Nokia: Creating For Ovi: What You Need To Know


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At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.2 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (, including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.

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Nokia: Creating For Ovi: What You Need To Know

  1. 1. Creating for <br />Ovi<br />What you need <br />to know<br />
  2. 2. Reasons<br />to create for Ovi<br />
  3. 3. Nokia Connecting People to their Passions 24/7<br />
  4. 4. New ways to create consumer excitement &demand for Ovi Store and apps<br />New simplified way to design, develop and distributeapps<br />Access to a global scale in local markets all over the world<br />Significantly improved revenue opportunities<br />
  5. 5. We have over 190 million active Nokia services users around the world (majority of those are Ovi) and more than 250,000 new Ovi accounts set up every day<br />EMEA <br />Americas<br />China <br />India <br />Rest of Asia<br />
  6. 6. In 2011, globally, approximate total mobile app downloads <br />= 17 billion<br />About 90% of the daily traffic to Ovi Store converts to download <br />Consumers can browse and purchase content from Ovi Store in more <br />than 190 <br />countries <br />throughcredit <br />card billing.<br />Publishers from more than <br />90countries<br />are distributing their <br />content through Ovi Store.<br />99 operators <br />in29 countries <br />support integrated <br />Mobile billing with Ovi Store.<br />
  7. 7. Choosing Your Platform<br />Series 40<br />Symbian<br />50 Million<br />175 Million<br />addressable devices<br />500 Million<br />addressable devices <br />260,000<br />sold per day <br />1 Million<br />sold per day in 2009<br /> 45 Million<br />Active in Ovi Store<br />2011/2012<br />X Millions <br />
  8. 8. Mobile apps marketing is a fast growing engagement and advertising channel for your brand. The global mobile apps economy is set to be worth: $17.5 billion by 2012.<br />
  9. 9. NEWDevices<br />NEW Store<br />NEW Experience<br />
  10. 10. Ovi Store receives over<br />46 downloads / second, <br />24 hours a day<br />Downloads in millions<br />4 million <br />1 million <br />
  11. 11. 16%<br />14%<br />12%<br />10%<br />8%<br /> 4m<br />3.5m<br />New S^3 devices as % of total Ovi Store downloads<br /> 3m<br />Tremendous growth<br />with an uncluttered<br />store<br />Dec/2010<br />Nov/2010<br />2.3m<br />P4<br />1m<br />Feb 10<br />Oct Nov Dec Jan<br />
  12. 12. Ovi Store | Localizations<br />Launch – Release 1.5<br />Release<br />Release 1.5.4<br />Release 1.5.5<br />Notes<br /><ul><li>Malay (ms, 70)
  13. 13. Romanian (ro, 78)
  14. 14. Hungarian (hu, 17)
  15. 15. Czech (cs, 25)
  16. 16. Traditional Chinese HK (zh_HK, 30)
  17. 17. Traditional Chinese TW (zh_TW, 29)
  18. 18. Availability of localization in a given release DOES NOT IMPLY full market readiness.
  19. 19. Other enablers such as legal enablers, billing, currency support etc are tracked separately. The market rollout plan (previous slides) provides a summary of overall readiness.
  20. 20. Unless otherwise stated, the items localized/translated include: S60 client, S40 client, desktop HTML web interface, mobile xHTML web interface.. Excluded are Publish to Ovi interface (currently in English only) and operational / business tools and reports.
  21. 21. UK English (en_UK, 01)
  22. 22. US English (en_US, 10) *
  23. 23. German (de, 03)
  24. 24. Italian (it, 05)
  25. 25. Spanish (es, 04)
  26. 26. Russian (ru, 16)
  27. 27. Finnish (fi, 09)
  28. 28. Swedish (sy, 06)
  29. 29. Norwegian (no, 08)
  30. 30. Danish (da, 07)
  31. 31. Indonesian (id, 59)
  32. 32. Polish (pl, 27)
  33. 33. Turkish (tr, 14)
  34. 34. Dutch (nl, 18)
  35. 35. Canadian French (fr_CA, 51)
  36. 36. French (fr, 02)
  37. 37. Simplified Chinese (Mandarin) (zh_CN, 31)
  38. 38. Portuguese (pt, 13)
  39. 39. Brazilian Portuguese (pt_BR, 76)
  40. 40. Spanish (Latin American) (es_419, 83)
  41. 41. Ukrainian (uk, 93)
  42. 42. Thai (th, 33)
  43. 43. Vietnamese (vi, 96)
  44. 44. Greek (el, 54)</li></ul>Languages<br />Release 2.2, 2.2.2<br />Backlog - later releases<br />Release 2.8<br /><ul><li>Slovak (sk, 26)
  45. 45. Arabic (ar, 37) – limited device classes, not web/xHTML
  46. 46. Hindi (hi, 58) (excluding S60 and MeeGo)
  47. 47. Hebrew (he, 57)
  48. 48. Cross-APAC variants of Indonesian and Malay
  49. 49. Urdu (ur, 94)
  50. 50. Serbian (sr, 79)
  51. 51. Croatian (hr, 45)
  52. 52. Bulgarian (bg, 42)
  53. 53. Catalan (ca, 44)
  54. 54. Tamil (ta) (excluding S60 and MeeGo)
  55. 55. Basque (eu, 401)
  56. 56. Galician (gl, 402)
  57. 57. Japanese (ja, 32)
  58. 58. Lithuanian (lt, 68)
  59. 59. Estonian (et, 49)
  60. 60. Latvian (lv, 67)
  61. 61. Slovenian (sl, 28)
  62. 62. Farsi (Persian) (fa, 50)
  63. 63. Korean (ko)
  64. 64. Icelandic (is, 15)
  65. 65. Filipino (Tagalog) (tl, 39)
  66. 66. Telugu (te) (excluding S60 and MeeGo)
  67. 67. Additional English variants for TW, HK, PRC, JP, TH, APAC
  68. 68. Addt’l S40 languages
  69. 69. Arabic (ar, 37) – remaining device classes</li></ul>Languages<br />(cont’d)<br />
  70. 70. You canbuild scale with unparalleled speed<br />Tunewiki’sapp was downloadedin 133 countriesin its first 3 days in the store<br />Golfer Arnold Palmer flew around the world in a Learjet. It took him longer than three days. <br />PhileasFogg, of Jules Verne fame, took80 days.<br />
  71. 71. What<br />platforms<br />to create for?<br />
  72. 72. 3Development Platforms for3 Groups of mobile phones<br />Web apps<br />Computers<br />Phones<br />Java apps<br />Leading the evolution of mobile computing<br />Basic devices for the masses.<br />Smartphones<br />Native apps<br />DEVELOP »<br />DEVELOP »<br />DEVELOP »<br />/<br />Democratizing the smartphone.<br />Java Apps<br />Native Apps (Qt)<br />Native Apps (Ot)<br />Web Apps (WRT+OVI)<br />
  73. 73. Create in Qtand easily transfer to other devices allowing us to connect you with Millionsof Nokia Consumers<br />
  74. 74. The Scale or Qt<br />150 million<br />future shipments<br />75 million<br />installed base<br />addressable market<br />
  75. 75. Code less. Create more. Deploy EVERYWHERE.<br />Qt is a cross-platform application and UI framework. Using Qt, you can write web-enabled applications once and deploy them across desktop, mobile and embedded operating systems without rewriting the source code. <br />Learn more about Qt.<br />
  76. 76. Nokia Qt SDK<br />One-stop-shop » Single development environment for all Qt applications<br />Rich UI creation » Easily design Animations, Graphics<br />Qt Simulator » eliminates the need for multiple SDKs<br />Full set of tools » code, test, debug, deploy<br />Cross Platform »Builds apps for Symbian and MeeGo<br />Familiar environments» Runs on Mac, Windows, and Linux<br />
  77. 77. Nokia Qt SDK Overview<br />Simulate<br />Fast, easy to use and lightweight simulator<br />Install<br />All in just one package Easy to customize and update<br />Develop<br />A complete IDE, based on Qt Creator<br />
  78. 78. Mobilise your existing web content in the next few minutes with Ovi App Wizard<br />Ovi App Wizard is the fastest way to create apps for Ovi Store. If you have an existing web feed, we can help you create an app out of it in minutes. <br />Learn more about Ovi App Wizard today! <br /> No programming skills needed. <br /> Supports option for adding ad partners for monetization.<br />You can use Ovi App Wizard to create web apps. <br />
