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Digital Media and the Next Generation Social Web
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P. Thomas Jenkins is Executive Chairman and Chief Strategy Officer for Open Text™ Corporation (NASDAQ: OTEX, TSX: OTC) of Waterloo, Ontario, Canada, the largest independent software company in ...

P. Thomas Jenkins is Executive Chairman and Chief Strategy Officer for Open Text™ Corporation (NASDAQ: OTEX, TSX: OTC) of Waterloo, Ontario, Canada, the largest independent software company in Canada. Open Text supports approximately 46,000 customers and millions of users in many of the world's largest companies, government agencies and professional service firms. Open Text’s Livelink ECM® solutions unite people, processes and information, helping organizations improve productivity, automate processes and manage large volumes of documents, e-mails and other content.

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  • Open Text has a long history with searching and with the Internet right from the beginning of the modern era of the web. Shown here is the launch of Open Text and yahoo together in 1995. Open Text provided search services like Google in the early 90s to sites such as MSN, MCI and Yahoo. Open Text was one of the most used web sites in the early 90s. But Open Text evolved into performing search and other functions for corporations using their own internal webs or Intranets. Today, Open Text is a billion dollar public company making content management software for corporations throughout the world.
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  • Open Text has many of the world’s largest organizations as its customers. As you can see from this slide this includes organizations from all of the major industries of the world economy.
  • With the acquisition of Vignette, we now believe that some 500 million people or about 1/3 of the entire web users will use Open Text technology found in web sites throughout the world. This is an indication of the global reach that our products have and further confirms our position as the content experts. Please note that we are still working to confirm the exact nature of this statistic but it is directionally correct.
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  • How big is all this content on the web, well, lets consider some statistics. There are about 32 million books reported in the WorldCat which is the world’s biggest index of books administered by OCLC. There are about 100,000 films (most of which are from India) and they are generally about 200 MB in size for a total of 20 TB. The biggest repository is newspapers where just in one year, some 100 TB are required to store the information. 50 years of newspapers works out to be 5 PetaBytes and more if we count the smaller publications as well.
  • If we now add in the impact of newspapers and emails in just one year it can be seen these dominate the content archive.
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  • If we now add in the impact of social media to email in just one year it can be seen these dominate the content archive. It is off the scale. So, the opportunity for social media is huge and the challenge is significant. We will spend the rest of our careers working on this problem with our users.
  • Note: The first part of the slide build automatically (the social WORK place) the second part requires ONE click (the social MARKET place Sound bites: the new tools (blog and profile) will make our employees more productive teams can work better together BUT: it goes beyond the traditional borders of the organization just like your employees, the employees of partners and customers do the same thing getting them all together is the next level: The Social MARKET place) Page
  • Beyond the words on the slide… Rights management = how can I use? where have I used? who do I owe?
  • Brought on by Internet Evolution… Advances in storage, network bandwidth, processing power, compression, user interfaces, etc are enabling new service delivery platforms to emerge…. This slide speaks to increasing demands for “non linear” digital distribution
  • Page Millions downloaded the moon collision live from NASA servers using Open Text software.
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  • Both “short form” promotional content as well as “long form” original programming, localized for target geographical market
  • Page Great Minds Working Together™ Page Challenge Migrate entire broadcast operations infrastructure to “tapeless” environment Capture and manage over 200 hours of programming per day, with over 300 hours of playout per day Enable broadcast content reuse via subclipping workflows for mobile and web redistribution Streamline process for rights clearance and royalties Solution: Open Text DAM An integrated system with DAM as the hub Sophoi for IP rights management Telestream Flip Factory for transcoding Front Porch DIVArchive for broadcast storage archive management Sun Microsystems hardware infrastructure
  • Including both solutions that support streamlining of traditional syndication processes, and powerful new metaphors that allow the IP owner to syndicate both content and “experience” while retaining control over the asset and its usage metrics
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  • Beyond the words on the slide… “ loss of nation’s cultural heritage”…a nod to existing physical archives at many broadcasters that are rapidly deteriorating “ Canadian programming”…this is obviously a hot topic for this crowd given the government mandates which have not been accompanied by “enough subsidies” or “fees for carriage”….one potential non policy answer is to make production more cost effective “ increase export of Canadian programming” is nod to desire to increase the addressable market allusion that tees up the emerging social media area and its importance…”advertisers reach their target customers in more innovative and compelling ways”
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Digital Media and the Next Generation Social Web Presentation Transcript

