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The Transformation of Corporate Giving Cathy Ackermann
<ul><li>WHAT BUSINESS ARE  </li></ul><ul><li>YOU IN? </li></ul>
<ul><li>YOU’RE IN THE “ACCOUNTABILITY BUSINESS” </li></ul>
TRENDS IN CORPORATE GIVING <ul><li>Total charitable giving fell 3.6% in 2009. </li></ul><ul><li>But corporate giving rose ...
TRENDS IN CORPORATE GIVING <ul><li>Paid-release time for employee volunteers increased from 46% to 64%. </li></ul><ul><li>...
<ul><li>New reality of budget consciousness = more accountability. </li></ul><ul><li>New generation of leadership = more p...
How non-profits will succeed <ul><li>Buttoned-up Case for Support  </li></ul><ul><li>Customized outreach strategies </li><...
what today’s companies are looking for <ul><li>Strategic, evolved, mature, meaningful relationships. </li></ul><ul><li>Inv...
<ul><li>IT’S ALL ABOUT ACCOUNTABILITY. </li></ul><ul><li>BECOME A “STUDENT OF THE TRANSFORMATION!” </li></ul>
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The Transformation of Corporate Giving

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Ackermann PR sees a transformation taking place in how corporate donors are engaging with non-profit organizations. In days of greater economic pressure, companies are re-focusing their efforts rather than retreating. Today’s philanthropic individuals and companies are searching for more meaning and sustainability in how they invest their support. The result is a more mature, intense, and relationship-based partnership between the giver and the recipient.

Published in: Economy & Finance
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Transcript of "The Transformation of Corporate Giving"

  1. 1. The Transformation of Corporate Giving Cathy Ackermann
  2. 2. <ul><li>WHAT BUSINESS ARE </li></ul><ul><li>YOU IN? </li></ul>
  3. 3. <ul><li>YOU’RE IN THE “ACCOUNTABILITY BUSINESS” </li></ul>
  4. 4. TRENDS IN CORPORATE GIVING <ul><li>Total charitable giving fell 3.6% in 2009. </li></ul><ul><li>But corporate giving rose 5.5%. </li></ul><ul><li>Not much connection between financial performance and giving levels. </li></ul><ul><li>(Especially when supporting “basic needs”) </li></ul><ul><li>Companies are giving more to fewer charities. </li></ul><ul><li>Matching contribution programs are up. </li></ul>
  5. 5. TRENDS IN CORPORATE GIVING <ul><li>Paid-release time for employee volunteers increased from 46% to 64%. </li></ul><ul><li>Companies are influenced by “citizen consumers.” </li></ul><ul><li>64% want companies to integrate causes into everyday business. </li></ul>
  6. 6. <ul><li>New reality of budget consciousness = more accountability. </li></ul><ul><li>New generation of leadership = more passionate about fewer things. </li></ul><ul><li>Measurability spills over to everything. </li></ul><ul><li>Time is at a premium = cut to the chase. </li></ul><ul><li>Research and be on target. </li></ul>Drivers of corporate transformation
  7. 7. How non-profits will succeed <ul><li>Buttoned-up Case for Support </li></ul><ul><li>Customized outreach strategies </li></ul><ul><li>Seek out advocates </li></ul><ul><li>Board of directors focused on fund-raising </li></ul><ul><li>Develop logical partnerships and collaborations </li></ul><ul><li>Measure your effectiveness </li></ul>
  8. 8. what today’s companies are looking for <ul><li>Strategic, evolved, mature, meaningful relationships. </li></ul><ul><li>Invest their money wisely and show an ROI. </li></ul><ul><li>Prove that you can accomplish your dual tasks: </li></ul><ul><li>▬ Mission </li></ul><ul><li>▬ Business-like operation </li></ul>
  9. 9. <ul><li>IT’S ALL ABOUT ACCOUNTABILITY. </li></ul><ul><li>BECOME A “STUDENT OF THE TRANSFORMATION!” </li></ul>
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