  79. 79. Reach millions of consumers worldwide using Java™<br />Mobile Java™ applications offer you the opportunity to create rich, sought-after applications for mobile phones. Nokia offers the most comprehensive support for Java technology in the world’s most-popular mobile phones.<br />You can use the following tools to create Java apps: <br />
  80. 80. Touch & Sensors<br />Basic touch & sensors are alignedacross Nokia portfolio<br />Java SDK for Series 40 Touch and Type<br />Four new Java API classeswill be introduced for Touch Gestures, bring touch applications to the masses. <br />Java for Symbian ^3<br />Java Runtime 2.1, an upgradeable component, UI improvement, and many advance features on all new family Symbian devices<br />Java SDKs updates<br />
  81. 81. Start<br />publishing!<br />
  82. 82. Publishing made easy<br />Register on publish.ovi.comto start publishing. Reach millions of consumer worldwide and earn 70%* revenue share.<br />*Disclaimer: 70% of net revenue after payment-method costs (operator or credit card), deductions for returns, bad debt, and any applicable taxes.<br />
  83. 83. Publishers obtain <br />70%*of net <br />revenue, trackable<br />via real timereports.<br />* Please add a disclaimer here regarding 70% of what, gross price or net after operator billing? <br />
  84. 84. Increase Your RevenueNew Features: In-App Purchase<br />BETA<br /><ul><li>Simpleinsertion of a payment event into an app
  85. 85. Seamlessintegration into billing</li></li></ul><li>In-App PurchaseNEW API<br />Provide details on NEW API’s and where to get involved<br />
  86. 86. How<br />to start creating?<br />
  87. 87. Knowledge Base<br />Start creating with Forum Nokia<br />TechnicalConsultancy<br />Technical<br />Support<br /> Visit Forum Nokia here<br />University <br />Program<br />Developer<br />Training<br />Documentation<br />Community<br />Services<br />Tools and <br />SDKs<br />Developer<br />Documentation<br />Prototype<br />Device<br />Loaning<br />ApplicationTesting<br />Discounted <br />Device <br />Program<br />Remote<br />Device <br />Access<br />
  88. 88. Our global village needs a<br />global mindset <br />for designing experiences<br />Learn what is localization and how to do ithere<br />At Nokia, we support localization by providing free tools such as L10n to help you translate your content. Access L10n here.<br />SUMMARY OF HOW L10N WORKS<br />Localised source files created<br />Translations returned<br />Localised builds created<br />1100010001100001011101101110101110111101010110111010100001110001000110000101110110111010111011110101011101011101111010101110101110111101010110111001<br />And checked for suitability<br />Strings extracted from source of various development technologies <br />Strings translated<br />Translation packages sent to translator<br />Comments and layout information added<br />Existing translations reused<br />
  89. 89. Marketing<br />
  90. 90. Co-Marketing<br />Together we will reach our AUDIENCE<br />
  91. 91. Nokia Global Marketing Channels<br />Partner & Potential Support<br />Potential Marketing Channels<br />Nokia Channels drive significant downloadsBUT its a distribution Partnership. Cross Marketing isKey. Nokia drive your download you Drive traffic to the Store<br />
  92. 92. Nokia Supporting Partners<br />
  93. 93. ATL Integration – Driving Brand Awareness / Interaction <br />
  94. 94. Theme Packs – ReachMillion in a Click<br />Clicking on gift launches Browser & user is directed to xhtml landing page (LEM)<br />Clicking on “Ovi Store” button launches store client<br />3. Theme Pack content items will be available for downloading<br />2. Theme Pack Service App terminates launch of Ovi Store client and displays it’s menu instead. Simple menu in the style of Ovi Store. Menu will have time stamp, e.g. 90 days. At expiration interstitial will no longer display. See menu display rules on previous slides.<br />1. Click on Ovi store icon <br />