  • 1. A Tool Makers View nextMEDIA Toronto November 30, 2009 Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide Tom Jenkins Executive Chairman and Chief Strategy Officer Open Text Corporation Digital Media and The Next Generation Social Web Slide Rev 1.1 02092009 Open Text Corporation Tom Jenkins Executive Chairman and Chief Strategy Officer
  • 2. Digital Media: Digitizing the Analog World Copyright © 1995 - 2009 Open Text Corporation. All rights reserved. Slide Just a kids game? Or is there something more going on?
  • 3. Digital Media Matters: It’s more than Broadcasting Copyright © 1995 - 2009 Open Text Corporation. All rights reserved. Slide Effective investment in ICT is often cited as the main contributor to productivity Source: 2008 Federal Report on Global Competitiveness in Canada
  • 4. Agenda
    • Open Text Snapshot
    • The Evolution of the Internet
    • Impact on the Media Industry
    • The Role and Future of ECM
    Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 5. Agenda
    • Open Text Snapshot
    • The Evolution of the Internet
    • Impact on the Media Industry
    • The Role and Future of ECM
    Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 6. Open Text: The Original “Google” Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Text launch in 1995 in New York City.
    • Open Text provided the web search for MSN, MCI, Yahoo, IBM, etc.
    • Open Text Index was one of the most used web pages in early 90s.
    • Open Text moved into corporate search.
    • Today it is a billion dollar company located in Waterloo.
  • 7. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide Building Social Work Places & Market Places We Build ‘Facebook’ for Corporations
  • 8. We also mobilize all of the employees Copyright © 2008 Open Text Corporation. All rights reserved. Slide Digital Media in the corporate world is known as “Enterprise Content Management” or ECM
  • 9. We are the “plumbing” inside Web Sites Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide Inbox or Job Center Process Designer
  • 10. We Manage Digital Media for Major Global Brands Copyright © 2008 Open Text Corporation. All rights reserved. Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
  • 11. With Significant Global Reach Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 1 in 3 global Internet users view content enabled by Open Text technology.
  • 12. Our Financials are a Proxy for Digital Media Impact Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 70% Compound Average Growth Rate in earnings over past decade Source: Annual Reports & Press Releases, Open Text Corporation, 2008 Open Text performed well in the recession Ranked 15 th in the world this year for overall growth by Fortune
  • 13. Agenda
    • Open Text Snapshot
    • The Evolution of the Internet
    • Impact on the Media Industry
    • The Role and Future of ECM
    Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 14. The Web is Evolving to Broadcast and Beyond…. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide From newspaper style publishing to multi-media broadcasting to interactive social networks communicating in rich media Copyright © 1995 - 2009 Open Text Corporation. All rights reserved. Slide
  • 15. Impact: Growth of Digital Content
      • 32 million books
      • 100,000 films
      • 2 million songs
      • 10 billion web pages
      • 1 million newspapers
      • 1 billion email users
      • 3 billion texters
  • 16. Newspapers and email dominate *FY05 Company Estimates Petabytes Copyright © 1995 - 2009 Open Text Corporation. All rights reserved. Slide
  • 17. Moving Away From Keyboard Entry Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide Slide
  • 18. Social Media is the new content Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 19. Social Media Drives Content and Bandwidth Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide *FY05 Company Estimates
  • 20. Social Media will dominate the future *FY05 Company Estimates Petabytes Copyright © 1995 - 2009 Open Text Corporation. All rights reserved. Slide vmails
  • 21. Agenda
    • Open Text Snapshot
    • The Evolution of the Internet
    • Impact on the Media Industry
    • The Role and Future of ECM
    Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 22. A Broadcaster in the middle ages…..
    • He became a newspaper editor after Gutenberg invented the press…
    • What will today’s broadcasters become with the arrival of the Internet?
  • 23. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide YouTube – The Global Broadcaster For Under 25
  • 24. Social Media will not Follow the Broadcast model Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide Social Work Place Social Market Place Social Work Place Corporate Memory Copyright © 1995 - 2009 Open Text Corporation. All rights reserved. Slide It is a different experience – consumers interact with the content and create new content – it’s a new model.
  • 25. Existing Media Industry Challenges
    • Obsolescent and costly tape based production technology
    • Labor intensive production processes
    • Poor reuse of existing content
    • Conventional linear broadcast viewership is decreasing
    • Existing rights management systems are inadequate and are not integrated
    Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 26. Digital Media also brings new Challenges - DRM Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide G rowing number of distribution channels, frequently changing requirements for metadata, formats, and schedules of delivery
  • 27. What others are doing… Copyright © Open Text Corporation. All rights reserved. Slide
  • 28. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide Millions Watched the Moon Collision Online
  • 29. Personalized Sports Content – From The Origin Slide Each pitch is an asset that is tracked and cataloged
  • 30. Global Distribution of Digital Video – Localized Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 31. Grupo Televisa – End to End Digital Slide
  • 32. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide Mobile and Online Programming Delivery
  • 33. How are they doing it? Copyright © Open Text Corporation. All rights reserved. Slide
  • 34. Create Rich Media Widgets that are TETHERED Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 35. Media Syndication with content control maintained… Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 36. Leads to Digital and Social Media Management… Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide Inbox or Job Center Process Designer
  • 37. Agenda
    • Open Text Snapshot
    • The Evolution of the Internet
    • Impact on the Media Industry
    • The Role and Future of ECM
    Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 38. Moving Away From Keyboard Entry Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide Slide … and away from our desks
  • 39. To Mobile Access Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 40. To Interactive 3D Visualization for Digital Media Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 41. 3D Visualization Demo
  • 42. Investing in the Future of Digital Media And the Future of Canada… Copyright © Open Text Corporation. All rights reserved. Slide
  • 43. Canadian Digital Media Challenges
    • Potential loss of nation’s cultural heritage
      • How to initiate preservation activities before physical media deteriorates
    • Desire to protect and encourage Canadian programming
      • How to make more economically viable
    • Addressable Canadian audience relatively small
      • How to increase export of Canadian programming
    • Traditional advertising revenues are down
      • How to help advertisers reach their target customers in more innovative and compelling ways
    Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 44. Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
    • Public/Private Sector Partnership for “soft infrastructure”
    • Develop and enhance a national innovation chain for digital media
    • Combined investment of $250 Million
    • Build a skills base in digital media for Web 2.0 and Web 3.0
    • 2,000 students and 200 faculty in multi-disciplinary curriculum
    National Policy Development for Digital Media Creativity Business Technology
  • 45. W h y Stratford? Props, Costumes, Infrastructure…..one of the largest in the world Skills, Lighting, Stages, ..
  • 46.  
  • 47. Launch of these organizations - CANADA 3.0 Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 48. Canada 3.0 National Participation – 1,500 attendees
  • 49. Canada 3.0 - 70 Speakers from across Canada
  • 50. Stratford Declaration Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
  • 51.
    • “ A good hockey player plays where the puck is. A great hockey players plays where the puck is going to be" – The Great One.
    Digital Media: A Canadian Perspective!
  • 52. Thank You Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide