Matt Mason - Keynote at nextMEDIA 2010
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Matt Mason - Keynote at nextMEDIA 2010

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Author of 'The Pirates Dilemma' discusses the inevitability of pirates in a digital age.

Author of 'The Pirates Dilemma' discusses the inevitability of pirates in a digital age.

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    Matt Mason - Keynote at nextMEDIA 2010 Matt Mason - Keynote at nextMEDIA 2010 Presentation Transcript

    • “INTELLECTUAL PROPERTY IS THE OIL OF THE 21st CENTURY”
      - MARK GETTY
    • PHOTO BY AKFOTO
    • PHOTO BY FRANKOWSKI.COM
    • London Radio Market
    • London Radio Market
    • “Lax enforcement of the intellectual property laws was the
      primary engine of the economic miracle. The United States
      employed pirated know-how to industrialize”
      Doron S. Ben-Atar, Trade Secrets (Yale University Press, 2004)
    • “JANKES”
    • ?
    • HOW PIRACY WORKS
    • English Channel
      Luxembourg
    • Luxembourg
    • THE THREE HABITS OF HIGHLY
      EFFECTIVE PIRATES
      LOOK FOR GAPS OUTSIDE
      THE MARKET
      CREATE A VEHICLE
      HARNESS THE POWER OF
      YOUR AUDIENCE
    • PIRACY IS A MARKET SIGNAL
    • MUSIC INDUSTRY
    • “IF YOU WANT TO STOP PIRACY, THE WAY TO STOP IT IS BY COMPETING WITH IT.”
      - STEVE JOBS
    • MUSIC REVENUES BY MEDIA 1991 - 2012
      SOURCE: WIRED
    • MUSIC INDUSTRY
    • HOW SHOULD YOU RESPOND?
      FIGHT
      COMPETE
    • ?
    • HOW DO YOU COMPETE
      WITH PIRATES?
      COPY THEM
    • Pharmaceutical Industry
    • Pharmaceutical Industry
    • Pharmaceutical Industry
    • HOW DO YOU COMPETE
      WITH PIRATES?
      COPY THEM
      LET THEM COPY YOU
    • REMIX
    • LET THEM COPY YOU
      - ADDS VALUE TO ORIGINAL
    • LET THEM COPY YOU
      - ADDS VALUE TO ORIGINAL
      - CREATES NEW INNOVATIONS
    • LET THEM COPY YOU
      - ADDS VALUE TO ORIGINAL
      - CREATES NEW INNOVATIONS
      - GENERATES DEMAND
    • HOW DO YOU COMPETE
      WITH PIRATES?
      COPY THEM
      LET THEM COPY YOU
      IF PIRATES ARE GIVING IT AWAY FOR
      FREE - SELL SOMETHING ELSE.
    • CONVENIENCE
    • VS.
    • TRUST
    • VS.
    • EXPERIENCE
    • VS.
    • VS.
    • A VIRTUOUS CIRCLE
    • :
      :
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    • :
      :
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    • TV
      SHOW
      INTEGRATED
      ADS
      MERCH
      HULU /
      iTUNES
      PUBLISHING
      NBC.COM
      LICENSING
    • DON’T LET LEGAL RUIN A GOOD
      REMIX WITHOUT TALKING TO
      MARKETING FIRST.
    • THE PIRATE’S DILEMMA