  95. 95. Theme Packs – ReachMillion in a Click<br />Ovi Store Home Screen<br />Ovi Store Home Screen Promotional Banner<br />In phase 2 we are able to manage the theme pack delivery to customers directly through the Ovi store.<br />This will improve the user experience and lead to higher attachment rates, active users, and retention.<br />
  96. 96. New Features: In-App Ads<br />Anticipated Features:<br /><ul><li>Easy integration of in-app display ads
  97. 97. SDK for Qt and WRT developers 
  98. 98. Ad inventory from multiple networks
  99. 99. Mediation layer to optimize fill rate & eCPM
  100. 100. Centralized reporting and payments
  101. 101. Easy-to-use “dashboard”</li></ul>BETA<br />
  102. 102. Shout<br />About your Content to YOUR Customers<br />
  103. 103. Make use of what you have<br />Do you already have a website? A blog? A Facebook page? A Twitter channel? Consider telling everyone about it through those<br />This is YOUR CAPTIVE AUDIENCE DRIVE INTERACTION WITH THEM <br />
  104. 104. Partner Cross Marketing Example<br />
  105. 105. Partner Cross Marketing Example<br />
  106. 106. Tools for communicating your content<br />Banners in 30 Seconds<br />Available on Ovi Logo<br />Spotlight Visuals<br />
  107. 107. Create Banners in 30 seconds or less<br /><ul><li>
  108. 108. The Partner Asset CreationTool allows you to create your own Ovi Store banners for your content
  109. 109. Note: Content must be live in Store</li></ul>PAC Banners<br />PAC Creation<br />
  110. 110. Put up signposts<br />Use our Available on Ovi Identifier logo, as long as your content promoted is available on the Store. When used online, there can be a deep link directly to the content on <br />Get our logos here:<br />
  111. 111. In the Ovi<br />Spotlight<br />
  112. 112. What is a Spotlight?<br /><ul><li>Spotlights are promotional placements for Content Items that are manually trafficked across Store Content Streams (device and desktop), using Ovi Publish’s built-in CMS tool.
  113. 113. Spotlight placements are available across 3 channels: device client , XHTML and desktop:
  114. 114. Mobile: 4 content areas – Applications, Games, Audio & Video, Personalization
  115. 115. Desktop Banner
  116. 116. Conditions to publish a spotlight:</li></ul>Publisher to upload device and desktop Spotlight metadata in Publish to Ovi this is not a mandatory fieldd but if you don’t fill it you wont get a Spotlight<br />Images to pass QA and Moderation<br />Content Item is configured as Spotlight by Nokia Admin<br />Click PDF for Spotlight Guidelines<br />
  117. 117. Desktop Banner – Creative Requirements<br />Keep It Simple: Effective Spotlight banners should be simple and concise. A study by Ad-Relevance found that banner ads that have too much going on result in lesser clicks and lower brand recall.<br />Make it Clear: Include a meaningful summary to make it clear what kind of application you are selling and what its key value proposition is. For Example, a Travel App: “A simple travel tool that calculates the degrees, nautical miles, state miles and kilometers between airports” or a Game: “Guide the monkey across the jungle, city swamp in this fun and addictive game.” <br />Include a Call-To-Action: State exactly what you want your prospective customers to do by including the words “Download Now” or “Click Here to Download” within your primary message or as a button. Ovi Store metrics show that including a Call-To-Action is critical to Spotlight success. <br />
  118. 118. Desktop Spotlight- Best Practices<br />A level of consistency is required for desktop banners <br />Inclusion of Ovi Logo on all banner<br />Communication App to be downloaded from Ovi Store<br />Partner Logo<br />Call to action to<br />Download App<br />Inclusion of Nokia device <br />within the banner creative<br />