MOBILE CRM  DRIVING ENGAGEMENT & USAGE Vocomo Inc
Mobile CRM - Objective <ul><li>Stimulate usage & engagement </li></ul><ul><li>Drive brand awareness </li></ul><ul><li>Incr...
Mobile Tools for CRM <ul><li>High response rate </li></ul><ul><li>High relevancy  </li></ul><ul><li>Inexpensive </li></ul>...
Mobile CRM Case <ul><li>Quest Singles Promotion </li></ul><ul><li>Challenge </li></ul><ul><ul><li>Increase usage and buyin...
Vocomo Mobile CRM
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5 X Hot Mobile Technologies Presentation - Vocomo Inc.

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Vocomo Inc. presents at nextMEDIA's 5 X Hot Mobile Technologies.

Looking to develop your mobile strategy? To build an app, explore mobile advertising or create mobile games? Meet the vendors you can partner with to make this happen. This series of five minute, five slide presentations will give you a great overview of some of the hottest mobile technologies on hand for cross-platform success.

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  • Discuss traditional forms of CRM vs. Mobile version – highlight differences in old system.
  • Quest Mobile CRM Campaign Opt-in SMS database Free trials Win back Target promotions Drive users to mobile web pages Drive users to customer care
  • Final slide will pull all points together and drive the core benefit of mobile CRM which is to increase usage and drive consumers to purchase.
  • 5 X Hot Mobile Technologies Presentation - Vocomo Inc.

    1. 1. MOBILE CRM DRIVING ENGAGEMENT & USAGE Vocomo Inc
    2. 2. Mobile CRM - Objective <ul><li>Stimulate usage & engagement </li></ul><ul><li>Drive brand awareness </li></ul><ul><li>Increased loyalty </li></ul><ul><li>Encourage trial </li></ul>
    3. 3. Mobile Tools for CRM <ul><li>High response rate </li></ul><ul><li>High relevancy </li></ul><ul><li>Inexpensive </li></ul><ul><li>Ease of connecting users to customer care teams </li></ul><ul><li>Ease of cross selling </li></ul><ul><li>Precision targeting </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Usage patterns </li></ul></ul><ul><ul><li>Brand </li></ul></ul>AUTOMOTIVE RETAIL
    4. 4. Mobile CRM Case <ul><li>Quest Singles Promotion </li></ul><ul><li>Challenge </li></ul><ul><ul><li>Increase usage and buying for a targeted group of users </li></ul></ul><ul><li>Action </li></ul><ul><ul><li>Built a targeted SMS campaign to the specific user and provided them with an incentive to purchase </li></ul></ul><ul><li>Solution </li></ul><ul><ul><li>Using Vocomo’s mobile messaging and CRM platform, Quest was able to send correspondence over SMS </li></ul></ul><ul><li>Result </li></ul><ul><ul><li>10% increase in usage and sales across the brand during the time of the promotion </li></ul></ul>
    5. 5. Vocomo Mobile CRM

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