for the Enterprise

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Download slides and view recorded webinar at: http://tinyurl.com/emeasdn. ...

Download slides and view recorded webinar at: http://tinyurl.com/emeasdn.

Overview of the role of session border controllers in building voice enabled IP communications infrastructures and communication enabled business processes in the enterprise.

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Session Delivery Networks for the Enterprise Session Delivery Networks for the Enterprise Presentation Transcript

  • Introduction toSessionDeliveryNetworks forthe Enterprise
  • OverviewIntroduction to Session Delivery Networks  What are typical applications?  What business issues can we address?  What does a solution look like?Discussion assumes basic knowledge of:  Networking technology and terminology  IP Telephony  Unified CommunicationsDuration: Approximately 45 minutes Acme Packet | Session Delivery Networks for the Enterprise 2
  • Priorities for the enterpriseCost reduction  SIP trunking  Centralise, Converge and Unify communication infrastructures  Increase worker productivity  Home workersProductivity Improvement  Mobility  Smart applications (e.g. Communication embedded in business applications)  Advanced collaboration toolsRisk Mitigation  Network security  Combatting fraud  Call recording for compliance  Reliable services  Proactive customer service Acme Packet | Session Delivery Networks for the Enterprise 3
  • Acme Packet Session Delivery NetworkFor trusted, first class services &applications Apps & services Session Delivery Network (SDN) IP transport network Trusted First class Secure Special Protected Assured High quality Confidential Safe Reliable Available High priority Identity Fast (non-repudiation) Dependable Guaranteed No delay Acme Packet | Session Delivery Networks for the Enterprise 4
  • Acme Packet Session Delivery NetworkFor trusted, first class services &applications Apps & services Session Delivery Network (SDN) IP transport network Trusted First class Secure Special•Session Border Controller Protected Controls sessions at network borders Assured High quality Confidential•Application Session Controller Safe Empowers Available applications to control sessions Reliable Web 2.0 High priority Identity•Interactive Session Recorder Fast (non-repudiation) Low cost, simplified session recording for compliance Dependable Guaranteed No delay Acme Packet | Session Delivery Networks for the Enterprise 5
  • Session DeliveryNetwork Applications Acme Packet | Session Delivery Networks for the Enterprise 6
  • SIP trunkingWhat is driving SIP trunking in the Enterprise?  Flexibility to right size capacity  Ease of implementing redundancy  Smooth adaptation to new services like video and conferencing  Enhanced service for remote workers and offices  Leverage existing IP infrastructure  Lower Total Cost of OwnershipChallenges  Privacy of communications  Toll fraud, identify theft and IP Telephony SPAM  Denial of Service (DoS) attacks  Quality of Service (QoS)  Interoperability Acme Packet | Session Delivery Networks for the Enterprise 7
  • SIP trunking Hosted services PSTN Enterprise SIP TDM Network IP ITSP DB The Session Border Controller provides:  Session Level Security at network edge  Interworking between Enterprise PBX and SIP Trunk provider  Full protection against DoS attacks  QoS measurement and control  Resilience  Cost effective scalability from 25 sessions to thousands of sessions Acme Packet | Session Delivery Networks for the Enterprise 8
  • Remote workersWhat is driving Remote Working inthe Enterprise?  Cost reduction for real estate  Productivity  Flexible working hours  Workforce retention  Additional potential resourcesChallenges  Privacy of communications  Toll and identity fraud  Quality of Service (QoS)  Lack of technical skills remote users / office workers Acme Packet | Session Delivery Networks for the Enterprise 9
  • Remote workers DB InternetThe Session Border Controller provides:  End-to-end secure communications including application layer security and rich authentication features  Simplified deployment including transparent NAT and firewall traversal Acme Packet | Session Delivery Networks for the Enterprise 10
  • Video conferencingWhat is driving Video Conferencing in the Enterprise?  Cost reduction for travel  Enhanced responsiveness in case of incidents  Reduced time required for meetings  No travel time  Video conferences are typically shorter than voice conferencesChallenges  Privacy of communications  Integration of video conferencing with Unified Communications  Cost of outsourced services  Quality of Service (QoS)  Lack of technical skills remote users / office workers Acme Packet | Session Delivery Networks for the Enterprise 11
  • Video conferencing Session Border Controller provides:  Security  Interoperability  Integration with VoIP and UC  NAT/FW traversal  Consistent Quality of Experience  Availability  Reliability SIP H.323 H.239 Large branch Branch Home worker RTP Acme Packet | Session Delivery Networks for the Enterprise 12
  • Unified CommunicationsWhat is driving Unified Communications?  All benefits of remote worker and video conferencing  Increased efficiency through integrated presence information  Enhanced workplace through multi-modal communicationsChallenges Privacy of communications Interoperability with existing systems Quality of Services (QoS) Lack of technical skills remote users / office workers Acme Packet | Session Delivery Networks for the Enterprise 13
  • Unified Communications InternetThe Session Border Controller provides:  Vendor agnostic interoperability and protocol interworking  Enforcement of privacy and security policies  Effective QoS management and reporting to enforce service provider SLAs Acme Packet | Session Delivery Networks for the Enterprise 14
  • Contact CenterWhat are key success factors for Enterprise Contact Centers?  Enhanced customer retention through superior customer service  Cost reduction through automated services like IVR  Proactive customer contact to avoid incidents or callsChallenges  Privacy of communications  Cost of trunking  Cost of carrier “Take Back and Transfer”  Legal obligations and agent training  Cost of agents  Cost of office space  Quality of Service (QoS)  Lack of technical skills remote users / office workers Acme Packet | Session Delivery Networks for the Enterprise 15
  • Contact Center ITSP PSTN DB P SI SIP Home-based Internet Agents SI P IP Outsourcers/ Offshore contact centerThe Session Border Controller provides:  Dynamic handling of calls including codec renegotiation  Security  Interworking  Quality of Service (QoS) measurement  Resilience  Session duplication for contact recording Acme Packet | Session Delivery Networks for the Enterprise 16
  • Contact Center ITSP PSTN DB P SI SIP Home-based Internet Agents SI P IP Outsourcers/ Offshore contact centerThe Interactive Session Recorder provides:  Inline recording  Static or dynamic session selection  Interoperability with major IP call recording (IPCR) systems  Turnkey Acme Packet recording solution Acme Packet | Session Delivery Networks for the Enterprise 17
  • Communications Enabled BusinessProcessesWhat are Communications Enabled Business Processes?  Interactive communication tools integrated in business applications like:  Telephony  Chat and Instant Messaging  Presence  Video conferencingWhy do enterprises care?  Enhance customer service through reduced latency  Create a more responsive organization  Improve employee productivityChallenges  Complexity of wide range of protocols and systems  High cost of system integration Acme Packet | Session Delivery Networks for the Enterprise 18
  • Communications Enabled BusinessProcesses: An Example  Newspaper iPad application  Customer reads advertisement for a car  Using GPS the Application Session Controller directs call to nearest dealer that has the requested model available for a test drive  The user is called and connected to the dealership  Advantages  User doesn’t have to take initiative and call a call center  The dealer gets pushed a real prospect  The newspaper charges for the ‘hot’ lead  Potentially the paper reduces advert rates Acme Packet | Session Delivery Networks for the Enterprise 19
  • Communications Enabled BusinessProcesses: The Solution ITSP DB Web services Internet SIP IPThe Application Session Controller:  Provides vendor-independent middleware  Hides complexities of the underlying IP communications infrastructure  Allows developers to use familiar Web development tools and frameworks  Use simple Web services calls to invoke and control rich communication  One development layer for multiple IP communication vendors/systems  Rapid deployment of new services Acme Packet | Session Delivery Networks for the Enterprise 20
  • What are the analysts saying?  E-SBC market worth $153M in 2011 growing to $385M in 2014  CARG 39% through 2014  Acme Packet is #1 by market share with 32%  Largest target market segment  1000 - 5000 employees “The enterprise SBC market is driven by the adoption of SIP trunking services as a way of consolidating, centralising, and increasing the utilisation of their trunking infrastructure, which carries a powerful ROI.” Matthias Machowinski, Directing Analyst, Enterprise Voice and Data, Infonetics Research Infonetics: 2011 E-SBC Market ReportAcme Packet Acme Packet | Session Delivery Networks for the Enterprise 21
  • Acme Packet company profile Acme Packet | Session Delivery Networks for the Enterprise 22
  • SDN Summary Services & Application Border Applications Integration Control & Session Recording Business UntrustedApplications endpoints, networks & services UC&CSession Border Controller Interactive Session Application Session ControllerSecurity Recorder Simplified application integrationInteroperability Regulatory compliance Reduced development time  Carrier Flexible recording options  Familiar tools  Video Dynamic  Transparent networkingResilience Static  Standard protocol supportQuality of Service Interoperability  SIP, H.323 and Web Integration Vendor independent Acme Packet | Session Delivery Networks for the Enterprise 23
  • Questions? Acme Packet | Session Delivery Networks for the Enterprise 24
  • Where do I go for more information? Solutions overview  http://www.acmepacket.com/enterprise-solutions.htm Whitepapers etc…  http://www.acmepacket.com/enterprise-resources.htm The Session Border Controller  http://www.acmepacket.com/enterprise-products-session-bor The Application Session Controller  http://www.acmepacket.com/enterprise-products-application- The Interactive Session recorder  http://www.acmepacket.com/enterprise-products-interactive- Acme Packet | Session Delivery Networks for the Enterprise 25
  • DisclaimerAcme Packet has made no commitments or promises orally orin writing with respect to delivery of any future softwarefeatures or functions. All presentations, RFP responses and/orproduct roadmap documents, information or discussions,either prior to or following the date herein, are forinformational purposes only, and Acme Packet has noobligation to provide any future releases or upgrades or anyfeatures, enhancements or functions, unless specificallyagreed to in writing by both parties. Acme Packet | Session Delivery Networks for the Enterprise 26
  • The leader insession bordercontrol for trusted,first classinteractivecommunications